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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Scott McKain's book: "Collapse of Distinction: Stand Out and Move Up While Your Competition Fails".
This complete summary of the ideas from Scott McKain's book "Collapse of Distinction" shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanatical about creating a great customer experience. And this is especially true when the economy is down. If you can create distinction, you lift yourself above your competition and create the conditions which will allow you to charge more for your products and services.This summary teaches how to differentiate from the competition, even in tough economic times.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Collapse of Distinction" and discover how to differentiate from the competition.
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Seitenzahl: 35
Veröffentlichungsjahr: 2013
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Book PresentationCollapse Of Distinction by Scott McKain
Summary of Collapse Of Distinction (Scott McKain)
Book PresentationCollapse Of Distinction by Scott McKain
Book Abstract
MAIN IDEA
“Can your customers tell the difference between you and your competition?”
– Scott McKain
That’s a question that should keep you awake at night. Homogenization in the name of efficiency has been a theme of business for the past decade. Today, all kinds of products and services look and feel the same regardless of who provides them – and customers are revolting because of that.
Instead of standardized products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanatical about creating a great customer experience. And this is especially true when the economy is down. In fact, if you positively stand out, an economic downturn is the ideal time to be grabbing market share from your competitors. If you can create distinction for yourself, your products and for your company, you lift yourself above your competition and create the conditions which will allow you to charge more for your products and services.
“Over the past several years, we have seen the homogenization of practically everything. The car I drive probably looks a lot like yours, no matter the nameplate. The big store where I shop almost certainly appears and feels a lot like yours, no matter the logo on the door, no matter the community where it’s located. It looks, acts, feels the same – and it is causing a customer revolt! In a front-page article, the Wall Street Journal proclaimed, ‘The Wal-Mart era is drawing to a close’. In other words, we are at the initial stages where the ‘faster, cheaper, perfect’ generation of customers is now looking for something else – and something profoundly more difficult to deliver – from businesses. People are craving, even coveting, distinction! Being different, standing out, getting noticed in a sea of sameness is vital to an organization’s sustained growth and profitability. Now is the time to stand out. And, when you do, when you highlight your business and yourself, you will grab market share from your competitors.”
– Scott McKain
About the Author
SCOTT McKAIN is chairman of McKain Performance Group, Inc., a consulting company which specializes in corporate educational programs based around the concept of strategic differentiation. He is also vice chairman of Obsidian Enterprises (a holding company with over $100 million in annual revenues) and principal of the Value Added Institute (a think tank focusing on client retention strategies). Mr. McKain is the author of ALL Business Is Show Business and What Customers REALLY Want. He is also a member of the Professional Speakers Hall of Fame and the Speakers Roundtable.
The Web site for this book is at www.CreateDistinction.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Collapse Of Distinction (Scott McKain)
1. How we got to where we are
It’s very difficult to effectively differentiate yourself in today’s markets because:
It’s easy for others to incrementally improve on your offerings.Lots of new companies are entering your marketspace.Customers are apt to take you for granted.As a result of these challenges, corporations are finding it harder and harder to stand out in the marketplace, retain their existing customers and attract new customers.
Today’s marketplace is noteworthy for the fact it’s very hard for companies to really stand out the way they used to in the past. There are three reasons for this:
Ease of emulation
