Summary: Creativity, Inc. E-Book

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• Herausgeber: Business Book Summaries
• Kategorie: Geisteswissenschaft
• Sprache: Englisch

Seitenzahl: 37

Veröffentlichungsjahr: 2015

Beschreibung

The must-read summary of Ed Catmull and Amy Wallace's book: "Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration".

This complete summary of the ideas from Ed Catmull and Amy Wallace's book: "Creativity, Inc." explains how to create a work environment in which employees work together effectively and never lose their creativity. A great culture is crucial for new ideas to keep coming up. Once this culture is created, it must also be protected from potential risks.

This summary develops the seven core principles used by Pixar Animation Studios:
1. Always have the approach that quality is the best business plan of all
2. Don't look at failure as a necessary evil – instead it's a necessary consequence
3. Work on the basis that people are more important than ideas
4. Prepare for the unknown because random events are going to happen
5. Don't confuse the process with the goal of making something great
6. Everybody should be able to talk with anybody in your organisation at all times
7. When giving candid feedback, make sure you give good notes

Added-value of this summary:
• Save time
• Understand the the key principles behind creativity
• Create a fertile environment for new ideas

To learn more, read "Creativity, Inc." and build a creative culture as successful as Pixar's!

Leseprobe

Book PresentationCreativity, Inc. by Ed Catmull with Amy Wallace

Summary of Creativity, Inc. (Ed Catmull with Amy Wallace)

Book PresentationCreativity, Inc. by Ed Catmull with Amy Wallace

Book Abstract

How can you help the smart and ambitious people in your organization work together effectively to create great stuff over and over?

Your capacity to be creative really depends on your culture more than anything else. Build a great culture and make it a fertile environment for new ideas to bubble up and that's precisely what will happen. You then have to protect that culture from the destructive forces which come along over time.

To do this, Pixar has developed throughout its history seven core principle for building (and sustaining) a successful corporate culture:

Always have the approach quality is the best business plan of allDon't look at failure as a necessary evil – instead it's a necessary consequenceWork on the basis people are more important than ideasPrepare for the unknown because random events are gonna happenDon't confuse the process with the goal of making something greatEverybody should be able to talk with anybody in your organization at all timesWhen giving candid feedback, make sure you give good notes

About the Author

ED CATMULL is a co-founder (along with Steve Jobs and John Lasseter) of Pixar Animation Studios. Since Disney's acquisition of Pixar in 2006, Ed Catmull has also served as president of Pixar Animation and Disney Animation. As of 2014, he has been honored with five Academy Awards as well as a lifetime achievement award in computer graphics. Ed Catmull is a graduate of the University of Utah.

AMY WALLACE is a journalist. Her work has been published in GQ, Wired, The New Yorker, and The New York Times Magazine. She is currently editor-at-large of the Los Angeles magazine. She previously worked as a reporter and editor at the Los Angeles Times.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of Creativity, Inc. (Ed Catmull with Amy Wallace)

1. Always have the approach quality is the best business plan of all

Quality is never the consequence of following some prescribed set of principles. Instead, it's a mindset you need to have before you set out to do what you're trying to do. You have to live and breathe what you're doing to deliver genuine world-class quality.

When Ed Catmull graduated from the University of Utah in 1969, his career goal was to figure out a way to make a feature-length movie using computer graphics rather than live action shot with actors. He was hired by Alex Shure who founded the New York Institute of Technology to do exactly that but since this was the early days of computer science nothing much came together. NYIT was well funded and well equipped but it didn't have any storytellers or movie makers onboard and therefore never made any real headway.

When George Lucas released Star Wars in May 1977 and the movie became a major success, Lucas decided to establish a computer division for his new company called Lucasfilm. George Lucas hired Ed Catmull to head up his new computer division in July 1977. Within a few years, Ed Catmull hired budding animator John Lasseter who had just been fired from Disney. Lasseter, then twenty-six-years-old, was a genuine storyteller and he provided the creative spark which had been missing in the NYIT era.

When George Lucas and his wife divorced in 1983, Lucas decided to sell Lucasfilm's computer division – despite the fact the company had by that time built an image processing machine called a Pixar Image Computer which was now making some sales. Lucas was asking for $15 million for his computer division and also wanted the buyer to be able to inject another $15 million in working capital into the company so they would be able to commercialize the Pixar Image Computer.