The Definitive Job Book E-Book

Anne Watson

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 444

Veröffentlichungsjahr: 2010

Beschreibung

There are few books available which cover the full job-searching, application, interview and negotiation process. The Definitive Job Book is just that - it covers every single aspect of job-hunting in seven chapters. Each chapter includes 'advice from the inside' interviews with HR and recruitment specialists and 'I've been there too' interviews with people who have successfully navigated the recruitment minefield. The Definitive Job Book Is an essential reference for anyone - from graduates starting out, to senior executives seeking a change - to the job-hunting process. You will need only THIS book to get the job of your dreams.

Leseprobe

Table of Contents

Title Page

Copyright Page

Dedication

Acknowledgements

Foreword

DRAMATIS PERSONAE

Andrew Harley, Management Consultant, Aquarius

Sheila Burgess, Director, SBI International

Jane Chapman, Development Consultant, Financial Services

Tim Elkington, Managing Director, Enhance Media Limited

Rachel Hannan, Director, Gatenby Sanderson

Andrew Harris, Director, Matthews Harris Consulting Limited

Clare Howard, Director of e-coaches.co.uk

Gareth James, Director, People Plus

Kevin Johnson, Financial Adviser

Nadine Jones, Head of Human Resources, Baugur

Sarah Lacey, Managing Partner, Sarah Lacey and Associates

Zaria Pinchbeck, Managing Director, ZPR Ltd

Jan Shaw, Associate Director, Barracuda Search

Martine Robins, European HR Director, Cookson Electronics

Heather Summers, Director, WorkMagic

Rob Walker, Senior Consultant, Gaulter Russell

Introduction

This is your personal head-hunting call

How this book will help you

Set the goal

Look at the process

It is not a job for life

The choice to work where you want

Start with who you are

Tools and resources

Talent spotters

CHAPTER 1 - THE DECISION TO MOVE

Fed up with your job: you know you need to move

Redundancy and coping with the shock

Walking out on your job

And if you were fired?

The graduate

The best job for you

Practicalities to consider

Facing the financial music

The ‘Kevin Johnson personal business plan’

Thinking of starting your own business?

The right job for you

Jane Chapman’s ‘Who are you really?’ exercise

Identify your skills and experience

CHAPTER 2 - CRAFTING THE PERFECT CV

You are unique

The five stages of life

The perfect CV

No shortcuts

The one that is too thin

The one that is too fat

The one that is just right

The right one for you

Creating a career data bank

General rules for creating your ‘perfect’ CV

Style - find the right font

References

The devil is in the detail

Time to get started: template CVs

How not to do it - real examples

The CV ‘dos’ - how to do it well

Saving the file

CHAPTER 3 - GET THE LETTER RIGHT

What it looks like

What it shouldn’t look like

Applying by post

Applying by e-mail

Letters you shouldn’t send

What the letter should look like

Mobile telephones

Response rate

CHAPTER 4 - WHERE AND HOW TO APPLY

Track the process

Timescales and targets

Managing the administration

Industrious research

Running your own business

Becoming an interim

Newspaper, magazine and trade press advertisements

Web based advertisements

Corporate recruitment websites

Finding your way around

Feedback and security online

Trade press and professional bodies

Job fairs, exhibitions and conferences

Outplacement companies - are they an option?

Agencies, recruitment companies and executive search companies

How to respond to the head-hunter’s call

Talent spotters

Working in the public sector

Some of the differences between the public and private sectors

Building your network and raising your profile

The radar test

Getting on the radar

Building your network - connections

Find a buddy

Widening the net

Introducing yourself

Graduates and networking

Internet networking

How to get in touch

The meeting - more golden rules of networking

Create high volume and high quality job applications

Get past the ‘Dragon PA’

Coping with rejection

Reading between the lines of the reject letter

CHAPTER 5 - HIGH PERFORMANCE INTERVIEWING

You’ve got an interview, now what?

Get ready to dance

Preparation

Graduates and preparation for work

The appointment

Research

The Internet

Get out there and look

Telephone interviewing

Turning up

Expect the unexpected

Emotional intelligence and the interview

Creating the right impression - impact

Measure your personal impact

Your physical appearance - dress code

Walking into the room

Avoiding bias

Building rapport with your interviewer

Interviewing with a professional recruiter

Be the best person for the job

How to listen

When to talk

Mastering the art of answering difficult questions

Preparing for the obvious

Internet answers

30 common questions and how to answer them

The animal question

No such thing as an easy question

Interview notes - how did you do?

Second-stage interviews

Assessment centres

How to prepare for a psychometric test

Who are you?

Group exercises

The two-way street

Personality questionnaires

How and when to follow up - be keen, not a stalker

Feedback

Patience

CHAPTER 6 - NEGOTIATING THE BEST DEAL AND MANAGING THE JOB OFFER PROCESS

Current package

The job offer arrives

Weighing up the offer

Negotiating with prospective employers

Overcoming obstacles

A step too far

Relocation

The bonus scheme

Company cars

Reference checking

Ready for the medical?

