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- Herausgeber: John Wiley & Sons
- Kategorie: Ratgeber
- Sprache: Englisch
Find success and create organisational change by focusing on your own happiness and wellbeing
Written by Lauri-Ann Ainsworth, CEO of the Richard Branson Centre of Entrepreneurship Caribbean, the region's foremost business accelerator, The Self-Love Mindset: Why Personal Wellbeing is the Ultimate Business Strategy shares a deeply personal journey, revealing how true success—both personal and professional—begins with self-love. Ainsworth believes that people are at the heart of every business. When individuals are empowered to love and care for themselves, that love naturally extends to the organization and even the community they serve.
This book is about more than just professional success—it's about creating environments where people thrive because they feel seen, valued, and encouraged to be their best selves.
The magic of The Self-Love Mindset lies in three core pillars:
- Love Yourself through Self-Care: When individuals take responsibility for their mental, physical, and spiritual well-being, they become more resilient. They can rise above daily stresses and challenges, fuelling themselves from within and bringing their best energy into the workplace - whether leading a team, running a business, or pursuing personal projects.
- Know Yourself through Self-Awareness: Self-awareness helps people uncover their inner strengths and understand the environment that allows them to thrive. When individuals align their strengths with their work, they not only improve their own performance but also create and contribute to a positive, collaborative company culture.
- Create Value by Being of Service: Extending self-love through service is how individuals create lasting value, whether in a team, business, or community. When driven by purpose, you contribute meaningfully, enriching both your own life and the lives of others.
Ainsworth argues that businesses are only as strong as the people who power them. No matter the context, self-love and personal well-being are at the core of sustained success. When individuals take care of themselves, align their strengths with their work, and serve others, they create a foundation for success that transcends any specific role or career path.
In today's rapidly changing world, the businesses that will excel are those that recognize the value of their people and foster a culture of self-love and well-being. It's not just about perks or compensation—it's about creating an environment where individuals feel empowered to be their authentic selves, where their personal growth is aligned with the growth of the organization. When people love themselves, that love extends to their work, the organization, and ultimately the community. This is the future of business success.
The Self-Love Mindset is a blueprint for creating that change—showing that when people come first, business goals are not only met, they are exceeded. Empowering individuals to embrace self-love will be the game-changer that defines which organizations thrive in the next generation.
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Veröffentlichungsjahr: 2025
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Table of Contents
Cover
Table of Contents
Title Page
Copyright
Dedication
Acknowledgements
About the Author
Introduction
Why Is Personal Well‐being the Ultimate Business Strategy?
Burnout and Back
1 The Self‐love Journey: A Framework for Personal Transformation
Self‐care | Self‐awareness | Service
2 Understanding Your Life Modes
Self‐care and Self‐awareness as Tools for Growth
Life Modes Assessment: Where Are You on Your Journey?
Interpreting Your Results
3 Vision for Your Future: Moving from Island A to Island B
The Power of Focusing on Feelings
Creating a Feel‐Good Plan
Visualization: The Power of Your Mind
Journaling
4 The Boat: Breaking Free from Survival Patterns
Protective Mechanism: Becoming Overly Self‐reliant
Protective Mechanism: The Trap of Perfectionism
Protective Mechanism: The People Pleaser
Protective Mechanism: The Guardian against Vulnerability
Protective Mechanism: The Need for Control
Protective Mechanism: Avoiding Rejection
Protective Mechanism: Hyper‐vigilance and Anxiety
Protective Mechanism: Becoming the Fixer
Protective Mechanism: The Scarcity Mindset
Protective Patterns
Taking Control: Becoming the Captain of Your Ship
5 The Ship: Navigating Life with Purpose and Well‐being
Shifting from Survival to Thriving
Pillar 1: Love Yourself
6 Nurture Your Mind: Mental Well‐being and Mindset
Becoming Aware of Your Thoughts
Steps to Reprogram the Mind
7 Nourish Your Body: Physical Health as Self‐care
Food as Fuel
Movement
Hydration
Rest
Deepening the Commitment to Physical Care
Personal Style
Crafting Your Personalized Well‐being Plan
8 Connect with Your Soul: Following Your Desires and Inner Guide
Ways to Connect with Your Inner Self
Leaning into the Seasons of Your Life
Cultivating Your Inner Voice: A Daily Practice
Soulful Self‐love Rituals
Recap of Pillar 1: Love Yourself
Pillar 2: Know Yourself
9 Discover Your Personality: Embracing Your True Nature
So, How Do We Start This Process?
