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The leading program evaluation reference, updated with the latest tools and techniques The Handbook of Practical Program Evaluation provides tools for managers and evaluators to address questions about the performance of public and nonprofit programs. Neatly integrating authoritative, high-level information with practicality and readability, this guide gives you the tools and processes you need to analyze your program's operations and outcomes more accurately. This new fourth edition has been thoroughly updated and revised, with new coverage of the latest evaluation methods, including: * Culturally responsive evaluation * Adopting designs and tools to evaluate multi-service community change programs * Using role playing to collect data * Using cognitive interviewing to pre-test surveys * Coding qualitative data You'll discover robust analysis methods that produce a more accurate picture of program results, and learn how to trace causality back to the source to see how much of the outcome can be directly attributed to the program. Written by award-winning experts at the top of the field, this book also contains contributions from the leading evaluation authorities among academics and practitioners to provide the most comprehensive, up-to-date reference on the topic. Valid and reliable data constitute the bedrock of accurate analysis, and since funding relies more heavily on program analysis than ever before, you cannot afford to rely on weak or outdated methods. This book gives you expert insight and leading edge tools that help you paint a more accurate picture of your program's processes and results, including: * Obtaining valid, reliable, and credible performance data * Engaging and working with stakeholders to design valuable evaluations and performance monitoring systems * Assessing program outcomes and tracing desired outcomes to program activities * Providing robust analyses of both quantitative and qualitative data Governmental bodies, foundations, individual donors, and other funding bodies are increasingly demanding information on the use of program funds and program results. The Handbook of Practical Program Evaluation shows you how to collect and present valid and reliable data about programs.
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Seitenzahl: 1633
Veröffentlichungsjahr: 2015
FOURTH EDITION
Kathryn E. Newcomer
Harry P. Hatry
Joseph S. Wholey
Cover image: ©iStock.com/naqiewei Cover design: Wiley
This book is printed on acid-free paper.
Copyright © 2015 by Kathryn E. Newcomer and Harry P. Hatry, and Joseph S. Wholey. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada
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Library of Congress Cataloging-in-Publication Data:Handbook of practical program evaluation / Kathryn E. Newcomer, Harry P. Hatry, Joseph S. Wholey, editors. — Fourth edition. pages cm. — (Essential texts for nonprofit and public leadership and management) Includes index. ISBN 978-1-118-89360-9 (hardback : alk. paper) ; ISBN 978-1-118-89361-6 (pdf); ISBN 978-1-118-89369-2 (epub) 1. Policy sciences. 2. Political planning—Evaluation. I. Newcomer, Kathryn E., editor. II. Hatry, Harry P., editor. III. Wholey, Joseph S., editor. H97.H358 2015 658.4—dc23
2015009201
Preface
Intended Audience
Scope
Need for Program Evaluation
Handbook Organization
Acknowledgments
The Editors
The Contributors
PART ONE Evaluation Planning and Design
The Chapters
CHAPTER ONE Planning and Designing Useful Evaluations
Matching the Evaluation Approach to Information Needs
Supporting Causal Inferences
Planning a Responsive and Useful Evaluation
Using Evaluation Information
Glossary
References
CHAPTER TWO Analyzing and Engaging Stakeholders
Understanding Who Is a Stakeholder—Especially a Key Stakeholder
Identifying and Working with Primary Intended Users
Using Stakeholder Identification and Analysis Techniques
Dealing with Power Differentials
Determining the Evaluation's Purpose and Goals
Engaging Stakeholders
Meeting the Challenges of Turbulent and Uncertain Environments
Conclusion
References
CHAPTER THREE Using Logic Models
What Is a Logic Model?
The Utility of Logic Models
Theory-Driven Evaluation
Building the Logic Model
Conclusion
References
CHAPTER FOUR Exploratory Evaluation
Evaluability Assessment Assesses a Program's Readiness for Evaluation
Rapid Feedback Evaluation Produces Tested Evaluation Designs
Evaluation Synthesis Summarizes What Is Known About Program Performance
Small-Sample Studies May Be Useful in Vetting Performance Measures
Selecting an Exploratory Evaluation Approach
Conclusion
References
CHAPTER FIVE Performance Measurement
Performance Measurement and Program Evaluation
Measurement Systems
Identifying, Operationalizing, and Assessing Performance Measures
Converting Performance Data to Information
Presenting and Analyzing Performance Data
Current Challenges to Performance Measurement
Conclusion: The Outlook
References
CHAPTER SIX Comparison Group Designs
Introduction to Causal Theory for Impact Evaluation
Comparison Group Designs
Conclusion
References
Further Reading
CHAPTER SEVEN Randomized Controlled Trials
History of RCTs
Why Randomize?
Trial Design
Conclusion
References
CHAPTER EIGHT Conducting Case Studies
What Are Case Studies?
Designing Case Studies
Conducting Case Studies
Analyzing the Data
Preparing the Report
Avoiding Common Pitfalls
Conclusion
References
CHAPTER NINE Recruitment and Retention of Study Participants
Planning for Recruitment and Retention
Institutional Review Boards and the Office of Management and Budget
Recruitment and Retention Staffing
Implementing Recruitment and Retention
Monitoring Recruitment and Retention Progress
Cultural Considerations
Conclusion
References
CHAPTER TEN Designing, Managing, and Analyzing Multisite Evaluations
Defining the Multisite Evaluation
Advantages and Disadvantages of Multisite Evaluations
Multisite Approaches and Designs
Strategies for Multisite Data Collection
Assessing Multisite Interventions
Monitoring Multisite Implementation
Quality Control in MSEs
Data Management
Quantitative Analysis Strategies
Qualitative Analysis Strategies
Telling the Story
Final Tips for the MSE Evaluator
References
CHAPTER ELEVEN Evaluating Community Change Programs
Defining Community Change Interventions
Challenges
Guidance for Evaluators and Practitioners
Conclusion
References
Further Reading
CHAPTER TWELVE Culturally Responsive Evaluation
What Is CRE?
