HowtoIdentify and Fund Your Business
200 Business Ideas and 28 Ways to Raise Capital for Your Business
PeterOsalor
Table of Contents
Preface
Foreword
Foreword
Chapter One
“Ideas Rule The World. The First Step To Success Is To Get The Idea Right.”
How To Generate A Business Idea
Creative Method
Systematic Methods
BusinessDevelopmentConcepts
FindingTheRightTimeToBeginYourBusiness
Action Plan To Starting Your Business
GreatIdea,ButWill ItFly?
FindingBusinessOpportunities
WhatYouShouldKnowAboutYourBusinessIdea
Choosing The Business Medium
Chapter Two
WhyDoesA BusinessNeedFunds?
Types Of Funds
Chapter Three
“Buy When Everyone Else Is Selling And Hold UntilEveryone Else Is Buying. That's Not Just A Catchy Slogan.
What InvestorsWant
HowToAttractInvestors
Chapter Four
“Whether You Experience Great Peace Of Mind Or Constant Anxiety Will Depend On Getting Your Finances UnderControl.”
HowToGetFunds
Chapter Five
“Victory Belongs To The Most Persevering.”
WaysOfRaisingFinanceForYourBusiness
Personal Sources
Private Sources
Public Sources
28WaysToRaiseFunds
Chapter Six
“All Life Is A Chance. So Take It! The Person Who Goes Furthest Is The One Who Is Willing To Do And Dare.”
Mistakes To AvoidReasons
WhyInvestorsSay“No”
Chapter Seven
“LetNoFeelingOfDiscouragementPreyUponYou, And In The End You Are Sure To Succeed.”
Chapter Eight
“Life Is Like A Combination Lock; Your Job Is To Find The Right Numbers, In The Right Order So You Can HaveAnything You Want.”
Coming Soon!
PREFACE
MyLife’sJourneyandMotivation
I was born into a family of six in the mid-1950's in Warri, DeltaState,Nigeria.Welivedinamudhousewheretherewasnoelectricity and it was difficult to access drinkable water. My fatherwas always in and out of menial jobs and at times, it was challenging for us to get a decent meal to eat. From an early age, I began to fend for my family by going to the water side to collect firewood to sell.Unlike us, neighbours and friends did not have to struggle to eat,some took their security to ready available food for granted and their parents would even discipline them or buy them multivitamins when they refused to eat.
I quickly realised that knowledge was key and began to dig deep, as I wanted to satisfy my growing curiosity on the big social differences in society. Why where some living in affluence and others in abjectpoverty? I had tasted poverty and hated it. It was this hate thatfuelled my choice to live a life dedicated to finding out exactly why the world works the way it does.
I went to college as a house boy to a teacher because we could notafford to pay the school fees and that was the best the college coulddoforme.AftercollegeIwenttoworkforPanalpinaWorldTransportation Company in Kano.I bought a house for my motherand established a hotel for her.Then I bought a taxi, started a taxifirm and began to buy more vehicles,however I was not satisfiedwith my level of knowledge. I wanted more. I wanted to become aglobal entrepreneur, not merely a local one. I left for Britain in 1983, where I studied accountancy. While there, I took exams to become an accountant and began to apply the knowledge I acquired to variousbusinesses.
By 1991 I was a chartered accountant and a chartered tax advisor.AsIwasinvestinginmyglobaleducationinBritain,mywifeandI bought two shops in 1995 but had to sell them by 1999 in order tofight bankruptcy.
In 2000, we established East London ITEC an IT and accountancytraininginstitute.From2001-3,IestablishedbranchesofPeter Osalor and Co. in Port Harcourt, Warri, Yenagoa, and Lagos. Wetruly became a multinational global enterprise.Believing I couldmake a difference of the state of affairs in Nigeria, I ran for governor of Delta state in 2007 but was not elected. Throughout my entirejourney, I have gained extensive experience in teaching, accounting, management, capacity and business building. Over time, I began tonotice the consistent, predictable patterns and principles that appear to accompany and govern all business and career success. The most important of these principles is having an entrepreneurial attitude.This is what I aim to teach within the pages of this book. It is mydesiretoguideandmentoryoutoyourpathofbecomingasuccessful entrepreneur.
