23,99 €
Mehr erfahren.
- Herausgeber: John Wiley & Sons
- Kategorie: Fachliteratur
- Sprache: Englisch
Seize your place in a new era in commerce and industry
In Strategy in The Age of Disruption, a team of dedicated strategists delivers an exciting and practical guide to Industry 4.0, a commercial transformation that’s impacting every facet of the market, the environment, and our social lives. You’ll learn what Industry 4.0 is, what it means for you and your company, and how you—as a leader, manager, expert, entrepreneur, or investor—can capitalize on it and put it into practice.
This is a complete handbook on strategic execution. It’s a step-by-step tutorial designed to get you to clearly see your strategic position, the choices available to you, and how to execute on those choices. You’ll also find:
- Ways to move beyond outdated business models that no longer serve the companies that follow them
- Common myths about strategy and how to put them to bed for good
- Deep and insightful explanations of the fourth industrial revolution and what it means for your sector and company
Highly visual and endlessly engaging, Strategy in The Age of Disruption will systematically guide you through how to manage the challenges of the present and the promise of the future.
Sie lesen das E-Book in den Legimi-Apps auf:
Seitenzahl: 224
Veröffentlichungsjahr: 2024
Ähnliche
Table of Contents
Cover
Table of Contents
Title Page
Copyright
Disclaimer
Foreword
Zeal of Appreciation
Dedication
Chapter One: Introduction
Preface
Authors
Acknowledgment of Contributors
To Unlock the Power 2 Think Differently!
Chapter Two: The Art of Strategy + Execution
Myth‐busters on Strategy
The Building Blocks of Strategy
Chapter Three: Strategic Positioning
How to Think Strategically
The Importance of a Business Model
Think Functionally, Act Strategically
Chapter Four: the 4
th
Industrial Revolution
Industrial Revolution History
Periodic Table of the 4
th
Industrial Revolution
When Worlds Collide
The Eight (R)evolution Stages
The Gigantic Shifts that Every Person Should Know
Chapter Five: Strategic Choices
Why a Business Model Matters
Strategic Choice: What not to do?
Strategic Choice: Where to be different?
Strategic Choice: What to focus on?
Chapter Six: Strategy Execution
Operating Model 4.0 – Deliver Maximum Execution
The Science of Delivery
Key Activities to Deliver on Promise
Chapter Seven: Master the Art of Strategy Execution
The Hero Maker
Manage the Present and Create the Future
Detect the Opportunity and Challenges
Take Design Decisions
Deliver on Promise
Chapter Eight: Famous Last Words
Final Words to the Strategist
Common Pitfalls to Avoid with Strategy
Death of the Genius
Hero Is a Team Sport
Reusable Work Templates
References
Chapter 1
Chapter 3
Chapter 4
Chapter 5
Index
End User License Agreement
Guide
Cover Page
Title Page
Copyright
Disclaimer
Foreword
Zeal of Appreciation
Dedication
Table of Contents
Begin Reading
Reusable work templates
References
Index
Wiley End User License Agreement
Pages
1
2
3
4
5
6
7
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
323
324
325
326
327
328
329
330
331
332
333
Strategy In the Age of Disruption
A Handbook to Anticipate Change and Make Smart Decisions
HENRIK VON SCHEEL | CIPRIAN POPA | JOSHUA VON SCHEEL
Copyright © 2024 by Henrik Von Scheel. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
The logos and trademarks of the company featured in this publications are owned by those respective organizations and are used under license or permission from the respective mark owners. The authors are independent of are not affiliated with such companies.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per‐copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750‐8400, fax (978) 750‐4470, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748‐6011, fax (201) 748‐6008, or online at http://www.wiley.com/go/permission.
Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762‐2974, outside the United States at (317) 572‐3993 or fax (317) 572‐4002.
Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic formats. For more information about Wiley products, visit our web site at www.wiley.com.