Here's What I Did to Uncover More about My Personality
Creating the Right Environment for You
Recommended Resources to Help You
What Insights Did You Gain from the Personality Assessments?
10 Identify Your Strengths: Unlocking Your Unique Gifts
Talents
Skills
Get Feedback
Make a List of All the Skills You've Acquired
Categorize Your Skills
Identify Your Burnout Skills, Motivating Skills, or Development Skills
Zone of Genius: Discovering Your Magic
11 Define What Matters: Clarifying Your Core Values
Discovering Your Personal Niche
Recap of Pillar 2: Know Yourself
Pillar 3: Create Value
12 Crafting Your Message: The Power of Your Personal Story
The Impact of a Strong Message
Your Point of View: The Missing Piece
Activity: Craft Your Message
13 Sharing Your Message: Amplifying Your Voice and Impact
Leverage Other People's Audiences
Mapping Your Message
14 Building Assets: Scaling Your Impact for Greater Reach
Steps to Creating Your Own Assets
Amplifying Your Assets
Recap of Pillar 3: Creating Value
Resources
Bibliography
Index
End User License Agreement
List of Illustrations
Chapter 1
Figure 1: The Self‐Love Mindset Journey – A visual representation of t...
Chapter 2
Figure 2: The Life Modes Matrix – A framework illustrating how we move from ...
Chapter 5
Figure 3: The Three Pillars of the Self‐Love Mindset
Guide
Cover Page
Table of Contents
Title Page
Copyright
Dedication
Acknowledgements
About the Author
Introduction
Begin Reading
Resources
Bibliography
Index
End User License Agreement
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The Self‐love Mindset
Why Personal Well‐being Is the Ultimate Business Strategy
Lauri‐Ann Ainsworth
This edition first published 2025
Lauri‐Ann Ainsworth ©2025
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions.
The right of Lauri‐Ann Ainsworth to be identified as the authors of this work has been asserted in accordance with law.
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Author Photo: Courtesy of the Author
To my dearest Savannah and Sebastian,
You are my greatest teachers and my biggest inspiration. Savannah, with your songs and stories that bring life to every moment, and Sebastian, with your endless curiosity and love for numbers, you both remind me every day what it means to truly know and love yourself.
This book is not only for the world, but for you. It carries the lessons I hope you live by: to love yourselves first, to know yourself deeply, and to create value that extends far beyond your presence. Remember that self‐love is the foundation upon which you can build a life of purpose, joy, and impact.
With all my love,
Mom
Acknowledgements
This book is the culmination of a deeply personal journey, and it wouldn't have been possible without the love, support, and encouragement of so many incredible people in my life.
First and foremost, to my children, Savannah and Sebastian – you are my heart and soul. Watching you grow has been one of my greatest joys, and it is for you that I strive to embody the principles of self‐love and self‐awareness every day. Thank you for being my inspiration, my motivation, and my reason for continuing this journey.
To my family, who has always stood by me, especially during the times when I struggled to find my way – you have been my anchors. Thank you for your unwavering belief in me, even when I doubted myself.
To my friends and colleagues at the Branson Centre of Entrepreneurship, thank you for your constant support and for believing in my vision. Your encouragement, collaboration, and dedication to the work we do have been invaluable. This book reflects the passion and purpose we bring to our mission every day.
To my mentors, who have guided me with wisdom and grace – your insights have been instrumental in shaping the person I am today. You've taught me the importance of showing up as my true self and leading from a place of authenticity.
Finally, to my readers, thank you for embarking on this journey with me. It is my hope that the lessons in these pages inspire you to love yourself, know yourself, and create value that extends far beyond your own life.
With gratitude,
Lauri‐Ann
About the Author
Lauri‐Ann Ainsworth is the CEO of the Richard Branson Centre of Entrepreneurship Caribbean, a business leader, coach, and speaker with a passion for empowering individuals to unlock their true potential. With over a decade of experience in entrepreneurship and leadership, Lauri‐Ann has dedicated her career to fostering innovation and building ecosystems that support entrepreneurs across the Caribbean.
Her personal journey of overcoming self‐doubt, burnout, and limiting beliefs led her to develop The Self‐love Mindset – a transformative philosophy that teaches individuals to love themselves through self‐care, know themselves through self‐awareness, and create lasting value through service. Lauri‐Ann's work blends her experience as a leader with her personal commitment to well‐being, offering practical strategies for personal and professional success.
