Innovative Presentations For Dummies E-Book

Ray Anthony

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 583

Veröffentlichungsjahr: 2014

Beschreibung

Be the speaker they follow with breakthrough innovative presentations

Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations. Using clear language and a concise style, this book goes way beyond PowerPoint to enable you to reimagine, reinvent, and remake your presentations. Learn how to stimulate, capture, and hold your audience in the palm of your hand with sound, sight, and touch, and get up to speed on the latest presentation design methods that make you a speaker who gets audiences committed and acting upon your requests. This resource delves into desktop publishing skills, online presentations, analyzing your audience, and delivers fresh, new tips, tricks, and techniques that help you present with confidence and raw power.

Focused and innovative presentations are an essential part of doing business, and most importantly, getting business. Competition, technology, and the ever-tightening economy have made out-presenting your competitors more important than ever. Globally, an estimated 350 PowerPoint presentations are given every second. When it's your turn, you need to go high above and far beyond to stand out from the pack, and Innovative Presentations For Dummies provides a winning game plan. The book includes extensive advice on the visual aspect of presentations and, more importantly, it teaches you how to analyze your audience and speak directly to them. A personalized approach combined with stunning visuals and full sensory engagement makes for a winning presentation.

• Learn how to be an innovative, not just "effective" presenter in any situation
• Understand how to read and cater to specific audiences
• Create captivating visual materials using technology and props
• Creative customize presentations to best communicate with audiences

More and more employees are being called upon to make presentations, with or without prior training. With step-by-step instruction, vivid examples and ideas and a 360-degree approach to presentations, Innovative Presentations For Dummies will help to drastically improve your presentation outcomes as never before.

Leseprobe

Innovative Presentations For Dummies®

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright © 2014 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number is available from the publisher.

ISBN 978-1-118-85665-9 (pbk); ISBN 978-1-118-85661-1 (ebk); ISBN 978-1-118-85671-0

Manufactured in the United States of America

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Innovative Presentations For Dummies

Visit www.dummies.com/cheatsheet/innovativepresentations to view this book's cheat sheet.

Table of Contents

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part I: Getting Started with Innovative Presentations

Chapter 1: Winning Traits of Innovative Presentations

Understanding the Different Types of Business Presentations

Finding Common Characteristics of Consistently Winning Presentations

Factoring for effectiveness and efficiency

Remembering the Five Cs: Being clear, concise, compelling, captivating, and convincing

Combining the Message, Messenger, and Medium

Creating the message

Prepping the messenger

Choosing the medium

Chapter 2: Communicating Innovatively

Changing with the Times

Defining innovation

What it means to be an innovator

Why innovation matters to business

Describing the Innovative Presentation

Using the innovation process

Re-imaging, reinventing, and remaking your presentations

Choosing evolutionary or revolutionary

Deciding when to be innovative

Applying innovation to business presentations

Mixing low tech and high creativity for sales

Latching onto ideas and examples

Chapter 3: Coming Across as a Consummate Presenter

Being the Messenger and Message

Identifying the qualities of a consummate presenter

Advancing your skills

Projecting Your Desired Image

Pursuing the ideal image

Incorporating Innovative Competencies

Part II: The Secrets of Presentation Success

Chapter 4: Analyzing and Focusing on Your Audience

Doing Your Research

Understanding Your Audience

Targeting the four dominant personality types

Building credibility and trust

Getting to Know the Four Personality Types

Director personality

Thinker personality

Energizer personality

Affable personality

Presenting to a Mixed Group of Personality Types

Scoping out the crowd

Warming up the room

Appealing to the entire crowd in your presentation

Chapter 5: Planning Your Winning Strategy

Planning for Success

Setting goals: What do you want to achieve?

