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David S. Pottruck

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Beschreibung

Change is a constant, and leaders must do more than keep up--they must innovate and accelerate to succeed. Yet people are often unnerved by change. As a leader during a time of transformation, you may stand up before teams that are indifferent, or even hostile, and need to convince them that change is necessary and urgent. More than money, time, or resources, the ability to lead these people determines your ultimate success or failure. What does it take to be an effective change leader and increase the odds of success? Stacking the Deck offers a proven, practical approach for inspiring meaningful, lasting change across an organization. Stacking the Deck presents a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Based on Dave Pottruck's experiences leading change as CEO of Charles Schwab and later as chairman of CorpU and HighTower Advisors, these steps provide a guide to ensure that your change initiative and your team have the best possible shot at success. In addition, established business leaders who have led extraordinary change initiatives demonstrate the steps in action. These executives include eBay CEO John Donahoe, Wells Fargo former CEO Dick Kovacevich, Starbucks chief executive officer Howard Schultz, San Francisco Giants CEO Larry Baer, JetBlue CEO Dave Barger, Asurion CEO Steve Ellis, Pinkberry CEO Ron Graves, and Intel's President Renee James, among others. Leading an organization through major change--whether it's the introduction of a new product, an expansion to a new territory, or a difficult downsizing--is not for the faint of heart. While success is never guaranteed, the right leadership, process, and team make all the difference. For all leaders facing major change in their organizations, Stacking the Deck is an indispensable resource for putting the odds in your favor.

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Veröffentlichungsjahr: 2014

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Table of Contents

Cover

More praise for Stacking the Deck

Title Page

Copyright

Dedication

Foreword

Introduction

Why “Stacking the Deck”?

Stacking the Deck for Breakthrough Change

A Guide to

Stacking the Deck

Voices of Experts

Heading into Change

Change and Learning Are Continuous

Leading Breakthrough Change Is Not for the Faint of Heart

Part One: The Stacking the Deck Process

Chapter 1: Step One: Establishing the Need to Change and a Sense of Urgency

Link the Purpose and Mission

Know the Need

Understand the Big Picture—and All Perspectives

Underscore the Urgency

Prepare for Resistance and Conflicts

Chapter 2: Step Two: Assembling and Unifying Your Leadership Team

Find and Nurture the Pioneers

Take Steps to Unify the Team

Chapter 3: Step Three: Developing and Communicating a Clear and Compelling Vision of the Future

Heading into the Blue

Leaving the Status Quo and Creating the Future

Showing Your Passion

Chapter 4: Step Four: Planning Ahead for Known and Unknown Barriers

Mapping the Bermuda Quadrangle

Compounding the Dangers

Planning for the Unexpected

Chapter 5: Step Five: Creating a Workable Plan

Planning and Budgeting

Making Assessments: From the Present to the Future

Planning Components

Planning for Risks and the Inevitable Questions

Chapter 6: Step Six: Partitioning the Project and Building Momentum with Early Wins

Planning for Interim Successes

Buying More Time with Interim Successes

Chapter 7: Step Seven: Defining Metrics, Developing Analytics, and Communicating Results

Knowing Your Key Results

What Are You Measuring?

Measuring Progress and Success: Big Data, Metrics, and Analytics

Sharing Results—and Progress

Chapter 8: Step Eight: Assessing, Recruiting, and Empowering the Broader Team

Assess Today for Future Needs

Imagine the Dream Team—and Dream Big

Search for Talent, Skills, and Fit

Unify and Empower the Larger Team

Rebalance and Revamp the Team

Chapter 9: Step Nine: Testing with Pilots to Increase Success

Pilot Projects Are Key

Pilots Demand Constant Evaluation and Coordination

Looking to the Future

Part Two: Leading the Change

Chapter 10: Using the Nine Steps to Bring Your Initiative to the Real World

Navigating and Sequencing the Nine Steps

Leading with Conviction

Negotiating Terms

Getting Started

Dealing with the Risk of Failure

Chapter 11: Communicating and Connecting to Inspire

Leadership Communication Must Be Authentic

Leadership Connection Is a Discipline

Framework for Personal Leadership Communication Guide©

Chapter 12: Innovation: Ideas and Perspectives

Innovating by Meeting Unspoken and Undiscovered Needs

Tying Innovations to Values

Breakthroughs Ahead

Epilogue: Final Comments and Reflections

Appendix: Featured Leaders

Acknowledgments

About the Author

More from Wiley

Index

End User License Agreement

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Guide

Cover

Table of Contents

Foreword

Introduction

Begin Reading

List of Illustrations

Figure 10.1

More praise for Stacking the Deck

“Some leaders drive the train and some are out in front of the engine laying new track. The real differences are made by those who imagine new ways of transport and inspire others to create them. What's most exciting about Stacking the Deck is that it comes from an operator, as Dave Pottruck has a lifetime of experience in the excitement, disappointment, and elation inherent in radically changing the order of things. This is a practical guide to bold change—one to use immediately and often.”

—Terry Pearce, founder and president, Leadership Communication

“Dave Pottruck's book is packed with good advice, clear thinking, and a well-organized blueprint for anyone who intends to embark on leading change. His passion for leading change and his expertise as a mentor and a leader come through loud and clear, making Stacking the Deck an educational and compelling read.”

