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- Herausgeber: John Wiley & Sons
- Kategorie: Fachliteratur
- Sprache: Englisch
Build a winning portfolio--and reduce your risk--with this bestselling guide Online investing has never been easier--or more potentially confusing. Now that every broker or finance site has its own app, data, or approach, it can be all too easy to be misled and make a bad decision. Online Investing for Dummies helps you reduce risk and separate the gimmicks from the gold, pointing investors of all experience levels to the pro-tips, calculators, databases, useful sites, and peer communities that will lead to success. Updated to include information on mobile trading and the influence of social media on the markets, the book also covers the basics--showing you how to figure out how much to invest, find data online, and pick an online broker. It then progresses through to more advanced topics, such as calculating returns, selecting mutual funds, buying bonds, options, commodities, and IPOs, taking you and your money wherever you want to go in the global market. * Set expectations and assess your risk * Analyze stocks and financial statements * Assemble the suite of tools to calculate your performance * Get tips on choosing the right online broker and on protecting your information online It's time to get a pro strategy, and Online Investing for Dummies has all the inside information you need to build up that winning portfolio.
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Veröffentlichungsjahr: 2019
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Online Investing For Dummies®, 10th Edition
Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com
Copyright © 2019 by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
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Library of Congress Control Number: 2019945516
ISBN 978-1-119-60148-7 (pbk); ISBN 978-1-119-60149-4 (ebk); ISBN 978-1-119-60150-0 (ebk)
Online Investing For Dummies®
To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Online Investing For Dummies Cheat Sheet” in the Search box.
Table of Contents
Cover
Introduction
About this Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Getting Started Investing Online
Chapter 1: Getting Yourself Ready for Online Investing
Why Investing Online Is Worth Your While
Getting Started
Measuring How Much You Can Afford to Invest
Deciding How You Plan to Save
To Be a Successful Investor, Start Now!
Learning the Lingo
Setting Your Expectations
Determining How Much You Can Expect to Profit
Gut-Check Time: How Much Risk Can You Take?
Passive or Active? Deciding What Kind of Investor You Plan to Be
Chapter 2: Getting Your Device Ready for Online Investing
Turning Your Device into a Trading Station
Tracking the Market’s Every Move
Monitoring Market-Moving News
Checking In on Wall Street Chatter
Keeping Tabs on the Regulators
Executing Trades
Searching the Internet High and Low
Keeping the Bad Guys Out: Securing Your PC
Mastering the Basics with Online Tutorials and Simulations
Chapter 3: Choosing the Best Account Type for You
Knowing How Different Accounts Are Taxed
Plain Vanilla: The Taxable Brokerage Account
Retirement Accounts: Knowing Your 401(k)s from Your IRAs
Going Back to School with Education Savings Accounts
Chapter 4: Connecting with an Online Broker
Finding the Best Broker for You
Separating the Types of Brokerages
Avoiding Hidden Fees
Finding Out What Reviewers Think
Is Your Money Safe? Checking Out Your Broker
Cutting the Cord: Mobile Trading
Pay Attention to Where Your Cash Is Parked: Money Market Funds
Buying Stocks and Mutual Funds without a Broker
Opening and Setting Up Your Account
Chapter 5: Getting It Done: How to Enter and Execute Trades
Understanding How Stock Trades and Shares Are Handled
Getting It Done: Executing Your Trades
Going off the Beaten Path with Different Trading Techniques
Knowing Your Options: Basic Ways to Best Use Options
Stepping Through Placing a Trade
Part 2: Using Online Investment Resources
Chapter 6: Why Stock Prices Rise and Fall
How Stocks Get into the Public’s Hands
Why Stocks Move Up and Down in the Short Term
What Moves Stocks in the Long Term?
Chapter 7: Connecting with Other Investors Online
Finding Kindred Investment Spirits Online
Getting the Message with Stock Message Boards
Connecting with an Investment Club
Social Networking Comes of Age
The Brave New World: Social Networking Meets Online Investing
Chapter 8: Measuring Your Performance
The Importance of Tracking Your Performance
Calculating Your Performance Yourself
Calculating How Risky Your Portfolio Is
Using Online Tools to Calculate Your Performance
Chapter 9: Choosing an Asset Allocation
The Recipe for Your Online Investing: Asset Allocation
Using and Finding Your Perfect Asset Allocation
Chapter 10: Finding and Buying Mutual Funds
The Feeling Is Mutual: Understanding Mutual Funds
Types of Investment Companies
Categorizing Mutual Funds
What to Look for in a Mutual Fund
Comparing Mutual Funds
Getting the Full Story: Reading a Mutual Fund’s Prospectus
Getting More Information about Funds
Chapter 11: Finding and Buying Exchange-Traded Funds
Getting to Know ETFs
Invest in Popular Indexes with ETFs
How to Find the Right ETF for the Job
Using ETF-Recommending Robo-Advisors
ETFs That Go off the Beaten Path
ETFs Have Issues, Too
A Few Final Things to Consider about ETFs
Part 3: Maximizing Investment Knowledge
Chapter 12: Putting Companies Under the Microscope
Understanding Financial Statements
Unearthing Details about the Company from Regulatory Filings
Chapter 13: Evaluating Stocks’ Prospects
Finding Out How to Not Overpay for Stocks
Evaluating Stocks’ Potential Return and Risk
Digging Even Deeper: Advanced Valuation Techniques
Chapter 14: Finding Investment Ideas with Online Stock Screens
Getting Familiar with Stock Screens
Knowing What You’re Looking For: Popular Screening Variables
Getting Started with Premade Screens
Designing a Custom Screen
Chapter 15: Analyzing the Analysts and Stock Pickers
Picking Apart Professional Analyst Reports
Connecting with Online Stock Ratings
Evaluating Stock- and Mutual Fund–Picking Newsletters and Websites
Chapter 16: Researching and Buying Bonds Online
Getting Acquainted with Bonds
Finding and Buying Bonds Online
Considering Bond Alternatives
Part 4: The Part of Tens
Chapter 17: Ten Top Mistakes Made by Online Investors
Buying and Selling Too Frequently
Letting Losers Run and Cutting Winners Short
Focusing on the Per-Share Price of the Stock
Failing to Track Risk and Return
Taking Advice from the Wrong People
Trying to Make Too Much Money Too Quickly
Letting Emotions Take Over
Looking to Blame Someone Else for Your Losses
Ignoring Tax Considerations
Dwelling on Mistakes Too Long
Chapter 18: Ten Ways to Protect Your Investments and Identity Online
Beware of Pyramid Schemes
Steer Clear of Ponzi Schemes
Avoid Tout Sheets and Know Whom You’re Taking Advice From
Don’t Fall for Investment Spam Emails
Understand Loopholes Scammers Can Use
Familiarize Yourself with the Fingerprints of a Scam
Learn to Be an Online Sleuth
Know How to Complain If You Suspect a Fraud
Make Sure That Your Computer Is Locked Down
Be Aware of Online Sources for More Information
Chapter 19: Online Investors’ Ten Most Common Questions
How Do I Find Out Which Companies Are Going to Split Their Stock?
