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The must-read summary of Michael Port's book: "Beyond Booked Solid: Your Business, Your Life, Your Way – It’s All Inside".
This complete summary of the ideas from Michael Port's book "Beyond Booked Solid" shows that you have to reach the stage where you are "booked solid" – where you’re getting as much work as you can handle by yourself. Once you reach that stage, a new challenge arises. You now have to grow and develop your business so, instead of being a small operation which takes all your time and energy, it becomes a bigger and better business which pays you more while you work less. The Beyond Booked Solid Challenge is to turn a one-person operation into a highly successful and self sustaining enterprise which can serve more clients than ever before. This summary will teach you how to leverage what you’re good at so you can spend more time doing that and less time doing all the other stuff that’s required.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "
Beyond Booked Solid
" and find the key to choosing the business architecture that’s most appropriate for your circumstances and preferences.
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Seitenzahl: 35
Veröffentlichungsjahr: 2013
Book PresentationBeyond Booked Solid by Michael Port
Summary of Beyond Booked Solid (Michael Port)
Book Abstract
When you first start your own business, your initial challenge is to build your business with good marketing until you reach the stage where you are “booked solid” – where you’re getting as much work as you can handle by yourself. Once you reach that stage, a new challenge arises. You now have to grow and evolve your business so instead of being a small operation which takes all your time and energy it becomes a bigger and better business which pays you more while you work less.
The Beyond Booked Solid Challenge is to turn a one-person operation into a highly successful and self sustaining enterprise which can serve more clients than ever before. This doesn’t mean you have to work more – that’s more than likely physically impossible. Nor does it necessarily mean you have to end up managing an office full of employees. What is does take is you have to learn how to leverage what you’re good at so you can spend more time doing that and less time doing all the other stuff that’s required.
How to grow your business in a way that makes sense to you is a genuine challenge which will keep you occupied for a great many years. The key is to choose the business architecture that’s most appropriate for your circumstances and preferences, and then to make it happen. That’s the hard but rewarding part.
“Designing your business architecture is an ongoing process – the business is never complete, just as people are never complete. We are all a work in progress. Going beyond booked solid is committing to a life of mastery, always making changes, and striving to improve. I hope your journey to a bigger, better business is filled with abundance, meaning and joy”.
– Michael Port
About the Author
MICHAEL PORT runs his own corporate consulting and coaching business. He has been described by the Wall Street Journal as a “marketing guru”. Mr. Port, a graduate of Tulane University and New York University, has worked in senior management positions in various health and fitness companies and as an actor in TV and film projects as well as in TV and radio advertising. He is the author of Book Yourself Solid and has trained more than 20,000 business owners through online distance learning and training programs.
The Web site for this book is at www.BeyondBookedSolid.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
1. Have the right attitude and understand the general lay of the land
To move beyond having a small business which is booked solid, you first need to understand the hows and whys you want to grow. You need to be sufficiently self-aware that you can see what changes need to be made and then have the willingness to make those changes. You also need to know the four criteria for building a larger business and the nine ways of achieving that. First and foremost, you need to want to grow.
To go to all the trouble of building a bigger and better business, you first need to understand the framework of your future success. You already know how to work “in” your business. You probably have a reasonable idea of what you need to do to work “on” your business already as well. To grow, however, you’ve got to be working “on” your business at the same time as you continue working “in” your business.
Obviously to do that will take an awful lot of effort on your part. Before plunging in, pause and do a gut check. Ask yourself a few key questions:
It’s reasonable to assume that to grow, you’re going to need to do things differently. You’re going to need to innovate, which can mean lots of different things in this context: