Simpleology E-Book

Mark Joyner

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 189

Veröffentlichungsjahr: 2011

Beschreibung

Success is simple, and scientifically reproducible, if you know the 5 Laws Simpleology proves that success and happiness are easier to achieve than most people think they are. In fact, people can almost guarantee their own success simply by following a few simple rules. These "5 Laws of Simpleology" aren't new; they've been around forever. Throughout history, these 5 laws have helped the world's greatest minds amass fortunes and forge new paths. But until now, no one has committed them to paper in so simple and straightforward a style as Mark Joyner has here. Applicable to any challenge or goal and irrefutably commonsense, these 5 laws form the basis for almost any successful person or endeavor. Simpleology explains the 5 laws in detail and shows readers how to apply them to every aspect of their lives.

Leseprobe

Table of Contents

Title Page

Copyright Page

Before You Get Started

Introduction

So What Do You Want?

BOOK I - The Asylum

CHAPTER 1 - Insanity

CHAPTER 2 - Science

CHAPTER 3 - The Invisible Walls Around the Asylum

CHAPTER 4 - Your Escape Route

BOOK II - The Invisible Walls

Introduction

CHAPTER 1 - Your Model of the World

CHAPTER 2 - Belief

CHAPTER 3 - Influence

Conceptual Models

Formulaic Models

More about Frames

CHAPTER 4 - Language

CHAPTER 5 - Name-Calling

CHAPTER 6 - Faulty Thinking

CHAPTER 7 - Pseudoscience

What Does Pseudoscience Look Like?

How Pseudoscience Rapes Your Mind

Case Study: What the Baloney—a Tour de Force of Pseudoscience

The Curative Power of Belief

The Real Insult of Pseudoscience

CHAPTER 8 - Disinformation

CHAPTER 9 - Focus

CHAPTER 10 - Trances

CHAPTER 11 - Runaway Brainware

CHAPTER 12 - Neural Networking

BOOK III - Disposable Reality

Introduction

A Look Ahead

CHAPTER 1 - Logic

CHAPTER 2 - Science (Again)

Hypothesis

Scientific Method

CHAPTER 3 - E-Prime?

CHAPTER 4 - Polya

CHAPTER 5 - Rules for UMF

Rule #1: Thoughts Are Not Things—Thoughts Are Models

Rule #2: We Have the Ability to Choose Our Models

Rule #3: These Models Can Be Used as Tools (Either for or Against You)

Rule #4: Utility Is the Measure of a Tool’s Value

Rule #5: Utility Is Not the Same Thing as Truth

Rule #6: No Model Is Absolute

Rule #7: No Two People Share the Same Model

Rule #8: Models Are Not Mutually Exclusive

Rule #9: Models Do Not Have to be Accepted in Whole

BOOK IV - simple•ology: The Simple Science of Getting What You Want

Introduction

CHAPTER 1 - The First Law of simple•ology: The Law of Straight Lines

CHAPTER 2 - The Second Law of simple•ology: The Law of Clear Vision

CHAPTER 3 - The Third Law of simple•ology: The Law of Focused Attention

CHAPTER 4 - The Fourth Law of simple•ology: The Fourth Law of simple•ology: The ...

CHAPTER 5 - The Fifth Law of simple•ology: The Inescapability of Action/Reaction

Addendum: The Maintenance Plan for Your New Brain

Index

Copyright © 2007 by Mark Joyner Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Joyner, Mark, 1968-

Simpleology : the simple science of getting what you want / Mark Joyner.

p. cm.

ISBN 978-0-470-09522-5 (cloth : alk. paper)

1. Self-actualization (Psychology) 2. Success. 3. Success in business. I. Title.

BF637.S4J69 2007

158—dc22

2006033464

Before You Get Started

Let’s face it: books are old school.

I love to hold a book in my hands. I love the way it looks on my shelf. But if I really want to master something, I need to engage myself in its application.

Reading is one thing. Understanding is another. And proper application is a whole ’nother thing entirely.

If you want to sound knowledgeable at dinner parties, stopping at the level of understanding is okay.

If, however, you want to achieve something unusual (for example obscene sit-on-your-butt-for-the-rest-of-your-life wealth, Tiger Woods greatness, Mick Jagger rock stardom, Donald Trump luxury), proper application is where it’s at.

But don’t despair!

