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Change is a constant, and leaders must do more than keep up--they must innovate and accelerate to succeed. Yet people are often unnerved by change. As a leader during a time of transformation, you may stand up before teams that are indifferent, or even hostile, and need to convince them that change is necessary and urgent. More than money, time, or resources, the ability to lead these people determines your ultimate success or failure. What does it take to be an effective change leader and increase the odds of success? Stacking the Deck offers a proven, practical approach for inspiring meaningful, lasting change across an organization. Stacking the Deck presents a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group. Based on Dave Pottruck's experiences leading change as CEO of Charles Schwab and later as chairman of CorpU and HighTower Advisors, these steps provide a guide to ensure that your change initiative and your team have the best possible shot at success. In addition, established business leaders who have led extraordinary change initiatives demonstrate the steps in action. These executives include eBay CEO John Donahoe, Wells Fargo former CEO Dick Kovacevich, Starbucks chief executive officer Howard Schultz, San Francisco Giants CEO Larry Baer, JetBlue CEO Dave Barger, Asurion CEO Steve Ellis, Pinkberry CEO Ron Graves, and Intel's President Renee James, among others. Leading an organization through major change--whether it's the introduction of a new product, an expansion to a new territory, or a difficult downsizing--is not for the faint of heart. While success is never guaranteed, the right leadership, process, and team make all the difference. For all leaders facing major change in their organizations, Stacking the Deck is an indispensable resource for putting the odds in your favor.
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Veröffentlichungsjahr: 2014
Cover
More praise for Stacking the Deck
Title Page
Copyright
Dedication
Foreword
Introduction
Why “Stacking the Deck”?
Stacking the Deck for Breakthrough Change
A Guide to
Stacking the Deck
Voices of Experts
Heading into Change
Change and Learning Are Continuous
Leading Breakthrough Change Is Not for the Faint of Heart
Part One: The Stacking the Deck Process
Chapter 1: Step One: Establishing the Need to Change and a Sense of Urgency
Link the Purpose and Mission
Know the Need
Understand the Big Picture—and All Perspectives
Underscore the Urgency
Prepare for Resistance and Conflicts
Chapter 2: Step Two: Assembling and Unifying Your Leadership Team
Find and Nurture the Pioneers
Take Steps to Unify the Team
Chapter 3: Step Three: Developing and Communicating a Clear and Compelling Vision of the Future
Heading into the Blue
Leaving the Status Quo and Creating the Future
Showing Your Passion
Chapter 4: Step Four: Planning Ahead for Known and Unknown Barriers
Mapping the Bermuda Quadrangle
Compounding the Dangers
Planning for the Unexpected
Chapter 5: Step Five: Creating a Workable Plan
Planning and Budgeting
Making Assessments: From the Present to the Future
Planning Components
Planning for Risks and the Inevitable Questions
Chapter 6: Step Six: Partitioning the Project and Building Momentum with Early Wins
Planning for Interim Successes
Buying More Time with Interim Successes
Chapter 7: Step Seven: Defining Metrics, Developing Analytics, and Communicating Results
Knowing Your Key Results
What Are You Measuring?
Measuring Progress and Success: Big Data, Metrics, and Analytics
Sharing Results—and Progress
Chapter 8: Step Eight: Assessing, Recruiting, and Empowering the Broader Team
Assess Today for Future Needs
Imagine the Dream Team—and Dream Big
Search for Talent, Skills, and Fit
Unify and Empower the Larger Team
Rebalance and Revamp the Team
Chapter 9: Step Nine: Testing with Pilots to Increase Success
Pilot Projects Are Key
Pilots Demand Constant Evaluation and Coordination
Looking to the Future
Part Two: Leading the Change
Chapter 10: Using the Nine Steps to Bring Your Initiative to the Real World
Navigating and Sequencing the Nine Steps
Leading with Conviction
Negotiating Terms
Getting Started
Dealing with the Risk of Failure
Chapter 11: Communicating and Connecting to Inspire
Leadership Communication Must Be Authentic
Leadership Connection Is a Discipline
Framework for Personal Leadership Communication Guide©
Chapter 12: Innovation: Ideas and Perspectives
Innovating by Meeting Unspoken and Undiscovered Needs
Tying Innovations to Values
Breakthroughs Ahead
Epilogue: Final Comments and Reflections
Appendix: Featured Leaders
Acknowledgments
About the Author
More from Wiley
Index
End User License Agreement
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Cover
Table of Contents
Foreword
Introduction
Begin Reading
Figure 10.1
“Some leaders drive the train and some are out in front of the engine laying new track. The real differences are made by those who imagine new ways of transport and inspire others to create them. What's most exciting about Stacking the Deck is that it comes from an operator, as Dave Pottruck has a lifetime of experience in the excitement, disappointment, and elation inherent in radically changing the order of things. This is a practical guide to bold change—one to use immediately and often.”
—Terry Pearce, founder and president, Leadership Communication
“Dave Pottruck's book is packed with good advice, clear thinking, and a well-organized blueprint for anyone who intends to embark on leading change. His passion for leading change and his expertise as a mentor and a leader come through loud and clear, making Stacking the Deck an educational and compelling read.”
