Heroic Leadership E-Book

William A. Cohen

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 395

Veröffentlichungsjahr: 2010

Beschreibung

Proven leadership strategies used by combat and business leaders to accomplish impossible goals Heroic Leadership examines military leadership principles as they apply to business and life. Leadership expert and retired general William Cohen describes the eight universal laws of leadership and explains why heroic leadership has worked so successfully and ethically for thousands of years despite severe conditions of risk, uncertainty and hardship. He also shows how to implement Heroic Leadership to attract fellowship, use influence tactics, develop self-confidence, build, coach, and motivate a team, take charge in crisis situations, and take action. * Includes real-world examples from business as well, as battle, that follow the eight universal laws * Contains proven strategies and techniques to apply the universal laws and multiply the productivity of any group or organization * Suggests little-known, but highly effective methods for building teamwork and esprit de corps * Based on the classic, bestselling books on leadership The New Art of the Leader and the Stuff of Heroes * With a timeless approach to leadership, Heroic Leadership offers innovative ideas for motivating people and helping them to achieve new heights of personal and group performance

Leseprobe

Table of Contents

Praise

Title Page

Copyright Page

Dedication

Introduction

Battle Leadership

The Carrot and the Stick

How to Acquire Heroic Leadership

PART ONE - The Eight Universal Laws of Heroic Leadership

CHAPTER 1 - Maintain Absolute Integrity

Lose Your Integrity, Lose Your Career

No Cut-Off Date, No Limit Price

Pursue the “Harder Right”

