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A guide to getting new employees recruited, oriented, and productive--FAST "Onboarding," a growing trend in the business community, is a focused methodology that gets people in new roles up to speed quickly and efficiently. This book guides you through a process that enables you to recruit, orient, and enable your new employees to get the job done. Learn how to inspire and encourage your new employees to deliver better results faster. George Bradt and Mary Vonnegut's Onboarding helps ensure that your new employees are productive and efficient from day one. You'll learn how to help them assimilate into your corporate culture and accelerate their learning. * Onboarding is one of the hottest trends in business * This is the first book about onboarding * George Bradt is a leading speaker and consultant, and the author of The New Leader's 100-Day Action Plan For business leaders and managers who want well-trained, responsive, efficient, and effective employees, Onboarding helps you get the best from your new employees.
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Seitenzahl: 303
Veröffentlichungsjahr: 2009
Contents
Cover
Praise for Onboarding
Title Page
Copyright
Acknowledgments
Part I: Prepare for Your New Employee's Success Before You Start Recruiting
Chapter 1: Understand the Organization-Wide Benefits of a Total Onboarding Program: An Executive Summary
Chapter 2: Clarify Your Destination and Messages to the Candidate and the Organization
Tool 2.1 Purpose and Priorities (Downloadable)
Tool 2.2 Onboarding Track Record (Downloadable)
Tool 2.3 Messages (Downloadable)
Chapter 3: Craft Your Time Line, Write a Recruiting Brief, and Align Your Stakeholders
Tool 3.1 Total Onboarding Program Time Line (Downloadable)
Tool 3.2 Recruiting Brief (Downloadable)
Part II: Recruit in a Way That Reinforces Your Messages
Chapter 4: Create a Powerful Slate of Potential Candidates
Tool 4.1 Employment Brand (Downloadable)
Tool 4.2 Candidate Sourcing (Downloadable)
Tool 4.3 Candidate Tracking (Downloadable)
Chapter 5: Evaluate Candidates Against the Recruiting Brief While Pre-Selling and Pre-Boarding
Tool 5.1 On-Site Interview Day Plan (Downloadable)
Tool 5.2 Interview Guide (Downloadable)
Tool 5.3 Interview Debrief (Downloadable)
Tool 5.4 Reference/Background Check (Downloadable)
Chapter 6: Make the Right Offer, and Close the Right Sale the Right Way
Tool 6.1 Offer Closing Process (Downloadable)
Part III: Give Your New Employee a Big Head Start Before Day One
Chapter 7: Co-Create a Personal Onboarding Plan with Your New Employee
Tool 7.1 Personal Onboarding Plan (Downloadable)
Tool 7.2 Onboarding Conversation Guide (Downloadable)
Chapter 8: Manage the Announcement to Set Your New Employee Up for Success
Tool 8.1 Announcement Cascade (Downloadable)
Chapter 9: Do What It Takes to Make Your New Employee Ready, Eager, and Able to Do Real Work on Day One
Tool 9.1 Accommodation Checklist (Downloadable)
Part IV: Enable and Inspire Your New Employee to Deliver Better Results Faster
Chapter 10: Make Positive First Impressions Both Ways
Tool 10.1 Pseudonewcomer Audit (Downloadable)
Tool 10.2 New Employee as Valued Customer (Downloadable)
Chapter 11: Speed Development of Important Working Relationships
Tool 11.1 Assimilation Checklist (Downloadable)
Chapter 12: Provide Resources, Support, and Follow-Through
Tool 12.1 New Manager Assimilation (Downloadable)
Tool 12.2 Acceleration Checklist (Downloadable)
Appendix I: Organization-Wide Transformation
Appendix II: Sourcing Candidates on the Web
Notes
Glossary
References
About the Guest Experts
About the Authors
Index
Praise for Onboarding
“A must read for anyone bringing someone new into their organization—if they are serious about setting them up for success! Well organized, easy to understand and implement.”
—Andy Kriz, Director, The Human Capital Institute
“This book shows you the MOST successful way to ensure new recruits deliver for you. It's filled with practical tips! Why would you settle for anything less?”
—Robert Rigby-Hall, SVP and Chief Human Resources Officer, LexisNexis Group
“Onboarding provides a framework and tools to rapidly embrace new employees and position them for success. A must read for high-performing organizations.”
—Tom Colligan, Dean of Executive Education, The Wharton School, University of Pennsylvania
“This is an invaluable resource for anyone bringing new talent into an organization. The upfront thinking and easy-to-use tools are key to making any external search a success.”