Your new notice period

The contract of employment

How to resign

Coping with the counter offer

Turning down the offer

Managing the start date

CHAPTER 7 - TECHNIQUES TO HELP YOU MAKE THE BEST OF WHO YOU ARE

Work out who you are: logical levels

Making change the only constant - embrace it!

Self-image - silencing the negative voice

Manage your own development

Development as a way of life

Career changing - setting the goals

Luck and your job

Happiness and your job

Visualizing your perfect role

How to get help from others

Ten good excuses for doing nothing

Making friends and influencing people

Techniques to build rapport

Pacing and leading

Matching and mirroring

APPENDIX A: - ANNE’S TEN TOP TIPS TO STAY ONE STEPAHEAD OF THE CROWD AND MAKE ...

APPENDIX B: - RESOURCES YOU MAY FIND HELPFUL

INDEX

Copyright © Anne Watson 2008

First published 2008 by Capstone Publishing Ltd. (a Wiley Company) The Atrium, Southern Gate, Chichester, PO19 8SQ , UK.www.wileyeurope.com Email (for orders and customer service enquiries): [email protected]

The right of Anne Watson to be identified as the author of this book has been asserted in accordance with the Copyright, Designs and Patents Act 1988

All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ , England, or emailed to [email protected], or faxed to ([phone].

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The Publisher is not associated with any product or vendor mentioned in this book. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

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Library of Congress Cataloging-in-Publication Data

Watson, Anne

The Definitive Job Book: Rules from the recruitment insiders / Anne Watson.

p. cm.

Includes index.

eISBN : 978-1-907-29398-6

1. Job hunting. 2. Résumés (Employment) 3. Employment interviewing. I. Title.

HF5382.7.W38 2007

650.14--dc22

2007039319

Typeset by Sparks in 10.5 pt Baskerville (www.sparks.co.uk)

Printed and bound in Great Britain by TJ International Ltd, Padstow, Cornwall

This book is printed on acid-free paper responsibly manufactured from sustainable forestry in which at least two trees are planted for each one used for paper production. Substantial discounts on bulk quantities of Capstone Books are available to corporations, professional associations and other organizations. For details telephone John Wiley & Sons on ([phone], fax [phone] or email [email protected]

To my father Eric Watson, an inspiration to all who knew him. Love’s last tribute.

ACKNOWLEDGEMENTS

I am indebted to so many people for helping me create this book, something that always seemed to me to be the logical outcome of so many years in recruitment. I would particularly like to thank all of the recruitment insiders who were so generous with their time, sharing their thoughts and experiences with me and broadening immeasurably the scope of the book. Thanks also to Louise Triance, who introduced me to areas of online recruitment where I had never been. While in Hong Kong I experienced the kindness of strangers, Jeremy Hobbins, Pieter Schats, Philip Eisenbeiss, Peter Dove, Chris Strachan and Oliver Hemmings. They each took time out of their hectic schedules to talk to me about their recruitment experiences, giving me invaluable insights into their corporate worlds and their individual viewpoints.

I am also very grateful to the whole Capstone team and in particular to Emma Swaisland for her belief in the topic and for retaining her critical perspective, keeping me on track. Thanks to Scott Smith, a role-model amongst networkers, and to Iain Campbell and Kate Stanley for their creative energies.

My love and thanks to the Hawkins family, Martin, Tom and Eleanor, who are always supportive, encouraging and patient, dutifully laughing at my jokes and never complaining when yet another weekend is lost to the keyboard.

Finally, thanks to all of the people I have interviewed over the years that have shown me that everyone has unique talents - all we have to do is identify them and use them.

FOREWORD BY MILES TEMPLEMAN,DIRECTOR GENERAL OF THE INSTITUTE OF DIRECTORS

The 21st century has brought with it a different and more challenging working environment. Daily developments in technology mean that the working day is now 24 hours and a person working in Shanghai is as accessible to us in the UK as someone working in Sevenoaks. Competition emanates from the four corners of the world and in this global, fast-paced environment, the UK has to continue to develop a leading and powerful role that will ensure it retains its position as an entrepreneurial and innovative business centre where ethics are strong and values run high. Businesses need to grow and they need to provide the financial resources that will allow the UK to continue investing in its infrastructure, its services and its people

We need to make sure that we are creating a business environment where there is support, the freedom to fail, the skills and the tools to do the job; but most importantly, the clarity of objective. If you give people a clear objective and say, ‘Look, you find a good way of doing it’, lo and behold, they will do it. The sure way to make this happen is to ensure that people are constantly learning and advancing knowledge and skills. People need to feel that they can express themselves and use their ideas without fear of failure. This way they will continue to innovate and both the individuals and business will thrive.