A mother of two, Lauri‐Ann believes in leading by example, showing her children and those around her the importance of self‐love, authenticity, and resilience. Through her writing, coaching, and public speaking, she is on a mission to inspire others to live a life of purpose, fulfilment, and true self‐awareness.
Introduction
I believe we all want the same thing in life: happiness and fulfilment. We want to thrive – in life and in business – and to know that our lives matter. We want to wake up every day with a reason to take on the day. But why is it that most people don't attain it? Most people stay stuck in survival mode, just getting by. Whether it's being stuck in a job that doesn't inspire them, a relationship that no longer feels right, or simply living in a way that doesn't align with who they are, many people end up chasing what they perceive to be fulfilment – accomplishments, credentials, titles – but at the end of the day, they still feel unfulfilled. I believe that fulfilment is achieved by using our strengths to solve a problem that matters to us in service to others.
So, what keeps people in this cycle of just existing? It's chaos and confusion. These forces keep us disconnected from the life we truly want, from doing work or living in ways that bring us joy. They keep us from finding the fulfilment and happiness we crave.
When chaos and confusion take over, you feel stuck. There's no direction. Procrastination sets in. You chase shiny objects, feel like an imposter, and your to‐do list never seems to shrink. Days pass, and it feels like you've accomplished nothing. Life feels reactive, like you're just responding to whatever comes your way instead of living with intention. Relationships start to suffer, and the constant stress, exhaustion, and anxiety become your norm.
Have you ever thought about reinventing yourself because, deep down, you know something has to change? Most of us reach that point eventually – when we're just over it. Over the job that drains us, the relationship that's no longer working, or the routine that numbs us. It's that moment when the nagging feeling that there's more for you becomes too loud to ignore, but you can't quite figure out how to get there. It's when you're ready to stop blaming others, your circumstances, or even yourself for the life you don't want. It's when you decide to stop being a passenger and take control of your own story.
This is where the shift begins – moving from merely surviving to truly thriving. Chaos and confusion are often what keep us stuck, trapped in cycles of stress and dissatisfaction. They prevent us from seeing clearly and from making decisions that truly align with who we are and what we want. But when we take 100% responsibility for our happiness, fulfilment, and well‐being, that's when the fog starts to lift. Personal well‐being isn't a luxury or something to prioritize only when life slows down – it's the foundation for everything. When we cultivate balance, self‐care, and self‐awareness, we begin to see through the chaos and confusion, allowing us to show up differently in both life and business. This is why personal well‐being is the ultimate business strategy – it clears the path for real, sustainable success.
Why Is Personal Well‐being the Ultimate Business Strategy?
In a world where the demands of business are relentless, the idea that personal well‐being is the ultimate business strategy might seem counter‐intuitive. Yet, it is becoming increasingly clear that the foundation of sustainable success lies not in the endless pursuit of external goals but in the cultivation of inner balance and self‐love. At the heart of this concept is the self‐love mindset – a philosophy that embraces self‐care, self‐awareness, and service as the pillars of personal and professional well‐being. At the core of this philosophy is the belief that true success begins with taking 100% responsibility for our own happiness, fulfilment, and well‐being. I believe that this responsibility goes far beyond individual benefits as it impacts the collective success of organizations and communities.
From the individual perspective, prioritizing personal well‐being is not merely an act of self‐indulgence; it's a strategic choice that fuels productivity, creativity, and resilience. When we care for our bodies through proper nutrition, exercise, and rest, we equip ourselves with the energy needed to tackle the challenges of the day. Self‐awareness allows us to navigate our emotions, align our actions with our core values, and maintain a sense of purpose, even in the face of adversity. By being in tune with our needs and boundaries, we can prevent burnout, make better decisions, and bring our best selves to our work.
For organizations, the benefits of fostering personal well‐being among employees are equally important. Companies that encourage a culture of self‐care and self‐awareness not only see reduced absenteeism and healthcare costs but also benefit from a more engaged and motivated workforce. When employees feel valued and supported in their personal growth, they are more likely to be innovative, collaborative, and committed to the company's mission. The pillar of service within the self‐love mindset emphasizes that the greatest value we can offer to others stems from our own well‐cared‐for selves. This creates a positive cyclical effect where personal and organizational success are deeply intertwined.