Can I Use Options to Boost My Returns?
Can I Still Lose Money If I Invest in Bonds?
What’s the Easiest Way to Invest in Commodities?
How Long Will It Take for Me to Double My Money?
Do I Have a Say in How a Company I’m Invested in Operates?
How Can Deep-Discount Online Brokers Make Money Charging $5 or Less for Trades?
How Are Hedge Funds, Private-Equity Funds, and Venture Capital Funds Different?
If a Company Is Buying Back Its Stock, Does That Mean the Stock Is Cheap?
If I Own a House, Do I Need to Hold Real-Estate Investment Trusts in My Stock Portfolio, Too?
Index
About the Author
Advertisement Page
Connect with Dummies
End User License Agreement
List of Tables
Chapter 1
TABLE 1-1 How Much Each Must Save to Get $1 Million, Part I
TABLE 1-2 How Much Each Must Save to Get $1 Million, Part II
TABLE 1-3 No Pain, No Gain
TABLE 1-4 Wild Days for the S&P 500
Chapter 2
TABLE 2-1 Key Market Indexes
TABLE 2-2 SEC Forms You Can Use
Chapter 3
TABLE 3-1 The Importance of Dividends
TABLE 3-2 Dividends That Industries Pay as of March 2019
TABLE 3-3 Federal Tax Rates for 2019
TABLE 3-4 Maximum Capital Gain Rate for 2019
TABLE 3-5 Website Addresses for Some States’ 529 Plans
Chapter 4
TABLE 4-1 Deep Discounters
TABLE 4-2 Discounters
Chapter 5
TABLE 5-1 The Four Basic Option Strategies
TABLE 5-2 Some Online Brokers’ Options Commissions
Chapter 6
TABLE 6-1 Boutique Research Firms That Track Select Industries
TABLE 6-2 Large and Influential Industry Associations
TABLE 6-3 Don’t Follow the Money
Chapter 7
TABLE 7-1 Guide to Different Stock Markets Using NASDAQ.com
Chapter 8
TABLE 8-1 Returns in a Sample Portfolio
TABLE 8-2 Returns Converted to Get Geometric Mean
TABLE 8-3 Long-Term Risks and Returns of Different Investments
TABLE 8-4 Index Funds Advisor Portfolios
Chapter 9
TABLE 9-1 Popular Ways to Categorize Stocks
TABLE 9-2 What’s Big and What’s Small?
TABLE 9-3 Investments That Zig When the Market Zags
Chapter 10
TABLE 10-1 Mutual Fund Commissions
TABLE 10-2 A Few Leading Mutual Fund Companies
Chapter 11
TABLE 11-1 ETFs Everywhere
TABLE 11-2 Popular ETFs
TABLE 11-3 Green Investing Options
TABLE 11-4 Ways to Play Commodities with ETFs
Chapter 13
TABLE 13-1 Guide to Valuation Ratios That Matter
Chapter 16
TABLE 16-1 Biggest Gains and Losses for Stocks and Bonds
TABLE 16-2 Maturities Determine What a Fixed-Income Security Is Called
List of Illustrations
Chapter 1
FIGURE 1-1: Quicken allows you to slice and dice your budget and find out where ...
FIGURE 1-2: IFA.com’s Index Calculator allows you to get detailed information on...
Chapter 2
FIGURE 2-1: Setting financial websites as favorites is a matter of just clicking...
FIGURE 2-2: The Fed’s website makes it easy to track important interest rates.
FIGURE 2-3: Briefing.com provides many free resources to online investors.
FIGURE 2-4: Investors.com’s provides a detailed look at stocks.
FIGURE 2-5: The SEC website provides regulatory filings to investors at no cost.
FIGURE 2-6: Investopedia’s Investing 101 steps investors through most of the thi...
FIGURE 2-7: Wall Street Survivor’s simulator lets you try your hand at investing...
Chapter 3
FIGURE 3-1: Reuters lets you find out how much of a dividend a stock pays and ho...
FIGURE 3-2: Fairmark’s Tax Guide for Investors contains detailed descriptions of...
FIGURE 3-3: GainsKeeper is a dedicated website that helps you find ways to optim...
FIGURE 3-4: Yahoo! Finance allows you to look at what a stock’s price was in the...
