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Frank Witthoff, active in sales for »ages«, shares with his readers his recipes for success. And in doing so, he has consistently overachieved and done more than met his goals and has still managed to be greatly valued by clients and employers alike. His approach is based solely on a belief that a client who is treated appropriately will close deals all on his/her own and that there are no pressure or tricks necessary in convincing someone to buy. Frank Witthoff invites you to put to practice the new approaches associated with How to sell 2.0, so that you may enjoy greater success while going about your sales activities.
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Seitenzahl: 30
Veröffentlichungsjahr: 2020
Introduction
By using this book, you accept this disclaimer in full.
No advice
The book contains information. The information is not advice and should not be treated as such.
No representations or warranties
To the maximum extent permitted by applicable law and subject to section below, we exclude all representations, warranties, undertakings and guarantees relating to the book.
Without prejudice to the generality of the foregoing paragraph, we do not represent, warrant, undertake or guarantee:
that the information in the book is correct, accurate, complete or non-misleading.
that the use of the guidance in the book will lead to any particular outcome or result.
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Foreword
How to sell 2.0
Think like a partner
Overcome hurdles
First step: Establish compatibility with others
Matching
Word choice
Tonality
Mirroring
Pacing
The right kind of listening
Second step: Understand the client and his/her needs
Third step: Closing
The offer
The Price
Epilogue
Dear reader,
If we are completely honest with ourselves, we sell every single day. This is regardless of whether we are salespeople or not. We sell ourselves and our abilities to our employer and this results in our employer accepting this service and then giving a monthly salary in return. We sell ourselves and our very beings to a partner. Selling means, if you really think about it, nothing else than offering somebody something and then receiving a form of compensation in return. This kind of compensation can (but does not have to be) come in the form of money.