Ultimately, the self‐love mindset challenges the traditional, often toxic, notions of success that prioritize external achievements over internal fulfilment. It invites both individuals and organizations to redefine success as a state of holistic well‐being, where self‐care, self‐awareness, and service to others are not just personal virtues but strategic imperatives. By embracing this mindset, we recognize that the first step in creating value in the world and in the workplace is to create value within ourselves. Only when we take full responsibility for our own well‐being can we truly be of service to others and drive meaningful, sustainable success in our professional lives.
Many of us, whether we're leaders in an organization, employees, or entrepreneurs, know what it feels like to be trapped in our own lives, endlessly spinning on a hamster wheel without ever really getting anywhere.
Work, which takes up the majority of our waking hours, plays a massive role in this feeling of disconnection. For many employees, workplaces demand speed and constant achievement, often at the expense of meaningful engagement and personal growth. It's no wonder that so many people feel like they're just cogs in a machine, mechanically going through the motions without a true connection to their work.
This sense of disengagement is widespread. Many employees are showing up physically, but mentally, they've already checked out. They're at their desks, but their minds are elsewhere. It's a phenomenon often referred to as ‘quiet quitting’, where people do the bare minimum just to get by. I can remember being in this zone myself, and the feeling of living on autopilot without being at the wheel was my reality for many years.
Stress levels tell a similar story. Employees around the world continue to report record levels of stress, with many feeling overwhelmed by the relentless pace of modern work. It's a problem that's been building for years and affects not just employees, but entrepreneurs too.
For entrepreneurs, the pressure can be just as intense. The constant need to innovate, meet market demands, and stay ahead of the competition is often overwhelming. While entrepreneurship promises freedom, it can feel like a double‐edged sword, with every decision resting on your shoulders. In the pursuit of success, many entrepreneurs find themselves sacrificing their well‐being and losing sight of why they started in the first place.
Whether you're working for a company or paving your own way as an entrepreneur, when most of your time feels empty of purpose or satisfaction, it's easy to feel stuck. When that stuck feeling settles in, it doesn't just stay at work – it seeps into every other area of life, reinforcing the sensation that you're caught in an endless, aimless loop.
While more organizations are beginning to recognize the importance of workplace well‐being, there's one crucial piece that often gets missed: it all starts with the individual.
How do I know all of this?
Well, I'm not a psychologist, and I'm certainly not an expert in organizational behaviour. The truth is, I learned it the hard way – by going through my own journey of burnout and finding my way back. I've always believed that the most valuable advice comes from those who have actually walked the path you're on. I went through a transformational chapter in my life, and honestly, I'm still on that journey because I believe we're all constantly evolving and growing.
During that transformation, I found myself where most transformational stories begin – at rock bottom. What I'm sharing in this book is everything I learned on my climb back up. My hope is that by sharing my message, it will reach the people who need to hear it, in the way they need to hear it. Now, let me be clear – there's nothing groundbreaking or brand new in this book. If you're looking for some revolutionary technique, I won't pretend I've discovered one. What I have done is taken all the lessons, tools, and insights I've gathered and distilled them into something that may be easier to understand and put into action. It certainly was for me.
This is my way of giving back – by sharing what worked for me and has helped others too. The methods, information, and techniques I talk about are all backed by solid scientific research, but what sets this apart is how I approach putting all that knowledge into practice.
Burnout and Back
When I found myself burnt out and depleted, I was completely confused about what to do next, and I wanted to make sense of what I was going through. I was always a motivated and inspired person, so when I found myself living on autopilot and feeling completely dejected about my life, I couldn't process any complicated information.
I was looking for simple steps – something that would help me start that climb up from rock bottom. That's what The Self‐love Mindset is all about. It's part memoir, part collection of everything I've researched and put into practice for myself.
This book dives deep into the steps I took and how. Sure, being overworked is one thing, but it's how we tend to our inner flame that really determines whether it flickers out or keeps burning strong. I hope you'll stick with me throughout this journey we are about to embark on as I'm sure there may be a nugget of wisdom or a new way of thinking that can support you as you navigate your life – both personally and professionally.
1The Self‐love Journey: A Framework for Personal Transformation
To love oneself is the beginning of a lifelong romance.
– Oscar Wilde
As I moved through my healing journey, I realized that true change doesn't come from constantly striving or pushing through burnout. It comes from understanding that the most important relationship you have is the one with yourself. This became the foundation of my transformation – a new approach to life centred around self‐love. The more I prioritized my own well‐being, the more clarity, energy, and peace I gained. That's when I understood that loving yourself isn't a luxury – it's essential if you want to thrive, not just survive.
