Reinvent E-Book

Fred Hassan

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 251

Veröffentlichungsjahr: 2013

Beschreibung

Leadership principles from a master of the business turnaround In Reinvent, renowned CEO and business leader Fred Hassan explains how to transform a struggling business into a raging success by reinventing the culture, attitude, and behaviors of organizations and people. Leaders who want to change cultures and individuals need a cool head, a clear vision, and a well-refined ability to inspire that change. Here, Hassan explains how a productive organizational culture leads to real success. The first part of the book focuses on how you, as a leader, can unleash your full powers by learning to be authentic, purposeful, and connected with your organization. The second part of the book focuses on groups, how to lead them, how to be a role model for the effort you expect, and how to keep winning and innovating. Taken together, these principles fuel smarter strategies, more effective execution, and better governance. * Features practical, proven guidance appropriate for every business leader in any industry * Ideal for corporate executives, managers, team leaders, human resources professionals, board members, and consultants * Written by a renowned public speaker and former CEO known for turning around struggling companies Revealing how you can make culture your secret weapon, Reinvent is the perfect tool for business leaders in highly competitive industries.

Leseprobe

Contents

Cover

Praise for Reinvent

Title Page

Copyright

Dedication

List of Figures

Foreword

Author's Note

Introduction

Part One: Unleashing the Power of Me

Chapter 1: Be Authentic

Look in the Mirror

Use Mirrors to Tell the Truth

Know Who You are not

Know Who You are

Make Business Integrity a Competitive Edge

Be Inspired

Be Humble

Take Charge, and Don't Play the Victim

Take Ownership, Shun the Blame Game

Deal with What Stares You in the Face

Chapter 2: Be Purposeful

Use the Rule of 3s

Use the Power Trident

Enter the Discomfort Zone

Practice Active Learning

Go Global

Build Competence in Emerging Markets

Make Decisions with Less-than-Perfect Information

Embrace Challenges

Reinvent Yourself and Your Environment

Chapter 3: Be Connected

Connect and Align

Take Early Action Steps

Value EQ as Much as IQ

Respect Your Boss's Position

Tune In

Practice Active Listening

Build Information Fluidity

Build Partnering Skills

Plug into the Power Grid

Grow Every Sector of Life

Part Two: Unleashing the Power of We

Chapter 4: Keep Leading

Develop the Power Triangle

Put People First

Assess and Develop People

Champion the Innovators

Use the Knockout System When Evaluating Senior Executives

Work on the Products

Work on the Processes

Drive Engines of Innovation

Work Like a Small Company in a Big Company

Chapter 5: Role Model Your Expectations

Deploy the Leadership Quartet Strategies

Earn Trust by Measuring the Trust Index

Earn Trust with the Frontlines

Earn Trust with Customers

Earn Trust with the Lawmakers

Earn Trust by Focusing on Long-Term Value Creation

Earn Trust in Mergers and Acquisitions

Earn Trust by Making the Tough Calls

Chapter 6: Keep Winning

Use the Power Tool

Drive the Virtuous Spiral Upward

Link Strategy with Execution

Keep it Simple, Keep it Steady

Make Priorities, Allocate Resources

Make the Strategy Executable

Build an Attitude of Urgency

Keep a Cool Head When the Discomfort Zone Finds You

Power Up the Board

Once the Strategy is Clear, Make Execution the Strategy

Multiply the Power

Conclusion: What Keeps the Wheel Turning

Afterword

Appendix A: Serial Success—Playbook Summary

Appendix B: The Concepts Behind My Playbook

Appendix C: Values Matter

Appendix D: Bausch + Lomb's Rating System Descriptors

Appendix E: Guidelines for Expat Managers

Appendix F: Stepping-Stones to Transformation

Acknowledgments

About the Author

Index

Praise for Reinvent

“Reinvent captures the critical contribution of attitude, behaviors, and culture to developing a compelling vision, comprehensive strategy and plan, and relentless implementation process. Thank you, Fred, for helping leaders become their best!”

—Alan Mulally, President and CEO, The Ford Motor Company

“Fred is one of the outstanding transformational leaders of all time in the pharmaceutical industry. He proved, several times, that against all odds, he had the formula for success and shareholders benefitted handsomely. Everyone loved being on his team. He encourages people to think outside their normal patterns and challenges them to achieve greatness. He congregates talented people around a well-thought-out business mission and then empowers them to act without fear of failure. Reinvent is a must-read for any executive who aspires to run a company.”

—Thomas J. Neff, Chairman of Spencer Stuart, U.S.