If you are seeking business growth, look for people around you who can help you develop your ideas. Use all the available resources in terms of getting the knowledge, building the skills, focusing in on particular areas. Great steps forward come from intense focus, and they don’t come from anything else. If you want to get on in life and business, you have to say: ‘Here’s where I am going to go for it’, and ‘Here’s how I am going to achieve it’, and then concentrate on that.

Part of the remit of the Institute of Directors has always been to help businesses achieve their potential and this can only happen through the personal growth of people who run those businesses. What the industry wants from its universities is intelligent graduates with relevant skills who understand the economic drivers facing business and industry today, thus making sure that they are prepared for the workplace of today. We need a step change in performance at all levels if we are to meet the demands of the global business environment. The starting point of that excellence of corporate performance is high-performing individuals with ambition and determination, underpinned by a thirst for constant learning.

DRAMATIS PERSONAE

THE RECRUITMENT INSIDERS

The people listed below are all those who kindly shared with me their views on the world of recruitment, interviewing and job hunting. They are all people whose careers are focused on this area, in one field or another. You will find their advice, comments and contributions throughout the book on everything from CVs to confidence, rejection to resignation, networking to negotiating - and more. I hope you will find their insights as valuable as I have. Allow me to introduce them.

Andrew Harley, Management Consultant, Aquarius

After graduating in 1975, Andrew’s working career started in human resource management in pharmaceuticals and then in distribution. After a period with Merck Sharp and Dohme he moved to Rowntree plc in York where he specialized in the provision of assessment centres for graduate recruitment as well as development centres for senior managers. He then joined an HR consultancy and became their practice leader for assessment and development in the north-east of England and in Scotland. His work has included the design, development and delivery of assessment and development centres. He has carried out individual assessments and coaching assignments at board level for a diverse client base.

Sheila Burgess, Director, SBI International

Sheila Burgess is based in Paris where she has developed her business as a bilingual secretarial/PA Recruitment Consultant over the past 20 years. Her name is synonymous with ‘going the extra mile’. She is also known as the most frightening interviewer in Paris. Originally based in Brussels and London, Sheila now works closely with prestigious international companies to recruit ‘les perles rares’ required by the Anglo-French workforce, i.e. fluent English/French speakers with strong bicultural backgrounds, the very practical qualities and skills associated with this kind of work and who are looking for long-term positions. A linguist herself, Sheila also works with a well-known UK-based international head-hunter and is involved in cross-cultural training sessions for management. In her spare time, she keeps bees.

Jane Chapman, Development Consultant, Financial Services

Jane Chapman has enjoyed many challenging and exciting years working in a large financial services business as a Development Consultant. She is both a chartered accountant and a psychotherapist and combines business expertise with facilitation and coaching skills.

Her coaching clients value her insight, interest and encouragement, and the vast knowledge and experience she brings to them. Her one-to-one coaching encompasses self-awareness, skills development and career and role changes as well as resolving difficult issues in the workplace (e.g. conflict, stress, under-performance).

Tim Elkington, Managing Director, Enhance Media Limited

Tim Elkington is the Managing Director of the online recruitment communications agency Enhance Media Limited, which he founded in 2001. Prior to that, Tim was Head of Research at Workthing.com and was part of the core team that launched the site from the Guardian Media Group. Prior to Workthing, Tim worked in the planning department of the Guardian where he was responsible for research and sales support material across the Guardian network of sites, including Guardian Jobs.

Tim initiated The National Online Recruitment Audience Survey - the UK’s largest online recruitment research project. Tim is a regular speaker at online recruitment conferences and a respected commentator regarding online recruitment through both trade and national publications.

Tim’s blog, Online Recruitment - the bigger picture ( http://timelkington.typepad.com/tims_blog/), features commentary on industry news and aims to look at online recruitment developments in the wider context of the UK media industry.

Rachel Hannan, Director, Gatenby Sanderson

Rachel is a Director of Gatenby Sanderson, a leading search and selection consultancy specializing in local government senior appointments, a role she moved into after 12 years’ experience in senior search and selection, in both the public and private sectors.

She set up and developed the company’s research function and has taken a lead on Children’s Services work for the organization and has been involved in major restructuring and improvement work in local government.

She is a generalist with a broad portfolio of clients and has been responsible for well over 60 senior appointments in local government alone, including chief executives of County and Metropolitan Borough Councils and numerous directors and heads of service across the whole range of functions. Outside of local government and her private sector experience, Rachel has worked in regeneration, which has included work with economic development partnerships and also with health and the voluntary sector.

