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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Patricia B. Seybold's book: Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond".
This complete summary of the ideas from Patricia B. Seybold's book "Customers.com" shows how your existing customers are the key to developing and implementing a successful e-commerce strategy. In her book, Patricia B. Seybold explains how you can position yourself alongside your customers and find out what they really want. By reading this summary, you will find out how to do this as well as how to deliver your products or services effectively and efficiently.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Customers.com" to discover how you can get to know your current customers and boost your e-commerce sales.
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 34
Veröffentlichungsjahr: 2013
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Book Presentation: Customers.com by Patricia B. Seybold
Summary of Customers.com (Patricia B. Seybold)
Book Presentation: Customers.com by Patricia B. Seybold
Book Abstract
Your existing customers hold the key to developing and implementing a successful e-commerce strategy.
Get alongside your customers and find out exactly what they need – what you can do for them to enhance the quality of their lives. Then figure out how to deliver your products and/or services effectively and efficiently. Develop ways to make doing business with your company direct and straightforward. Incorporate the new communications technologies like the Internet and the World Wide Web into the way you serve your existing customers. Deliver such exceptional levels of service and value that customers will happily form long-term relationships with you.
Then start reaching out for new clients. Closing the sale will be easy – because you will have already made doing business with you simple. Prospects will soon recognize that you’ve aligned all of your business processes and organization to face them, to understand the issues they are concerned with and to respond to their needs. They’ll also recognize the intelligent use you make of technology not for its own sake but to simplify the value-for-value business transaction. With that sort of backing, closing the sale becomes an absolute breeze.
The real challenge of e-commerce is to implement that kind of vision. In the real world, it’s difficult, but exceptional companies find a way. Usually that takes a visionary leader, perseverance, investment, a partnership between the pragmatists and the technologists within the organization and the participation of every employee at every level.
The payoff, however, when your e-commerce strategy comes together that way can be truly impressive.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Customers.com (Patricia B. Seybold)
Section 1: The Five Key Steps to E-Commerce Success
Main Idea
E-commerce is rapidly becoming a large and substantial business field. The implementation of a successful e-commerce strategy has five key steps:
Make doing business with you simple and easy.Develop products and services that meet customer needs.Design every business process from a customer perspective.Let your business evolve as customer needs change.Make customer loyalty your #1 objective.In short, good e-commerce uses technology intelligently to build and sustain one-to-one business relationships.
Supporting Ideas
Taking each of the five key steps in turn:
Make doing business with you simple and easy.Smart business operators harness new technology to streamline and simplify customer interactions. A good e-commerce company responds intuitively to five unstated customer demands:
Respect my time – Don’t waste it on unnecessary details.Remember who I am – treat me like a valued customer.Make ordering and delivery straightforward.Exceed my expectations – with flair and panache.Customize products and services just the way I want them.Try doing business with your own company and see how you measure up. If that isn’t possible, get out and talk with real people and find out what they think. The Internet makes it very easy to do this on an individual basis.
Develop products & services that meet customer needs.Never lose sight of the fact the real customer is the end user of your product or service – not the people who distribute the product for you or buy the product on behalf of someone else.
The Internet makes it cost-effective and feasible to:
Identify who your end-user customers are.Make special offers to good customers.Help customers to interact with each other.Build a database of customer profiles for future use.Let customers place and track their own orders.Build three-way relationships involving dealers as well.Provide information for people to trouble shoot themselves.Build a personal Web site for each customer.Segment customers by profitability – and concentrate.
