Mastering Mobile Learning E-Book

Chad Udell

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 465

Veröffentlichungsjahr: 2014

Beschreibung

Discover the strategies, tools, and technologies necessary for developing successful mobile learning programs

In the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality.

This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and—more importantly—the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides:

• An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach
• A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning
• Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go
• Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical
• An overview of the technical aspects of the design and development of mobile learning

Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible.

Leseprobe

Contents

Foreword

Preface

Introduction

Part 1: Understanding Mobile Learning

Chapter 1: Enterprise Mobile Learning: A Primer

Business Drivers of Mobile Learning

The Mobile Learning Ecosystem

Mobile Learning Applications

Designing and Creating Mobile Learning Content

Chapter 2: The Seven Shifts in Enterprise Learning

1. A Shift in the Location of Learning

2. A Shift in Time

3. A Shift in Context

4. A Shift in the Amount of Information

5. A Shift in the Location of Information

6. A Shift in Learning Experiences

7. A Shift in Control

Reference

Chapter 3: The Disruptive Nature of Mobile Learning

What Is Meant by Disruptive?

How Is Mobile Learning Disruptive?

The Impact on Organizations

Conclusion

Reference

Chapter 4: Why Executives Should Care About Mobile Learning

Chapter 5: mLearning Is

Not

e-Learning on a Mobile Device

Timing

Information Access

Context

Assessment

Performance Support

User-Generated Content

The Unique Affordances of Mobile

Different Doesn’t Necessarily Mean Better

Conclusion

Reference

Part 2: Strategic Thinking About Mobile Learning

Chapter 6: The Six Ps of Mobile Learning Strategy

Choose the Most Appropriate Mobile Platform

Implement Proper Procurement

Adopt Sound Policies

Properly Provision Your Devices

Publish Content for Your Users

Standardize Your Procedures

Chapter 7: The Business Case for Mobile Learning

Mobile Learning and Increasing Revenue

How You Sell

Supporting Your Sales Force

What You Sell

Cutting Costs

Applications for Your Company

Conclusion

Chapter 8: The New “Nomadism” as a Driver of Mobile Learning

Reference

Chapter 9: Creating a Mobile Learning Content Strategy

Reference

Chapter 10: Seven Easy and Inexpensive Ways to Launch Mobile Learning

1. Micro-Blogging

2. Create a WordPress Website or Blog

3. Start a YouTube Channel

4. SMS (Text) Message Alerts

5. Create a Mobile Version of Your PowerPoint Slides

6. Audio Podcasting

7. Poll Everywhere

Chapter 11: Building Brand Advocacy Through Mobile Learning

A Case Study of Brand Advocacy: State Farm Insurance

References

Chapter 12: Developing a Mobile Management Strategy

Bring Your Own Device (BYOD)

Security and Bring Your Own Technology (BYOT)

Lost/Stolen Devices and Ex-Employees

Software and Information Homogeneity and Control

Private Property, Corporate Property

Circling the Wagons: Mobile Management Strategy

Mobile Device Management Strategy

Mobile Application Management Strategy

Making a Decision

References

Chapter 13: Change Management Strategies for Mobile Learning

Immerse Yourself in the Field

Start Using Your Own Mobile Device—A Lot

Do Some Informal Polling

Part 3: The Varieties of Mobile Learning Experiences

Chapter 14: Categories of Mobile Learning Content

Chapter 15: Unique Affordances of Mobile Learning

Camera(s)

Clocks

Cloud Storage

Computing Functions/Apps

Document Production and Viewing

Embodiment

External Sensors

Geospatial Data

Individual Addressability

Input/Output Peripherals

Internal Sensors

Internet Connectivity/Search

Media Viewer/Playback Function

Memory

Messaging

Microphone and Audio Recording

Microprojection

Networking

Notifications and Alerts

Portability/Mobility

Short-Range Communications

Touchscreens

Ubiquity

Voice/Phone Communications

Wearability

New Possibilities by Combining Affordances

References

Chapter 16: Leveraging Geolocation to Make Your Content More Relevant

Give Your Learners “Just Enough”

Make Sure Your Information Is “Just in Time”

Take Advantage of “Just for Me”

Taking Geolocation Further

Chapter 17: Incorporating Multi-Touch and Gestures into Mobile Learning

Creating a Mobile-First Experience

Designing for Multi-Touch and Gestural Metaphors

Sample Gestures

Supporting Gestural Input in Your Development Workflow

Summary

References

Chapter 18: Storing Preferences and Inferring Intent in Mobile Learning Experiences

References

Chapter 19: Using a Mobile Camera as a Powerful Learning Tool

Exploring in More Detail

Chapter 20: Employing Mobile Device Sensors for Enhanced Learning Experiences

I Sense Something, a Presence I’ve Not Felt Since. . . .

We’re Just Warming Up

What’s Next, and How Do I Start?

Reference

Chapter 21: Alternative Reality Games as Mobile Learning

Examples

The Applicability of ARGs in Organizational Learning

Getting Started

Key Components of a Successful Learning ARG

Conclusion

Chapter 22: Using Mobile Games for Sales Training and Assessment

References

Chapter 23: Voice and Messaging for Mobile Learning

Reference

Chapter 24: Using Mobile Devices as Research Tools

Research on Mobile Phone Use

Mobile Devices for Market Research

Mobile Research in the Human Sciences

Mobile Field Research in Agriculture

Mobile Research in Healthcare

Mobile Research and Citizen Science

References

Chapter 25: Performance Support as a Form of Mobile Learning

References

Chapter 26: Mobile Learning in “Third Spaces”: The Move to Alternative Workspaces

Chapter 27: The Impact of Mobile Learning on Assessment and Evaluation

Advantages of Mobile Assessment

The Near Future of Mobile Assessment

References

Part 4: Design and Development Processes for Mobile Learning

Chapter 28: Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning

References

Chapter 29: Ubiquity and Mobility as Design Considerations for Mobile Learning

Always On

Always with You

Always Connected

Entering the World of the “Three Always”

References

Chapter 30: Design Considerations in Converting e-Learning to mLearning

A Plan for Transitioning Content

Assess Your Existing Content

Redesign Your Experiences

Be Mindful of Key Design Considerations

What Not to Do

The Last Word

Chapter 31: The Importance of Curation for Successful Mobile Experiences

Consider Your Focus

Research Paper Equivalents

Cull the Content

Chapter 32: Selecting Tools for Mobile Learning Development

References

Chapter 33: Instructional Design Patterns for Mobile Learning

Background

Analyzing a Mobile Learning Case Study

Conclusion

References

Chapter 34: Creating Digital Publications for Mobile Learning

EPUB

PDF

Digital Publications

Authoring Tools

Content and Best Practices

Tying It All Together

Chapter 35: Designing for Multiple Screens in iOS

Superviews and Subviews

View Autoresizing

Using Autoresizing to Design for Multiple Screens

Chapter 36: Designing for Context

Chapter 37: Using Mobile Devices to Leverage Social Media for Learning

What Is Social Learning?

Constructivist Theories of Social Learning

Learning Using Social Media

Social Learning Is Not Dead

References

Chapter 38: Responsive Design for Multiple Screen Formats

Diving Into Responsive Design

References

Chapter 39: Design Choices for Mobile Learning Management Systems

The LMS Spectrum

Chapter 40: Maps 3.0: The New Route to Learning with Social Geospatial Data

Understanding the Technology of Place

Geolocation Graphics

Map View

List View

Where Am I?

How Do I Get There?

How Am I Progressing?

Mapping Your Personal Narrative

Designing and Building the App

Other Supporting Technology

Use Cases for Wayfiler

Reference

Chapter 41: Using Push Notifications to Make Mobile Learning More Useful

Chapter 42: Improving Performance for Mobile Web and HTML5-Based Apps

The Reflow

Reducing the Cost of a Reflow

Reducing the Number of Reflows

Conclusion

Chapter 43: Understanding the Experience API

Chapter 44: Implementing Mobile Learning Metrics

Measuring Results

Covering Other Aspects of Learning

Putting This into Action

Reference

Part 5: Managing and Delivering Mobile Learning Projects

Chapter 45: Managing a Mobile Learning Project Implementation

Start with Business Strategy

Decide on the Types of Mobile Learning Experiences

Make Decisions About Which Technologies to Use

Prepare and Present a Business Case

Put Your Implementation Team in Place

Follow Project Documents and Procedures

Transfer the Mobile Learning System to an Operations Group

Chapter 46: Security in a Mobile World

Chapter 47: Education and Training for Mobile Development

Chapter 48: Integrating Mobile Learning with Social Media

The Informal Basis of Learning

Social Media and Learning in the Real World

Putting It into Practice

Leveraging the Effects

References

Chapter 49: Budgeting for Social and Mobile Learning

References

Chapter 50: Keeping Up with New Developments in Mobile Learning

Look for the Ripple Effects of Mobile Learning Technologies

References

About the Authors

About the Contributors

About the Association for Talent Development

Index

End User License Agreement

List of Tables

Table 15.1. Comparison of Three Learning Technologies

Table 33.1. Matching Desired Learning Outcomes with Specific Design Approaches and Sample Mobile Applications

Table 34.1. Summary of Differences

Table 50.1. Sources of Information to Develop a Personal Radar System on Changes in Mobile Learning

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Guide

Cover

Table of Contents

Begin Reading

MASTERING MOBILE LEARNING

TIPS AND TECHNIQUES FOR SUCCESS

Chad Udell

Gary Woodill

EDITORS

Foreword by Tony Bingham

Copyright © 2015 by John Wiley & Sons, Inc. All Rights Reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

www.wiley.com

Cover image: © Glyphish Pro

Cover design: Wiley

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Library of Congress Cataloging-in-Publication Data

Mastering mobile learning/editors, Chad Udell, Gary Woodill; foreword by Tony Bingham.

pages cm

Includes index.

ISBN 978-1-118-88491-1 (hardback); ISBN 978-1-118-88507-9 (pdf);

ISBN 978-1-118-88502-4 (epub)

1. Employees—Training of—Computer-assisted instruction. 2. Mobile communication systems in education. 3. Information technology—Management. I. Udell, Chad, 1976- II. Woodill, Gary.

HF5549.5.T7M357 2014

658.3’12402854678—dc23

2014022658