Table of Contents
Title Page
Copyright Page
Dedication
Foreword
Acknowledgements
Introduction
Chapter 1 - Choices
Against All Odds
Shop Kid
No Regrets
Back Home Again
Chapter 2 - No Thanks, Pardner
Some Tough Lessons
Goodbye, Fred
A New Beginning
Sobering Up
A New Life
Chapter 3 - Passion
Finding Your Passion
Finding My Eye
Just a Hobby
Knocking over the Table
Chapter 4 - Welcome Change
I Don’t Have a Fax Machine!
Know Everything About Your Business
Old Dog Learns New Tricks
From Hobby to Business
Chapter 5 - Building a Reputation
I’ve Always Been an Example
Hands-On and Self-Taught
Keep Your Word
Your Employees Must Keep Their Word, Too
Ask for More Than a Handshake
Your Reputation Is Priceless
Customers Can Let You Down
Be True to Yourself
Chapter 6 - Stay Organized
A Dirty Business
Be Organized and Efficient
Know How Your Business Moves
Keep Your Employees Organized
A Commitment to Excellence
Rick, the Perfectionist
My Sons Could Use Some Organization
Teaching Organization
Organization Leads to Growth
Chapter 7 - Hire Good People
My Own Kind of Boss
There Is Such a Thing as Too Hands-On
Letting Go One Step at a Time
You’ll Eventually Need a Management Team
Protecting Me from Myself
You’re the Face of Your Business
Think Outside the Box in Hiring
Chapter 8 - Learn to Trust Others
Learning to Judge Talent
Why I Like Rick
Why Ron Made It
How I Almost Lost the Iron Business
Steve Tells It Like It Is
Chapter 9 - Take Care of Your Employees
My Employees Are Like Family
Money Is Important, But It Isn’t Everything
Sometimes It Pays to Give People a Chance
Recognize Your Employees When They Do Well
Chapter 10 - All in the Family
Growing the Family Business
Making Up for Lost Time
My Son Dan
My Son Paul
Hoping for a Change
An Eye for Design
Lessons of a Family Business
Advice for the Family Business Owner
Chapter 11 - Learn from Your Mistakes
One of My Biggest Mistakes
Valuable Lessons
A Big Learning Curve
Another Tough Lesson
Trust but Verify
The Upside of Making Mistakes
Don’t Go Cheap
Chapter 12 - Giving Back
Making Wishes Come True
Giving Back to Those Who Protect Us
Giving Back to Your Employees
How to Make Giving Back Personal
Helping Our Newest Citizens (and Hardest Workers)
Giving a Skill or Trade
Giving Back to the Family
Helping Cristin
Giving Back to Our Military
Chapter 13 - Never Sell Out
Be Ready for Challenges
Don’t Quit When Times Are Tough—or Good
Never Lower Your Standards
Be True to Your Vision
Don’t Be Afraid to Be Yourself
Perseverance Will Get You through the Tough Times
Chapter 14 - Always Follow Your Dreams
I’m Not the Person Everyone Expected Me to Be
Start with a Few Steps
No Such Thing as an Overnight Success
Believe in Yourself
A New Chapter for Us
An Amazing Journey
The Legacy of OCC
Sticking to Your Principles
Find Your Dream
This book is printed on acid-free paper.
Copyright © 2009 Orange County Choppers Merchandising, LLC. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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eISBN : 978-0-470-49789-0
To all the small business owners out there who are struggling like I once did.
FOREWORD
I have seen every episode of American Chopper. I have seen the show change, grow, and experiment. I have watched bikes being built for an amusement park, a helicopter company, a truck company, a car company, a snow cone company, a heavy equipment procurement company, a sound system company, a bowling company, Bill Murray, Billy Joel, some magician nobody ever heard of, people who wrote in asking for a bike, the New York Giants, the New York Jets, firemen, veterans wounded in Iraq, a professional golfer, Russell Crowe, Jay Leno, a camping store, some blowhard in Minnesota who builds theme restaurants, weight lifter thugs, the Yankees, the University of Michigan, a widow. You see where this is going. Soon we will all have a custom-built Orange County Chopper chopper. I have ridden three of these bikes—one time with Sylvester Stallone, Bruce Willis, and the Teutuls, through midtown Manhattan in the rain. I have seen the shop change from warehouse to extra-cool 100,000-square-foot World Headquarters. I have seen the staff change. What happened to the first paint guy? Is Nub still around? I was very upset when Vinnie left; I still don’t know the full story there. Cody vanished, no word, no trace. That didn’t bother me. I grew concerned when, during contract negotiations, Mikey announced he wasn’t “cut out for the business.” What is he cut out for? I know there is a sister who may be a nurse. I know there is a brother who runs a steel business. I know Senior has a second wife and two large dogs. One misbehaves (a dog, not the wife). He also has a collection of miniature farm animals. How creepy is that? I was worried the poorly trained dog might go crazy and eat the tiny animals. I am also worried about Senior’s glaucoma. I like Junior. I like Rick. I like the bald guy with the big voice. I like Lee the new guy. I like Jim Quinn (I guess) though I’m waiting for him to go nuts and explode. I have, even in a very small almost immeasurable way, started to like Jason. Though believe me it wouldn’t break my heart if he went to work in the gift shop with Senior’s muscle-bound jughead gym buddy.
I’ve watched them travel to Europe, South America, South Africa, and Australia. I don’t like the producer Craig Piligian. I think the guy is a haircut. But I do like that he brought these people to my life. I get angry when there are no new shows. I love the new 50-billion-ton press. I like the Flow Jet. I don’t like the hijinks. It’s just a matter of time until someone loses a foot.
So what’s the deal? Well, I love watching motorcycles being built. I could watch that all day, all week. They could build the same bike over and over and over. Fine with me. I can’t get enough. I’m like a dog staring at the refrigerator door. My girlfriend doesn’t seem to get this. I gave up trying to articulate my love for this show. I don’t get why she enjoys shopping for purses.
So is it the bikes? Yeah, kind of. But over the years something else has happened. I envy this family. They get to spend their time together, good or bad. They love what they do. They scream and throw things and get their feelings hurt, but they also experience the family structure at its highest functioning purpose. Love and support. Few families grow together in this way. That’s why I watch. I want to be in this family. My son and I. I want us to be Teutuls and build motorcycles. There, now you know. I’m insane.
—Dave Letterman
ACKNOWLEDGMENTS
There’s not enough space (or time) to thank all of the people who have helped me over the past 30 years. You’ll meet many of them as you read this book, but there are countless others whose advice, guidance, and honesty helped to make me who and what I am today. To the business partners, suppliers, distributors, and employees who have been a friend to Orange County Ironworks and Orange County Choppers, I thank you all for the part you played in the triumph of these businesses. Whether it was a little piece of advice you gave me or a lesson you helped me learn, some of which ended up in this book, it all contributed to my becoming the successful businessman that I am today.
As for the folks who currently work for me, I’d like to say thanks for coming in every day and working so hard to make Orange County Choppers the extraordinary business it is today—especially Steve Moreau, Scott Amann, Ron Salsbury, Michele Paolella, Joe Puliafico, and Rick Petko. I’d also like to acknowledge Craig Piligian.
I want to thank my publisher, John Wiley & Sons, for believing in this book, and especially Matthew Holt and Shannon Vargo for their outstanding direction and guidance. And to Mark Yost, for helping me to translate my years of experience into something that will provide readers with a way to reach their dreams and goals.
And I have to thank my family—especially my sons Paulie and Michael, who are still involved with Orange County Choppers today.
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!
Lesen Sie weiter in der vollständigen Ausgabe!