Andrew Harris, Director, Matthews Harris Consulting Limited

Andrew Harris graduated with a first class honours degree in sociology from the University of Leeds and completed a postgraduate diploma in personnel management at Leeds Polytechnic in 1979. He started his career in human resource management at The Burton Group, joined Magnet Kitchens in 1987, achieved his first Personnel Director position at the age of 32 and resigned as Group HR Director of a FTSE 250 company in 1996 to set up his own executive search and human resource consultancy, Matthews Harris Consulting Limited. Over the last ten years this company has helped appoint over 350 senior executives in nine countries; has employed over 25 people and generated a fee income in excess of £3m. Having sold the business at the end of 2006, Andrew has accepted an opportunity to join one of the leading executive search firms in Australasia and will be emigrating to New Zealand.

Clare Howard, Director of e-coaches.co.uk

Clare Howard is the Director of e-coaches.co.uk, specialists in the fields of personality type, leadership, career development, training and development and e-learning. She is currently a leading light in careers and learning for a web-based careers, learning and lifestyle site open to upwards of two million participants in the 14-24-year-old range. This includes the free provision of an i-portfolio™ and toolkit tests, and information to help its users identify career and learning choices.

Her philosophy is that you can invent your own future, wherever you start from. So, her professional life has taken her from researching medieval Florentine entrepreneurs, international traders and spin-doctors, through to hands-on project management of computer development teams, and an ability to hold her own in conversations about web 2.0 and all things e-.

Her interest in things technological has its origin in self-interest - because with the aid of a phone and high-speed Internet she can spend as much time as possible living her alternative lifestyle in her house and garden in the south of France. A virtual bottle of wine and bowl of olives just don’t hit the spot. Vive la différence.

Gareth James, Director, People Plus

People Plus was set up by Gareth in 1993 after an 18-year career as a Personnel /HR generalist, his final role being an International HR Director for a sector of the Rhone Poulenc group, covering Africa, Asia, Australasia and Latin America as well as the UK.

Gareth’s passion is the development of people and People Plus provides a portfolio of services for clients across the private and public sectors both in the UK and overseas. Gareth’s main area of activity is organizational development and change management, career management, executive coaching and team development.

Gareth’s personal development has included 12 programmes in psychometrics and assessment, 360° Feedback, Transactional Analysis and NLP.

When Gareth is not working he will be found either inside a theatre, opera house or concert hall or travelling to exotic places (87 countries visited and he’s not finished yet!).

Kevin Johnson, Financial Adviser

Kevin Johnson has been a Managing Director and Director of several consumer goods companies. He has operated at main board level for over 25 years in a wide range of companies which have marketed and manufactured white goods, electrical accessories, speciality branded chemicals, building products, kitchens and apparel. He has also worked for several privately owned companies where he led major restructuring programmes, which in turn led to profitable exits for their owners.

Throughout his career he has always been fascinated by the way that business professionals and entrepreneurs concentrate on their business performance and balance sheets but fail to manage their own wealth and security.

Kevin wished to address this situation and has now become an FSA-approved financial adviser where he combines his business experience with investment skills to help business professionals and entrepreneurs secure and build their personal wealth.

Nadine Jones, Head of Human Resources, Baugur

Nadine’s retail career spans 16 years, having worked with businesses such as Safeway, ASDA (George), Austin Reed and Thomas Cook.

Nadine has a wealth of experience in major systems implementation, change management and outsourcing, Nadine has worked with senior teams to improve capability and profitability across the retail businesses she has worked with. Nadine’s aim is to improve the bottom right-hand corner of the P&L with her comprehensive experience and practical approach to managing people. A true generalist, Nadine has managed all aspects of HR and has been described as ‘as comfortable at board strategy day as at a new starters’ induction’.

Nadine describes herself as a ‘frustrated ops director’ and a ‘retailaholic’, with a key role to deliver measurable added value from the HR function.

Sarah Lacey, Managing Partner, Sarah Lacey and Associates

Sarah Lacey has managed an executive research business since 1994. Her career in executive research began with Boyden International in the late 80s, moving on to the London office of Heidrick and Struggles where she was a research associate. Soon after starting a family, she established SLA, one of the first outsourced research companies in the marketplace. Her team of researchers quickly grew to five, working across a range of industry sectors from financial services to retail, and on senior level positions including a number of high profile CEO and COO appointments for leading PLCs. The business has grown through recommendation and remains one of the better-known suppliers of quality executive research both nationally and internationally.

Zaria Pinchbeck, Managing Director, ZPR Ltd

Zaria Pinchbeck is Managing Director of ZPR Ltd, a Soho-based PR company that specializes in the retail sector with clients such as Selfridges, Superdrug, The Peacocks Group, Lakeland Ltd, Mamas & Papas and the AS Watson Group. Zaria started her career in the recruitment industry (working with and trained by the best) before joining ASDA where she worked for eight years with business leaders such as Archie Norman, Allan Leighton and George Davis, moving from recruitment into internal and external communications. She was Head of PR for ASDA when she decided to leave to set up ZPR in June 2001.

