Rippling E-Book

Beverly Schwartz

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 346

Veröffentlichungsjahr: 2012

Beschreibung

Principles for driving significant change throughout an entire system Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times. These actionable principles are brought to life by compelling real-life stories. Schwartz provides a road map that allows anyone to become a changemaker. * Presents some of today's most innovative and effective approaches to solving social and environmental challenges * Offers a vision of social entrepreneurs as role models, catalysts, enablers and recruiters who spread waves system changing solutions throughout society * The author offers a model of change that begins with the end result in mind * First book from an insider at Ashoka, the foremost global organization on social change through social entrepreneurship Rippling clearly demonstrates how and when empathy, creativity, passion, and persistence are combined; significant, life-altering progress is indeed possible.

Leseprobe

Table of Contents

Praise for Rippling

Title Page

Copyright

Dedication

Foreword: Are You Ready for The Big One?

Prologue

Introduction: Rippling Solutions into System Change

Backstory

From Breakdowns to Breakthroughs

When Dreams Defy Reality

The Rise of Unanticipated Leaders

There Are Many Seeds in an Apple … But How Many Apples Are in Those Seeds?

Part 1: Restructuring Institutional Norms

Chapter 1: Power to the People—Germany

Just a Housewife

Replaceable, Rethinkable, Reinventable, Renewable

One Solution Fits All

Mobilizing the Normal People

Chapter 2: The Teaching of Teaching—United States

A New Generation Needs New Ways to Learn

Moving the Deck Chairs

Teaching Matters

Catch and Release

Chapter 3: From Servitude to Solution—India

Caught in the Self-Perpetuating Cycle of Poverty

Changing Status Quo, Changing Lives

Revolutionizing the Rickshaw

A New Reflection for Rickshaws

Chapter 4: Lifting the Veil for Women Who Don't Exist—Nepal

The Woman Who Doesn't Exist

Sharing Sorrows

Changemakers United

Are You Seeing Red Yet?

Widows and Half-Widows United

Part 2: Changing Market Dynamics

Chapter 5: Using MicroConsignment to Open a Door to Economic Inclusion—Guatemala

You Don't Sell Ideas, You Create Ideas That Sell

It All Started with a Stove

Profits Without Social Compromise

The Power of Counterintuitive Thinking

There Are No Permanent Allies, Just Permanent Interests and Values

The Balance Between Impact and Sustainability

Postscript: Haiti

Chapter 6: Dialing Maize 411—Kenya

The Sorrows of a Small-Scale Farmer

A Community of Commodities

Trees Are Not Only for Sitting Under

Creating a Virtual Agricultural Supermarket

The Rebirth of Farming and Farmers

Chapter 7: Stimulating Fiscal Vibrancy by Creating a New Economy—Brazil

A Self-Sustaining Slum?

Could Just Anyone Create a Bank?

Solidarity Economics

Decentralize the Model, Develop a Movement

Beyond Banking

The Key to Financial Inclusion

Part 3: Using Market Forces to Create Social Value

Chapter 8: From Garbage to Gold—Peru

Trash Talk

From Pit to Potential

Garbage as a Useable Asset

Fast Forward 2010

From Local Ideas to Lasting Solutions

As Peru Changes, So Can the World

Chapter 9: A Better Model of Capitalism—United States

What Can't Be Done, Must Be Done

Trade, Not Aid

From Good Intentions to Positive Change

Reverse Innovation

From Microlending to Market Linkage

Who You Help by What You Buy

Chapter 10: Shit Business Is Serious Business—Nigeria

Two Toilets for Ten Thousand People?

Toilet Marketing 101

Chapter 11: Putting the Public Back in Public Housing—France

Innovation with Exovation

Reinventing Development

Mother of Invention

All Angles Considered

It's Not Like Running a Chain Store

No Tax on Investment

Part 4: Advancing Full Citizenship

Chapter 12: Financial Freedom for Children—Global

Street Smarts

Breaking the Cycle

Saving Children by Teaching Them to Save

Building a Future

Building a System, One Piece at a Time

Chapter 13: Overcoming the Barriers Between Us and Them—Germany

The Encounter

Finding True North

The 360-Degree Shift

Rethinking “Others”

Understand Diversity and You Understand Humanity

Chapter 14: Autistic Abilities—Denmark

It's Not Quite Like the Movies

Serendipity

Going from Fifth Gear to First

A Good Idea That Fills a Need Markets Itself

From Handicap to Competitive Advantage

A Model Turns into a Movement

Chapter 15: Crazy Becomes Normal—Argentina

Demolishing Walls

Psychological Waste Recycled

Undramatizing Without Denying

Music with a Message

Part 5: Cultivating Empathy

Chapter 16: From Babies to Behavioral Shift—Canada

Empathy Can't Be Taught, But It Can Be Caught

Developing Emotional Fluency

How We Feel Is Who We Are

We Need a Global Warming of Our Hearts

Dismantling the “Other”

