Mastering Presentations E-Book

Doug Staneart

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 203

Veröffentlichungsjahr: 2012

Beschreibung

A simple four-step process for delivering winning presentations

Mastering Presentations explains how entrepreneurs and small business owners can use guest speaking opportunities to generate rapport with audiences in order to foster business relationships with these audiences. The book provides a simple four-step process for giving presentations that helps eliminate the butterflies and increase self-confidence. It offers tips such as the 10 speaking venues that can generate more clients and credibility, an easy way to improve your memory that will help you present more confidently, a simple, but powerful process to design your presentation in 15-minutes (or less), and more.

• Explains how and why speaking to groups is a quick and easy way to generate positive, word-of-mouth advertising for your company
• Lists PowerPoint mistakes that will kill your chances of success and how to avoid them
• Offers tips on how to lead fearless question and answer sessions

The energy and enthusiasm of a great presentation is contagious, and public speaking is a great way to channel this energy and generate a loyal following.

Leseprobe

Contents

Introduction: Why This Book Was Written

Chapter 1: The Presenter Who Speaks with Poise and Confidence Is Always Seen as the Expert

You are the Expert

Chapter 2: A Simple Way to Design Presentations in 15 Minutes or Less

Create a Concise Presentation based on the Needs/Wants of the Audience

Make Your Bullets Complete Statements

Avoid Asking Questions in Your Bullets

Prove to the Audience That Your Bullet Points are True

Once You Have a Good Outline, Use Stories to Prove Your Points

Chapter 3: Add Tremendous Impact to Your Presentations and Become the “Go-To” Expert

Impact Idea #1: Stories and Examples are Your ACE in the Hole

Impact Idea #2: Audience Participation Gains Consensus

Impact Idea #3: Analogies Make Complex Ideas Easy to Understand

Impact Idea #4: Anecdotes—A Fun Way to Add Humor and Rapport

Impact Idea #5: Demonstrations

Impact Idea #6: Quote Another Expert to Increase Your Credibility

Impact Idea #7: Showmanship Adds Drama and Energy to the Presentation

Impact Idea #8: A Sample Will Give the Audience Something Tangible to Refer to

Impact Idea #9: Name Drop

Impact Idea #10: Any Visual AID that is not a Powerpoint Slide

Use at Least one Impact Idea for Each Bullet

Chapter 4: Putting Your Dynamic Presentation Together and Delivering It without Any Notes

What Happens When You Don’t have Control Over the Content?

Break up the Big Presentation into Multiple Presentations

Insert a Short Break

Give Printed Material for all of the Content but Deliver only a Few of the Points

Deliver Every Point, but Reinforce a few of the Points Separately

Chapter 5: PowerPoint Mistakes That Will Kill Your Chances of Doing Well and How to Avoid Them

Mistake #1: Treating Powerpoint as the Presentation and not a Visual AID

Mistake #2: Using too many Powerpoint Slides

Mistake #3: Including too much Content (too many Bullets, Charts, and Graphs)

Mistake #4: Using too much (Frivolous) Animation

Mistake #5: Including too many Busy Charts

Mistake #6: Improperly using Pictures

Mistake #7: Not Practicing Your Presentation with the Slide Show

Mistake #8: Sitting Down to Deliver Your Presentation

Mistake #9: Read . . . Click . . . Read . . . Click . . .

Mistake #10: Letting Someone Else Design Your Slide Show

More Powerpoint Tips are Available Online

Chapter 6: Speaking Venues That Can Generate More Clients and Credibility

Social Clubs, Chambers of Commerce, Libraries, and Recreation Centers

Lunch-N-Learns for Specific Companies/Groups

Teleseminars and Webinars

Association Meetings

Trade Shows

Marketing Seminars by Reservation

Paid Public Seminars

Paid Consulting Meetings

Radio and TV Shows

Joint Venture Seminars

Chapter 7: How to Make Millions of Dollars Using Presentation Skills on YouTube and Podcasting Websites

Give Information away to Attract a Funnel of new Customers

Charge a Fee for Your Expertise

Use a Podcast to Generate New Customers and Revenue

Chapter 8: If You Want Big Contracts, Get Really Good at Short List Presentations

Dig Your Well Before You are Thirsty

Show Clients How You Can Help Them Get What They Really Want

Show the Committee That You are a Team

Use Showmanship to Make You and Your Team Memorable

Chapter 9: Fearless Question and Answer Sessions

When to use Question and Answer Sessions

Chapter 10: Seven Deadly Sins That Will Turn Off Audiences

Sin #1: Going Over Time Without Permission

Sin #2: Using Useless Words

Sin #3: Speaking in a Monotone Voice

Sin #4: Speaking Shoptalk

Sin #5: Speaking while the Audience is Reading Your Slide

Sin #6: Reading the Entire Slide or Visual AID to the Audience

Sin #7: Dumping data on the Audience

Master Your Presentations and Avoid These Deadly Sins

What’s Next?

Cover image: Seminar @ Joshua Hodge Photography/istockphoto

Cover design: John Wiley & Sons, Inc.

Copyright © 2013 by Doug Staneart. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Staneart, Doug, 1971–

Mastering presentations : be the undisputed expert when you deliver presentations (even if you feel like you’re going to throw up) / Doug Staneart.

p. cm.

Includes index.

ISBN 978-1-118-48430-2 (pbk.); ISBN 978-1-118-49416-5 (ebk); ISBN 978-1-118-49426-4 (ebk); ISBN 978-1-118-49428-8 (ebk)

1. Business presentations. 2. Public speaking. I. Title.

HF5718.22.S738 2013

658.4’52—dc23 2012030205

To the more than 12,000 Fearless Presentation graduates

who were my “lab class” for the concepts in this book.

Thanks, everyone!

Introduction: Why This Book Was Written

“Just about everything that you have ever learned about public speaking is wrong!”

—Doug Staneart

When I gave my first business presentation, I was absolutely terrified.

I was just a few months away from graduating from college, and I was an intern for a huge oil company at a time when the price of oil had plummeted to about $16 per barrel. We were told that in earlier years that as long as an intern did a good job while working for the company, the company almost always extended an invitation for a full-time position upon graduation. However, I was in the acquisitions and divestitures (A&D) department of the company during the internship, and for the entire time that I was there, we never acquired any oil properties or oil interests. We were selling everything. As we did, more of the full-time employees were being laid off and being hired back as temporary contract workers.