Jan Shaw, Associate Director, Barracuda Search

After an earlier career as a consultant with the National Institute of Industrial Psychology, Jan moved into the Corporate HR world with Rank Xerox International, British Airways and ultimately Wal-Mart ASDA. There, he was part of the original senior team working directly with Archie Norman, Allan Leighton and George Davies and he was a vital part of the team that turned this formerly ailing retailer into the £1 billion+ turnover apparel worldwide Wal-Mart brand. The development of a progressive operating and customer-focused company culture was aided by Jan’s successful recruitment of the recovery management team. The current CEOs of Sainsbury, Somerfield, HBOS, Alliance Boots and ASDA were some of his original successful appointments into ASDA Wal-Mart.

Martine Robins, European HR Director, Cookson Electronics

Martine Robins is the European HR director for Cookson Electronics, responsible for 13 countries. Cookson Electronics is a global organization and the leading supplier of advanced surface treatment, plating chemicals and assembly materials to the automotive, construction and electronics markets.

Martine is a member of the Chartered Institute of Personnel and Development and has considerable international HR experience obtained predominantly from working in engineering and technology organizations.

Heather Summers, Director, WorkMagic

Heather Summers is an experienced Senior Executive who now runs her own successful human resources and management consultancy business. As well as strategic consultancy, she specializes in executive coaching, personal growth coaching and training. Heather believes we all have much more potential than we give ourselves credit for. All the training she does helps people find and fulfil that potential.

Heather holds an MBA, has an MA in English Literature and French, is qualified in Psychometrics and is a Master Practitioner of NLP. Together with Anne Watson she wrote The Book of Luck and The Book of Happiness.

Rob Walker, Senior Consultant, Gaulter Russell

Rob Walker currently works as a Senior Consultant for Gaulter Russell, a top level executive search and selection business in Auckland, New Zealand. He was dragged into executive search straight after university where he studied Economics and has always brought his unique style to the job - unconventional, relentlessly optimistic and an ability to produce results in the blink of an eye. Fast-paced and restless for the next task, he is renowned for speaking his mind and getting it right. He is currently enjoying the great outdoors that is New Zealand, spending too much time at the beach and proving that assessment of people and delivering results crosses all cultures effortlessly.

INTRODUCTION

This is your personal head-hunting call

I have discovered that head-hunting is much more than just a different form of recruitment. When I target someone for a specific role and ring them up, I am disrupting their lives. People who are head-hunted are busily doing their job, minding their own business, totally involved in what they are doing - they are not job hunting. They are often very surprised to receive a call and sometimes they have to be persuaded to listen. Some people are more reluctant than others and they need to be convinced to listen and to engage in the process. Gradually they begin to question what they are doing in their job and they compare it with what appears to be on offer. This whole process of comparison causes them to think about their careers, their future, their salary and where they are going in life. Statistics show that the majority of people who have been head-hunted leave their job within 12 months - whether for the company they were initially approached for or for another. The call is unsettling and challenging - ‘Are you where you ought to be?’

The next big question becomes ‘Could I be doing better than this?’ A candidate who got through to the final shortlist for a head-hunted position told me that the whole process had been disturbing, unsettling and caused him sleepless nights. Although he did not get the job, he did not regret the time he spent in the interview process as he felt that he had been forced to think through everything about his life. He now felt more confident about his abilities, recognized that he had a worth in the outside world and that he could broaden his horizons if he wanted to.

Buying this book is, for you, the equivalent of that head-hunting call. I am asking you to think about your career and to work out if you should be contemplating a move. Change isn’t usually very comfortable so this book will help you through the process. Do not be wary of the Neuro-Linguistic Programming (NLP) techniques that I use throughout the book, these are simply a tool to help you in your job change process. NLP is just about finding a better way to communicate; what can be wrong with that? These techniques are not obtrusive or obvious - just subtle ways of making sure you put forward the best picture of who you are.

There are different ways of approaching this book. You can either start at the beginning and read it all the way through or you can pick and choose the bits that interest you. Whichever route you take, use it as a way of challenging yourself about what you think and what you do. The one clear message for all job hunters is this: it is down to you to find the answer to your career direction. You can invite the opinions and the advice of as many people as you like but it is up to you to achieve the ultimate accolade of success - a contract of employment for a role that you find fulfilling. Other people will advise, help, sympathize and introduce you to others, but ultimately the responsibility for all of this lies with you. Job offers don’t come on a plate and the way to find one is to take control.

Losing your job for whatever reason, whether it was because you decided to leave, because your role was made redundant or because you were fired, leads you to an immediate crossroads. Alternatively, you may be a new graduate and at the very beginning of this job-hunting process. Nearly all of us need to work to earn money to live. The more money we have, the more likely it is that our lifestyle will improve. Losing that income hits at the roots of our security and sense of identity. No matter how good you are, how qualified and experienced, you will have those moments in the middle of the night when you wonder whether you will work again and when your money is going to run out, and you will allow your imagination to run riot, anticipating doom and disaster. A clear job-search plan and the knowledge that you are doing all of the right things will bring the certainty that your strategy is right and you will get the results that you need. Stick to the job hunting programme and you will get results. A new job will bring about difference in your life and will improve it. Ruts can be boring so allow yourself to be stimulated and stretched by the ideas and advice offered and seek out the right place for you.