Pioneers in the Foundations of CRE
From CRE Theory to CRE Practice
Case Applications of CRE Theory and Practice
Implications for the Profession
Conclusion
Notes
References
PART TWO Practical Data Collection Procedures
The Chapters
Other Data Collection Considerations
CHAPTER THIRTEEN Using Agency Records
Potential Problems and Their Alleviation
Data Quality Control Processes
Other Suggestions for Obtaining Data from Agency Records
Conclusion
Note
References
CHAPTER FOURTEEN Using Surveys
Planning the Survey
Select the Sample
Design the Survey Instrument
Collect Data from Respondents
Prepare Data for Analysis
Present Survey Findings
Conclusion
References
CHAPTER FIFTEEN Role Playing
What Is Role Playing?
Diversity of Uses
Sampling
Data Collection Instruments
Recruiting, Selecting, and Training Role Players
Implementing Role Playing
Practical Problems (and Solutions)
Statistical Analysis
Expanding Applications for Role Playing
Ethical and Legal Issues
Limitations of Role Playing
Conclusion
Notes
References
CHAPTER SIXTEEN Using Ratings by Trained Observers
Uses for Trained Observer Ratings
Is a Trained Observer Method Appropriate for Your Needs?
What You Will Need to Start
Decisions About Ratings and Sampling
Examples of Trained Observer Programs
Presenting Findings for Trained Observations
Quality Control
Using Technology or Paper?
Benefits of the Trained Observer Approach
Conclusion
Notes
References
CHAPTER SEVENTEEN Collecting Data in the Field
Objectives of Field Studies
Design Issues
Field Visit Protocol
Data Maintenance and Analysis
Conclusion
References
Further Reading
CHAPTER EIGHTEEN Using the Internet
Using the Internet for Literature Reviews
Conducting Surveys on the Internet
Putting Your Program Evaluation on the Web
References
Further Reading
CHAPTER NINETEEN Conducting Semi-Structured Interviews
Disadvantages and Advantages of SSIs
Designing and Conducting SSIs
Polishing Interview Techniques
Analyzing and Reporting SSIs
References
CHAPTER TWENTY Focus Group Interviewing
Examples of Focus Group Use
Characteristics of Focus Group Interviews
Responsibilities
Planning
Developing Questions
Recruiting
Moderating
Analysis
Addressing Challenges in Focus Group Interviews
Conclusion
Reference
Further Reading
CHAPTER TWENTY-ONE Using Stories in Evaluation
How Stories Enrich Evaluations
A Definition of an Evaluation Story
How Stories Can Be Used in Evaluation Studies
An Overview of Critical Steps
Strategies of Expert Storytellers: Presenting the Story Effectively
Challenges in Using Stories and How to Manage Them
A Final Thought
Conclusion
References
Further Reading
PART THREE Data Analysis
The Chapters
CHAPTER TWENTY-TWO Qualitative Data Analysis
Types of Evaluation and Analytic Purpose
Application
Application
Application
Application
Framing Analytic Choices
Program Evaluation Standards and Quality criteria for QDA
Conclusion
References
CHAPTER TWENTY-THREE Using Statistics in Evaluation
Descriptive Statistics: Simple Measures Used in Evaluations
Inferential Statistics: From Samples to Populations
Selecting Appropriate Statistics
Reporting Statistics Appropriately
Reporting Statistical Results to High-Level Public Officials
Conclusion
Appendix 23A: An Application of the Chi-Square Statistic Calculated with SPSS
Appendix 23B: An Application of the
t
Test
References
Further Reading Textbooks
Special Topics
Statistical Software
CHAPTER TWENTY-FOUR Cost-Effectiveness and Cost-Benefit Analysis
Step 1: Set the Framework for the Analysis
Step 2: Decide Whose Costs and Benefits Should Be Recognized
Step 3: Identify and Categorize Costs and Benefits
Step 4: Project Cost and Benefits Over the Life of the Program, If Applicable
Step 5: Monetizing (Putting a Dollar Value on) Costs
Costs to the Private Sector
Costs to Participants and Volunteers
Step 6: Quantify (for CEA) and Monetize (for CBA) Benefits
Step 7: Discount Costs and Benefits to Obtain Present Values
Step 8: Compute Cost-Effectiveness Ratio (for CEA) or Net Present Value (for CBA)
Step 9: Perform Sensitivity Analysis
Step 10: Make a Recommendation
Conclusion
Notes
References
CHAPTER TWENTY-FIVE Meta-Analyses, Systematic Reviews, and Evaluation Syntheses
Why Be Conscientious in Reviewing Studies of Intervention Effects?
How Are the Best Approaches to Systematic Reviews Employed at Their Best?
What Resources Can Be Employed to Do the Job Well?
To What End? Value Added and Usefulness
Conclusion
Note
References
PART FOUR Use of Evaluation
The Chapters
CHAPTER TWENTY-SIX Pitfalls in Evaluations
Pitfalls Before Data Collection Begins
Pitfalls During Data Collection
Pitfalls After Data Collection
Conclusion
Note
References
CHAPTER TWENTY-SEVEN Providing Recommendations, Suggestions, and Options for Improvement
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