The Art of Opportunity E-Book

Marc Sniukas

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 272

Veröffentlichungsjahr: 2016

Beschreibung

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience--and a client roster composed of some of the world's leading companies--this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what "opportunity" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures. The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking. The Art of Opportunity will help you to: * Start looking at business growth from a new perspective * Create value for the customers, company and ecosystem * Innovate strategically and design new business models * Develop a new active business design thinking approach to innovation Your company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.

Leseprobe

Contents

Cover

Series Page

Title Page

Copyright

Dedication

Foreword

Acknowledgments

Introduction

Reader's Journey

Part 1: Artful Innovation

Chapter 1

What Is Strategic Innovation?

What Is Business Design Thinking?

Part 2: Discover Your new Growth Opportunity

Chapter 2

Understand Your Customer and Noncustomer

Understand Your firm

Frame Your Growth Initiative

Frame Your Growth Opportunity

Visualize Your Opportunity

Part 3: Craft Your Strategy

Chapter 3

The Elements of Your Strategy

Set Your Strategy: Creating Value

Visualize Your Strategy

Part 4: Launch Your New Growth Business

Chapter 4

The Three Phases of a New Growth Business

Part 5: Mastering the Art: Business Design Thinking

Chapter 5

What Is Business Design Thinking?

Principles of Business Design Thinking

A New Way of Working

About the Authors

Index

End User License Agreement

Guide

Cover

Table of Contents

Begin Reading

Part 1

Chapter 1

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Praise for the Art OF Opportunity

“The Art of Opportunity is all about creatively discovering new growth opportunities for your company and crafting a collaborative strategy that will get you there. Not only is the content powerful, the design is stimulating for the eyes as well as the mind. Read this book and start innovating!”

—Ken Blanchard, Coauthor, The New One Minute Manager® and Collaboration Begins with You

“The Art of Opportunity will help trigger strategic renewal inside your organization. Creative, inspiring, fresh, and empirically grounded, this playbook to growth is bound to be an executive reference for many years to come.”

—Deryck J van Rensburg, President, Coca-Cola Global Ventures

“From the coffee table to the conference table —The Art of Opportunity challenges our traditional business models and mind-sets while providing a path and approach to success.”

—Paul Snyder, Vice President, Corporate Responsibility, InterContinental Hotels Group

“I love this book. Whether you're pushing an idea inside a large corporation, or creating your next big deal, this book gives you the framework, the tools, and the right questions to ask—not just to get you started—but to keep you going. In short, this book tells you how to organize your thinking with clarity, vision, precision and vigor.”

—Richard Black, Chief Data Architect, Deutsche Bank; Former Chief Technology Officer, Bank of England

“Clear, artful, and inspiring. A highly readable, practical, step-by-step guide for anyone who wants to identify, design, and launch strategic growth initiatives.”