My purpose in life has been the same for more than thirty years. It is to liberate the in-built potentials of individuals by giving them ideas and strategies to fast-track the benefits and rewards they can achieve as successful entrepreneurs. I intend to motivate people by makingthemrealisethatsuccessisachoicetheyhavetomakeandANYBODY CAN BE SUCCESSFUL if they choose to be.
Putting into practice my vision for entrepreneurial development inAfrica, I have established several initiatives:
-I have established Success in Your Business, a UK registeredcharity committed to eradicating poverty by equipping individuals withtheentrepreneurialspiritandtherightskillssucceedin business.
-I have an on-line TV program
-As part of my awareness creation strategy for entrepreneurship, I run a weekly TV programme called Success in Your Business onAfrican Independent Television, Abuja. A programme formerlyairedonBenTV London,NTA WarriandPort-Harcourt.
-IwriteaBusinessBlog.Iamaregularcolumnistforthe Vanguard Newspaper, commenting on the Nigerian economy and policy needs.
-IamafoundingmemberoftheAfricanandNigerianEntrepreneurs.com
-I amthe CEO of Posag Consulting - a financial consultancy and businessadvisoryserviceproviderwithofficesinNigeria,the United States of America and Europe.
-Ihavewrittenseveralbooksonentrepreneurialsuccessincluding: The Entrepreneurial Revolution: A Solution for PovertyEradication, Why and How to Start your own Business, and Howto write your Business Plan.
This book is written specifically for people who want to start theirown business i.e. they want to become an entrepreneur; be their own bossandabsolutelysucceed.Thisbookwillteachyouhowto identify your passion and attract funds to manifest your passion asyour business. More so, for people working in the business worldwho want to maximize their personal potential and get the bestquantity and quality of business satisfaction, this little book willserve as a veritable compass. As you read, put into action what youread. Remember, if you do what successful people do, you will getthe result successful people.
Best Wishes.
FOREWORD
Unemployment as a problem is ravishing the Nigerian nation inwhich about 48 per cent of our population is unemployed, while over one million students graduate from the tertiary institutions annuallyjoin the band wagon of unemployed people. Poverty is another factor which is synonymous with unemployment is on the increase. Sincemost of the previous attempts by the successive Governments totackleunemploymentinNigeriahaveproducedmixedresults,though predominantly relatively poor results, the main solution to the problem is to equip the unemployed with some entrepreneurial skills, whichcouldformafoundationforself-employmentandself-reliance.
Theimportanceofentrepreneurshipintheareasofpovertyalleviation, wealth creation, job creation and economic vitality hasresulted in the introduction of entrepreneurship as a compulsorycourseinNigerianuniversities.Thepurposeistotransferentrepreneurial knowledge and skills to youth for self-reliance andjob creation among others.
It was the entrepreneurial drive that inspired Bill Gate and RichardBranson to take their destinies into their hands by engaging in the act of entrepreneurship thereby developing and inventing the Microsoft globalempireandestablishingthevirgin-businessdynastyrespectively leading to their being celebrated world wide today.
However,whatistheusehavingsuchadesiretobecomeanentrepreneur and yet be poorly informed on how to identify and fund businesses? Peter Osalor’s book: How to identify and Fund yourBusiness is meant to fill this gap. This book is designed to teachentrepreneurs, potential entrepreneurs, students and individuals how to identify their passion and attract funds to manifest their passions. The secrets of successful entrepreneurship were also revealed in this book.
The book is, therefore, a clarion call for entrepreneurs who will save their generations from the deadly clutches of unemployment andunderemployment. As a manual, it should be of immense help notonly to new entrants in business but to those already engaged in thefield. The book will fill an important gap in the Nigerian literature on Entrepreneurship and Funding Businesses.
Prof. Sarah O. Anyanwu
DepartmentofEconomicsandFormerDirector,Centrefor Entrepreneurship University of Abuja