—Elliot Weissbluth, CEO, HighTower Advisors
“Being an entrepreneur isn't a profession. It's a condition or maybe an incurable disease. I'd say the same thing about being an agent of organizational change. Both rest on a belief that anything we're doing today, we can do better tomorrow—if we have skills and tenacity. Dave Pottruck, who's been there and done that, points readers in the right direction.”
—Howard Tullman, CEO, 1871
“Many books have been written about why organizations need to change, yet leading change remains one of the hardest things leaders do. Stacking the Deck is the first practical, step-by-step guide to leading transformational or breakthrough change. I wish Dave Pottruck had written this book before I was turning around drugstore.com—and you can be sure I'll keep it as a reference!”
—Dawn Lepore, advisor and consultant; board member, AOL, Coupons.com, and Real Networks, Inc.; former CEO and chairman, drugstore.com
“We've all learned the following truth the hard way: managing change is hard! Leaders need a practical guide to achieve breakthrough transformation—and this is exactly what Dave Pottruck provides in Stacking the Deck. He's been in the trenches and knows what it takes to successfully lead the change process and create an ongoing innovation culture for your organization.”
—Patrick T. Harker, president, University of Delaware
“Stacking the Deck is not just about leading business transformation. It's also about the transformation of a business leader. Dave Pottruck shares his deeply personal journey and those of other seasoned executives as they navigate leading change in uncharted territory. By outlining the do's and don'ts, Pottruck's guidebook equips every C-level executive with the leadership courage and the framework for success in tackling today's exponential and continuous challenges.”
—Lauren Doliva, global managing partner, chief advisor network, Heidrick & Struggles
“I am fortunate to work for an organization with a very focused mission—sustained competitive excellence at the Olympic and Paralympic Games. The complicated part of our business is not deciding what to do, but rather how to do it. How do you make changes in a constituent-based organization where the constituents have equal passion but very different objectives and abilities? It is almost as if Dave Pottruck's book was written with us in mind. As practical as it is thoughtful, this is a must-read if you recognize the need for change but don't know where to start.”
—Scott Blackmun, CEO, United States Olympic and Paralympic Committee
“Where others see challenges and problems, Dave Pottruck sees opportunities. Throughout my time with Dave at Charles Schwab, he sought out transformational change with greater and lesser success but always with an eye to opportunity. Dave moderates the complexity of change through simplified checklists and gives you confidence that you, too, can implement radical change.”
—Jan Hier-King, cofounder, Bicycle Financial; former CIO and head of human resources, Charles Schwab
“There's great comfort in knowing even the best leaders and the best plans run into resistance. Dave Pottruck's detailed, step-by-step guidance for overcoming barriers and leading change successfully is both practical and inspiring, whether you're in the profit or not-for-profit world. I'll put the insights and wisdom of Stacking the Deck to good use!”
—John Denniston, president, St. Vincent de Paul Society, San Mateo County; former partner, Kleiner Perkins
“Attempting to lead breakthrough change without this book is like bringing a knife to a gunfight. Who wouldn't want to gain an unfair advantage by tapping into Dave Pottruck's vast experience and powerful, purposeful approach, augmented with valuable insights from other successful leaders? Stacking the Deck will help you succeed.”
—Jim Hornthal, chairman and cofounder, Zignal Labs and LaunchPad Central
David S. Pottruck
Foreword byTony La Russa
Cover design by Wiley
Copyright © 2015 by David S. Pottruck. All rights reserved.
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Library of Congress Cataloging-in-Publication Data
Pottruck, David S., 1948-
Stacking the deck : how to lead breakthrough change against any odds / David S. Pottruck.
1 online resource.
Includes index.
Description based on print version record and CIP data provided by publisher; resource not viewed.
ISBN 978-1-118-96689-1 (pdf)—ISBN 978-1-118-96690-7 (epub)—ISBN 978-1-118-96688-4 (hardback) 1. Organizational change. 2. Business planning. 3. Management. I. Title.
HD58.8
658.4′06—dc23
2014023069
To my grandchildren,Max, Roxanne, Charlotte, Harriet, and LeoWith hopes for successful breakthrough changes and a betterworld for all of us
By Tony La Russa
When you imagine breakthrough change, does baseball come to mind? Probably only on a limited basis, since baseball is often thought of as a traditional game, changing little over time. That may still be true in Little League and high school, but in the major leagues, baseball has changed dramatically, on the field, behind the scenes, and in the front office.
Baseball has been part of my life for over fifty years. I started playing professionally when I was seventeen and I've been a major league manager for more than three decades. Over those years, I've seen Major League Baseball embrace change while retaining its traditional roots, on and off the field. MLB Commissioner Bud Selig has never been afraid to innovate, even in a game that traditionally has been resistant to change. He recently tapped a few of us with uniform experience to join with MLB staff to see if we could bring the benefits of technology to enhanced instant replay in baseball without slowing down the pace of the game. Could we build a model that worked, that didn't stop every play, but could help in instances in which human error had the potential to dramatically change the outcome of the competition?
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