Library of Congress Cataloging‐in‐Publication Data is Available:
ISBN: 9781394210268 (Paperback)
ISBN: 9781394210275 (ePub)
ISBN: 9781394210282 (ePDF)
Cover Design and Illustrations: © Henrik von Scheel
You hold a handbook that is a call to action for
… Executives, who want to learn to lead in constant changes
… Experts, who need to deliver on promise
… Consultants, who want to capitalize on new approaches
… Entrepreneurs, who want to invent the future
… Game changers, who challenge outdated thinking
… Visionaries, who demand a bigger horizon
… Students of life, who crave to see everything in brighter colors
… Pretenders, who need to move beyond the hype and get real
An invitation to think differently and revise how you learn, unlearn, and relearn to thrive in a constant changing world.
Disclaimer
This work is not meant, in any way, to offend or otherwise hurt anybody.
The authors may be excused as they have self‐diagnosed themselves to suffer from Dyslexia, Attention Deficit Hyperactivity Disorder, Alien Hand Syndrome, Münchausen Syndrome, and a dose of bad humor.
If our jokes offend you
We are sorry.
It won't happen again.
It doesn't mean you are right.
It's your choice to be offended.
1+2 are lies.
Foreword
Expressive drawing by Gloria Popa, 4 years.
She is so adorable and a force to be reckoned with.
Zeal of Appreciation
Thank you to the Chairman who provides abundantly.
I am in you and you are in me in divine love.
To the strongest and most beautiful person I know ‐ my wife
After 30 years you are still my heroine. I can't get enough of you.
To my biggest critics and best friends ‐ my sons
When I grow up, I want to be just like you. Yes, you are right, I would have made a terrible doctor. People would have died (for a good cause).
To the future ‐ our grandchild
You are the brim of light, that the future looks bright.
To my mother, who gave me life
Mom, I am not a drug dealer. Yes, I travel a lot and earn well, but I work in IT. No, I can't fix your PC; I am not that type of IT guy.
Dedication
To my teacher, who ignited a flame in a dyslexic and stuttering boy.
To Didier
You are the most amazing guy, but I am married, so I think we should just be friends.
To those who inspired it and will not read it.
To everyone, who only hears from me when I need something.
To those who always wanted a book dedicated. Let's fix that.
This book is dedicated to: ____________________________
Preface
Welcome to the most disruptive period in human history. The next 20 years will bring more changes than the previous 300 years.
We live in a radically changing world, called the 4th Industrial Revolution, which fundamentally alters every aspect of our human experience, from our lives, work, business to the economy, the environment, and social interactions at a global level.
In its scale, scope, and complexity, the transformation will modify everything that we know beyond recognition across industries and borders, unlike anything humankind has experienced before.
Yet it remains poorly understood, and most do not know how we should respond.
This book holds the promise to have a deep impact on your life, your work, and your organization.
It is written for YOU, as a practical guide to help you
It will help you get started from where you stand, exploit what's available to you, and take action to meet the biggest challenges of our times.
That, my friends, is why this book exists.
The structure of the book is focused around YOU. To build a good understanding of what the changes are, how you can respond and benefit from it.
Latest insight on Industry 4.0
The book is written as a practical guide on what Industry 4.0 is, what this means for YOU, and how YOU as a leader, manager, expert, entrepreneur, or investor capitalize and put it into practice.
Great shifts that slip our attention
Today, the news cycle is filled with doomsday prophecies that paint a dark and hopeless future. The authors are eternal optimists and believe in humanity's ability to adopt to change and collaborate for a better future. For this reason, we dedicated chapter 4 on our great human accomplishment of the past 100 years to shine light on what we as humans can handle of the challenges ahead.
Handbook on strategy execution
You hold a complete handbook on strategy, part of an Executive MBA program. Designed as a guided step‐by‐step from a strategic position, strategic choices to strategy execution.
Designed for doers
In the words of Herman Hesse: “Theory is knowledge that does not work. Practice is when everything works and you do not know why.” If you are a practical person, this book is designed for you with all the latest management practices, techniques, visual memory effects, and reusable templates that enable immediate hands‐on use.
You will learn how to systematically guide and approach how to manage the present and create the future.
Checklist of what you can get out of this book
Get fresh insight on the 4
th
Industrial Revolution from the originator.