The book you hold in your hands comes packed with a few hidden surprises to take you there (the best of which you’ll discover by the time you finish reading the last pages of this book, but don’t peek; it will be much better that way).

simple•ology: The Simple Science of Getting What You Want is merely the companion to a multimedia learning experience and some life-changing software—all of which you can access for free.

These tools will not only help you master the information found herein, but also apply it to your daily life.

How can that be?

Check it out.

Before you get started, please enter this URL in your web browser:

http://www.FreeWebCockpit.com

It will take just a few seconds to set up your free simple• ology account and you’ll have instant free access to the full simple•ology 101 multimedia companion course and WebCockpit software.

This is essential! We’ve made all of this available to you completely free of charge, so please do this now before you begin reading the book.

Then you can use it to supplement your learning; curled up in bed, in a cafe, on the bus, or wherever you want.

Enjoy the free software and multimedia experience!

Mark Joyner

March 2007

Introduction:

Getting What We Want

I have no idea what you want.

I have no business telling you what to want.

My job is to help you get it—whatever it is.

simple•ology, as a system of seeing the world and acting in the world for your desired effects, will do just that. Not only will you get what you want, but you’ll get it faster and with the least possible effort.

Notice I said “least possible effort”—not “easy.”

If you want a bogus rah-rah self-help manual that blows a song of sunshine up your back door, then you’ve got the wrong book.

If you want a book that teaches you “magical thinking”—one that teaches you how to hope, pray, and meditate on what you want and “let the universe do the work for you” while you sit on your butt high on ganja and dogma, again, you’ve got the wrong book.

If, however, you want to get things “for real,” then you’re in the right place.

The good news is, while you’re not going to snap your fingers and watch a new house fall from the sky, getting the things you want is probably much easier than you think.

More about that shortly.

So What Do You Want?

Maybe you want a great big dream house just high enough on the hill overlooking the beach for people to look at in envy.

Maybe you want a pimped-out car that will make people turn their heads as you drive by.

Maybe you want a superhot lover who thinks you’re a slice of fried heaven.

Well, right now those things are thoughts inside your mind.

Is it possible to turn those thoughts into reality?

Actually it is. In fact, everything ever made by a person started out as a thought inside someone’s head.

Before Bill Gates became the richest man in the world, there was a time when he was a flat broke student sitting in a chair somewhere and he had a thought

An idea A vision A notion

I want to start a software company.

Somehow, this thought became a reality.

That’s amazingly cool, really, when you think about it.

A thought in the head of someone just like you turned into a fantastic reality.

And this kind of thought-to-reality transformation is far from uncommon.

From the hit songs on your MP3 player, to the skyscrapers on the San Francisco skyline, to the hottest club in Tokyo, to the funky clothes on your back: All of these things began as a thought in someone’s mind, and their reality can be plainly observed by you right now.

As you read this book, perhaps some of the thoughts in your head could become reality, too.

Will they?

Let’s find out.

There are millions of other people who, like Bill Gates, have had the notion to start a software company. What happened to them?

Well . . .

Some of them never started any software company at all.

Some of them started small software companies that were not very successful.

Some of them are doing something else and every day when they stare down that gulf-between-their-dream-and-what-they-want it fills them with sadness.

Some of them started companies, did millions of dollars in sales, and then ended up selling the companies off (the guy writing these words did that).

Some of them thought they had started a software company, but hadn’t, and are living in asylums.

What’s the difference?

Why did the notion of one person become one reality and the notions of others become another? And why did the notions of some not become reality at all?

This book shows you, quite clearly and simply, how this came to be so—and then shows you plainly and clearly how to bridge your own gap between your dreams and reality.

In the simplest sense, the answer is found in The First Law of simple•ology: The Law of Straight Lines. That is, “the shortest path between any two points is a straight line.”

We all instinctively know this to be true, but our actions are usually radically curvy lines, or straight lines in the wrong direction.

By focusing exclusively on the simple actions that work to achieve your desired results, you get them in the fastest possible way with the least possible effort.

That’s simple•ology.

You could go to Book IV right now and begin learning these practical ideas and applying them for immediate benefit. In fact, in your simple•ology 101 multimedia companion course, that is our starting point. We teach you the practical side of simple•ology and give you software to actually implement it in your daily life.

We start you there so you can begin to see immediate and astonishingly positive changes in your life right now.

