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- Herausgeber: John Wiley & Sons
- Kategorie: Fachliteratur
- Sprache: Englisch
Explore how the metaverse is changing our lives in this fast-paced, informative, and fresh take on where technology is leading us In Interconnected Realities, Leslie Shannon, Head of Trend and Innovation Scouting at Nokia, delivers an energizing and optimistic new take on the Metaverse. Starting with metaverse realms already in existence today, the book explores the purpose that each independent platform serves, as well as how all these disparate realms will ultimately be stitched together to permanently transform our personal and business lives. You'll read about: * The different metaverses: social, wellness, service, enterprise, gaming, and web3 * The future of augmented and virtual realities * How the metaverse is already woven into our daily lives * Exploring the purpose of the metaverse A singularly insightful and informed exploration of a fascinating subject at the intersection of technology, business, and society, Interconnected Realities is an essential resource for executives, busienss leaders, tech enthusiasts, futurists, and anyone with an interest in the future of social interaction, business, or technology.
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Seitenzahl: 386
Veröffentlichungsjahr: 2023
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Table of Contents
Cover
Title Page
Copyright
Dedication
Preface: Why Are We Here?
Notes
1 Introduction to the Metaverse
Toward a Problem‐Solving Metaverse
A Union of the Digital and the Physical
Interconnected Realities
It's All Real
Notes
2 The Social Metaverse
Entering a New World
What Problems Does the Social Metaverse Solve?
Branded Experiences
Hello? Is There Anyone Here?
Notes
3 The Wellness Metaverse
Physical Fitness: Getting Buff in the Metaverse
A Range of Metaverse and Metaverse‐Adjacent Experiences
Improving Mental Well‐Being in the Metaverse
Notes
4 The Service and Social Good Metaverse
Public Service in the Metaverse: Bringing Government to the People
Education in the Metaverse
Using the Metaverse as a Lever to Move the World
Notes
5 The Gaming Metaverse
Gaming Connects People
When Two Dimensions Are Enough
Gaming's Hidden Superpowers: Agency, Competition, and Rewards
Notes
6 The Web3 Metaverse
The Web3/Real Estate Metaverse: Does Artificial Scarcity Make Sense in a Digital World?
An Optimistic View
What Does Make Sense: Digital Scarcity Through NFTs
Notes
7 The Enterprise Metaverse
Training: The Low‐Hanging Fruit
Presence: More Than Just Meetings
What If … You Could Create Really Awesome “What‐If” Scenarios?
Notes
8 Today's Metaverse‐Adjacent Consumer Augmented Reality
Introduction: The Magic of Augmented Reality
Augmented Reality Already in Common Use
Glimpses of the Future
Notes
9 Metaverse Game‐Changers
Telecommunications‐Related Innovations
Precedents from the Mobile Phone Industry
New Challenge Areas
Notes
10 Our Metaverse Superpowers
From Smartphones to Smartglasses
Our Metaverse Superpowers
Notes
Epilogue: Interconnected Realities
The Purpose of the Metaverse
Preparing for a Paradigm Shift
Change Is the Only Constant
Notes
About the Author
Index
End User License Agreement
List of Illustrations
Chapter 1
Figure 1.1 Four categories of interconnected realities
Figure 1.2 Metaverse and Metaverse‐adjacent categories of interconnected rea...
Chapter 7
Figure 7.1 Shifting our focus to the Digital + Physical realm
Guide
Cover Page
Title Page
Copyright
Dedication
Preface: Why Are We Here?
Table of Contents
Begin Reading
Epilogue: Interconnected Realities
About the Author
Index
Wiley End User License Agreement
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INTERCONNECTED REALITIES
HOW THE METAVERSE WILL TRANSFORM OUR RELATIONSHIP WITH TECHNOLOGY FOREVER
LESLIE SHANNON
Copyright © 2023 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per‐copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750‐8400, fax (978) 750‐4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748‐6011, fax (201) 748‐6008, or online at http://www.wiley.com/go/permission.
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Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
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Library of Congress Cataloging‐in‐Publication Data:
Names: Shannon, Leslie, author.
Title: Interconnected realities : how the metaverse will transform our relationship with technology forever / Leslie Shannon.
Description: Hoboken, New Jersey : Wiley, [2023] | Includes index.
Identifiers: LCCN 2023002585 (print) | LCCN 2023002586 (ebook) | ISBN 9781394160846 (cloth) | ISBN 9781394160860 (adobe pdf) | ISBN 9781394160853 (epub)
Subjects: LCSH: Metaverse.
Classification: LCC TK5105.8864 .S53 2023 (print) | LCC TK5105.8864 (ebook) | DDC 004.67/8—dc23/eng/20230214
LC record available at https://lccn.loc.gov/2023002585
LC ebook record available at https://lccn.loc.gov/2023002586
Cover Design and Images: Wiley
Author Photo via profilepicture.ai
To my wise father, Guy Shannon, who got me started in tech by giving me a PC for Christmas 1985 instead of the stereo that I had asked for.
Thanks for everything, Dad.
Preface: Why Are We Here?
No one really knows yet what the Metaverse is. And fair enough – it's a loose concept, drawn from literary inspiration rather than a specific technical definition. It's something about the Internet, something about 3D digital worlds, something about avatars, something about Blockchain and NFTs, something about shopping, something about gaming – right?
