Super Agent E-Book

Joseph Callaway

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 414

Veröffentlichungsjahr: 2014

Beschreibung

Reading Super Agent is like spending a day with two of the most successful real estate agents in America. Joseph and JoAnn Callaway sell 300 to 500 high-end homes per year. Now they share the secrets of their incredible success. Based on those Callaways' core concepts of honesty, competence, and caring, Super Agent is filled with practical, money-making advice that will turn beginner and veteran real estate agent alike into a Super Agent. Every chapter is a lesson in the fundamentals of listing and selling more real, including: * The five superpowers that make you a super agent * The secrets of super time management, how best to use assistants, and how to run a super team * The two quick fixes that can double your income overnight without so much as one new client With tested tips and tactics and a unique and positive approach, Super Agent will inspire and propel you to build a steady stream of buyers and sellers, get more listings, and close more deals.

Leseprobe

Table of Contents

Cover

Praise for Super Agent

Praise for Clients First

Title Page

Copyright

Dedication

Acknowledgments

Authors' Note

Part I: Be a Super Agent

Chapter 1: Who Wants to Be a Super Agent?

Super Rewards

Super Profession

Super Opportunity

Dismal Statistics

Don't Be Held Back

The Three

D's

Decision

Drive

Determination

Chapter 2: The Five Super Powers of a Super Agent

The First Super Power

The Second Super Power

The Third Super Power

The Fourth Super Power

The Fifth Super Power

Chapter 3: Starting Out Fast

Choices

Basic Requirements

Your One Purpose

What to Do Now

Scripts

Circle of Influence

Open House for Beginners

Chapter 4: Keep Your Golden Ticket

Rule One—It's All in the Contract

Rule Two—Be the Source of the Source

Rule Three—It Is Always Up to the Client

Rule Four—Obedience Must Be Legal

Rule Five—Disclose Early, Disclose Often

Respect What You Do

Chapter 5: Everything You Need to Know about Working with Buyers

The Empowered Client

The Three Cares about Your Buyer

Finding Property

Showing Property

Keep Showing Property

Three Showings a Day

The Little Things

Hot Buttons

Chapter 6: Everything You Need to Know about Working with Sellers

Listers Last

The Three Cares About Your Seller

The Listing Appointment

The Magic Question

Make the Home Appealing

Make the Home Available

Make the Home Famous

Communicate with Your Seller

Finding the Right Price

Be There at the End

Patience

Chapter 7: The ABCs of Making a Deal

The Three Secret Ingredients to Making a Deal

Tips on Turning Simple into Easy

Write Offers That Win Acceptance

Get the House

Presenting Offers to Your Seller

Always Counter?

Chapter 8: Contract to Closing

Escrow

A Super Agent's Role

Representing the Seller

Representing the Buyer

Dual Agency

Anticipation and Expectations

Assistance

Chapter 9: Keeping Your Client after the Sale

Better Than Social Security

Build a Database

Return on Investment

The Early Days

Sentiments

Closing Gifts

Staying in Touch

Part II: Super Lead Generation

Chapter 10: A Steady Stream of Buyers and Sellers

Referrals and Recommendations

Marta's Mission

Investing in Yourself

A Plan and a Budget

Consistency

Lead Generation

Evolution and You

Mindset

It's Up to You

Only Your Time

Chapter 11: Prospecting

Cold Calling

Prospecting without Knowing

Excitement

Opportunity

Targeting

Methods

Chapter 12: Open Houses

A Bad Idea

It Does Snow in July

A Wonderful Opportunity

Preparation

What You Need to Know

Know the House

Know the Neighborhood

Know the Competition

I'm Here. Now What?

Showing the Home

Picking Up Clients

Keep It Honest

Urgency

Chapter 13: Marketing

Only Two Things to Decide

Stay Connected

The Mediums

The Message and the Rules

Measure Results

Chapter 14: Farming

The Legend of the Cranberry

Our First Farm

Market Share

Geographic Advantages and Economies of Scale

Expanding

Frequency

Demographic Farming

Innovation

All That We Do

Planning

Chapter 15: Being Digital

Promises, Promises

Promises Fulfilled

Websites

Aggregators

Conversion Ratio

Drip, Drip, Drip

Blogging

Social Media

Digital Equivalents

Chapter 16: Branding

Your Name

Tag Lines

Your Look

Massive Action

Consistency

Be an Expert

What to Do

Be the News

The Cumulative Effect

Part III: Super Time Management

Chapter 17: Time Is More Than Money

Money Is a Problem

Time Is a Problem

Hunger

What Are You Hungry For?

Buy Time

Manage Your Energy

Get Off the Treadmill

What to Do Next

Chapter 18: Allies, Affiliates, and Vendors

Other Agents

Title and Escrow

Affiliate Power

Your Preferred Lender

Vendors

Loyalty

You Cannot Succeed Alone

Chapter 19: Getting Help

Unlikely to Change

You Are an Assistant

Don't Call an Assistant an Assistant

Simple Mission Statements

Systems

Delegate It

Don't Give It Away

Reports

Chapter 20: Partnering with Another Agent

Marriage

Partnership Plusses

Partnership Power

Written Agreement

Strengths and Weaknesses

Division of Labor

Dissolution

Chapter 21: Teaming Up

Brokers Employ Agents

A Simple Team

A Rainmaker Team

The Structured Team

Is a Team for You?

Chapter 22: The Super Team

Do Not Finish This Book

The Client Wheel

The Super Team

The Client Experience

Client Ownership

Cutting the Cord

Selling the Handoff

The Agent Experience

Super Team Challenges

Chapter 23: A Super Life

Work

Family

Health

Wealth

Investment

Insurance

Retirement

Give

Give Back

Appendix A. Doing the Most Good: The Salvation Army

Appendix B. Real Estate Wednesdays

Contact www.ClientsFirstBook.com

Contact www.ThoseCallaways.com

Contact www.SuperAgentBook.com

About the Authors

Index

End User License Agreement

Pages

227

228

229

230

3

4

5

6

7

8

9

10

11

13

14

15

16

17

18

19

20

21

23

24

25

26

27

28

29

30

31

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47

48

49

50

51

52

53

54

55

56

57

58

59

60

61

62

63

64

65

66

67

68

69

71

72

73

74

75

76

77

78

79

80

81

82

83

84

85

86

87

91

92

93

94

95

96

97

98

99

101

102

103

104

105

106

107

109

110

111

112

113

114

115

116

117

118

119

121

122

123

124

125

126

127

128

129

130

131

132

133

134

135

136

137

138

139

141

142

143

144

145

146

147

148

149

150

151

152

153

154

155

156

157

158

161

162

163

164

165

166

167

168

169

170

171

172

173

174

175

176

179

180

181

182

183

184

185

187

188

189

190

191

192

193

194

195

196

197

198

199

200

201

202

203

204

205

206

207

208

209

210

211

212

213

214

215

216

217

219

220

221

222

223

224

225

1

89

159

237

238

239

240

Guide

Cover

Table of Contents

Part I: Be a Super Agent

Chapter 1: Who Wants to Be a Super Agent?

Praise for Super Agent

“Joseph and JoAnn understand the heart and soul of real estate. Not only are their leadership and results in the business to be admired and respected, but their partnership both in marriage and in business is a treasured example for others. They are a true service to everyone they come in contact with. From the agent starting to grow to the agent with a huge team,

Super Agent

is a must read. They have taken the difficult, and with thought and care they've made it seem effortless.”