Pricing and consumption of digital content E-Book

Florian Uhl

• Herausgeber: GRIN Publishing
• Kategorie: Geisteswissenschaft
• Sprache: Englisch
• Veröffentlichungsjahr: 2016

Beschreibung

Seminar paper from the year 2016 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, University of Frankfurt (Main) (Marketing), course: Pricing-, Customer-, And Online Decision Making, language: English, abstract: A lot of publishers start to charge for digital content and refrain from offering digital content for free. This resulted from declining advertising rates for online space and decreasing subscription rates to print content. However, a lot of publishers fear that price increases lead to a decrease in demand and revenue. In this paper, I address the question of how to successfully implement prices for digital content.