—Alan Cork, Executive Director, Russell Reynolds and Associates
“PrimeGenesis has done it again. Their new book presents a completely different and clearly better way to manage the whole process of recruiting, jump-starting, and managing new employees. It's hard to imagine anyone reading this book and not deploying its tools. Don't even think about starting to recruit anyone else until you've read this book.”
—Kenneth Beck, CEO, CEO Connection
“This book is a must read for leaders who want to set key employees up for success and ultimately have the new employee make a major contribution to improving the outcomes of the company in half the time. I am extremely impressed by how this book gives a practical road map for ensuring that someone is ready to take a key leadership position. This is not just a book, but a great tool that I am sure I will use every time a new employee is brought onboard.
This how-to book has already helped me with our current search for a new director of development. It could not have come at a better time. After losing a key employee during poor economic times, I was concerned with how to ensure that we can transition to a new director of development and fund-raising and not lose any revenue. After reading this book, I am confident that we will be able to get the right person up and running quickly and the team will be even more productive.”
—Anthony DiLauro, MSW, President/Executive Director, Boys Town New York
Copyright © 2009 by George Bradt and Mary Vonnegut. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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ISBN: 978-0-470-48581-1
Acknowledgments
Parts of this book have been around for a long time. The ideas have been implemented in the work of every manager who ever brought a new employee onboard successfully. The ideas have been obvious to anyone trying to figure out how to reduce the risk of failure of those new employees, accelerate their progress, and use the new arrival as an excuse to take the team to the next level. What we've done is take those different parts and bring them together into one cohesive whole.
We are particularly grateful to those people who have helped us pull those parts together over the past several years. We are grateful to our consulting partners in PrimeGenesis, to those who have used PrimeGenesis to help them or to help people in their organizations, and to those who support us in other ways. All share our journey of learning and discovery. All were our partners in this book, whether they knew it or not.
We are grateful to our Guest Experts. As you will see, we have different relationships with different speakers. Sometimes they spoke to us. Sometimes they wrote to us. Sometimes we repurposed what they wrote for others. Some agreed with us. Some disagreed. All helped.
Finally, we have to admit that this book wasn't actually our idea. Credit for that goes to Richard Narramore at Wiley, who inspired and enabled us to bring this spark to life.
Part I
Prepare for Your New Employee's Success Before You Start Recruiting
Chapter 1
Understand the Organization-Wide Benefits of a Total Onboarding Program: An Executive Summary
A Total Onboarding Program can dramatically improve the performance, fit, and readiness for the job of every person who takes on a new role—both new hires and internal recruits. Onboarding helps to build, sustain, and perpetuate high-performing teams. More important, an organization-wide onboarding program for new employees, promotions, role shifts, and other transitions can be a culture-shaping sustainable competitive advantage.
Onboarding is the process of acquiring, accommodating, assimilating, and accelerating new team members, whether they come from outside or inside the organization. The prerequisite to successful onboarding is getting your organization aligned around the need and the role.
Align: Make sure your organization agrees on the need for a new team member and the delineation of the role you seek to fill.Acquire: Identify, recruit, select, and get people to join the team.Accommodate: Give new team members the tools they need to do the work.Assimilate: Help them join with others so they can do the work together.Accelerate: Help them and their team deliver better results faster.Effective onboarding of new team members is one of the most important contributions any hiring manager or human resources (HR) professional can make to the long-term success of his or her team or organization. Effective onboarding drives new employee productivity, accelerates delivery of results, and significantly improves talent retention. Yet few organizations manage the different pieces of onboarding well, so most people in new roles do not get clear messages about what the team and the organization wants and expects from them. Even fewer organizations use a strategic, comprehensive, integrated, and consistent approach like the one described in this book.
Why? Because onboarding is not something you do every day, it's hard to get good at it. With deliberate practice, however, you can accumulate onboarding expertise. This book shows you the way, step by step.
In our work helping organizations get new leaders up to speed quickly, we have seen repeatedly that a primary cause of misalignment and disengagement of new employees is the way that most organizations split up their recruitment, orientation, training, and management efforts. In many cases, multiple uncoordinated players oversee discrete pieces of the onboarding process and make poor handoffs across those parts. Almost everybody has a story:
People showing up to interview candidates without a clear picture of the position they're trying to fill, let alone what strengths they're looking for.High-pressure interviews that turn off exactly the sort of people the organization is looking to recruit.Closing the sale with a candidate who turns out to be wrong for the organizational culture.New employees showing up for the first day—and there's no one to greet them, no place for them to sit, no tools for them to work with, and no manager around to point them in the right direction.New employees getting off on the wrong foot with exactly the people they need to collaborate most closely with.New employees left to their own devices after day one because the organization has a sink-or-swim mentality.I have witnessed a lack of collaboration, cooperation, and coordination between the recruiting lead, the human resource generalist, and the hiring manager, that actually caused a new employee to show up for her first day on the job, without anyone knowing it. I reported to the hiring manager, and was asked to take care of “onboarding” this new employee. I was embarrassed for the company, myself, and her.