Figure 1:The Self‐Love Mindset Journey – A visual representation of the transformative path from Island A, symbolizing our current life mode, to Island B, a space of growth and fulfillment. The boat and ship illustrate the different stages and tools we use along the way.
This led me to the Self‐love Mindset, a way of thinking and living that helps us navigate life with intention, less stress, and a deeper sense of fulfilment. This framework is built on three pillars.
Self‐care | Self‐awareness | Service
So, let's talk about two islands, a boat, and a ship!
What does that have to do with anything? Stick with me as I explain. Since we're all on a journey, it makes sense that we have a starting point, a destination, and different ways to get there. We're always looking to move from where we are now to somewhere else – whether that's a better version of ourselves, a new goal, or a different life circumstance. Picture yourself on Island A – this represents your current life, where you are right now. But, you want to get to Island B – your desired future, your goals, dreams, or the vision you have for yourself.
Now, you have two ways to make that journey. You could take a small boat. But this boat is unstable, and the waters are rough, making the journey turbulent and exhausting. The boat represents the habits, thoughts, and patterns that keep you stuck – constantly paddling but never making real progress. It's draining and leaves you stressed about whether you'll even reach your destination.
Or, you could board the ship. This ship is bigger, steady, and equipped with everything that makes the journey enjoyable – comfort, relaxation, and even some fun. The ship represents the Self‐love Mindset. It's about how you choose to navigate your life's journey. Instead of stressing about getting to Island B as quickly as possible, the ship allows you to enjoy the journey itself. Growth and change are inevitable, but what matters most isn't just reaching your destination; it's how you travel, how you care for yourself along the way, and how much joy, peace, and fulfilment you allow yourself to experience.
This mindset helps you stop obsessing over the outcome and start appreciating the steps you're taking to get there. It's about embracing the ups and downs because that's where real transformation happens.
This journey is one we all take, but it's important to remember that no one can walk it for you. It's as unique as you are. Too often, we go through life as passengers, simply observing instead of steering the ship and being intentional about the direction we want to head in.
You might be living as if you have no control over your circumstances, feeling like life is just happening to you. I've been there – thinking I had to accept whatever was handed to me, falling into the mindset of being a victim of my circumstances. But eventually, I couldn't stay in that space any longer. That's when I realized I didn't just need to reinvent myself – I needed to rediscover who I truly was.
2Understanding Your Life Modes
Your life does not get better by chance, it gets better by change.
– Jim Rohn
I began to realize that true transformation doesn't happen by accident – it requires understanding where we are in our journey. Before I could figure out where I wanted to go, I needed to know what my starting point was. Understanding where you are in your journey is crucial for growth. Often, we feel stuck or overwhelmed with no clear path. When I discovered John Maxwell's The Power of Significance, it introduced me to the concept of life modes. Life modes are the different stages or states we move through as we navigate our personal and professional journeys. They represent how we engage with the world at any given time – whether we're simply surviving, seeking stability, building security, or striving for significance. Each mode reflects a different level of awareness and action, and understanding which one you're in currently is key to knowing how to move forward.
For example, in Survival Mode, life feels reactive. You're in crisis‐management mode, doing whatever it takes to make it through the day. There's little room for reflection or growth because you're so focused on meeting your basic needs. It's exhausting, and it often feels like you're treading water with no end in sight.
When you shift into Stability Mode, things start to feel more manageable. You've found a rhythm that allows you to meet your needs consistently, but there's still a sense that something's missing. You might feel comfortable, but you're not yet thriving. It's a period of consolidation – where you focus on routines and creating a sense of balance, but you may not yet be chasing your larger dreams.
In Security Mode, you've built a solid foundation. You're no longer just surviving or getting by; you feel confident and in control. There's an emerging desire for more meaning and fulfilment, and you start seeking alignment between your daily actions and your deeper values. You begin asking, ‘What's next? What's truly important to me?’
Finally, Significance Mode is where transformation really takes hold. In this mode, you've discovered a sense of purpose and are contributing to something greater than yourself. You're making an impact in your work, relationships, or community, and this brings a deep sense of fulfilment. You're no longer just focused on personal success – you're creating value that extends beyond your own life.
Each of these life modes represents a step in your journey, and they help you understand where you are and what you need to do next. There's no judgment in which mode you're in – it's about awareness. Once you know where you are, you can begin taking intentional steps to move towards the life you truly want to live. Understanding your current life mode is like looking at a map: you can't reach your destination until you know your starting point.