But in the context of a print book, we can dig a little deeper into why people fall off the straight line path.

To do this, we have to take a trip together. It will be like watching a movie. But I have to warn you: This isn’t a feel-good movie or a fantasy.

At times it will feel like a dime store pulp detective novel.

Sometimes it will feel like a psychological thriller.

Other times it will feel like screwball shock comedy.

And at other times it will feel like a horror film.

But I can assure you, you’ll like the ending.

Read—err . . . watch on.

BOOK I

The Asylum

CHAPTER1

Insanity

Sometimes, to get the things we want, we do strange things.

Sometimes they work.

Sometimes they don’t.

And that’s okay! If nobody tried anything new, we’d be stuck with the “same old things” and that would make life boring.

Some of the crazy things we try even end up changing the world.

Louis Pasteur, the man who first had the notion that certain germs in our body are associated with illness, was referred to by his peers as a “crackpot.” Anyone who catches a used-to-be-life-threatening disease today and cures it with an antibiotic might call him something else: a “genius.”

See, the problem isn’t trying unusual things. The problem is doing things that don’t serve our aims, but erroneously thinking they do.

Sometimes this takes the form of:

Insanity: doing the same thing over and over again and expecting different results.

—Albert Einstein

Einstein was halfway there. This is but one of many flavors of craziness we may experience on a daily basis.

Misunderstanding the world around us drives us crazy.

Other people manipulating us and our not understanding how, drives us crazy, too.

From time to time, we’re all a little bit crazy, and that’s okay, really.

Inevitable even.

It’s just that the results we get from crazy are anything but what we want in life.

Insanity?

A clinical psychologist might have a few issues with Einstein’s definition. In fact, there is a whole source book (DSM IV) that outlines and categorizes different forms of mental illness.

This kind of knowledge, outside of a clinical setting, may not be very useful.

Therefore, we’ll look at common everyday garden variety insanity and some practical ways of dealing with it.

Don’t think it applies to you? Read on: I guarantee you’ll be surprised.

In one sense, anything that we allow to pull us off the path to getting what we want is a type of insanity.

That definition works well for our context.

In order to get what you want, you have to step outside of crazy and step into . . .

CHAPTER2

Science

The opposite of insanity is science.

Science isn’t really about lab coats and beakers; it’s about a useful way of looking at the world.

Science

Try it.

Pay attention.

If it works—great!

Now you know a little something.

If not, you can try something else.

Take notes.

Insanity

Try it.

Don’t pay attention.

If it doesn’t work—keep doing it over and over again anyway.

(Notes not recommended.)

There’s a bit more you need to understand about science that we cover later, but you get the idea.

Now, you could probably read these two chapters, close this book, and walk away with one of the most important concepts the world has to offer.

Truly.

. . . but wait.

Understanding the nature of science is powerful. Maybe the most powerful thing.

But there is something else science gives us: knowledge.

Scientists have come and gone through the ages, but they have left for you (at least the good ones have) a record of what works and what doesn’t.

Isn’t that handy?

Rather than take random stabs in the dark at life, we can open up a book and say, “Hey, this guy tried this and he says it worked. Let me try it and see for myself.”

Note that you said, “Let me try it and see for myself.”

Warning: Just because it worked for someone else, doesn’t mean it will work for you.

Some of the knowledge you gain will work. Some of it won’t. But it’s sure great that it’s there. Even better is your ability to find out for yourself if it’s true.

This all seems quite simple, and it is!

What Do You MeanScientist?

Just because someone is a scientist (in the university and lab coat sense) doesn’t mean that they always think and act like a scientist.

Scientists are human beings just like you and have the same failings.

Some are better than others. Some can make genius leaps forward one day and colossal blunders the next.

So, let’s not confuse these things. I’m not talking about donning a lab coat. I’m talking about thinking and acting like a scientist in the spirit of scientific exploration.

What does that mean? Read on.

If it’s so simple, then how come people are still doing crazy things?

Why is it that when they want the Ferrari they engage in ineffectual behavior that will give them anything but?

Well, for starters, you live in an asylum and that asylum has invisible walls.

CHAPTER3

The Invisible Walls Around the Asylum

Even those of us who understand science intellectually, still keep doing crazy things.

Why is that?

Consider this story.

