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- Herausgeber: Business Book Summaries
- Kategorie: Religion und Spiritualität
- Sprache: Englisch
The must-read summary of Robert Spector's book: "Amazon.com. Get Big Fast: Inside the Revolutionary Business Model That Changed the World".
This complete summary of the ideas from Robert Spector's book "Amazon.com. Get Big Fast" points to the fact that not many of us would have thought, twenty years ago, that we would be buying books from a computer, let alone reading them from a digital tablet. Interestingly, the idea for Amazon was conceived when Jeff Bezos, a Wall Street neophyte, was assigned the task of coming up with a profitable Internet businesses. The idea of selling books on the Internet was the one which seemed to create the most interesting opportunities. An online bookstore would have a competitive advantage to physical stores – it could store endless titles and respond to its customers’ preferences. This summary talks about how Amazon came into being and how Bezos developed the culture of his company, looking to Microsoft, FedEx and Walt Disney for inspiration. With an obsession for customer service he introduced functions like book recommendations and one-click buying. "In less than four years, Amazon.com went from zero to $2.6 billion in sales". With those stats in mind it comes as no surprise that Amazon’s company motto is to "Work hard, have fun and make history." And make history it certainly has…
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Amazon.com. Get Big Fast" and discover how to succeed in an Internet business.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 42
Veröffentlichungsjahr: 2013
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Book Presentation: Amazon.com Get Big Fast by Robert Spector
Summary of Amazon.Com Get Big Fast (Robert Spector)
Book Presentation: Amazon.com Get Big Fast by Robert Spector
About the Author
ROBERT SPECTOR is the author of The Nordstrom Way. He has previously worked as a reporter on business for USA Today, UPI International, NASDAQ Magazine and Women’s Wear Daily. He appears frequently on television and radio. A native of Perth Amboy, N.J., and a graduate of Franklin & Marshall College, Lancaster, Pa., Mr. Spector lives in Seattle. His Web site is located at http://www.robertspector.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Amazon.Com Get Big Fast (Robert Spector)
1.
Most people are aware the founder of Amazon.com was Jeffrey Bezos – courtesy of his numerous appearances in business magazines, television interviews and other media. Here were the key events in his life prior to the establishment of Amazon.com.
Jeff Bezos was born in New Mexico on January 12, 1964. His mother, Jacklyn Jorgensen divorced and remarried Mike Bezos who legally adopted Jeff when he was five years old. Mike Bezos was a petroleum engineer who moved from assignment to assignment with Exxon quite frequently. Jeff spent much of his formative years in Houston, Texas before moving to Pensacola, Florida.
Jeff Bezos started studying at Princeton in the fall of 1982 majoring in electrical engineering and business administration. He graduated summa cum laude in 1986 with a grade point average of 3.9 and was elected to Phi Beta Kappa. For his thesis, Bezos designed and built a computer which calculated DNA edit distances. He also had summer jobs working as a programmer / analyst for Exxon and IBM.
On graduation in May 1986, Bezos was recruited by Intel, Bell Labs and Andersen Consulting but ultimately ended up accepting the position of manager of administration and development at a financial telecommunications company called Fitel. Bezos oversaw the establishment of an international telecom network which simplified the transfer of transaction data from banks in one country to another. Less than a year later, Bezos became Fitel’s associate director of technology and business development and he launched Equinet -- a network which linked investors, brokers and banks across national boundaries.
In April 1988, Bezos moved to Bankers Trust Company where he was appointed assistant vice president for Global Fiduciary Services. This was quite an accomplishment since, at age 26, he was the youngest vice president in the history of Bankers Trust. Bezos managed the establishment of a communications network which linked Bankers Trust with more than one hundred Fortune 500 companies for the management of pension and profit-sharing plans – more than $250 billion in assets.
By 1990, Bezos was ready to move on to a new challenge and a headhunter put him in touch with David Shaw, the founder of his own quantitative hedge fund company. Starting with $28 million in capital in 1988, Shaw (who held a Ph.D. in computer science from Stanford University) had built the most technologically sophisticated firm on Wall Street. Bezos was hired as a vice president in 1990, and two years later, at age 28, he became the firm’s youngest senior vice president.
In 1993, Jeff Bezos married Mackenzie Tuttle, a research associate on the staff of D.E. Shaw & Co.
When the Internet started to become more widely known in commercial applications in 1993, David Shaw assigned Jeff Bezos the job of analyzing profitable Internet business possibilities. Bezos was astonished to learn Web usage was growing at a rate of 2,300-percent per year. Approaching the task systematically, Bezos compiled a list of 20 products that could be sold on the Internet. He came up with computer software, office supplies, apparel, music. But surprisingly, books were at the top of the list.
There were several things about the concept of selling of books on the Internet which Jeff Bezos thought created an opportunity that did not exist in any other industry:
The book industry was large yet fragmented. That meant there weren’t just a few dominant publishers with sufficient leverage to freeze out a new distributor. (More than 3 million titles are in print around the world).Changes were already occurring in the sale channels, with the establishment of the discounters (Crown Books) and the superstores (Barnes & Noble and Borders).An online bookstore would have a competitive advantage no physical store could match – a huge number of titles. In addition, it could also be programmed to respond to the preferences and buying history of individual customers.Books could readily be acquired from distributors or publishers on a sale or return basis – making it possible to give a “satisfaction guaranteed” promise with each book sold.Mail order was a small but growing part of the industry.There were only two companies which had started selling books through the Internet in 1992 -- Computer Literacy of San Francisco (www.clbooks.com