How this book will help you

There are apparently three things you can do in your life that will bring you the maximum amount of stress and pressure: one is to get divorced, another is to move house and the third is to find a new job. I am therefore inviting you to bring pressure into your life and move to a more rewarding role. Now is the time to consider whether or not you are in the right role and if you need to change. If you are a recent graduate, the world of job hunting will be a relatively new one for you and it has many pitfalls you may not even be aware of. You may already be in a role and be actively job seeking and wondering why the right job is not falling into your lap. You may not know what you could be doing to improve your skills in job hunting. You may not even realize that you ought to do something about your life and your career. Now is the time to start! Hiring top people who will add value is what every organization should be doing; adding to their talent bank and improving the calibre of their workforce. How do you make sure that you are considered to be talent and that someone wants you?

Set the goal

A satisfying job, working with like-minded people, that allows you to grow and develop your skills and talents has got to be a goal for most people. Add to that the need to be rewarded financially and you will then have the foundations for a successful professional life that will fuel a rewarding and rich home life. Research shows that many people are in jobs that they do not enjoy or feel indifferently about. The number of waking hours we spend at work is greater than the number at home so if you are one of those people who feel a degree of dissatisfaction about their current job perhaps it is time to reconsider your career choices. Maybe you would be happier in a different company but fulfilling the same role. Maybe you need to learn new skills and pursue a different career path. Maybe you want to unleash the entrepreneur that lurks deep inside you. Perhaps you have found yourself out of work later in life and you are encountering obstacles that you did not even know existed.

Wherever you are in life, sitting at your desk and wondering what to do is unlikely to bring about life changing actions. Thinking in a vacuum is very difficult so using this book in the right way for you will provoke thought, lead you to form an action plan and allow you to take control of your life. It will give you the chance to develop a strategy for your own career. Jeremy Hobbins, Group Managing Director of Li & Fung Retailing, a $10 billion turnover business, believes that a career and a job search strategy should be no different from developing a business strategy. You begin with an end in mind and you work your way towards it, knowing what you are looking for. Only once you have established this goal can you begin to develop the plan to achieve what you want. If you are ambivalent about what you want or if you have done insufficient market research and soul searching, you could end up somewhere you don’t want to be. If you know what you want, then you can use this book for the practical tools and skills to help you get there. However, if you don’t, then before you embark on a colossal campaign of interview chasing, take the opportunity to explore and reflect.

Once you have a compelling vision of your career goal, then you can start to work towards it. You will be sure of what you want and you will be focused and clear minded, not deflected or deterred. You may alter your view slightly as you go along and adapt as you need to in line with market conditions but if you embark on a job search with too broad a remit, you run the risk of accepting the wrong role for the wrong reasons. A written job offer with a contract of employment is difficult to refuse, particularly if you are not sure what you want and therefore can have no particular reasons to refuse. It is flattering to be selected and to have beaten off the competition. Pressure will be brought on to you to take the job so it is vital that you know you will recognize the right job offer when it arrives. An uncompromising determination to get the absolute best for yourself in career terms will serve you well. You will know when to say yes and when to say no.

Look at the process

The purpose of this book is to address the whole of the job hunting process, considering everything about who you are, what the right job for you is and then how to nail it. My experiences over the years have led me to meet people who are skilled and talented in the job search process and others who are helpless, not knowing where to begin and how to go about the most fundamental parts of the job search. We seem to be awash with information on the Internet and on bookshelves about how to create the perfect CV and how to answer smart interview questions and all of this, while useful in parts, can also be contradictory. How do you know what to believe and what to ignore?

I believe that the most important part of any search is to ensure that you do it with integrity, making sure you remain true to yourself and who you are. There is no point in having a perfect CV if it doesn’t reflect the real you. There are traps along the way for the unwary so a vital part of the job search process is to be aware of the needs of potential employers as much as you are of yourself. Detail, planning, research and rehearsal will win the day.

This book will allow you to consider what you can do that will make your job search unique and true to you. Some of this may seem obvious common sense while those of you going for your first interviews may be glad to look at the whole process from beginning to end. The most someone can get out of this book is the right kind of career role that will bring the utmost fulfilment and personal satisfaction. Together, we will forge a job-seeking strategy that will ensure that you get what you are looking for in life, rather than ending up where fate takes you. We will create a unique CV, not one that has fallen off a production line and that could apply to anyone. We will equip you with the knowledge to perform at your best at interview and the knowhow to negotiate the best package for yourself. Some of you will be sophisticated and experienced job hunters who know a lot about the process and how to be successful. There will be thought-provoking elements in this book for you that will allow you to fine-tune your approach. If you are new to the job market, then this will provide you with unparalleled insights into a hitherto unknown world.