—PrimeGenesis Client1
A new employee's failure to deliver usually stems from one or more of four things:
When any person takes on a new role, there is a risk he or she will be misaligned with the organization. When you compound this with the disruption inherent in all organizational transitions, it's no wonder so many new employees fail or decide to leave in the first six months2 and that as many as 50 percent of new employees fail to deliver what their organizations expect.3 Often those failures or decisions aren't apparent early on. But the seeds have sprouted, and it's very hard to change the course down the road. A new job is a turbulent event for everyone.
We've found that 40 percent of executives hired at the senior level are pushed out, fail or quit within 18 months. It's expensive in terms of lost revenue. It's expensive in terms of the individual's hiring. It's damaging to morale.
—Kevin Kelly, CEO of executive search firm Heidrick & Struggles,discussing the firm's internal study of 20,000 searches4
Consider this case. A major consumer products company was experiencing high levels of new employee failure. It turned out the organization had three distinct groups each working to improve its own area of responsibility without paying attention to the others. Talent acquisition was focused on cutting expenses by increasing the use of contract recruiters. Human resources was focused on improving the organization's orientation program. Line management was implementing performance-based compensation to keep people more focused on the most important performance-driving activities.
We helped the organization get its hiring managers more involved in recruiting and orienting new employees throughout the process. The results were immediate and meaningful. Recruiting efforts became more closely aligned with hiring managers' expectations. Selection criteria became clearer. Hiring managers took a personal interest in their new employees' orientations and related activities. Candidates and new employees felt better about the organization at every step of the way, which resulted in increases in their effectiveness over time.
Because so many people have heard (or lived) these or similar stories, many organizations are looking for solutions. Many take recruiting, interviewing, and selecting more seriously. Many have utilized onboarding software or portals to manage hiring paperwork and tasks. Many hold managers accountable for the success of their employees.
All these are good things. Do them. But you don't need this book to tell you that.
This book and its Total Onboarding Program (TOP) can take your organization to a new level of effectiveness by improving and integrating the disconnected experiences and messages new employees get during the recruiting and on-the-job learning process. This is a powerful, vulnerable time in the life of an employee. It represents the most important teachable moment your organization will ever have with its employees. If you can plan and get each new employee and the organization in full alignment so that intelligent onboarding becomes part of your culture, you will make a material difference in your business results over time.
We are not reinventing the wheel. Most people understand or can quickly figure out the basics of acquiring, accommodating, assimilating, and accelerating new employees. Our core premise is that things work better when all efforts point in the same direction, integrated into one Total Onboarding Program (TOP). Onboarding gets your new employees up to speed twice as fast as separate efforts to recruit, orient, and manage. It enables you to get more done in less time by:
Compressing recruiting, hiring, and assimilation time.Reducing hiring mistakes by making everyone, including prospective hires, fully aware of what the job requires—from the employee and from the organization.Reducing new employee buyer's remorse and greatly improving retention.Aligning new employees with key business strategies.The primary requirement is that the hiring manager lead each new employee's onboarding experience all the way through. If you are a hiring manager, start by creating the overall TOP plan (per chapter 3). Get people aligned around that plan and its importance. Take primary responsibility for its execution and coordination across people and functions as you recruit. Give your new employee a big head start, and enable and inspire them. If you are the HR manager, help your hiring managers do those things. Here's a rough chronology:
We created this approach out of the best of what we've seen and developed in PrimeGenesis' onboarding work since 2002 with a wide range of organizations around the world like American Express, Cadbury, Johnson & Johnson, MTV, Playtex, and others. The Total Onboarding Program has delivered breakthroughs in onboarding effectiveness and organizational success for hundreds of managers and client organizations.5
The balance of this Introduction outlines the steps of a Total Onboarding Program and the remaining chapters of this book. Throughout, “Total Onboarding Program plan” and “TOP plan” refer to your plan as the hiring manager, integrating all the steps of onboarding. The “personal onboarding plan” is the plan you co-create with your new employee regarding his or her own accommodation, assimilation, and acceleration.
