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- Herausgeber: Dr. Michael C. Melvin
- Kategorie: Fachliteratur
- Sprache: Englisch
- Veröffentlichungsjahr: 2019
Instagram is one of the most important platforms when it comes to branding and reaching a wide audience. It has over 1 billion active users and is considered a ‘trendy’ and youthful platform by the majority of marketers.
Instagram’s power lies in the fact that it is an image-based platform. This gives it a great return on investment and means that you don’t need to write reams to be successful.
It also makes it perfect for getting an emotional response from your audience. And ultimately, emotions are what sell products.
The problem is that a lot of businesses just don’t understand Instagram. They are still somehow too set in the old way of doing things and don’t know how to leverage the unique advantages of Instagram to their advantage.
With this ebook, you will learn how to reach an engaged audience and grow your business.
Here’s what you’ll discover:
- How to sell the ‘value proposition’ of your business – that means understanding how an image can tell a thousand words and make people mad for your products and services
- How to create an Instagram strategy for a non ‘visual’ business product or service
- How to make an Instagram account grow 10x as rapidly using simple and easy tricks
- How to convert your loyal followers and most popular posts into sales
- How to grow a successful Instagram account without posting a single photo!
- How to use Instagram advertising
- How to use advanced features – set up a business account, get verified, use shopping on Instagram
- And for those that want it: how to create a personal brand and become an Instagram celebrity! Get paid to wear nice clothes!
- And much more!
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While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.
INSTAGRAM MARKETING SECRETS
First edition. July 30, 2019.
Copyright © 2019 Dr. Michael C. Melvin.
Written by Dr. Michael C. Melvin.
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Table of Contents
Title Page
Copyright Page
Instagram Marketing Secrets
Introduction
Chapter 1. The Value of Instagram
Chapter 2. Getting Set-Up and Creating a Plan
Chapter 3. Gaining Traction for Your Channel
Chapter 4. Growing Your Audience – Best Practices, Tips, and Tricks
Chapter 5. Taking Beautiful Pictures (And Other Options)
Chapter 6. Instagram Live, Stories, and More
Chapter 7. Integrating Instagram With Your Larger Marketing Strategy
Chapter 8. Monetization
Conclusion
Disclaimer
This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.
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The purpose of this ebook is to educate. The author and the publisher do not warrant that the information contained in this e- book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability
Introduction
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At this point, it is now common knowledge that Instagram should not be thought of as an ancillary social media platform: that it is in fact one of the biggest and most important social networks for any internet marketer to consider.
Right now, Instagram has over 1 billion active users – which is an insane number when you consider there are only 7.53 people on Earth. That accounts for 60% of all adults using the internet, as well as 25 million businesses.
This is a gigantic audience then, and it’s one that is constantly growing. Whereas Facebook (which owns Instagram) has been slowing down slightly in the past few years (not to mention facing numerous high-profile scandals), Instagram has been going from strength to strength.
One of the biggest reasons that many marketers overlook the importance of Instagram, is that they assume it is less flexible due to its purely visual nature. How can you sell something with just a picture?
