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- Herausgeber: Business Book Summaries
- Kategorie: Religion und Spiritualität
- Sprache: Englisch
The must-read summary of Marc Benioff's book: "Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry".
This complete summary of the ideas from Marc Benioff's book "Behind the Cloud" explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful company is not improving what has already been done; it's about being bold enough to make dramatic changes. In his book he shares the story of how his small business idea became a world-class company that generates revenue of over $1 billion a year.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Behind the Cloud" and discover just how far your business idea can take you!
Das E-Book können Sie in Legimi-Apps oder einer beliebigen App lesen, die das folgende Format unterstützen:
Seitenzahl: 39
Veröffentlichungsjahr: 2013
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Book Presentation:Behind The Cloud by Marc Benioff
Summary of Behind The Cloud (Marc Benioff)
Book Presentation:Behind The Cloud by Marc Benioff
Book Abstract
MAIN IDEA
“A little over a decade ago, Clayton Christensen wrote a book called The Innovator’s Dilemma. It illustrated how a start-up company – by employing innovation that disrupts existing business models – will always beat established big companies. It validated us for what we knew was right: the future wasn’t about simply improving on what was already done; it was about being bold enough to make big, sweeping, dramatic changes. With those ideas in mind, I started Salesforce.com with a mission to do enterprise software differently. At the time, companies were paying hundreds of thousands to buy and millions to install applications that were costly and frustrating to maintain. We wanted to take advantage of a new platform – the Internet – to deliver business applications cheaply through a Web site that was as easy to use as Amazon.com. We had to think out of the box. Literally, no more packaged software. And figuratively, as no one then was selling subscriptions for business applications and delivering them over the Web. In 1999, I recruited three developers, rented an empty apartment, brought in a few computers, and turned the bedroom closet into a data center. We soon had a prototype of the service running, and over the next few months a steady stream of new employees, potential users, investors, and reporters coming by to see what was happening and share their insights to help us build something better. Now, ten years later, our small company is a big one. The few initial employees who gave Salesforce.com everything have grown into a few thousand employees. Revenue has escalated to more than $1 billion a year. Now we are excited by how the industry’s growth will unleash further innovation. This only makes the future more exciting for everyone.”
– Marc Benioff
About the Author
MARC BENIOFF founded Salesforce.com in 1999 and currently serves as chairman and CEO of that company. Salesforce.com is a leader in enterprise cloud computing and has received a Wall Street Journal Technology Innovation Award. Mr. Benioff worked for Oracle Corporation before starting Salesforce.com. He is the author of Changing the World and Compassionate Capitalism. Mr. Benioff also launched the Salesforce.com foundation in 2000 which contributes one percent of the company’s profits, one percent of equity and one percent of employee hours back to the communities it serves. Salesforce.com was the first dot-com to be listed on the New York Stock Exchange and today generates more than $1 billion in annual revenues. The company is a leader in the Software-as-a-Service (SaaS) industry it pioneered.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Behind The Cloud (Marc Benioff)
1. Start-Up: Get through all the normal start-up phase requirements
Marc Benioff started working at Oracle in 1986 and by 1996 had worked his way into being senior vice president. He didn’t want to become a corporate lifer so he decided to take a sabbatical from work to think about what he wanted to do. He rented a hut on the Big Island of Hawaii and started thinking about the future. Marc kept on thinking about how the Internet was changing everything for consumers. Benioff decided the Internet would change the landscape for businesses as well and would provide a whole new way to deliver business software applications. Even though he couldn’t yet clearly articulate what he wanted to do, Marc decided to take the plunge and start a new company.
His vision was to do something to make software easier to buy and to use. Instead of companies buying software and then maintaining it on their own machines, he came up the idea of what is now termed “cloud computing” – companies pay a per-user per-month fee for the services they wanted to use which would be delivered to them via the Internet. This is also called “Software-as-a-Service” or SaaS. Benioff decided this model would work exceptionally well for sales force automation or customer relationship management (CRM). Siebel Systems had just at that time gone public which Marc knew all about because he had been an early-stage investor. Benioff decided CRM was the perfect product to be delivered on-demand as a service.