FIGURE 3-5: 360 Degrees of Financial Literacy is stuffed with information to mak...
FIGURE 3-6: Savingforcollege.com is the place to go for learning about 529 and o...
Chapter 4
FIGURE 4-1: Ally Invest’s website gives banking customers access to Wall Street.
FIGURE 4-2: Bank of America’s Merrill Edge aims to win over investors looking fo...
FIGURE 4-3: Schwab tries to provide access to the tools that most investors will...
FIGURE 4-4: TD Ameritrade allows you to search all the ETFs it will allow you to...
FIGURE 4-5: Merrill Lynch provides web-based tools to investors as part of its o...
FIGURE 4-6: TD Ameritrade discloses all its miscellaneous fees on a Brokerage Fe...
FIGURE 4-7: StockBrokers.com summarizes the key value of online brokers.
FIGURE 4-8: Computershare allows investors to buy shares of many companies direc...
Chapter 5
FIGURE 5-1: NASDAQ.com lets you track how many investors are betting against the...
FIGURE 5-2: Fidelity’s Margin Calculator helps you measure how much stock you ca...
FIGURE 5-3: The CBOE provides tutorials to help you understand options before yo...
FIGURE 5-4: TD Ameritrade’s web-based stock order screen is straightforward.
FIGURE 5-5: Easily trade stocks from anywhere by using a mobile app, in this cas...
FIGURE 5-6: TD Ameritrade’s thinkorswim PC software puts a professional-level tr...
Chapter 6
FIGURE 6-1: Morningstar not only shows you which companies have reported earning...
FIGURE 6-2: Reuters shows you how a company is performing in key areas relative ...
FIGURE 6-3: The Conference Board makes a variety of important measures of the ec...
FIGURE 6-4: CBOE gives you quick and easy access to the fear gauge.
FIGURE 6-5: Microsoft Academic Search allows you to dig through piles of academi...
FIGURE 6-6: Berkshire Hathaway’s website provides free access to the company’s a...
Chapter 7
FIGURE 7-1: This NASDAQ.com screen makes it easy to see what exchange or market ...
FIGURE 7-2: OTC Markets assigns one of three easy-to-understand icons to stocks ...
FIGURE 7-3: StockTwits scans all the investment-related chatter on Twitter on th...
Chapter 8
FIGURE 8-1: Horton’s Geometric Mean Calculator can do much of the work for you.
FIGURE 8-2: Horton’s Geometric Mean Calculator crunches your portfolio’s risk (s...
Chapter 9
FIGURE 9-1: The Securities and Exchange Commission describes asset allocation, i...
FIGURE 9-2: Morningstar’s Instant X-Ray dissects your portfolio by looking for p...
FIGURE 9-3: AssetBuilder provides a number of off-the-shelf asset allocation pla...
FIGURE 9-4: Vanguard’s Investor Questionnaire can help you decide how to constru...
FIGURE 9-5: TIAA’s Asset Allocation Evaluator helps you determine what kind of p...
Chapter 10
FIGURE 10-1: Morningstar lets you dig deeper and find out precise details about ...
FIGURE 10-2: Morningstar.com helps you find out which funds charge high fees or ...
FIGURE 10-3: The SEC’s website makes mutual fund prospectuses readily available ...
Chapter 11
FIGURE 11-1: You can find all sorts of particulars about ETFs at Morningstar’s E...
FIGURE 11-2: The Prospectus link at the top of the iShares page lets you get reg...
Chapter 12
FIGURE 12-1: The SEC’s Edgar system lets you access and download financial state...
FIGURE 12-2: You can look up a company’s cash flow, capital expenditures, and ne...
FIGURE 12-3: Using Reuters to compare a company’s sales and earnings growth rate...
Chapter 13
FIGURE 13-1: Morningstar shows you whether a stock is large, mid-sized, or small...
FIGURE 13-2: S&P provides in-depth data about its indexes — including the S&P 50...
Chapter 14
FIGURE 14-1: Zacks Investment Research’s screening tool lets investors choose fr...
FIGURE 14-2: Yahoo! Finance’s screening tool allows you to see how companies and...
Chapter 15
FIGURE 15-1: Fidelity provides access to the Investars data to its customers, le...
FIGURE 15-2: Estimize.com harnesses the power of the wisdom of the crowd to try ...
FIGURE 15-3: Moody’s Investors Service lets you see its debt-rating analysts’ ra...
FIGURE 15-4: Schwab makes its Schwab Equity Ratings available on its website for...
Chapter 16
FIGURE 16-1: Investing in Bonds answers most questions you might have when consi...
FIGURE 16-2: TD Ameritrade’s bond-screening tool helps you find bonds that fit y...
Guide
Cover
Table of Contents
Begin Reading
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Introduction
You might be wondering why you need a book like this one to help you invest online. After all, if you’re looking for information about investing online, you can certainly type investing online in a search engine and get thousands of search results.
But that’s the problem. You’ll get thousands of search results. Some of the sites you’ll find by using a search engine might have secret agendas and push financial products hazardous to your goals. Yet other sites offered up by a search engine might be filled with bad information, causing you to unknowingly make poor investment decisions. Worse yet, you might stumble on fraudulent websites determined to steal your identity or money. Sure, you might find some good websites through a web search, but how can you tell the good from the bad when you get hundreds, if not thousands, of results?
Along came Online Investing For Dummies, 10th Edition. This book is here to act as a down-to-earth guide for getting started with online investing. I steer you clear of unnecessary investing gobbledygook, and I point you to resources that you can trust. I’ve already done all the mucking through the thousands of investing websites to find good ones — you shouldn’t have to do so as well!
