Membership Rules! The Art of Selling What Matters E-Book

Sheri Jacobs

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Serie: The ASAE Series
• Sprache: Englisch

Seitenzahl: 56

Veröffentlichungsjahr: 2013

Beschreibung

This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014.

This original, 10,000 word, short format piece focuses on the principle of Selling What Matters.

Leseprobe

Contents

Introduction

Sell What Matters

If You Can’t Compete with Walmart, Stop Trying

Step One: Identify Unmet Needs

Step Two: Focus on Organizational Strengths

Step Three: Monetize Your Offerings

Step Four: Market One Thing, Not Everything

Action Steps

References

About the Author

Jossey-Bass Short Format Series

Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers, and leaders around the world with must-have, just-in-time information in a concise and actionable format.

To learn more, visit www.josseybass.com/go/shortform.

Other Titles by Sheri Jacobs

The Art of Membership: How to Attract, Retain, and Cement Member Loyalty (forthcoming, 2014)

199 Ideas: Powerful Marketing Tactics That Sell (ASAE)

Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources (ASAE)

If you enjoy Membership Rules! you’ll love The Art of Membership, also by Sheri Jacobs. The Art of Membership expands on the rules and provides case studies, worksheets, and how-to’s.

Learn more at http://www.nonprofitcommunity.com/index.php/the-art-of-membership/

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ISBN 978-1-118-76717-7 (paper); ISBN 978-1-118-76712-2 (ePDF); ISBN 978-1-118-76716-0 (ePub)