Learn how to spot trends and exploit disruption.
Understand the how, where, and when to adopt to changes or disrupt.
Uncover what strategy is and how to apply it.
Become a strategy hero!
Build a new business!!
Exploit how to strategy in a step‐by‐step guide.
Benefit from the latest management disciplines.
Learn how to manage the present operations while creating the future.
Profit from change.
Evolve into game changers in your field.
Find new ways to make a living.
Authors
Henrik von Scheel
The Godfather
Best known as the originator of the “4th Industrial Revolution” and the Global Digital themes of today.
Named the “leading authority on strategy” and recognized as “the most influential management thinker of our times.”
His work has shaped the performance of the fastest‐growing companies and is applied to 24 national economies.
A sought‐after speaker, iconic futurist, and advisor, he has evolved the mainstream thinking and practices on the toughest and most important issues in business today.
Honored with the Knowledge Award viz. the Nobel laureates of knowledge sharing in 2019.
He is a Professor at the Arthur Lok Jack Global School of Business.
Henrik does not work for ₿$€ – he is compensated by his self‐realization.
Ciprian Popa
Man of Magic
If you meet Ciprian, you enter a world of magic. He radiates positive energy and manifests endless impossibilities.
He is one of the most influential blockchain personalities in supply chain and a pioneer in financial engineering.
His thought is action in rehearsal that solves complex problems with a unique ability to create new insights to better meet demand.
His sweet spot is applying technology to digitalize assets.
Ciprian specializes in visual strategy positioning and strategic decision‐making.
Ciprian delivers! A driven people person who is realistic about his own capabilities and insightful about others.
Joshua von Scheel
The Pilot
A creative problem solver who is obsessed with simplifying the complexity of strategy execution through visual thinking, business logic, and design.
Joshua designed the book based on his experience as a Business Architect and his natural gift to think strategically.
His trademark is strategic thinking ‐ his unique ability is to rethink outdated business practices and evolve the mainstream practices of today.
Joshua has a natural talent for strategy + execution and asks the right questions.
He is a passionate commercial pilot and describes flying as “learning how to throw yourself at the ground and miss.”
Co‐authors
John A. Zachman
Father of Business Architecture
John is the inventor of our modern Enterprise Architecture thinking of today.
He is the author of the famous Zachman Framework, which is a global Enterprise Architecture standard for integrative framework, an ontology for descriptive representations for Enterprises.
John is known for his ability to enable executives to link strategy with operational execution.
Dr. Douglas van den Berghe
The Problem Solver
One of the world's most influential and iconoclastic business thinkers on foreign direct investment and special economic zone. His official nickname is “FDI Guru.”
He asserts that economic development models must continually reinvent themselves, and not just in times of crisis. He has worked with leading governments, companies, and investors across the globe, and is a dynamic and sought‐after advisor and speaker.
Jamal Bin Huwaireb
The Historian
Jamal is the cultural advisor to the Government of Dubai and the CEO of Mohammed Bin Rashid Al Maktoum Foundation, and serves as a Board member of the UNESCO Institute for Lifelong Learning.
He is a passionate historian and prolific writer of Nabataean poetry, and has documented the cultural and creative movement of the Emirate of Dubai, the rest of Emirates of the country, and the Persian Gulf region. He has documented Arab and Islamic heritage, presented in the TV show “Al Rawi” during the month of Ramadan for more than 8 years.
Gabriel von Scheel
The Creative Brain
A big‐scale thinker who loves the details just as much. Recognized for his business logic and design thinking that simplifies complexity and problem solving through visual thinking.
Gabriel is the creative designer that has triggered most of the concepts in the book.
Through his mix of unique visual, analytical strategic skills, and attention to detail, he is a rising star in the making and ONE TO WATCH.
Chandana Wagal Pai
The Powerhouse
There is no other way to describe Chandana than a Powerhouse, and a maestro Business Developer.
Chandana is a compelling storyteller who can captivate leaders with her passion, clarity of thought, and intelligence.
She puts people first and sees potential in every individual, which makes her a natural “Skill Builder.” She is a pro at finding and harnessing opportunities for business growth.
