Successful Social Media and Ecommerce Strategies in the Wine Industry E-Book

Gergely Sznolnoki

• Herausgeber: Palgrave Macmillan US
• Kategorie: Fachliteratur
• Sprache: Englisch

Veröffentlichungsjahr: 2016

Beschreibung

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.