Social Media Design For Dummies E-Book

Janine Warner

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 315

Veröffentlichungsjahr: 2014

Beschreibung

Learn to design professional and effective social media profiles!

Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design.

• Includes online resources and downloadable templates that allow you to make your own profiles quick and easy
• Reveals techniques for making a memorable and unique Twitter background, Facebook profile and page, LinkedIn profile, Google+ profile, and more
• Details ways in which to use Pinterest boards and cover photos to showcase your brand
• Shows you how to make the most of Rebelmouse and YouTube.

Social Media Design For Dummies is a must-have introductory guide to creating a professional, effective, and cohesive design that will better communicate your brand's story to future partners, employers, and customers.

Leseprobe

Social Media Design For Dummies®

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright © 2014 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2013952429

ISBN 978-1-118-70781-4 (pbk); ISBN 978-1-118-70779-1 (ebk); ISBN 978-1-118-70784-5 (ebk)

Manufactured in the United States of America

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Social Media Design For Dummies

Visit www.dummies.com/cheatsheet/socialmediadesign to view this book's cheat sheet.

Table of Contents

Introduction

About This Book

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part I: Getting Started with Social Media Design

Chapter 1: Creating a Consistent Design for All Your Social Sites

Choosing the Best Social Media Sites

Facebook

LinkedIn

Twitter

Google+

Pinterest

YouTube

Spreading the Love with Social Media Share Buttons

Using Social Bookmarking Sites

Gathering Ideas for Your Social Media Designs

Chapter 2: Checking Out Design Tools

Finding the Social Media Design That Fits

Finding the Right Design Tool

Photo-editing software

Drawing programs

Creating and Optimizing Web Graphics

Resizing graphics and photos

Choosing the best image format

Saving images for the web: The basics

Optimizing JPEG images for the web

Optimizing images in GIF and PNG formats

How small is small enough?

Working with Easy Drawing Tools

Chapter 3: Advanced Design Concepts

Using Free Photo-Editing Software

Extracting a Subject from a Photo

Using the Magic Wand tool to extract a subject

Using the Eraser tool to extract a subject

Working with the Quick Selection and Refine Edge tools

Combining Images to Create Collages

Part II: Creating Designs on the Top Social Sites

Chapter 4: Fashioning a Fantastic Facebook Profile

Looking Good on Facebook

Comparing Timeline, cover, and Profile images

Sizing images for your Facebook design

Admiring Inspiring Facebook Designs

Following Facebook Design Rules

Creating Your Own Profile Design

Using an image editor to design a Profile

Creating a cover image in Photoshop

Adding a Profile picture

Optimizing the cover image with the Save for Web dialog box

Getting your Profile photo the right size

Uploading your images to Facebook

Chapter 5: Polishing Your Look on a Facebook Page

Getting Professional with Pages

Inspiring Business Designs on Facebook

Adding a Facebook Tab

Creating Facebook tabs with apps

Adding a custom Facebook tab

Keeping Branding Consistent with Pages

Chapter 6: Tweaking Your Twitter Profile

Comparing Twitter Image Options

Uploading Profile Photos

Adding a Header Image to the Top of Your Twitter Profile

Choosing a great header image

Uploading a header image to Twitter

Adding Background Images

Positioning background images

Inserting background images

Changing Twitter Profile Photos

Making more frequent profile changes

Taking profile photos with a mobile phone

Chapter 7: Channeling Your Look on YouTube

Launching Your Own YouTube Channel

Planning Your Channel

Making your YouTube videos pay

Creating a channel trailer

Enjoying Eye-Catching YouTube Channel Designs

Customizing Your YouTube Channel

Creating your channel art

Uploading your channel art

Setting links from your channel to your other sites

Activating Other Account Features

Crafting a Custom Thumbnail for Your Videos

Part III: Extending Your Social Reach

Chapter 8: Upscaling Your LinkedIn Profile

Introducing Yourself on LinkedIn

Creating a LinkedIn Profile

Writing a Great Biography

Putting Your Best Face Forward

Sizing your profile photo

Changing your profile photo

Enhancing Your LinkedIn Profile

Adding examples of your work

Key positions (but not necessarily all)

Accomplishments and awards

Recommendations: References build credibility

Chapter 9: Generating a Google+ Profile

Creating One Design, Multiple Platforms

Managing Your Google+ Circles

Reviewing Google+ Profile Designs

Creating a Great Google+ Profile

Setting your cover photo size

Changing your cover photo

Sizing your profile photo

Chapter 10: Setting Up Pinterest Boards

Inspiring Pinterest Profiles

Creating and Editing Your Pinterest Profile

Creating Pinterest Pins and Boards