About this Book
Online Investing For Dummies, 10th Edition has been updated and refreshed to be your intelligent guide through this often-confusing and constantly changing world of investing online. As the author, I can share the tricks, tips, and secrets I’ve learned from a career writing about online investing for readers just like you. This book can save you the trouble of fumbling through the Internet looking for the best online resources.
In this edition, you’ll find online sites that may be even more relevant to you now if you missed out on the powerful bull market that kicked off in 2009. After watching stocks more than quadruple their value between March 2009 and March 2019, you’re probably more aware than ever of the potential gains of investing. Sadly, some investors allowed their fear to convince them to bail out of stocks at just the wrong time. Many investors panicked and pulled the ripcord in March 2009, scared to death by the vicious financial crisis that raged in 2008 and 2009. Stocks lost more than half their value between October 2007 and March 2009, prompting some investors to write off investing as being too risky or just a bad idea.
And that’s why this book is so important. If you don’t have a strategy, the emotions of fear and greed take over and short-circuit your reasoning. Investing based on emotion is typically a good way to lose money and miss opportunities. The Internet can help you keep emotions out of investing and make you a smart and skilled investor. This book shows you how to use the information you find online to become a more informed investor who is better able to stomach the market’s ups and downs.
Foolish Assumptions
No matter your skill or experience level with investing, you can get something out of Online Investing For Dummies. I assume that some readers haven’t invested in anything other than baseball cards or Pez dispensers and have no clue where to even start. If that describes you, the first part of the book is custom-made for you, taking extra care to step through all the key points in as much plain English as possible. (When I have no choice but to use investing jargon, I tell you what it means.) But I also assume that more advanced investors might pick up this book, too, looking to discover a few things. The book takes on more advanced topics as you progress through it and carefully selects online resources that can add new tools to your investing toolbox.
Icons Used in This Book
These icons highlight info that you should etch on the top of your brain and never forget, even when you’re getting caught up in the excitement of investing online.
Read these sections to quickly pick up insider secrets that can boost your success when investing online.
Some of the things covered in the book get a bit hairy and complicated. This icon flags such sections for two reasons. First, you may decide to avoid the headache and skip over them — the info isn’t vital. Second, the icon is a heads-up that the paragraph is probably loaded with investment jargon. Don’t be embarrassed if you need to read the section a second or third time. Hey, you didn’t want this book to be too easy, did you?
Avoid the landmines scattered throughout Wall Street that can decimate your good intentions at building wealth with these sections.
Beyond the Book
In addition to the content in this book, you’ll find some extra content available at the www.dummies.com website:
The cheat sheet for this book is at
www.dummies.com/cheatsheet/onlineinvesting
. The cheat sheet covers how to get started with online investing and how to protect your identity and online money, and provides some helpful tips for investing and a useful investor’s glossary.
This book includes two bonus chapters, which you can find at
www.dummies.com/bonus/onlineinvesting
.
These bonus chapters cover how to broaden your horizons with international stocks, and how to take your knowledge further with technical analysis and initial public offerings.
Updates to this book, if any, will be at
www.dummies.com/extras/onlineinvesting
.
Where to Go from Here
If you’re a new investor or just getting started investing online, you might consider starting from the beginning. That way, you’ll be ready for some of the more advanced topics I introduce later in the book. If you’ve already been investing online, have a strategy you think is working for you, and are pleased with your online broker, you might skip to Part 2. And if you’re dying to know about a specific topic, there’s nothing wrong with looking up terms in the index and flipping to the appropriate pages.
Part 1
Getting Started Investing Online
IN THIS PART …
Discover everything you need to know to get yourself and your computer or other device ready to pick, buy, and sell investments online.
Learn all the key terms you need to know to set up investment accounts, pick a broker, and get started.
Understand the main ways to invest online, and quickly gain the wisdom of more experienced investors.
Find the answers to two of the most commonly asked questions investors ask me: “How do I get started investing online?” and “How much money do I need to invest online?”
Chapter 1
Getting Yourself Ready for Online Investing
IN THIS CHAPTER
Analyzing your budget and determining how much you can invest
Taking the basic steps to get started
Understanding what returns and risks you can expect from investing
Getting to know your personal taste for risk
Understanding your approach to investing: Passive versus active
Finding resources online that can help you stick with a strategy
Before doing something risky, you probably think good and hard about what you stand to gain and what you might lose. Surprisingly, many online investors, especially those just starting out, lose that innate sense of risk and reward. They chase after the biggest possible returns without considering the sleepless nights they’ll suffer through as those investments swing up and down. Some start buying investments they’ve heard that others made money on without thinking about whether those investments are appropriate for them. Worst of all, some fall prey to fraudsters who promise huge returns in get-rich-quick schemes.
So, I’ve decided to start from the top and make sure that the basics are covered. In this chapter, you discover what you can expect to gain from investing online — and at what risk — so that you can decide whether this is for you. You also find out how to analyze your monthly budget so that you have cash to invest in the first place. Lastly, you find out what kind of investor you are by using online tools that measure your taste for risk. After you’ve become familiar with your inner investor, you can start thinking about forming an online investment plan that won’t give you an ulcer.
It’s only natural if you’re feeling skittish when it comes to investing, especially if you’re just starting out. After all, it’s been a brutal couple of decades even for veteran investors. First came the dot-com crash in 2000, then the vicious credit crunch in 2008 that threatened to drop-kick the economy, and then a nasty bear market in 2008. The stock market then proceeded to soar starting in March 2009, roughly quadrupling in value through mid-2019. But even that rally wasn't painless, because the stock market short-circuited in May 2010, due in part to computerized trading, causing its value to plunge and largely rally back in just 20 minutes. Don’t forget the 2015 Greek debt crisis and fears of a major economic slowdown in China that rattled investors. Confused yet? Get this. Even good news can hurt the market. Stocks dropped roughly 20 percent in late 2018. Why? The economy was doing so well that investors worried that the nation’s central bank, the Federal Reserve, would slow it down.