Chandana makes a difference. She is a big thinker who loves the details.
Gert Jansson
The Bohemian Guru
Award‐winning entrepreneur and innovator with deep experience helping businesses transform.
A trendsetter with big, bold ideas. Best known as the “Bee‐Man” who masters the art of creating innovative solutions for a sustainable economy.
Gert is a smart worker, and an extremely social and networking junkie.
Driven by an elemental force spiced with an extreme curiosity, to learn to fail is to learn to grow.
Yige Dai
Master of Mindfulness
A big picture translator into operational execution.
Yige is known for his ability to help you change the way you look at things so that things you look at change.
He made a career as Chief Strategy Officer; he is responsible for driving Qbank's growth strategy through acquisitions, strategic partnerships, investments, co‐development, and innovation.
Yige has previous experience in managing more than $5 billion venture capital investment portfolio with a focus on fostering innovation and leading market transitions.
Phil McCleenon
The Doer
Known for his ability to advise executives on how to tackle their blind spots.
He made a career of supporting business leaders on how to tackle the “change gap” by discovering the why, defining the what, and delivering the how.
Renowned for his ability to solve complex problems through his visual thinking in workshops and hands‐on projects.
Acknowledgment of Contributors
No book of this kind can be written without help. Let us take a moment to give credit and appreciation to the many people who made this possible with their contributions as critics, sparring partners, colleagues, influencers, clients, or a dedicated Industry 4.0 and digitalization community of practitioners. Thank you!
Nobody really sees, how many times we have tried and failed until we got the right balance. This book is a kudos to you. Special recognition goes to you…
Those Who Believe
Confidants and friends who have inspired, scrutinized, given input, or contributed.
Those Who Invest
Visionary Financiers, financial moguls, and HNIW, who adopt to design and capitalize on the future.
Those Who Influence
Marketers who nudge our opponents on what we think and consume.
Those Who Engage
Maverick Experts who applied the concepts in real life. The heroes who push the frontline; the backbone of Industry 4.0 and digitalization practitioners with an indefatigable commitment to shaping a bright global future, one project at a time.
Those Who Dare
Thought leaders, colleagues, and authorities who research, examine, dialogue, and influence the latest practices with us.
Those Who Inspire
The Philanthropist who seeks to promote the welfare of others.
Those Who Lead
The Pioneers and Leaders of the world who influenced our lives. They have implemented and shared the lessons learned in the latest management practices on the biggest challenges of our times.
Those Who Rise
The Rising Stars in the making, that are poised to influence our future. They are the ones to watch and invest in.
# THOSE
WHO
BELIEVE
# THOSE
WHO
DARE
Benjamin Lee
Prof. Abderrahmane Leshob
Geoffrey Hinton
Prof. Philipp Schröder
Camelia Popa
Prof. Adams Coates
Geoffrey Sparks
Prof. Pinar Ozcan
Christian (Hitsch) Bolt
Assoc. Prof. Akram Awad
Prof. Georg Sørensen
Ram Charan
Danielle Jensen Rusch
Prof. Alain Aspect
Prof. Gerald C. Kane
Dr. Ray Kurzweil
Didier Schluchter
Allan N. Gjerding
Gerd Leonhard
Prof. Richard D. Aveni
Eric Bushman
Prof. Allen Stretton
Prof. Guoli Chen
Prof. Dr. Richard David Precht
Gabriel von Scheel
Prof. Amy C. Edmondson
Prof. Hajo Reijers
Prof. Rich Hilliard
Guido Uchtdorf
Prof. Arastou Khatibi
Hal Gregersen
Dr. Richard McCarthy
Hanne Foss Nørrung
Prof. Ardavan Amini
Prof. Dr. Harald Welzer
Dr. Richard Soley
Helena Mølgaard
Prof. August Wilhelm Scheer
Prof. Dr. Hasso Plattner
Prof. Richard Whittington
James Mangan
Prof. Bent Grev
Prof. Dr. Henning Kagermann
Prof. Rita McGrath
Jesper & Mette Paulsen
Bent Raymond Jørgensen
Jamal Bin Huwsire
Prof. Robert Kaplan
The future belongs to those who can IMAGINE IT, DESIGN IT, and EXECUTE IT.