Creating an Empathy Movement

Chapter 17: Cultivating Champions of Interfaith Action—United States

Building a Core of Campus Champions

Putting Faith in Interfaith

Enhancing Your Religion Through Exposure to Others

New Voices and Visions

“Better Together”

Seeing Similarities, Not Differences

Chapter 18: Beautiful Resistance—Palestine

Interests Change, Values Endure

Beauty and the Beast Within

Import, Export

Values Need to Surpass Violence

Conclusion

The Outlook Is Partly Sunny

From Common Sense to Common Practice

Accelerating Change Through Technology

The Vitality of the Virtuous Cycle: From Margins to Mainstream

Then; Now; From Now On

Not Either Or, But Both and More

Epilogue: How to Think About Tomorrow

Lessons on Social Entrepreneurship

Author's Note

Notes

Prologue

Introduction

Chapter 1

Chapter 5

Chapter 6

Chapter 10

Chapter 12

Chapter 13

Chapter 14

Chapter 15

Chapter 17

Conclusion

Epilogue

Acknowledgments

About the Author

About Ashoka

Index

Praise for Rippling

With Rippling, Beverly Schwartz has advanced thinking and practice about entrepreneurial endeavours that strive to transform systems. Her key contribution lies in the practical aspects of becoming a changemaker, whether or not one sets out to start one's own venture or join the growing ecosystem of organizations springing up around the world to support these pragmatic visionaries and their teams.

—Pamela Hartigan, director, Skoll Centre for Social Entrepreneurship, Said Business School, University of Oxford, and cofounder, Volans

From toilets for slums to technology linking small-scale farmers with international markets, Rippling takes readers on an inspiring journey to places where smart ideas and innovative business models are tackling big global problems. This is an important and timely book for anyone interested in new solutions for our complex and fast-changing world.

—Sarah Murray,Financial Times contributor

Packed with examples of changemakers tackling the world's thorniest challenges, Rippling is a must-read for anyone committed to effecting positive change, regardless of age, income, or geography. Schwartz inspires with her blueprint for committed social entrepreneurs to fundamentally change the very systems that those less creative simply assume are so.

—Terry Babcock-Lumish, Newman director of public policy and distinguished lecturer, Roosevelt House Public Policy Institute, and founder, Islay Consulting LLC

While conflict and disharmony dominate the news, Rippling reminds us of the tremendous good that individuals are doing all around the globe. It is truly inspirational for anyone wanting to be a changemaker.

—Rob Donovan, professor of behavioural research, Centre for Behavioural Research in Cancer Control, Curtin University, Australia

Copyright © 2012 by Beverly Schwartz. All rights reserved.

Published by Jossey-Bass

A Wiley Imprint

One Montgomery Street, Suite 1200, San Francisco, CA 94104-4594

www.josseybass.com

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax [phone], or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax [phone], or online at www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. Readers should be aware that Internet Web sites offered as citations and/or sources for further information may have changed or disappeared between the time this was written and when it is read.

Jossey-Bass books and products are available through most bookstores. To contact Jossey-Bass directly call our Customer Care Department within the U.S. at 800-956-7739, outside the U.S. at 317-572-3986, or fax [phone].

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging-in-Publication Data

Schwartz, Beverly.

Rippling : how social entrepreneurs spread innovation throughout the world / Beverly Schwartz ; foreword by Bill Drayton.—1st ed.

p. cm.

Includes bibliographical references and index.

ISBN 978-1-118-13859-5 (cloth) ISBN 978-1-118-22543-1 (ebk); ISBN 978-1-118-23883-7 (ebk); ISBN 978-1-118-26352-5 (ebk)

1. Social entrepreneurship. 2. Social change. I. Title.

HD60.S389 2012

338′.04—dc23

2011052645

To my father—whose faith in me gave me faith in myself.

To the greater good in the world—where changemakers, at all levels, really do exist … everywhere.

Foreword

Are You Ready for The Big One?

THERE ARE SMALL AND BIG CHANGES. AND THEN, VERY RARELY, THERE comes a tectonic shift so profound that everything is transformed in a historical instant.

Such transformations are as powerful as they are because they change the structure of how humans work together. A big advance of this type indeed changes everything—including the skills everyone must master, how groups and society organize, and how we all see the world. Technological revolutions, for example those in electronics or chemistry, do not begin to compare. The closest historical analogue is the agricultural revolution.