Some think all this chaos is just too much to bear and choose to avoid stocks altogether. That decision is a mistake, though. Prudent investing can be a great way for you to reach your financial goals. You just need an approach that will maximize your returns while cutting your risks. And that’s where this book comes in.
Why Investing Online Is Worth Your While
Investing used to be easy. Your friend would recommend a broker. You’d give your money to the broker and hope for the best. But today, thanks to the explosion of web-based investment information and low-cost online trading, you get to work a lot harder by taking charge of your investments. Lucky you! So, is the additional work worth it? In my opinion, taking the time to figure out how to invest online is worthwhile because
Investing online saves you money.
Online trading is much less expensive than dealing with a broker. You’ll save tons on commissions and fees. (Say, why not invest that money you saved?)
Investing online gives you more control.
Instead of entrusting someone else to reach your financial goals, you’ll be personally involved. It’s up to you to find out about all the investments at your disposal, but you’ll also be free to make decisions.
Investing online eliminates conflicts of interest.
By figuring out how to invest and doing it yourself, you won’t have to worry about being given advice that might be in your advisors’ best interest and not yours.
You may still decide to hire a financial advisor. For some people, the extra guidance or piece of mind you get from a person whose job it is to watch your portfolio makes a ton of sense. Even so, it’s a good idea to know how investing and markets work so you can understand what your advisor is doing with you money. Advisors, too, appreciate it when clients comprehend the plan. It’s like when you travel to different parts of Europe — the locals like to see you at least try to speak their language.
Getting Started
I can’t tell you how many investors just starting out write me and ask the same question. Maybe it’s the same question that’s running through your head right now: “I want to invest, but where do I start?”
Getting started in investing seems so overwhelming that some people get confused and wind up giving up and doing nothing. Others get taken in by promises of gigantic returns and enroll in seminars, subscribe to stock-picking newsletters with dubious track records, or invest in speculative investments hoping to make money overnight, only to be disappointed. Others assume that all they need to do is open a brokerage account and start madly buying stocks. But as you’ll notice if you look at the Table of Contents or flip ahead in this book, I don’t talk about choosing a broker and opening an account until Chapter 4. You have many tasks to do before then.
However, don’t let that fact intimidate you. Check out my easy-to-follow list of things you need to do to get started. Follow these directions, and you’ll be ready to open an online brokerage account and start trading:
Decide how much you can save and invest.
You can’t invest if you don’t have any money, and you won’t have any money if you don’t save. No matter how much you earn, you need to set aside some cash to start investing. (Think saving is impossible? I show you digital tools later in this chapter that can help you build up savings that you can invest.)
Master the terms.
The world of investing has its own language. I help you to understand investingese now so that you don’t get confused in the middle of a trade when you’re asked to make a decision about something you’ve never heard of. (Chapter 2 has more on the language of online investing.)
Familiarize yourself with the risks and returns of investing.
You wouldn’t jump out of an airplane without knowing the risks, right? Don’t jump into investing without knowing what to expect, either. Luckily, online resources I show you later in this chapter and in Chapter 8 can help you get a feel for how markets have performed over the past 100 years. By understanding how stocks, bonds, and other investments have done, you’ll know what a reasonable return is and set your goals appropriately.
I can’t stress enough how important this step is. Investors who know how investments typically behave don’t panic — they keep their cool even during times of volatility. Panic is your worst enemy because it has a way of talking you into doing things you’ll regret later.
Get a feel for how much risk you can take.
People have different goals for their money. You might already have a home and a car, in which case you’re probably most interested in saving for retirement or building an estate for your heirs. Or perhaps you’re starting a family and hope to buy a house within a year. These two scenarios call for different tastes for risks and time horizons — how long you’d be comfortable investing money before you need it. You need to know what your taste for risk is before you can invest. I show you how to measure your risk tolerance later in this chapter.
Understand the difference between being an active and a passive investor.
Some investors want to outsmart the market by owning stocks at just the right times or by choosing the “best” stocks. Others think doing that is impossible and don’t want the hassle of trying. At the end of this chapter, you find out how to distinguish between these two types of investors, active and passive, so that you’re in a better position to choose which one you are or want to be.
Find out how to turn your computer, tablet, or smartphone into a trading station.
If you have a computer, tablet or smartphone and a connection to the Internet, you have all you need to turn it into a source of constant market information. You just need to know where to look, which you find out in Chapter 2.
Take a dry run.
Don’t laugh. Many professional money managers have told me they got their start by pretending to pick stocks and tracking how they would have performed. It’s a great way to see whether your strategy might work, before potentially losing your shirt. You can even do this online, which I cover in Chapter 2.
Choose the type of account you’ll use.
You can hold your investments inside all sorts of accounts, which have different advantages and disadvantages. I cover them a little in this chapter and go into more detail in Chapter 3.
Set up an online brokerage account.
At last, the moment you’ve been waiting for: opening an online account. After you’ve tackled the preceding steps, you’re ready to get going. This important step is covered in Chapter 4.
Understand the different ways to place trades and enter orders.
In Chapter 5, I explain the many different ways to buy and sell stocks, each with very different results. (You also need to understand the tax ramifications of selling stocks, which I cover in Chapter 3.)
Boost your knowledge.
After you have the basics down, you’re ready to tackle the later parts of the book, where I cover advanced investing topics. These topics involve choosing an asset allocation (covered in Chapter 9), researching stocks to buy and knowing when to sell (covered in Chapter 13), and evaluating more exotic investments (the stuff you find in the bonus chapters at www.dummies.com/bonus/onlineinvesting).