H.H. Sheikh Mohammed bin Rashid Al Maktoum
Justin Tomlinson
Bernard Marr
Prof. Jan Emmanuel De Neve
Prof. Salman AlQahtani
Lisa Emelie von Scheel
Prof. Björn‐Ola Linnér
Prof. Jan vom Brocke
Prof. Samir EL‐MASRI
Maik and Lars Cziesla
Prof. Brian Scassellati
Prof. Johan Vernaillen
Dr. Selin N. Şenocak
Marco de Savigny
Chan Kim & Renée Mauborgne
Prof. John McAfee
Sheila A. Cane
Marianne Fonseca
Dr. Carl Diver
Johan Goossens
Prof. Per Kongshøj Madsen
Paul Peterson
Prof. Chris Starr
Prof. Jürgen Jung
Dr. Stefanie Auge‐Dickhut
Ro Gerta von Rosing
C. K. Prahalad
Prof. Laurence Capron
Steve Durbin
Sebastian Stenholm Paulsen
Prof. Clayton Christensen
Prof. Karel Cool
Prof. Steve Giggs
Shanaya Fischer
Dr. Con Kenney
Prof. Manfred Reichert
Prof. Thomas Rønde
Stein Hugo Hansen
Prof. Daniel T. Jones
Prof Marlon Dumas
Prof. Tom Lawrence
Prof. David Coloma
Marshall Goldsmith
Tom Peters
Prof. David P. Norton
Prof. Michael E. Porter
Prof. Ulf Seigerroth
Prof Didier Bonnet
Prof. Michael von Kutzschenbach
Prof. Venkat Ramaswamy
Prof. Dirk Draheim
Dr. Michio Kaku
Vijay Govindarajan
Prof. Erik Proper
Prof. Dr. Monika Möhring
Vitalik Buterin
Prof. Frank Gertsen
Prof. Niels Egelund
Prof. Yvonne Dittrich
Prof. Fei‐Fei Li
Prof. Pankaj Ghemawat
Prof. Zakaria Maamar
Gary Hamel
Prof. Paul M. W. Hackett
Prof. Zohar Ben‐Ashe
# THOSE
WHO
INVEST
Abigail Johnson
Gautam Adani
Laurene Powell Jobs
Stephen Schwarzman
Alain Wertheimer
Gerard Wertheimer
Lee Shau Kee
Steve Ballmer
Alexey Mordashov
German Larrea
Len Blavatnik
Susanne Klatten
Alessandro Chiesa
Gina Rinehart
Leonard Lauder
Tadashi Yanai
Alfred Gantner
Giovanni Ferrero
Leonardo Del Vecchio
Takemitsu Takizaki
Anatoly Yakovenko
Guillaume Pousaz
Leonid Mikhelson
Thomas Frist
Arnaud Barray
Harold Hamm
Lloyd Blankfein
Thomas Peterffy
Alice Walton
He Xiangjian
Li Ka‐shing
Vladimir Lisin
Aliko Dangote
Henry Cheng
Lukas Walton
Vladimir Potanin
Alisher Usmanov
Huang Shilin
Ma Huateng
Wang Chuan‐Fu
Amancio Ortega
Iris Fontbona
MacKenzie Scott
Wang Wenyin
Andrew Forrest
Jack Ma
Mark Zuckerberg
Warren Buffett
Those who are unwilling to invest in the future haven't earned one.