Creating objectives for your strategy to fulfill

Crafting a Winning Strategy

Preparing for the worst

Learning by example

Chapter 6: Creating Compelling Content

Getting Your Content Up to Par

Determining your content’s purpose

Covering your points in priority order

Navigating content

Adding Variety and Impact

Using facts

Giving examples

Citing references

Telling stories

Going by the numbers

Quoting experts

Contrasting and comparing

Giving demonstrations

Defining terms

Answering rhetorical questions

Explaining yourself

Making assumptions

Showing testimonials

Making analogies

Chapter 7: Honing Your Platform Skills

Using Your Voice to Command Attention

Rule 1: Speak out loud

Rule 2: Project your voice — without shouting

Rule 3: Vary your volume

Speaking softly

Adjusting your rate

Adding a solid punch to a statement

Pausing eloquently

Captivating Audiences with Your Eyes

Understanding the importance of eye contact

Speaking with your eyes

Keeping eye contact with a large audience

Finding the Right Posture

Giving a bad impression with the wrong posture

Standing tall

Rocking and rolling

Moving gracefully and purposefully

Making the Right Facial Expressions

Gesturing Creatively

Exploring gesture types

Making a grand gesture

Eliminating distracting gestures

Chapter 8: Choosing Resources and Rehearsing Your Presentation

Considering the (Re)source

Making a list, checking it twice

Making room for improvement

Practicing Makes Perfect

Taking every opportunity to practice

Recording yourself

Rehearsing is not practicing

Part III: Giving a Great Presentation

Chapter 9: Captivating Your Audience

Touching on the Laws of Communication Impact

Starting with the Law of Primacy

Starting Off on the Right Foot

Making a dynamic first impression

Using mild-to-wild creativity

Building Your Introduction

Sticking with tradition

Spicing it up

Engaging the audience with questions

Adding a little humor

Setting the stage

Starting out bold and interesting

Phrasing transitions

Chapter 10: Keeping Your Audience on the Edge of Their Seats

Standing and Shouting Out: The Law of Emphasis and Intensity

Comparing and contrasting

Changing your voice

Adding pizzazz

Highlighting specific aspects

Using special effects

Telling a story

Demonstrating your point

Propping up

Tech-ing out

Involving Your Audience: The Law of Exercise and Engagement

Involving the audience

Encouraging interaction

Hitting Their Hot Buttons: The Law of Interest

Facing the Consequences: The Law of Effect

Chapter 11: Ending on a High Note

Concluding Effectively: The Law of Recency

Impacting Your Audience Right to the End

Conclude, don’t include

Signal that the end is near

End it already

Be neither meek nor weak

Leave with a strong message

Giving a Tactical Conclusion

Repeating a theme (with a twist)