Well, kind of. As it turns out, the lack of a widely agreed‐upon Metaverse definition creates the opportunity for those who get there first to be the ones who define it, which is why we see so many players from so many different industries rushing to embrace this space. Companies from the worlds of tech, fashion, Web3, manufacturing, education, telecommunications, and plenty of other industries, plus a host of new startups, are all planting their flags on Planet Metaverse.
That so many companies are jumping on the Metaverse concept, surprisingly so, indicates two main things: (1) a general feeling that there is something in here that is genuinely worth participating in, and (2) determination by those who were left behind by recent mobile/cloud/Internet disruptions to not get left behind again.
Facebook, one of the major movers of the Metaverse concept, is a case in point. They originally acquired Oculus, a virtual reality headset maker, because they had missed the opportunity to lead the mobile hardware space and found themselves repeatedly at the business mercy of Apple and Google. In 2014, while looking for the next big thing, Mark Zuckerberg tried on an Oculus Rift headset, and was blown away by the experience. John Carmack of Oculus explained his grand vision of “a world in the future where there are no displays or monitors … because we have glasses. Everyone has virtual displays – everywhere, all the time. And soon … it'll be almost primitive that we had these old computer boxes, and game consoles, and televisions up on walls.”1 Zuckerberg could imagine this world, too, and decided that Facebook would be the one to create the next paradigm, rather than be shut out again.2 Half bold creator of new worlds, half FOMO – that seems to be a pretty common recipe driving Metaverse interest and activity in many of the companies that I see.
I'm particularly familiar with this mix because it's one of the motivations for my role at Nokia, which is Head of Trend and Innovation Scouting. I've been with the company since 2000, and in the trend‐scouting role located in Silicon Valley since 2016. My job is to explore the innovation that lies beyond the world of Nokia's telecommunications domain, which is a wide swath that includes augmented reality (AR) glasses, haptic gloves, natural language interfaces, visual analytics of all kinds, virtual reality (VR), drones, robotics … pretty much anything new that has a connectivity component, which is more or less everything. I'm looking for new revenue opportunities for both Nokia and our operator and enterprise customers, as well as the bigger picture of what demands these innovations will place on the networks of the future, so that both we and our customers can be sure to build the networks that will be able to deliver the performance these innovations will need. In this context, having the courage to seize and define bold new opportunities and being afraid of missing the Next Big Thing are both frequent conversation topics I have with companies around the world.
In my research, the topics of VR and AR come up constantly. I'm an avid user of both, along with many other technologies, and over time have formed definite opinions about what each area is good for, and where they are lacking. (Which makes it a good time to say this: Views and opinions expressed in this book are my own and are not meant to represent those of my places of work, including Nokia.) It's in this context that I've been deeply involved for some time with the various elements that together make up the Metaverse.
In my role as a Silicon Valley–based technology trend scout, I look for what futurists call “signals.” These are today's developments that suggest new paths for all of us in the future, whether technical, social, or both. In this book, I'm going to share with you the most significant signals that I'm seeing around the topic of the Metaverse, so that you'll have a wide knowledge of what's already being accomplished today. There's only one Metaverse, just as there is only one Internet, but there are multiple subcategories of the Metaverse that solve different problems for different audiences, and we're going to look at a wide range of them.
From there, I'll look at the technical developments that we know are coming, both in the telecommunications industry where I have my roots, and elsewhere. These “Metaverse Game‐Changers” will enable the next generation of Metaverse experiences, and knowing what the most important of these are will help you understand the import of new developments as they're announced, so you'll be able to judge for yourself how quickly or slowly we're progressing toward the more fully realized Metaverse of the future.
Finally, I'm going to share with you my thoughts about where this is all headed, and what kind of world the Metaverse will be for us all. I'll be basing my conclusions on the signals that I've been tracking, the evidence of the new technical developments that we can see, and of course a healthy dose of my own personal experience, opinions, and hopes. If you come to different conclusions from your own experience, opinions, and hopes, then great! There is no one path to the future, but the more we think about what it could be, and what we would like it to be, the more chance we all have to intentionally create a future that we love.
The title of this book is Interconnected Realities, because that's the way I see the most important aspect of the Metaverse: its ability to connect our own physical reality with another entity, be that a person, a place, or information. But that definition is going to need a little more explanation before it entirely makes sense.
For now, let me just tell you that I think that the Metaverse and its method of interconnecting our realities are indeed the Next Big Thing. The Metaverse is important, not because we're all going to become avatars in a digital shopping mall or own a digital version of our homes on a digital planet somewhere, but because a significant paradigm shift is about to occur in how humans and computers interact with each other, and the Metaverse sits at the heart of this change.
Exciting? You bet. Scary? That, too. Inevitable? Probably. Opportunities, threats, disruptions, old businesses falling, new businesses rising? All of the above.
So fasten your seatbelts, and come check out how our world is about to change.
Notes
1.
Blake J. Harris,
The History of the Future: Oculus, Facebook, and the Revolution That Swept Virtual Reality
(New York: HarperCollins, 2019), 348.
2.
Ibid., 329.