“I have had the honor of working with many of the world's greatest leaders. I rank Fred Hassan as one of the top five. Fred has helped more organizations reinvent themselves than anyone I have met! Reinvent is Fred's gift to you! Please apply what you learn in this book to reinvent your own life and the lives of the people around you.”

—Marshall Goldsmith, recognized among world's top 50 influential leadership thinkers (Harvard Business Review)

“Fred Hassan shares his practical playbook for change leadership by demonstrating how attitude, behavior and culture can lead to transformation, excellence in execution and sustained high performance. The book is full of good common sense and real world examples of leadership.”

—Alex Gorsky, Chairman and CEO, Johnson & Johnson

“Company success depends on strong leadership. Fred's recipe for success: select top talent, help them develop expertise, lead by example.”

—P. Roy Vagelos, M.D., Retired Chairman and CEO, Merck & Co., Inc.

“Fred Hassan blends his triumphant first-hand experience with the wisdom of a first-class mind to share an engaging, accessible, manual of essential leadership lessons. Having seen peer CEOs hang on his every word in private top leadership forums for many years, I have begged Fred Hassan to go public with this compelling gift of knowledge for a long time. I will certainly be using it at our top executive forums and leadership programs on campus!”

—Professor Jeffrey Sonnenfeld, Senior Associate Dean, Yale School of Management

“Fred Hassan passes on his vast and winning know-how that will help you power up your people to drive breakthrough results. He's done it and so can you. There's nothing like learning from the master.”

—David Novak, Chairman and CEO, Yum! Brands, Inc.

“In Reinvent, Fred Hassan shares a winning philosophy that builds on the crucial role of people to power up an organization's potential. Hassan delivers a proven actionable change leadership playbook to evolve and reinvent leadership effectiveness supported by evidence from his exceptional track record as an effective and value-creating CEO, with an exceptional reputation from his peers and shareholders alike.”

—Andrew N. Liveris, Chairman and CEO, The Dow Chemical Company

Copyright © 2013 Fred Hassan

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ISBN 978-1-118-52985-0 (print); 978–1–118–52988–1 (ebk); 978–1–118–52989–8 (ebk); 978–1–118–52986–7 (ebk)

Production Credits

Managing Editor: Alison Maclean

Executive Editor: Don Loney

Production Editor: Pauline Ricablanca

Cover Design: Adrian So

Cover Photography: © FreeSoulProduction / iStockphoto

Author Photograph: Valerie Noell

Composition: Thomson Digital

To my wife Noreen and the thousands of colleagues who committed to winning as a team. Their inspiration made this Playbook possible.

List of Figures

Figure I.1: The ABC Advantage

Figure I.2: The ABC Diffusion Pyramid of Serial Success

Figure I.3: The Executional Excellence Spiral

Figure 1.1: Pharmacia & Upjohn: Early Actions on Structure

Figure 2.1: The Power Trident

Figure 3.1: The Playbook Gantt Chart

Figure 4.1: The Power Triangle

Figure 4.2: Schering-Plough's Performance Management Planning Sessions

Figure 4.3: Increase in Delivery Performance

Figure 4.4: Reductions in Deviations Initiated

Figure 5.1: The ABC Diffusion Pyramid of Serial Success

Figure 5.2: Situational Leadership Model

Figure 5.3: Accountability Teams

Figure 5.4: The Leadership Engine

Figure 5.5: “Before” and “After” Organizational Health

Figure 5.6: Inverting the Pyramid

Figure 5.7: Transforming the Customer Experience—The Five Touch Points

Figure 6.1: The Downward Spiral

Figure 6.2: The Executional Excellence Spiral

Figure 6.3: Link Strategy to Execution

Figure 6.4: Both Urgent and Important Projects Need Attention

Figure 6.5: The Playbook Gantt Chart

Figure 6.6: Multiply the Power

Foreword

Skeptics often speculate that a successful chief executive officer's performance may be due to tailwinds—or to chance. But even skeptics would agree that if there is a pattern of success—repeated serially—then that CEO is making the difference. Fred Hassan is one of those CEOs.

Frequently described as a “serial turnaround expert,” Fred is a fixer of companies in distress. At company after company that has found itself in desperate straits, he has been called in to stop the bleeding. What is less well known is that he is also a transformation leader. He has transformed companies and created unexpected, long-term shareholder values. This is why, in July of 2009, the TV personality Jim Cramer said, “The first person I would nominate to put on a wall of fame would be Fred Hassan.”