THE DANGER OF DOING NOTHING
After reading through the 11 steps for getting started, you might be wondering whether you’ve taken on more than you bargained for. Stick with it. The worst thing you can do now is put this book down, tell yourself you’ll worry about investing later, and do nothing.
Doing nothing is extremely costly because you lose money if you don’t invest. Seriously. Even if you stuffed your cash under a mattress and didn’t spend a dime, each year that money becomes worth, on average, 3 percent less due to inflation. Suppose you won $1 million in the lottery and stuffed it in a hole in your backyard with the plan of taking it out in 30 years to pay for your retirement. In 30 years, all 1 million greenbacks would still be there, but they’d buy only $400,000 worth of goods.
Even if you put your extra cash in a savings account, you’re not doing much better. Because savings accounts usually give you access to your money anytime, they pay low levels of interest, usually around 1 or 2 percent. Even high-yield savings accounts and certificates of deposit (CDs) typically pay only slightly higher interest than the level of inflation or usually below, meaning that you’re barely keeping up — or falling behind. If you want your money to grow, you need to move money you don’t need for a while out of savings and into investments, which have the potential to generate much higher returns.
Note: The Federal Reserve Bank of Minneapolis offers a free calculator that tells you how much something you bought in the past would cost today (www.minneapolisfed.org). The calculator is located on the right side of the website (you’ll probably need to scroll down a bit to see it).
Measuring How Much You Can Afford to Invest
Online investing can help you accomplish some great things. It can help you pay for a child’s college tuition, buy the house you’ve been eyeing, retire in style, or travel to the moon. Okay, maybe not the last one. But you get the idea. Investing helps your money grow faster than inflation. And by investing online, you can profit even more by reducing the commissions and fees you must pay to different advisors and brokers.
One thing online investing cannot do is make something out of nothing. To make money investing online, you have to save money first. Don’t get frustrated, though, because you don’t need as much to get started as you might fear. If you have a job or source of income, building up ample seed money isn’t too hard.
Turning yourself into a big saver
If you want to be an investor, you must find ways to spend less money now so that you can save the excess. That means you must retrain yourself from being a consumer to being an investor. Many beginning investors have trouble getting past this point because being a consumer is so easy. Consumers buy things that they can use and enjoy now, but almost all those objects lose value over time. Cars, electronic gadgets, and clothing are all examples of things consumers “invest” their money in. You don’t even have to have money to spend — plenty of credit card companies will gladly loan it to you. Consumers fall into this spending pattern vortex and end up living paycheck to paycheck with nothing left to invest.
Investors, on the other hand, find ways to put off current consumption. Instead of spending money, they invest it into building businesses or goods and services that can earn money, rather than deplete it. The three main types of investments are stocks, bonds, and real estate; I cover others in later chapters.
Here are a few things you can do now to help you change from being a consumer to an investor:
Start with what you can manage by putting aside a little each month.
Keep increasing what you put aside.
If you do it gradually, you won’t feel the sting of a suddenly pinched pocket.
Hunt for deals and use coupons and discounts.
Put aside the saved money.
Buy only what you need.
Don’t be fooled into buying things you don’t need because they’re on sale.
SCOURING THE WEB FOR SAVINGS HELP
Even fastidious savers have unavoidable basic expenses. Investors, though, find ways to be smart about even these routine costs. These sites can help you boost your savings:
360 Degrees of Financial Literacy (www.360financialliteracy.org) urges you to stop wasting money and offers tips to help you get out of debt by cutting excess spending. The site can calculate how to get out of debt and even how much you can save by packing a lunch instead of buying one. It’s run by the American Institute of CPAs, so you know some serious brainpower is behind the calculations.Get Rich Slowly (www.getrichslowly.org) provides tips, calculators, and online tools to help you save more so that you can invest more. The site’s front page has daily entries of note to savers and investors. The site is a blog, or web log, which features posts offering suggestions on how to better manage your money.The Penny Hoarder (www.thepennyhoarder.com) turns saving money into a lifestyle. The site explains how to find lucrative side hustles, such as tutoring or editing resumes, save money on purchases, and get a better job. This site provides a daily stream of posts with tips and suggestions for consumers.Using desktop personal finance software
The word budget is a real turnoff. It conjures up images of sitting at the kitchen table with stacks of crumpled-up receipts, trying to figure out where all your money went. As an investor who prefers to do things online, this image probably isn’t too appealing.
It’s worth your while to find other ways to see how much money is coming in and how much is going out. You can get help in many ways, including personal finance desktop software, apps, and websites.
Traditionally, the best way to track your spending and investments was personal finance software. Even today, in a world of websites and apps for smartphones and tablets, personal finance software is one of the most powerful tools for investors who want to know where every penny is going.
The rise in personal finance websites has narrowed the choice of personal finance software to essentially one. Quicken remains the top choice for people looking for the most powerful software to help them measure how much money they can afford to invest — and maintain privacy of their data. Quicken can help you determine how much money you spend, where it goes, and how much excess you accumulate each month that you can channel into investing. You can view the results in charts, such as the one shown in Figure 1-1.
FIGURE 1-1: Quicken allows you to slice and dice your budget and find out where your money is going.
Quicken can also create a budget for you, essentially at the click of a button. The software alerts you if you’re spending more on a certain category than you budgeted for. The biggest gripe against the software is that you have to get your transactions into it first. You can type them in, which is kind of a hassle, or you can download them from your credit card company, bank, or brokerage. Like most software these days, Quicken requires you to subscribe. It costs $60 for a two-year subscription to the Deluxe edition. Note that Quicken’s online features, including stock-quote downloads, stop working unless you renew your subscription.