Guard Your Principles

Summary

CHAPTER 2 - Know Your Stuff

Knowing Your Stuff, Whatever You Do

Bill Gates’s Advantage

Study Overcomes Odds

Learn from Every Experience

Failure Can Lead to Success

Summary

CHAPTER 3 - Declare Your Expectations

Vision

Vision and Success

Plan and Implement

Promote Your Expectations

Listen to Feedback

Summary

CHAPTER 4 - Show Uncommon Commitment

Commitment in Business

The Magic of Uncommon Commitment

Changing the Face of an Industry

Commitment and Risk

Summary

CHAPTER 5 - Expect Positive Results

Salvaging Success in Antiquity

Rescuing a Modern Company

Career Success Despite All Odds

Visualize Success

Be Real

Maintain Your Enthusiasm

Summary

CHAPTER 6 - Take Care of Your People

How Far to Go

When Things Go Wrong

Risking Prison

Learning Priorities

Taking Personal Responsibility

Summary

CHAPTER 7 - Put Duty Before Self

Duty First

A Rarity in Industry

Mission and People

Consider Yourself Last

Conquest—and Care

Sharing the Pain

Summary

CHAPTER 8 - Get Out in Front

Leading in Combat

Out Front with the Piranhas

Why You Must Get Out in Front

Women in Battle and in Boardrooms

Two Generals Set the Example

Others Want to See You Do It First

Becoming an Up-Front Leader

The Disk Drive King

Summary

PART TWO - The Eight Basic Influence Tools

CHAPTER 9 - Direction

Direction on the Ground

Nonverbal Orders

Giving Up a Holiday

Overuse of Direction

Erroneous Assumptions

Misplaced Direction

Summary

CHAPTER 10 - Indirection

Influence for Leading Up

And Influence for Leading Down

How Quality Came to Japan

Getting Things Done in Government

Donald Trump and Indirection

Indirection in the Navy

Summary

CHAPTER 11 - Redirection

Using Redirection

Redirection in a Crisis

General Grant and Redirection

Redirection in an Impossible Situation

Summary

CHAPTER 12 - Deflection

Deflection and Sponsorship

Deflection and Sales

Deflection and Silence

Summary

CHAPTER 13 - Enlistment

Enlistment for Life-and-Death Tasks

Making the Enlistment Tool Work

Volunteers

Getting Out in Front

Making Challenging Work Fun

Summary

CHAPTER 14 - Persuasion

Using Persuasion

Logic

Personal Need

Persuasion and Time Pressure

Persuasion in Business

Summary

CHAPTER 15 - Negotiation

Negotiation in War

Knowledge—of Desire—Is Power

Using Reward as an Incentive

Summary

CHAPTER 16 - Involvement

Ownership of Ideas

Three Subsets of Involvement

Involving Others When You Have No Authority

Summary

PART THREE - The Eight Competencies of Heroic Leadership

CHAPTER 17 - How to Attract Followership

Make Others Feel Important

Treat Others as You Would Be Treated Yourself

Take Responsibility for Your Actions and Admit Your Mistakes

Praise in Public, Criticize in Private

See and Be Seen

Make Striving a Game

Summary

CHAPTER 18 - How to Develop Your Self-Confidence

Know You Can Succeed

Four Ways to Build Self-Confidence and Leadership Skills

Summary

CHAPTER 19 - How to Build a Heroic Team

Leadership and Athletics

What Every Winning Athletic Team Has

Cohesion

Teamwork

Summary

CHAPTER 20 - How to Build High Morale and Esprit de Corps

High Morale

Esprit de Corps

Summary

CHAPTER 21 - How to Motivate When Times Get Tough

What Matters Most

Drucker’s Volunteer Paradigm

What People Want on the Job

When Salary, Job Security, and Benefits Do Matter

Summary

CHAPTER 22 - How to Take Charge in Crisis Situations

Establish Your Objective

Communicate Your Objective

Be Bold

Be Decisive

Dominate the Situation

Lead by Example

Fire and Hire

Summary

CHAPTER 23 - How to Develop Your Charisma

Show Your Commitment

Look the Part

Dream Big

Keep Moving

Do Your Homework

Build a Mystique

Use the Indirect Approach

Summary

CHAPTER 24 - How to Solve Problems and Make Decisions

The Task of All Leaders

Keep Problems from Overcoming Your Vision

Solving Problems

Summary

EPILOGUE

NOTES

ABOUT THE AUTHOR

INDEX

Praise forThe Stuff of Heroes

“In early works, Dr. Cohen demonstrated how military leadership principles could be applied to all organizations. In this book he goes to the next level by examining not just what was successful for any given military leader, but what traits and actions provided the foundation for that success ... this book should have a lasting impact.”

—General Ronald Fogelman, former Chief of Staff, U.S. Air Force

“A first-class primer on the elusive subject of leadership, punctuated with stirring examples from both the military and civilian worlds.”

—General H. Norman Schwarzkopf, U.S. Army, Ret.

“A must-read by aspiring leaders in and out of uniform.”

—General Alexander Haig Jr., former Supreme Allied Commander, Europe, and U.S. Secretary of State

“Following one of his own universal rules, Dr. Cohen absolutely knows his stuff. If you want to know how to lead any organization, read this book.”

—Barry Gordon, past president, Screen Actors Guild

“Cohen casts a wide net—back through time and across many disciplines. He has found the secret of what makes great leaders do great things.”

—Ernest Micek, CEO, Gargill, Inc.

“Not only does this book have good stuff, it has the RIGHT STUFF!”

—Colonel Frank Borman, former astronaut and CEO of Eastern Airlines

“Professor Cohen’s ‘Eight Universal Laws’ are not presented in bloodless abstract, but are instead revealed through examples of real people being tested.”

—Robert A. Lutz, vice chairman, Chrysler Corporation

“This is not just ‘the stuff of heroes.’ It is the stuff of all leaders for the millennium.”

—Phillip Rooney, vice chairman, the ServiceMaster Company

“There is a tremendous amount of value to this book, especially for the young generations of leaders who have not experienced military service or learned leadership lessons through the ‘scars of battle.’ ”

—Jeffrey M. Schmidt, president, Schmidt-Cannon International

Praise forThe Art of the Leader and The New Art of the Leader

“A valuable reference for industry and for all leaders. I wish I had read it when I was a staff sergeant about to become an armored division second lieutenant. As a matter of fact, I wish I had been able to study it as I moved up the ranks through general, and especially when I became a Fortune 500 corporate officer.”