Harold Lewis
Andrey Melnichenko
Jacqueline Badger Mars
Michael Bloomberg
William Ding
Azim Premji
James Dyson
Michael Dell
Yang Huiyan
Bernard Arnault
James Simons
Michael Hartono
Zeng Yuqun
Bill Gates
Jeff Bezos
Miriam Adelson
Zhang Yiming
Budi Hartono
Jensen Huang
Mohammed bin Rashid Al Maktoum
Zhong Shanshan
Carl Icahn
Jiang Rensheng
Mukesh Ambani Pallonji
Carlos Slim
Jim Walton
Mistry Pang
Changpeng Zhao
John Mars
Kang Peter Woo
Charles Koch
John Menard
Ray Dalio
Dan Gilbert
Jorge Paulo Lemann
Radhakishan Damani
Dieter Schwarz
Julia Flesher Koch
Rob Walton
Donald Bren
Ken Griffin
Robert Kuok
Elaine Marshall
Klaus‐Michael
Sergey Brin
Eric Schmidt
Kuehne Lakshmi Mittal
Shiv Nadar
Ernesto Bertarelli
Larry Ellison
Shai Agassi
Francois Pinault
Larry Page
Stefan Quandt
Francoise Bettencourt Meyers
Laurence Fink
# THOSE
WHO
INFLUENCE
# THOSE
WHO
RISE
# THOSE
WHO
INSPIRE
Alessandra Bellini
Marc Pritchard
Abdullah Salah
Cornelia Gantner
Alex Aiken
Marisa Thalber
Ahmet C. Bozer
Dan Ariely
Alex Schultz
Octavio Fernandez
Brigadier General Ethud Schneerson
Didier Schluchter
Alessandra Bellini
Oliver Stoldt
David J. O'Reilly
Dr. Joe Dispenza
Aline Santos
Raja Rajamannar
Flemming Elbæk Mortensen
Esther Perel
Angela Zepeda
Rachel Ferdinando
Hans Vestberg
Malcolm Gladwell
Ann Lewnes
Russell Wager
Imtiaz Murshed
Marianne Fonseca von Scheel
Amy Fuller
Ryan Selkis
Jan Plovsing
Melinda Gates
Arjan Dijk
Sara Bennison
Jo‐Ann Boodoosingh
Gregory Mihalcheon
Benjamin Braun
Sally Susman
Johan Dennelind
Peter Diamandis
Brie Carere
Sarah Franklin
Jørgen Buhl Rasmussen
Britta Seeger
Stephanie McMahon
Jørgen Vig Knudstorp
People don't buy what you do; they buy why you do it.
Simon Sinek
Bozoma Saint John
Julia Goldin
Ralf Schneider
Carla Hassan
Julia White
Rashid bin Mohammed bin Rashid Al Maktoum
Charlotte De Brabandt
Lars Løkke Rasmussen
Samuel Gantner
Chris Capossela
Leslie Berland
Satoshi Nakamoto
Christian R Andersen
Lorenzo Bertelli
Silvia Thibodean
Conny Braams
Lorraine Twohill
Tom Johnstone
Colin Murphy
Lynne Biggar
Dara Treseder
Michael Bloomberg
Sir David Attenborough
Morgan Flatley
Deborah Wahl
Nick Tran
Detlev von Platen
Ukonwa Kuzi‐Orizu Ojo
Diego Scotti
William White
Enrico Galliera
Eric Lempel
Hildegard Wortmann
Janine Pelosi
Jens Thiemer
Jonathan Auerbach
# THOSE
WHO
LEAD
Abigail Johnson
Bob Iger
Dilma Rousseff
Hugo Ansker
John Legere
Adalberto Netto
Bob van Dijk
Doug McMillon
Imran Khan
John Seifert
Akio Toyoda
Brian Chesky
Douglas L. Peterson
Imtiaz Murshed
John T. Stankey
Al Monaco
Brian Cornell
Elon Musk
Ivan Menezes
Jørgen Mads Clausen
Alan Jope
Brian J. Porter
Emma Walmsley
Jack Bowles
Jørgen Tang‐Jensen
Albert Bourla
Bruce Flatt
Enrique Salem
Jack Dorsey
Jose Ignacio Sanchez Galan
Alex Gorsky
Dr. C.C. Wei
Eric Emerson Schmidt
Jack Ma
Joseph Tucci
Alexander Dreiling
Carlos A. Rodriguez
Ernest Scott Santi
Jacob L. Gammelgaard
Julie Sweet
Alexey Miller
Carsten Dilling
Ernie Herrman
Jakob Stausholm
Karenann Terrell