Quicken does more than help you set and stick to a budget. It helps you with more advanced topics, such as managing your portfolio and taxes — stuff I cover later in this book.
Quicken might be the big kid on the block, but it isn’t completely alone. Be sure to check out these other options (some of which are free!):
Moneydance
(
www.moneydance.com
) comes in versions for Windows, Macintosh, and Linux. If you’re already using Money or Quicken, no worries — Moneydance can translate your files. It’s comparably priced at $50 and offers a trial that lets you use the software until you hit 100 transactions. There’s also a version for a smartphone running iOS or Android.
Money Manager Ex
(
www.codelathe.com/mmex
) tries to make the power of software like Money and Quicken free. It’s
open-source
personal finance software, programmed by hobbyists and offered to the public as a service. If you like it, you can donate to the programmers who have created it. Money Manager Ex is also available for Android smartphones — showing how the line between personal finance software and personal finance mobile apps is blurring.
GnuCash
(
www.gnucash.org
) has one big thing going for it: It’s free. The software is updated and maintained by a host of freelance programmers, much like Money Manager Ex. Be warned, though, that GnuCash lacks the polish of some of the other personal finance software and is harder to navigate. Some versions of the software are considered unstable even by the programmers who coded them — at least until all the bugs are fixed.
Buddi
(
http://buddi.digitalcave.ca/index.jsp
) is another free option. But unlike the other personal finance software, Buddi is designed to track budgets and spending, not investment portfolios.
Some investors prefer creating a spreadsheet to track all their finances. Microsoft provides several helpful budgeting spreadsheets, which you can find by entering the word budget in the search field of the Office Templates & Themes home page (http://templates.office.com).
Perusing personal finance websites
Before you can put personal finance software to work, you often need to download and install it on your computer. You then need to spend some time figuring out how to use it. If that’s exactly the kind of thing that scared you away from making a budget in the first place, you might want to consider personal finance websites. The main benefits of personal finance websites are that they let you see your information from any PC connected to the Internet, and you generally don’t have to install software to make them work. Most personal finance websites have created mobile app versions, too, which will be discussed in the following section. But first, here are a few personal finance websites to check out:
Mint.com
(
www.mint.com
) built a loyal following with its simplicity. Mint was so successful, in fact, that Intuit bought the company in 2009, shut down its own Quicken Online site, and turned Mint into its online personal finance site. Mint pulls in all your bank and brokerage accounts and imports all your financial information. For users just looking to get up and running fast, Mint is tough to beat. It’s also free. However, Mint lacks many of the powerful investment-tracking features in Quicken, including the capability to precisely track how much you paid for certain investments — your
cost basis
— which is important, as you discover later. And you’ll need to be comfortable handing over all your account numbers and passwords to a third party. A version of Mint for mobile devices is also worth paying attention to.
Personal Capital
(
www.personalcapital.com
) was built by some of the same people who created Quicken. The site is best known for its powerful investment portfolio tools, which I discuss further in
Chapter 8
. But Personal Capital also allows consumers to download their banking transactions and spot trends in their spending. Personal Capital provides a
dashboard
that shows you where all your money is coming from and going to, and a cash manager to help you keep a handle on your expenses. What’s the catch? If you use Personal Capital, you will be contacted by a financial advisor who will talk to you about signing up as a client.
YNAB
(
www.youneedabudget.com
) is built to make budgeting look good. With a slick website and matching app, YNAB pulls in all your spending in one place and helps you wipe out debt. You can check your progress toward saving for financial goals and join online workshops with budget counselors. The service is free for the first 34 days and then costs $6.99 a month.
Putting all your financial data online with a third party is simple and convenient, but it can be a bad idea for some investors. First, there are security concerns with entrusting all your financial data to strangers over the Internet. Every year, hundreds of companies’ sites are breached and their data compromised. Even giant companies such as retailer Target, credit-rating service Equifax, and hotel chain Marriott lost customer data in breaches. But beyond that, if a website calls it quits one day, you might lose access to the historical financial and investing records you kept on the site. For example, Wesabe had been a leading online financial tracking site until it pulled the plug in July 2010. The investment-tracking site Cake Financial was bought by E*TRADE in January 2010 and, without warning, shut down — leaving investors without access to their financial information. Geezeo had been a leading online financial tracker website until the company shut down its public website in 2010 and moved to sell its products to banks instead. These examples are a big reason why personal financial software, such as Quicken, can still be preferable because your data is stored on your computer’s hard drive, where you can always access it (unless it fatally crashes, and you failed to maintain a current backup copy, of course).
If you’re not ready to trust your financial data to a website, you can still benefit from the wisdom of the web. Personal finance information sites don’t track your transactions, but they’re still able to give you the big picture. The following sites are worth checking out:
The Financial Planning Association’s Life Goals
(
www.plannersearch.org/financial-planning
) lets you click financial goals, such as Saving for Retirement, and get advice.
SmartAboutMoney.org
(
www.smartaboutmoney.org
) provides various tips on how to save more and boost your financial strength.
The Financial Literacy and Education Commission
(
www.mymoney.gov
) is a government-run site that steps you through everything from saving more to avoiding frauds. It’s also a good directory of useful information available from other government agencies.
Capitalizing from personal finance apps
The rise of smartphones and tablets has given investors a new way to track their money. A large and growing group of investors see desktop personal finance software as being too clunky or complicated for them. Meanwhile, the poor performance of many websites on smartphone web browsers has led many investors to get into the habit of downloading personal finance apps to their devices to help them manage their lives. Most of the key players in personal finance apps are also leaders with personal finance websites. But because mobile apps are so important, they now deserve special treatment. The key rivals follow:
Mint.com
(
www.mint.com
)
:
Given the popularity of Mint online, it’s only natural it’s a leader in the app world, too. Mint makes sense for many consumers because it’s free and familiar; backed by a large company with the resources to update it; and available on many mobile devices including those running Apple’s iOS and Google’s Android operating system. The app does everything you’d expect, such as downloading balances. It also works nicely with the web — allowing you to safeguard your data if you lose a mobile device.