—Lt. General W. D. Johnson, U.S. Air Force, Ret.; corporate vice president, Baxter International; and former Chief of Staff, Strategic Air Command, and director, Defense Nuclear Agency

“Dr. Cohen’s book makes a significant contribution to the art of leadership . . . I recommend it to all interested in leadership.”

—Admiral Elmo R. Zumwalt Jr., U.S. Navy, Ret., former Chief of Naval Operations

“I have grave doubts that leadership can be taught, but it can be developed. If you don’t get started right with basic honesty, you won’t be much of a leader. If you have what it takes, Dr. Cohen’s book is very, very well done and can help.”

—Senator Barry Goldwater, former senator from Arizona

“The range of sources and examples in The Art of the Leader is most impressive. Leadership skills can be taught and developed in those who possess that nascent quality. Dr. Cohen’s book not only proves it, but contributes to the process.”

—John D. Ong, chairman of the board, BFGoodrich Company

“Bill Cohen knows more about what makes great leaders than anyone I know.”

—General Frederick Kroesen, former Commander, U.S. Army Europe

“A most interesting and illuminating book; it will be particularly useful to anyone striving to strengthen his leadership abilities.”

—General Andrew J. Goodpaster, U.S. Army, Ret.; chairman, the Atlantic Council of the United States; former Supreme Allied Commander, Europe; and 51stSuperintendent, United States Military Academy

“Full of excellent examples and analogies—crisp and clear. Well done!”

—Frank Popoff, president and CEO, the Dow Chemical Company

“Easy reading, good logic, and a novel approach. It will deservedly attract a wide range of readers.”

—James Wood, chairman and CEO, the Great Atlantic and Pacific Tea Company, Inc.

“Leaders aren’t born that way, but they do need to learn the techniques which Bill Cohen has vividly explained in his book.”

—Mary Kay Ash, chairman, Mary Kay Cosmetics

Copyright © 2010 by William A. Cohen. All rights reserved.

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Library of Congress Cataloging-in-Publication Data

Cohen, William A.

Heroic leadership : leading with integrity and honor / William A. Cohen. p. cm.

Includes bibliographical references and index.

ISBN 978-0-470-40501-7 (cloth)

1. Leadership. 2. Employee motivation. I. Title.

HD57.7.C6427 2010 658.4’092—dc22 2010004758

HB Printing

To the members of the U.S. Armed Forces of every branch of service, who have performed incredible feats of courage and leadership and inspired and assisted me in learning how to “beat swords into plowshares”

INTRODUCTION

The Concept of Heroic Leadership

In the spring of 2009, I attended the fiftieth reunion of my graduation from the United States Military Academy at West Point. I was seated next to my classmate Harry Walters. As a cadet Harry Walters had been an outstanding athlete, a fullback in Army’s undefeated 1958 season. At the end of the year the team had ranked third in national standings, and another classmate, Pete Dawkins, had won the Heisman Trophy. Harry had gone on to serve honorably in the Army, become CEO of a corporation, and under President Reagan had served as Assistant Secretary of the Army and then Veterans Affairs Administrator.

However, the school that had once fielded great football teams and produced outstanding athletes like Walters and Dawkins has done poorly in football for a number of years, even though its sister service academies, Navy and Air Force, have done pretty well during the same period. I asked Harry what he thought the problem was. Were we not getting the same quality of players as our sister academies? Were we expecting too much from them in meeting West Point standards in academics and leadership while looking for great things on the gridiron? Without hesitation, Harry answered, “There is no doubt at all about the problem. It is always the coach, not the players and other issues which makes success at football tougher for the players. When Red Blaik coached, Army won. It is always the leader, and in football, that is the coach. When we once again start winning, it will be because of the coach.”