As I write this book, I live in Auckland, New Zealand. Every day I walk to my secret boutique office space from my townhouse hidden in the inner city.

Along one of the varying routes I take in the morning (varying your route every day is good for the brain), I pass a ground floor office space with wide open windows.

If you were to walk past it, you’d see two main sections.

In the first you’d see a very bare-looking room with three desks. At each desk you’d see people who are clearly “the workers.”

When they’re not farting around and joking with each other, they are playing solitaire on their computers, or staring at their screens without really doing anything effectual—occasionally looking around perhaps to check if the guy in the next room is coming.

The guy in the next room is a very tired, overweight, middle-aged guy—quite clearly “the boss.”

Minus the farting around he’s doing pretty much the same as the rest of his team: not much.

The only difference is the scowl on his face.

You can tell that the cash flow is probably pretty thin and he doesn’t have the first idea of what to do about that.

He’s not doing anything, but gosh darnit, he means it.

He probably learned somewhere along the way that his staff will walk all over him unless he is strict and stern—hence, the scowl.

But strict and stern about what?

This morning as I walked by, there was a difference. In the first room, everything was as it normally was.

In the second room the “boss man” had buried his face in his hands and his shoulders were in a slump.

I wonder how many more days of this are left.

And I wonder why this has carried on for so long.

The picture I’ve just painted is probably not so uncommon at all.

It probably wouldn’t take much research to prove that the average worker gets only about 30 minutes to 1 hour of actual work done every day.

If you brought up this fact to the average office worker, you’d probably get a nervous laugh and a nod of agreement.

Then they’d go back to the same old ineffective routine.

And then the boss man might bring in some experts.

“The problem is improper training and improper motivation.”

Eureka!

So, we bring in the experts.

They teach us their magic tricks.

And then what?

Well, a few days of increased productivity may follow, but then inevitably . . .

It’s back to the same old routine.

But we expected that, didn’t we?

See, we all know this is going on but aren’t doing anything about it.

If you were to ask the office worker why this was so, you’d probably get a universal “Uhhh I dunno . . . maybe . . .” followed by a (likely to be insightful) stab in the dark about the reasons.

And that’s about as far as the average person goes in attempting to slap some paint on these Invisible Walls.

What forces are at play here?

Here’s another story that might provide some clues.

Let’s take a hypothetical guy named Dave.

Is Dave a real guy?

You’ll know by the time you finish reading this book (I mean watching this movie).

The other night Dave was at the local pub and as usual the pub rats were on one of “the three topics you can’t discuss at the dinner table”:

Religion

Politics

Sex

This time it was politics. The topic: whether a flat sales tax and abolition of the income tax would be good for the country.

Dave likes the flat tax. It makes good sense to him. In fact, he even knows of a really smart university professor, Dr. Fancypants, who agrees with him.

DAVE

Well, if you agree with Dr. Fancypants, the flat tax will make our economy boom. He says that the flat tax was tested way back in 1431 in Middleanowheria and that the economy flourished for 30 years until Count Itsallmine reinstated the income tax.

PUB RAT #1

Is that so?

DAVE

Yeah, it sure is. And a lot of people now are wondering why we never did it.

PUB RAT #2

Hey, isn’t Dr. Fancypants the guy who was caught at a Klan rally?

(All laugh.)

And the topic of a flat tax was never brought up again. At least not without the Dr. Fancypants jokes.

For some reason, Dave felt odd every time he thought of Dr. Fancypants from that point forward.

The truth of the matter is Dr. Fancypants was in fact a member of the Ku Klux Klan. Simultaneously, he was one of the best economic thinkers in history.

But his brilliance no longer mattered. All anyone remembers after the media smear campaign (funded, of course, by those who oppose his flat tax plan) is “Fancypants—KKK.”

Dave knew in that moment that something wasn’t quite right, but he couldn’t put his finger on it.

It made him slightly angry even.

Instead of articulating this discomfort or trying to figure out why he felt it, he just clammed up and never spoke of Fancypants again.

What Dave didn’t know was that Pub Rat #2 used a very common “logical fallacy” known as:

Argumentum ad hominem It’s Latin for “arguing against the man.”

Instead of addressing the argument itself, the perpetrator of this fallacy attacks you or the people behind your information.

This is a “fallacy” because it’s altogether possible that Dr. Fancypants is both a member of the KKK and