Today, after three centuries of tectonic acceleration, we are, I believe, already in the transformation zone of as big a shift as we have ever seen. The rate of change is accelerating exponentially. So is the growth in the number and the skills of the people actively causing change, and the connections between them.

It is clear where we are headed.

In a world where everything changes, and where every change bumps many other elements, causing them to change, the old social system is fast failing. Organizations in which a few people direct everyone else may have worked when the group and its members learned a skill and performed repetitive tasks year after year. This world of invisible peasantry, the Henry Ford assembly line, and the law firm increasingly will not be able to cope.

What is needed to contribute value—and to be able to compete and survive—is instead a fluid, quick, and often changing team of teams. The growth of the Web reflects and serves this accelerating need for flexible, kaleidoscopic global collaboration. When a new opportunity to contribute to a valuable change arises, successful groups will pull together teams and alliances of teams, from wherever they are, to bring together the right contribution of vision and experience and skills. And those teams of teams will keep changing as the change they serve evolves.

But a team can only be a team if everyone on it is a player.

And, in a world increasingly defined by change, being a player increasingly means one must be able to imagine and contribute to change. There will still be repetitive tasks. We will still have to wash the dishes. But anyone who is not a changemaker will be able to contribute little.

We can get a glimpse of this new world by looking at the islands of collaborating changemakers that already exist, for example, in the fluid interchanges of Silicon Valley (consider the free movement of people, the increase in open-sourcing, and the Valley's rapidly evolving support structures) or the Ashoka community of leading social and allied business entrepreneurs (consider its breakthrough beyond solo entrepreneuring to “collaborative entrepreneurship” and www.changemakers.com). These early islands are learning and evolving fast and increasingly relying on alliances and teamwork.

We already see the old systems failing all around us. Threatened people reverting to backward-looking fundamentalism. Old institutions unable to deal with the new reality—both internally or in terms of their roles.

What is needed now more than anything else is for society to go through what Ashoka calls “the awareness tipping zone” very, very soon. In all major changes, awareness is the trigger that leads to action. Once many people see the change that is coming, and what it means for them, they begin to act. And when they see one another acting, it makes conversation and action safer and increasingly unavoidable.

The media then jumps in as the contagion spreads and more and more people want to know what is happening and, in fact, urgently need a map. For example, in the American press, mentions of civil rights increased 300 percent in the 1950s and 600 percent in the first half of the 1960s as everyone focused on, talked about, and then changed how they thought and acted. Once the country had done so, its need for daily stories, the vehicle through which most learning takes place, fell sharply—with the result that media coverage declined as quickly as it earlier had grown.

The “everyone a changemaker”™ age that is now upon us will change your life and those around you profoundly. Are you ready? Will you be able to help lead the transformation?

If you love a six-year-old, will you help her master the complex, challenging, learned skill of empathy? To the degree she does not, she will be unable to go on to the other essential skills those involved in change must have—teamwork, leadership, and changemaking—and she risks being marginalized.Are you ready to help the teens in your life master the above four skills by helping them practice being changemakers now?Are you prepared to help the institutions about which you care see the challenge and become “everyone a changemaker” organizations able to survive and flourish?Will you help lead society through this historic moment?

As Darwin's work in the mid-1800s makes clear, it is not the strongest species that survive, nor the most intelligent, but the ones most adaptable when faced with change.

All these questions point to why this book should be valuable to you.

Social entrepreneurs are critical to this transformation. Changing the world's systems is what defines entrepreneurship. Doing so for the good of all, which is absolutely essential now, is what defines social entrepreneurs. That is why the field has grown so very rapidly over the last thirty years. (When Ashoka was formally launched in 1980, there was not even a word to describe the field.)

This volume will introduce you to a rich sampling of the world's leading social entrepreneurs. You will quickly intuit what defines them, which should help you sense if this is a path you might take as well.

You will also get a feel for where change is headed in each field and overall. This will help you map the directions you and those around you should be considering.

You have a great guide for this journey. Bev Schwartz has been a colleague at Ashoka for seven years now. Earlier she was one of the leaders of the emerging fields of social marketing, smoking prevention, and HIV/AIDS awareness. Perhaps most important, she has long been committed to the good of all.

January 2012

Bill Drayton

Ashoka

Prologue

One should not search for an abstract meaning of life. Everyone has his own specific vocation or mission in life to carry out a concrete assignment which demands fulfillment. Therein he cannot be replaced, nor can his life be repeated. Thus, everyone's task is as unique as is his specific opportunity to implement it.