I believe that when you are out there looking for a job, the biggest fear is that of the unknown. Am I getting it right? Is my CV good enough? How do I come across to others? How can I be assertive and get what I want, without being aggressive? What am I doing wrong?

I have also discovered that everyone gives conflicting advice. What is perfectly fine for one person is a major or minor transgression of someone else’s rules. For 20 years I ran a research business where we provided the research services for other head-hunters. I found out then that everyone has their own way of assessing candidates and their own way of making decisions.

What I have done, therefore, is to talk to people who are working in the business of recruitment, either within the human resources function of a company; within a recruitment company; or consulting to recruitment companies or chief executives, who know that people are the most important asset they have. I asked them for their own ways of working and making decisions in order to share them with you.

These luminaries in the business, HR and recruitment world have generously given their own tips and advice to people who are out there looking for the right role. The advice you will get will therefore not be just from my perspective but will encompass a whole range of views and opinions. Take the advice that suits you and fits well with the person you are. The best way to present yourself is as the authentic you, not who you think you ought to be. Remember that what you are doing will not suit everyone so be sure that it is the best that you can do and that you have evaluated the alternatives. Make sure you are not making elementary mistakes that mean your application will be discarded. As Rachel Hannan of Gatenby Sanders says, ‘Do not give anyone any excuse to discount you from the process’.

It is not a job for life

Today’s job market is a very different place to that of 20 or even ten years ago. There is no longer a job for life; now global economics influence your workplace in the UK. The manufacturing base of the UK has all but disappeared and we are all thinking differently about life and work. We have seen whole companies and sectors disappear and we have to recognize that most people will have at least one significant career change during their working life, and perhaps substantially more. We are in the age of the portfolio career and we need to adapt accordingly. School leavers used to be encouraged to follow certain career paths such as the civil service, coal mining, teaching, apprenticeships, banking or multinationals in manufacturing. These were jobs for life with safe pensions at the end of it. Now that we are all likely to have a number of jobs in our lifetime we need to have the flexibility and mindset to adapt to this level of change. Self-confidence and a realization that your career lies in your own hands and no-one else’s are the foundation stones of any career.

You may start out in your working life in one kind of role and then change to something different. You may start off as an employee and move into running your own business. You may opt out altogether and settle for the downscaled life in rural parts of France. Whatever it is that you do, it means you have to be ready for change. You need to know what the requisite tools for the changing job market are. You need to know what people are looking for and how to show people that you have got what it takes. This book tackles all the individual elements that make up the skills of the successful job hunter. Not everyone will need to read every word. After all, many of the skills required in getting a job are pure common sense. However, it is good to be reminded of what you are doing and how you could be going about it. Above all, reminding yourself how best to equip yourself for a job search, how to present yourself and how to maximize your impact will all help give you the best chance of success.

Raise your game and put forward the best possible impression of who you are and a better job will ensue. When you have done the right kind of research and sent in the best possible CV, you will be confident that it is giving a great picture of who you are. Be ready to incorporate new thinking and new ideas into your search and the result will transform your life.

The choice to work where you want

Twenty-six years in the world of recruitment and thousands of interviews later has introduced me to some people who flourish in their roles, whilst others meander along and some seem destined to years of frustration and disappointment. In order to excel in your role, you have to be in the right one in the first place. Many of our waking hours are spent at work so wouldn’t life be much more agreeable if that time were spent in a happy and rewarding environment? This job has got to be within your control, not someone else’s. You can choose where you want to spend most of your waking hours so make sure you choose wisely

Start with who you are

Self-knowledge is the best starting point in any job search. You are unique and only you have that particular combination of training, experience and personality. How do you find the job that will allow you to excel? It is definitely out there and the information in this book will help you to find it and secure it.

Maybe you already have a job and the question is how you will have the courage to decide to leave what you are doing and find move to another role with all that this entails. People who take risks and make bold decisions are more likely to achieve success, particularly if this risk-taking ability is built on a foundation of achievements, research and a high level of self-confidence.

Graduates are leaving universities with the world at their feet yet saddled with debt. You are now looking at endless possibilities, with graduate recruitment fairs, enticing online advertisements and hurdles to overcome in order to secure the right job for you. Before you even think about what you are applying for, you need to think carefully about what skills and qualities you bring with you. The best starting point is to think about what you can offer an employer rather than working out what you want from them. How can you know this if you haven’t thought about yourself, what you are good at and what you enjoy? Trust me, you are bound to be asked this at interview so it is better to start formulating thoughts way in advance.