—Elliot Weissbluth, CEO, HighTower Advisors

“Being an entrepreneur isn't a profession. It's a condition or maybe an incurable disease. I'd say the same thing about being an agent of organizational change. Both rest on a belief that anything we're doing today, we can do better tomorrow—if we have skills and tenacity. Dave Pottruck, who's been there and done that, points readers in the right direction.”

—Howard Tullman, CEO, 1871

“Many books have been written about why organizations need to change, yet leading change remains one of the hardest things leaders do. Stacking the Deck is the first practical, step-by-step guide to leading transformational or breakthrough change. I wish Dave Pottruck had written this book before I was turning around drugstore.com—and you can be sure I'll keep it as a reference!”

—Dawn Lepore, advisor and consultant; board member, AOL, Coupons.com, and Real Networks, Inc.; former CEO and chairman, drugstore.com

“We've all learned the following truth the hard way: managing change is hard! Leaders need a practical guide to achieve breakthrough transformation—and this is exactly what Dave Pottruck provides in Stacking the Deck. He's been in the trenches and knows what it takes to successfully lead the change process and create an ongoing innovation culture for your organization.”

—Patrick T. Harker, president, University of Delaware

“Stacking the Deck is not just about leading business transformation. It's also about the transformation of a business leader. Dave Pottruck shares his deeply personal journey and those of other seasoned executives as they navigate leading change in uncharted territory. By outlining the do's and don'ts, Pottruck's guidebook equips every C-level executive with the leadership courage and the framework for success in tackling today's exponential and continuous challenges.”

—Lauren Doliva, global managing partner, chief advisor network, Heidrick & Struggles

“I am fortunate to work for an organization with a very focused mission—sustained competitive excellence at the Olympic and Paralympic Games. The complicated part of our business is not deciding what to do, but rather how to do it. How do you make changes in a constituent-based organization where the constituents have equal passion but very different objectives and abilities? It is almost as if Dave Pottruck's book was written with us in mind. As practical as it is thoughtful, this is a must-read if you recognize the need for change but don't know where to start.”

—Scott Blackmun, CEO, United States Olympic and Paralympic Committee

“Where others see challenges and problems, Dave Pottruck sees opportunities. Throughout my time with Dave at Charles Schwab, he sought out transformational change with greater and lesser success but always with an eye to opportunity. Dave moderates the complexity of change through simplified checklists and gives you confidence that you, too, can implement radical change.”

—Jan Hier-King, cofounder, Bicycle Financial; former CIO and head of human resources, Charles Schwab

“There's great comfort in knowing even the best leaders and the best plans run into resistance. Dave Pottruck's detailed, step-by-step guidance for overcoming barriers and leading change successfully is both practical and inspiring, whether you're in the profit or not-for-profit world. I'll put the insights and wisdom of Stacking the Deck to good use!”

—John Denniston, president, St. Vincent de Paul Society, San Mateo County; former partner, Kleiner Perkins

“Attempting to lead breakthrough change without this book is like bringing a knife to a gunfight. Who wouldn't want to gain an unfair advantage by tapping into Dave Pottruck's vast experience and powerful, purposeful approach, augmented with valuable insights from other successful leaders? Stacking the Deck will help you succeed.”

—Jim Hornthal, chairman and cofounder, Zignal Labs and LaunchPad Central

STACKING THE DECK

HOW TO LEAD BREAKTHROUGH CHANGE AGAINST ANY ODDS

David S. Pottruck

 

 

Foreword byTony La Russa

 

 

Cover design by Wiley

Copyright © 2015 by David S. Pottruck. All rights reserved.

Published by Jossey-Bass

A Wiley Brand

One Montgomery Street, Suite 1200, San Francisco, CA 94104-4594—www.josseybass.com

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or~other damages. Readers should be aware that Internet Web sites offered as citations and/or sources for further information may have changed or disappeared between the time this was written and when it is read.

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Library of Congress Cataloging-in-Publication Data

Pottruck, David S., 1948-

Stacking the deck : how to lead breakthrough change against any odds / David S. Pottruck.

1 online resource.

Includes index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

ISBN 978-1-118-96689-1 (pdf)—ISBN 978-1-118-96690-7 (epub)—ISBN 978-1-118-96688-4 (hardback) 1. Organizational change. 2. Business planning. 3. Management. I. Title.

HD58.8

658.4′06—dc23

2014023069

To my grandchildren,Max, Roxanne, Charlotte, Harriet, and LeoWith hopes for successful breakthrough changes and a betterworld for all of us

Foreword

By Tony La Russa

When you imagine breakthrough change, does baseball come to mind? Probably only on a limited basis, since baseball is often thought of as a traditional game, changing little over time. That may still be true in Little League and high school, but in the major leagues, baseball has changed dramatically, on the field, behind the scenes, and in the front office.

Baseball has been part of my life for over fifty years. I started playing professionally when I was seventeen and I've been a major league manager for more than three decades. Over those years, I've seen Major League Baseball embrace change while retaining its traditional roots, on and off the field. MLB Commissioner Bud Selig has never been afraid to innovate, even in a game that traditionally has been resistant to change. He recently tapped a few of us with uniform experience to join with MLB staff to see if we could bring the benefits of technology to enhanced instant replay in baseball without slowing down the pace of the game. Could we build a model that worked, that didn't stop every play, but could help in instances in which human error had the potential to dramatically change the outcome of the competition?

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