This chapter describes the importance of a single, integrated Total Onboarding Program and serves as an executive summary.
This is where we move from theory to practice. Start by stopping to reconfirm your organization's purpose, priorities, and desired results. How will your new employee contribute? Think through what went well and less well when you and/or your organization onboarded new employees in the past. Map out clear, simple messages about this onboarding: your message to stakeholders, your message to candidates, and your message to your new employee.
Manager: Reconfirm context. Determine your messages.Human Resources: Help align messages with organization's direction.This chapter is about sharing your thinking with others, getting their input, and deciding together how you are going to go forward. Start by crafting an onboarding plan that includes the work you did in chapter 2, a recruiting brief, and a TOP time line. Then get important players aligned around your plan. Investment of time here makes everything else more effective and efficient down the road.
Manager: Create and get alignment around your TOP.Human Resources: Help align the hiring manager's onboarding plan with the overall organizational strategy.Take charge of the employee acquisition process by laying out and implementing a comprehensive marketing plan that starts with your target and moves through where you are going to fish for new employees, the tools and resources you will use, and your time lines/milestones. Communicate, demonstrate, and live your employment brand every step of the way. Assemble a deep slate of strong candidates at the same time to give you options, so that you don't feel you have to close the sale with your lead candidate if it's not 100 percent right for everyone.
Manager: Inform and guide recruiting efforts.Human Resources: Manage recruiting execution. Deliver candidates that fit.While candidates can focus on getting you to offer them a job and then take a step back to evaluate the opportunity, you must buy and sell at the same time. Make sure you are recruiting and interviewing in a way that communicates your employment brand. We use a strengths-focused, targeted selection/behavioral approach to interviewing with good success. We complete the interviewing process with formal post-interview debriefs, information gathering outside the interviews, and post-interview follow-ups with candidates to learn even more (and set up closing the sale later).
Manager: Make the hiring choice—while pre-selling and pre-boarding.Human Resources: Manage the interview process. Provide a broader organizational perspective.You know your organization is awesome. Just remember that a potential new employee may need to be convinced. So treat the offer as just one part of a strategic sale. The way you handle this and support your offeree's due diligence efforts will impact the way he or she feels about you and your organization, with implications far beyond whether the answer is yes or no. You want offerees to say “yes” if taking the job is the right move for them, their supporters, and the organization over time. You want a “no, thanks” if it's not.
Manager: Close the sale. Support your new employee's due diligence efforts.Employee: Do a real due diligence.Human Resources: Support manager by preparing offer and supporting strategic selling efforts.Co-creating a personal onboarding plan is the beginning of your working relationship. Listen, and demonstrate how much you value your new employee. Work together to think through the job and its deliverables, stakeholders, message, pre-start, and day one plans as well as personal and office setup needs. Clarify who is doing what next.
Manager: Co-create new employee personal onboarding plan.Employee: Co-create personal onboarding plan.Human Resources: Provide tools and support.Making the announcement is one of the most important things you can do to help make your new employee feel welcome, valued by, and valuable to an organization he or she can take pride in. Think through and implement these steps:
Mind the details to give the new employee a first day that is in line with the opportunity/shared purpose and to put your new employee in a position to do real work starting day one.
Manager: Ensure your organization produces a perfect day one.Employee: Clarify your needs and expectations. Get a head start on personal setup.Human Resources: Manage implementation of accommodation activities.Everything communicates. Pay attention to what people hear, see, and believe. Pay attention to the impact the organization is making on the new employee. Pay attention to the impact the new employee is making on the organization. Design the day one experience as you would a customer experience. Don't leave first impressions to chance, because while people don't always remember what others did or said, they always remember how they felt.
Manager: Manage first impressions. Welcome. Introduce the new employee.Employee: Manage first impressions.Human Resources: Manage implementation of day one plan.Assimilation is a big deal. Doing it well makes things far easier. Getting it wrong triggers relationship risks. There are a couple of things beyond basic orientation that can make a huge difference. We suggest you set up onboarding conversations for your new employee with members of his or her formal and informal/shadow networks. Do periodic check-ins with those networks. If there are issues, you want to know about them early, so you can help your new employee adjust.
Manager: Facilitate new employee assimilation initiatives. Be alert to challenges.Employee: Invest in assimilating into the formal and informal networks.Human Resources: Support. Coach new employee and manager. Provide required resources.The first step in giving your new employee the resources and support he or she needs is confirming your own requirement and appetite for change. If all you need is for your new employees to assimilate into the existing culture, you can probably mentor them yourself or with an internal coach. However, if achieving the desired results requires a new employee to assimilate into and transform the team at the same time, you will need to bring in external assistance. (If insiders could transform your culture, they would have done so already.)
