The E-Myth Accountant E-Book

Michael E. Gerber

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 235

Veröffentlichungsjahr: 2011

Beschreibung

Distilled small business advice for accounting practices

Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.

Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features

• Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses
• A recognized and widely respected co-author and leader in the accounting field

The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.

Leseprobe

Table of Contents

Title Page

Copyright Page

Dedication

A WORD ABOUT THIS BOOK

A NOTE FROM M. DARREN ROOT

PREFACE

Acknowledgments

Introduction

CHAPTER 1 - The Story of Steve and Peggy

CHAPTER 2 - This CPA’s Personal Journey

CHAPTER 3 - On the Subject of Money

The Four Kinds of Money

The First Kind of Money: Income

The Second Kind of Money: Profit

The Third Kind of Money: Flow

The Fourth Kind of Money: Equity

The Story of McDonald’s

Equity and the Turnkey System

CHAPTER 4 - The Pursuit of Money

CHAPTER 5 - On the Subject of Planning

The Planning Triangle

The Business Plan

The Practice Plan

What Do I Need to Know?

What Do I Need to Have?

What Do I Need to Do?

The Completion Plan

Benchmarks

Benefits of the Planning Triangle

CHAPTER 6 - The Value of Taking Aim

Your Business Plan

Your Practice Plan

Your Completion Plan

CHAPTER 7 - On the Subject of Management

Management System

CHAPTER 8 - Management by Design

Setting the Course

CHAPTER 9 - On the Subject of People

The People Law

CHAPTER 10 - We the People

CHAPTER 11 - On the Subject of Associate Accountants

Solving the Associate Accountant Problem

CHAPTER 12 - Building a Professional Team

Growing Your Firm Doesn’t Necessarily Mean Hiring More Staff

When and How to Hire Professional Staff

CHAPTER 13 - On the Subject of Estimating

CHAPTER 14 - The Value of Pricing

Practice Management Systems

Becoming Your Clients’ Most Trusted Advisor

CHAPTER 15 - On the Subject of Clients

Confusion 1: What Does Your Client Really Want?

Confusion 2: How to Communicate Effectively with Your Client

Confusion 3: How to Keep Your Client Happy

Confusion 4: How to Deal with Client Dissatisfaction

Confusion 5: Whom to Call a Client

CHAPTER 16 - Making It All about the Client

The Necessity of Positive Clients

Understanding Client Types

CHAPTER 17 - On the Subject of Growth

CHAPTER 18 - The Art of Growth

Technology and Growth

Social Media and Growth

CHAPTER 19 - On the Subject of Change

Contraction versus Expansion

The Big Change

CHAPTER 20 - The Next Generation Accounting Firm

Change Means Opportunity

CHAPTER 21 - On the Subject of Time

Be versus Do

CHAPTER 22 - Managing Choices, Not Time

Time versus Choices

Using Technology to Your Advantage

CHAPTER 23 - On the Subject of Work

Strategic Work versus Tactical Work

CHAPTER 24 - Getting to the Real Work

CHAPTER 25 - On the Subject of Taking Action

Thought Control

The Story

CHAPTER 26 - Getting Things Done

Define Who You Are

Communicate with Consistency and Professionalism

Deliver What You Promise

AFTERWORD

Copyright © 2011 Michael Gerber. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, [phone], fax [phone], or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, [phone], fax [phone], or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at [phone], outside the United States at [phone] or fax [phone].

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com.

ISBN 978-0-470-50366-9 (cloth); ISBN 978-1-118-00781-5 (ebk); ISBN 978-1-118-00782-2 (ebk); ISBN 978-1-118-00783-9 (ebk)

To Luz Delia, with love

A WORD ABOUT THIS BOOK

Michael E. Gerber

My first E-Myth book was published in 1985. It was called The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It.

Since that book’s publication (and my creation of companies to provide business development services to its many readers), millions have read The E-Myth and the book that followed, The E-Myth Revisited, and tens of thousands have participated in our various E-Myth events, consulting, and aligned services.

Darren Root, coauthor of The E-Myth Accountant, is one of those more-than-enthusiastic readers. As a direct result of his enthusiasm, he has applied the E-Myth principles to the development of his accounting practice—to the point where it has risen to become a leader in its profession.

This book is the product of two things: my lifelong work conceiving, developing, and growing the E-Myth way into a business model that has been applied to every imaginable kind of company in the world, and Darren Root’s extraordinary experience and success applying the E-Myth to his equally extraordinary accounting enterprise, Root & Associates, LLC.

So it was that one day, while sitting with my muse—which I think of as my inner voice, and which many who know me think of as “Here we go again!”—I thought about the creation of an entire series of E-Myth vertical books.

That series, of which this book is one of the first, would be coauthored by experts in every industry who had successfully applied my E-Myth principles to the extreme development of a practice—a very small company—with the intent of growing it nationwide, and even worldwide. This is what Darren Root had in mind as he began to discover the almost infinite range of opportunities provided by thinking the E-Myth way.

Upon seeing the possibilities of this new idea, I immediately went to Robert Armstrong and Sandy Fisch, two true E-Myth attorneys, and shared my excitement with them.

Not surprisingly, they said, “Let’s do it!”

So, the first coauthored E-Myth book was born: The E-Myth Attorney.

And so, this book was born as well, when Darren first heard of the idea and said, with the very same entrepreneurial enthusiasm displayed by Robert and Sandy, “Yes, Michael, let’s do it!”

And do it we did.

Welcome to one of the very first E-Myth vertical market expert books, The E-Myth Accountant: Why Most Accounting Practices Don’t Work and What to Do About It.

Read it, enjoy it, and let us—Darren Root and I—help you apply the E-Myth point of view to the re-creation, development, and extreme growth of your accounting practice into an enterprise you can be justifiably proud of.

To your life, your wisdom, and the life and success of your clients—good reading.

—Michael E. Gerber Chief Dreamer Michael E. Gerber Partners Carlsbad, California

A NOTE FROM M. DARREN ROOT

As a practicing certified public accountant (CPA) for more than 25 years, I have an intimate knowledge of the obstacles accounting professionals face every day. In the absence of proper principles and planning, changing mandates, tax laws, technology, staffing, and client retention (and the list goes on) can add up to chaos and disaster. I’ve experienced firsthand the pain such chaos evokes. However, I’ve also experienced the feeling of tremendous relief brought about by implementing the E-Myth message in my firm. Having made the journey and done the work myself, I can say without pause that reading this book and adopting its message will transform the way you run your firm and, ultimately, your life.