Leaving them smiling

Offering impressive incentives

Engineering Your Conclusion with Building Blocks

Ending with motivation and inspiration

Advocating a new strategic approach and direction

Giving the audience a happy ending

Offering an informational conclusion

Chapter 12: Reminding Your Audience of Your Message

Driving Your Message Home

Finding repetitive balance

Using verbatim repetition

Creating 360 degrees of repetition

Chapter 13: Dealing with Questions, Resistance, and Audience Hostility

Taking Advantage of Questions

Planning, preparing, and rehearsing

Getting the ball rolling

Taking it step by step

Responding when you don’t know the answer

Handling loaded or attack questions

Dealing with Distractions, Problem People, and Resistance

Talking on the side

Deflating windbags

Handling phones during presentations

Staying in charge

Dealing with objections

Handling reluctance to change or start something new

Strategizing to overcome objections

Part IV: Mixing Creativity and Technology

Chapter 14: Reinventing How You Create and Use Multimedia Visuals

Appealing to Your Audience’s Sensory Perception

Conveying concept, solution, experience, and feeling

Showing and telling

Choosing Visuals Wisely

Relating words and visual elements

Building and directing the flow of information

Highlighting and Emphasizing Points

Using color

Stylizing text

Pointing and circling

Adding Variety and Interest

Incorporating custom video

Creating custom animations

Using stock media

Chapter 15: Using Presentation Board Systems, Flip Charts, and Props

Stepping Up to the Presentation Board

Using presentation boards to your benefit

Reaching out to your audience

Choosing the right board style

Presenting at a Poster Session

Borrowing from poster people

Considering Your Display Options

Using tabletop displays

Making attractive, active displays

Tinkering with quick, inexpensive displays

Propping Up Your Audience’s Interest

Watching props in action

Printing 3-D prototypes

Flipping over Flip Charts

Chapter 16: Winning Proposals and Presentation Handouts

Creating Stunning Proposals

Taking the competition to lunch

Igniting profits for your customer

Revving up market share and profits

Painting a vision for bigger market share and profits

Creating proposal cans and boxes

Checking out other examples

Adding multimedia

Giving Out Effective Presentation Handouts

Designing and using handouts

Adding originality, punch, and creativity to your handouts

Chapter 17: Going Beyond Bullets on Slides

Thinking in a Nonlinear Way

Preparing for every possible situation

Responding to specific requests

Choosing the Best App for You

Working online or offline

Incorporating existing materials

Reviewing available app options

Chapter 18: Selecting and Setting Up Hardware

Determining the Best Equipment Setup for the Situation

Presenting one-on-one

Presenting to a small group in your conference room

Presenting to a small group in their conference room

Presenting at a training session

Presenting at a conference or as part of a panel

Presenting a keynote speech

Presenting at a webinar or online meeting

Keeping Your Devices Presentation Ready

Using State-of-the-Art Projection Equipment

Connecting to a Projector or Monitor

Controlling the show from your tablet or smartphone

Bringing offsite guests online

Using your tablet as a teleprompter

Chapter 19: Visiting the Future Today

Incorporating New Technology

Augmenting reality

Gesturing and gesticulating

Demonstrating prototypes

Taking Your Presentation Online

Meeting virtually

Sharing presentations

Presenting remotely

Part V: Tailoring the Message

Chapter 20: Giving an Opportunities, Results, and Benefits Presentation

Focusing on Your Client’s Needs and Wants

Interpreting needs analysis and interviews

Covering key priorities in order

Giving Your OR&B Presentation

Listing options

Comparing to competitors

Chapter 21: Presenting to Executives andDecision Makers for SurefireWins

Surveying the Decision Makers

Structuring Your Presentation

Keeping it simple

Projecting confidence and flexibility

Being a master of your topic

Rehearsing your lines

Considering Content

Discussing additional details

Coming up with solutions to problems

Chapter 22: Condensing Your Pitch: The Elevator-Ride Approach

Making the Most of Your Sound Bite

Describing what you do

Developing a concise, compelling pitch

Testing your pitch

Minding Your Business

Customizing your pitch

Using your elevator pitch in other circumstances

Chapter 23: Presenting as an Impressive Team

Defining a Quality Team Presentation

Making the Team

Passing the baton

Sitting on the bench

Avoiding common mistakes

Rehearsing Your Lines

Planning your rehearsals

Finalizing the presentation with a dress rehearsal

Planning for Ultimate Success

Giving background information

Creating a strong outline

Focusing on priorities

Implementing a timeline

Preparing for the worst

Creating support materials

Part VI: The Part of Tens

Chapter 24: Ten Traits of Innovative Presenters

Coherence

Curiosity

Enthusiasm

Generosity

Honesty

Humility

Innovative

Preparedness

Punctuality

Rehearsed

Chapter 25: Almost Ten Reminders from the Laws of Communication Impact

Law of Primacy

Law of Emphasis and Intensity

Law of Exercise and Engagement

Law of Interest

Law of Effect

Law of Recency

Law of Repetition

About the Authors

Cheat Sheet

More Dummies Products

Guide

Table of Contents

Begin Reading

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Introduction

Sooner or later in your professional life, regardless of your profession or position, you’ll have to give that really important presentation. Or perhaps giving presentations is your profession and you’re looking for new ideas and a razor sharp added edge to boost your already successful career. This book focuses on several distinct and unique aspects of the arc of creating a presentation: topic selection, audience analysis, visual design, and delivery technology and techniques — and imaginative ideas and strategies. This book brings together the latest presentation tactics and technologies to help nascent, casual, and experienced presenters — whichever you might be — develop, write, and give innovative, stimulating presentations, and most important, presentations that give you over the top results — consistently.