Make sure your new employee garners needed resources and establishes the building blocks of a high-performing team, as appropriate to his or her position:
Just as onboarding starts long before day one, it ends long after the personal onboarding plan is executed. Follow through with your new employee to ensure ongoing adjustments and success or to redirect if things are not working. And check the process: audit, adjust, and plan improvements in anticipation of the next onboarding.
This is very much a how-to book, designed to be used instead of read. The Total Onboarding Program is your framework—the starting point for effective onboarding. But you may also want to drill down in specific areas like recruiting and interviewing, and to take advantage of the many practical worksheets and resources in the book.
As much as possible, we tried to avoid jargon or consultant speak. Where we felt compelled to use special words, we included them in the glossary at the end of the book.
How you handle the acquisition, accommodation, assimilation, and acceleration of new employees communicates volumes to everyone. In many ways, this is one of the acid tests of leadership. If you follow the prescriptions in this book and stay focused on inspiring and enabling others to do their absolute best together to realize a meaningful and rewarding shared purpose, then those others will happily follow you.
Chapter 2
Clarify Your Destination and Messages to the Candidate and the Organization
Don't begin to recruit anyone until you understand how their role is going to help deliver results that move the organization forward in line with its purpose and priorities.
He had been a standout star in everything he'd done from high school through college through his early jobs. Every single person HR and the hiring manager talked to during reference and background checks had nothing but positive things to say about him. They were all thrilled to have been able to convince him to join the firm.
Now what?
No one had fully expected him to say yes.
No one was exactly sure what his responsibilities should really be.
Now it was time to figure that out.
Now was way too late.1
Onboarding begins with your business objectives. Start by stopping to figure out what you want to accomplish and how you expect your future new employee to deliver or contribute to target results. Think business strategy. You risk leaving a lot on the table if you treat hiring as a transactional event as opposed to a strategic opportunity:
“Just fill the position.” Hang on. Will the position as defined deliver the results you need? If not, this is a great time to recraft the job to further your business strategy.“Find me the best candidate.” The best at what, precisely? Do you need the best skill set, or will the individual's inherent behaviors and motivators be more important to delivery of business results than skills and experience? Complete your thinking before implementing anything, even a broad search initiative.“I know what I need.” You may know what you need, but do you know what your stakeholders and the new employees' stakeholders need? Without stakeholder alignment you will never make the right hire, because your new employee (no matter how great he or she is) will be burdened with incompatible expectations.Strong execution always begins with thorough preparation. If your organization has a professional HR function, you probably have a search, recruiting, and hiring process. You may even have some kind of onboarding program. More likely than not, you don't have a Total Onboarding Program (TOP) that maximizes delivery of business results.
In this chapter, you take ownership of your new employee's onboarding and lead with your business point of view. By confirming a shared vision and making sure the role for which you are onboarding is understood and broadly accepted, you are setting up team success.
A comprehensive approach to onboarding is essential to setting new leaders up for success. It is this critical aspect of change management that is too often overlooked or undersupported. Companies known for talent development have CEOs and leadership teams that make talent a top priority. Managers at all levels are accountable for creating a work climate that motivates employees to perform at their best. Leadership teams receive special training to help them work together more effectively. A great leadership team ensures that the investment in development results in the right number of people, of the right quality, ready when the organization needs them now and in the future. This is why comprehensive onboarding is so important.
Begin with your organization's general purpose and main priorities. That's the big picture destination. Next, drill down to the specific destination for this onboarding. When you onboard a new employee, you are implementing a strategy to achieve business objectives. Treat your new employee onboarding as you would any other investment. Define your business objective—are you hiring to replace? To change culture? To add capabilities? What is your expected return on investment? How will you measure your return? Use Tool 2.1 Purpose and Priorities3 to delineate the specific results you want from your new employee onboarding.
The parent organization's shared purpose, its reason to exist, or ultimate mission is its organizational purpose. Everything else nests within this. (“Provide life-sustaining sustenance” [food] in the example that follows.)
The departmental purpose explains why the department exists. Departmental purpose nests within the organization's purpose (“acquire resources required to process food” in tool 2.1).
It's important to look at desired results in terms of capability and organizational priorities, as well as business priorities. Capability priorities are human, operational, and financial capabilities you need to acquire or build. Organizational priorities are things you need to accomplish to improve your organizational effectiveness.