Mvelopes
(
www.mvelopes.com
) can be your spending cop, telling you when you’re spending too much. Mvelopes is a spending tracker that tries to be the digital version of envelope-based budgeting. Rather than stuffing cash in envelopes set aside for certain expenses, Mvelopes lets you decide before you get a paycheck how much you’re willing to spend in certain categories (such as dining out) and plan your spending for the month. As the month progresses, you download all your spending from banks and credit card companies and subtract each transaction from the envelopes you set aside. That way, if you’re spending too much on restaurants, for instance, you know to cut back or to skimp in other areas. It's $4 a month to sign up for the basic service, which is limited to budgeting. The Complete version allows you to get a monthly call from a financial coach to see how your plan is going. The Complete version is not a cheap tool, though, setting you back $59 a month. With the Plus version, which costs $19 a month, your financial coach calls you quarterly. Mvelopes is available for iOS and Android.
MoneyPoint
(
www.microsoft.com/en-US/store/apps/MoneyPoint/9WZDNCRFJCCD
) is an innovative take on mobile apps that attempts to blend the power of Quicken with the convenience of an app. Unlike Mint and other apps that rely on your entering banking information and downloading the data, MoneyPoint allows you to enter the data yourself, and your data is saved on your computer. It’s available on any devices running Windows 10, and it’s free.
Personal Capital
(
www.personalcapital.com
) brings its personal finance chops to the mobile app game. The app gives investors high-level and convenient access to their accounts, as well as the ability to track spending and monitor investments. The tools are free to use. Available for iOS and Android.
MoneyStrands
(
www.moneystrands.com
) tries to make saving your money hip, if that’s possible. The site is full of colorful diagrams, making it appear fun to use, which might make it seem less intimidating to some people. The site not only helps you track how you’re doing financially but also compares you with others and provides savings tips. MoneyStrands is available for free on iOS and Android.
Digit
(
www.digit.co
) aims to take the sting out of saving money. The app for iOS and Android monitors your spending and automatically calculates how much you can afford to save. The app then moves money you don’t need into a separate savings account. If you have a hole in your pocket, this might be the kick in the pants you need. But if you’re the frugal kind, you might try one of the other apps because Digit charges a monthly fee of $2.99. Paying money to save money seems a bit strange.
Saving with web-based savings calculators
If personal finance software, apps or sites seem too much like a chore or too Big Brotherish, you might consider these free web-based tools that measure how much you could save, in theory, based on a few parameters that you enter:
MSN Money’s Savings Calculator
(
www.msn.com/en-us/money/tools/savingscalculator
) allows you to enter six assumptions to find out how much you'd have to save to meet a specific goal. You enter your initial deposit, annual savings amount, increase in contributions, number of years to save, what return you expect to get on your savings, and your tax bracket. The calculator does the rest of the work.
Bankrate.com’s Savings Calculator
(
www.bankrate.com/calculators/savings/saving-goals-calculator.aspx
) asks you what you’re saving for, be it college or buying a car. It then breaks down your financial objective and tells you how much you need to save monthly to meet said objective.
Financial Industry Regulatory Authority’s (FINRA’s) Savings Calculator
(
https://tools.finra.org/savings_calculator/
) lets you enter different combinations of variables, such as how much you’ve put away already and how much additional money you intend to save. It then gives you a realistic estimate of how much you can expect to add to your savings account.
Relying on the residual method
Are you the kind of person who has no idea how much money you have until you take out a wad of twenties from the ATM and check the balance on the receipt? If so, you’re probably not the budgeting type, and the previous options are too strict. For you, the best option might be to open a savings account with your bank or open a high-yield savings account and transfer in money you know you won’t need. Watch the savings account over the months and find out how much it grows. That can give you a good idea of how much you could save without even feeling it. You can find out where you can get a high rate of interest on your savings from Bankrate.com (www.bankrate.com/banking/savings/rates/). The site lists rates on savings accounts based on how much money you've saved.
Using web-based goal-savings calculators
All the previous methods help you determine how much you can save. But the following sites help you determine how much you should save to reach important goals, specifically, the ultimate goal of retirement:
Vanguard’s Retirement Calculator
(
https://personal.vanguard.com/us/insights/retirement/saving/set-retirement-goals
) prompts you to enter how much you make and how long you have until retirement to help you figure out how much you need to save. Vanguard offers similar tools to help you decide how much you need to save for other goals, such as paying for a child’s college tuition.
T. Rowe Price’s Retirement Income Calculator
(
www3.troweprice.com/ric/ric/public/ric.do
) uses advanced computerized modeling to show you how much you need to save no matter what the stock market does. It runs your variables through a Monte Carlo simulation, which simulates what happens to your savings no matter what and gives you the odds that you’ll have enough money.
Nationwide’s On Your Side Interactive Retirement Planner
(
https://isc.nwservicecenter.com/iApp/isc/rpt/launchRetirementTool.action
) asks you some questions and then rates your ability to retire when and how you plan to. It also suggests tips on improving your odds of saving as much as you hope.
Index Funds Advisors Retirement Analyzer
(
www.ifa.com/montecarlo/home
) uses a sophisticated analysis to give you a range of possible outcomes in your retirement savings. Most retirement analyzers require you to make guesses at things such as the return you might get. The IFA Retirement Analyzer uses history to give you a good idea of what your best-case and worst-case scenarios might be.
