Hooked E-Book

Gabrielle Dolan

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 246

Veröffentlichungsjahr: 2013

Beschreibung

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. * Offers proven advice on telling engaging, inspiring stories * Includes real-world examples and case studies of what to do and not to do * Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

Leseprobe

Hooked: How Leaders Connect, Engage, and Inspire with Storytelling

Table of Contents

About the authors

Acknowledgements

Introduction

1 What is business storytelling?

A story about storytelling

The context

The results

The buzz on business storytelling

Purpose

Data

Authenticity

2 The importance of business storytelling

Face the facts: times have changed

Only dinosaurs stick with facts

Show me the love

Credibility is critical

The winning trifecta

Aristotle’s model of influence

Using the model to influence

The curse of knowledge

Avoiding the curse

3 Business storytelling styles

The four types of storyteller

The Avoider

The Joker

The Reporter

The Inspirer

Determining your style

It starts with you

4 Crafting your stories

Establish your purpose

Getting your purpose right

Establish who you’re talking to

Who is your audience?

What motivates your audience?

What are your audience’s concerns?

Where do stories come from?

Business stories

Personal stories

Mixing business with pleasure

The proven story formula

The beginning

The middle

The ending

Getting your ending right

Bringing it all together

What else?

Write your stories down

Name your stories

Story duration and timeline

Seek permission

Give credit where credit is due

5 Making your stories shine

Avoiding story roadblocks

Incorrect details

Far-fetched facts

Sensitive subjects

Cultural cringes

Using humour with purpose

Begin with an icebreaker

Lighten a heavy situation

Bring in humility

Negative and positive stories

Negative stories

Positive stories

Negative or positive?

The Story Impact Matrix

The negative business story

The positive business story

The negative personal story

The positive personal story

Story matching

Language

Age of character

Era and character

Match your story to a purpose

6 Practising and delivering stories

Practising your story

Practise, practise, practise!

Delivering your story

Dealing with anxiety

Delivery techniques

7 Secret storytelling business

Assessing your success

Audience engagement

Silence is golden

Look who’s talking

Twitter feeds tell all

Reflection for perfection

The Traffic Signal Approach

The Story Impact Matrix

The six Rs of storytelling

Reuse stories

Retire stories

Recycle stories

Reject stories

Replenish stories

Retain stories

Aligning stories with actions

How actions create stories

8 Getting your stories out there

Facts tell — stories sell

Social media

Blogs

YouTube

Twitter

Emails

Forget the elevator pitch

Stories to the rescue

Answering questions

Coaching

Managing employees

Presenting

Nailing that promotion

9 Implementing storytelling into your organisation

Show me how to fish

Finding other people’s stories

Story harvesting

Story listening

The Power of One

Organisational change

Communicating values

Your next event

10 Giving it a go

First published in 2013 by John Wiley & Sons Australia, Ltd

42 McDougall St, Milton Qld 4064

Office also in Melbourne

Typeset in 11/13.5 pt ITC Giovanni Std Book

© One Thousand & One Pty Ltd

The moral rights of the authors have been asserted

National Library of Australia Cataloguing-in-Publication data:

Author: Dolan, Gabrielle, author.

Title: Hooked: how leaders connect, engage and inspire with storytelling /Gabrielle Dolan and Yamini Naidu.

ISBN: 9781118637623 (pbk.)

Notes: Includes index.

Subjects: Business communication.

Business presentations.

Oral interpretation.

Storytelling.

Success in business.

Other Authors/ Contributors: Naidu, Yamini, author.

Dewey Number: 650.13

All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.

Cover design by Susan Olinsky

Author photo © Nathan Dyer

Social media icons © Orman Clark. www.premiumpixels.com

Printed in Singapore by C.O.S Printers Pte Ltd

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Disclaimer

The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To the maximum extent permitted by law, the authors and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.

About the authors

Gabrielle Dolan and Yamini Naidu are global thought leaders in storytelling and business communication.

Gabrielle has worked as an independent business management consultant and has held various senior leadership roles in change management, learning and development and project management. Her hands-on experience of the challenges leaders face in communicating effectively has led her to the power of storytelling. She is a sought-after keynote speaker and contributes articles on a regular basis to a variety of publications. Gabrielle holds a Master’s degree in Management and Leadership from Swinburne University and an Associate Diploma in Education and Training from the University of Melbourne. Her current passion is in establishing her vegetable garden on her rural holiday property on the southern NSW coast where she goes often to stop and smell the roses … well, the basil.

Yamini is an economist by training and a post graduate from the London School of Economics (LSE) and an LSE Scholarship winner. She grew up in Mumbai (Bombay), India, currently lives in Melbourne, Australia and has lived and worked in various parts of the world including Europe, Asia and America. She is an inspirational and highly sought-after keynote speaker and a prolific writer combining authenticity and humour with rich insights. She has held senior leadership roles and has extensive corporate experience working in a range of industry sectors with senior industry leaders, key stakeholders and company boards. Yamini is passionate about storytelling and through her work she inspires business leaders to experience business results using the power of storytelling. Outside work she is a serial yoga class attendee and a guide at the National Gallery of Victoria.