Tools and resources

One purpose of this book is to provide you with tools and resources at a number of levels. Some of these will be the fundamental tools that are needed for a job search - the CV and the letter you send accompanying it. Many of you will already have a perfectly good CV saved neatly on your PC that you update regularly and you may feel that it doesn’t need any upgrading. However, everyone can improve and do better so have a look at yours and see if it is the 5-star effort it needs to be in today’s competitive marketplace. A generic CV is just not what it takes to get yourself noticed so prepare for hard work.

No matter how brilliant your marketing tools might be, they need an application. Identifying the best route to your selected market is a vital stage and you need to review the network that you have and how you can build on it. The most likely route to a new job is via someone you know or someone you are introduced to. An avalanche of CVs whizzing round the Internet just won’t get you what you want so get ready for plenty of e-mails, telephone calls, cups of coffee and the opportunity to talk.

Be patient as you read the book - what is blindingly obvious to one person will be a new insight for another. When I tell you the correct way to spell Curriculum Vitae, don’t laugh scornfully at this statement of the obvious. An analysis of CVs I reviewed over the last three months showed that 43% of the people who proudly entitled their CV ‘Curriculum Vitae’ actually spelt it incorrectly. Not such a good start!

Talent spotters

If you open up the annual report of any public company someone, be it the chief executive or the chairman, will make the point that ‘people are the most important part of our business’. No matter how brilliant your products are or how stunning your service is, without the people to drive the business and deliver the process, your business will fail.

In 1991 when Archie Norman was spearheading the renewal of Asda, bringing it back from the verge of bankruptcy, part of the cultural change that drove the success of the business turnaround was putting people as one of the core values of the organization. This included treating people with respect, reflected by referring to them as colleagues, not employees; recognizing that all colleagues should be able to have input and suggest improvements, part of which was the immensely successful ‘Tell Archie’ scheme, focused on providing legendary customer service.

Businesses need talent. They need entrepreneurial people; they need creative people; they need steady people who will continue to deliver the same standard of performance; they need people who will dot the ‘i’s and cross the ‘t’s. In short, they need a broad mix of people across the spectrum. The good news is that this means that there is a job for you in almost any organization. Whatever your skills and whatever your ambitions, there is a niche for you. The challenge for employers is to make sure that their business has this eclectic mix in the organization and that they have consistent performance. Just as you are sitting wondering where the right job is for you, the employers are scratching their heads wondering how to find you.

Everyone is capable of doing more than one kind of job. The world is full of exciting possibilities that we have not got enough time to explore. Make sure that when you retire and you look back at your working life, you do not regret lost opportunities and think wistfully of what might have been. Now is the time is to look at your life and to think about making dreams a reality.

CHAPTER 1

THE DECISION TO MOVE

RESULT: CALL TO ACTION!

Fed up with your job: you know you need to move

Did you know that, according to research carried out by www.gumtree.com (the UK’s biggest website for local community job classifieds), 53% of British workers are in their current roles purely by chance? Only 8% of them said they were doing something they’ve wanted to do since they were young. A further survey of 1500 users showed that half of them would not swallow a salary sacrifice to take their dream job, preferring to stick with the work they were doing, even if they were in it by accident and didn’t really like it anyway.

If you are reading this book, it must be because you have a feeling, however mild, that there may be something else you could be doing. Now is the time to take control of your life and do the job that you want to do rather than stay where you have ended up. What is your dream job? And why aren’t you doing it? Avoid the comfort zone of being a victim. Take responsibility for your own life and for your own career. It is up to you how you choose to earn a living and how you choose to use your talents. Don’t fall into the trap of blaming other people for how your career is going.

For most aspects of our lives, we make positive choices about what we want. We choose our homes, our holidays and our cars. We choose the people that we want to live with and we decide actively about most of our interests and leisure pursuits. Isn’t it astonishing, therefore, that so many of us drift into a job and later on we wonder how it happened?

My one and only formal job interview was at the age of 22 when, having got through the civil service exams and interview panel, the final stage was an interview in the immigration office in Hull. Apparently I had ticked a number of boxes on my original application form for Executive Officer, a grade that covered a myriad of possibilities within the civil service. I had indicated that one of the roles I was willing to be considered for was that of Immigration Officer. I didn’t even recall doing this, so the box must have been merrily ticked in a fit of ill thought through enthusiasm. The next five years of my life were spent in the world of immigration because I had mindlessly ticked a box and then shown enough initiative to buy a copy of the Immigration Act 1971 that I had artlessly peeping out of my handbag at the Hull interview. This initiative impressed the inspector of immigration so much that I got the job that I wasn’t sure I even wanted. Although I loved working with the intelligent and quirky people I met there, the Civil Service working environment was absolutely wrong for me as I was born to break rules. I often wonder what would have happened if I had put some thought into my job search and actively thought through what I wanted to do and what I would be good at.

Redundancy and coping with the shock