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- Herausgeber: John Wiley & Sons
- Kategorie: Geisteswissenschaft
- Sprache: Englisch
It's not too late to get on the TikTok train! You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact? In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok's millions of users in a fun and productive way. He'll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light. You'll discover how to: * Install the app and create a profile that attracts followers and views * Learn about the latest security issues and keep yourself safe on the platform * Find the best content that's most relevant to you so you can engage with the community * Create your own videos that resonate with the TikTok audience and have viral potential Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.
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Seitenzahl: 238
Veröffentlichungsjahr: 2021
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TikTok® For Dummies®
Published by John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com
Copyright © 2021 by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
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Library of Congress Control Number: 2021936894
ISBN: 978-1-119-80341-6; ISBN (ePDF): 978-1-119-80342-3; ISBN (ePub): 978-1-119-80343-0
TikTok® For Dummies®
To view this book's Cheat Sheet, simply go to www.dummies.com and search for “TikTok For Dummies Cheat Sheet” in the Search box.
Table of Contents
Cover
Title Page
Copyright
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Getting Started with TikTok — the Movie Studio in Your Pocket
Chapter 1: Using TikTok for the First Time
Downloading TikTok for Your Mobile Device
Creating Your Account
Exploring Your Settings
Creating Your First TikTok Video
Chapter 2: Browsing TikTok
Browsing on the Home Screen
Liking and Commenting
Sharing Videos
Listening to Your Audience: Direct Messages and Inbox Notifications
Discovering Users and Content
Chapter 3: Diving Deeper: Creating TikTok Videos
Starting a Recording
Picking Sounds for Your Video
Choosing Effects for Your Video
Selecting a Filter for Your Video
Recording in TikTok versus Uploading
Using Templates to Show Off Your Photos
Chapter 4: Publishing Your TikTok Video
Adjusting Clip Size after Recording
Adding Filters and Effects to Recorded Videos
Adding Sound to Recorded Videos
Adding Text and Stickers to Recorded Videos
Publishing Your Video
Chapter 5: Acclimating to TikTok Etiquette and Culture
Becoming Familiar with TikTok Culture
Speaking TikTok Jargon
Knowing When to Like, Follow, or Share
Winning Friends and Influencing People
Understanding TikTok’s Rules
Chapter 6: Staying Safe on TikTok
Setting Up Your Account Privacy
Keeping Your Children Safe
Dealing with Bullies and Trolls
Part 2: Building Your TikTok Following
Chapter 7: Looking at Your Profile Stats
Understanding the Value of Followers
Breaking Down Your Following, Followers, Likes, and Views
Looking at Detailed Account Analytics
Chapter 8: Creating Viral Content
Understanding the TikTok Algorithm
Identifying Trending Content
Grabbing Your Viewers’ Attention
Chapter 9: Reaching New Audiences with Advanced Features
Duetting with Your Favorite Videos
Stitching the End of a Video
Livestreaming When You’re TikTok Famous
Part 3: Using TikTok as a Business Tool
Chapter 10: Using TikTok to Grow Your Business
Understanding How Your Business Fits with TikTok
Knowing Your Audience and Competition
Integrating TikTok into Your Funnel
Creating Content That Sells
Chapter 11: Understanding TikTok Analytics for Your Business
Knowing Which Data Is Important
Understanding TikTok Analytics
Getting Data from Third-Party Tools
Part 4: The Part of Tens
Chapter 12: My Ten Favorite TikTok Accounts
Learning about ADHD with Catieosaurus
Drawing with Dan Povenmire
Following the Journey with Lexi McDonald
Dancing with Bao Tran
Interacting with Cheech & Chong
Making Money with Trevin Peterson
Sharing Pride with Josh Helfgott
Getting Inspired with Shontez Davis
Anchoring the News with Marcus DiPaola
Learning about TikTok Trends with Jera Bean
Chapter 13: Ten TikTok Business Accounts Doing It Right
Sharing the News with
The Washington Post
Knowing Your Audience with Taco Bell
Partnering with Dunkin’
Dancing with Break the Floor
Placing Product with Pop Sockets
Playing Sports with the Utah Jazz Bear
Recruiting Influencers with Bang Energy
Entertaining with
The Tonight Show
Starring Jimmy Fallon
Being Prepared with the American Red Cross
Engaging Your Audience with Chipotle
Chapter 14: Ten Ways to Grow Your Following
Be Transparent and Vulnerable
Stay Consistent
Know Your Audience
Include Your Community
Build Up and Promote Others
Engage Your Audience
Be Entertaining
Join Other Influencers
Follow Similar Accounts
Go Live
Index
About the Author
Connect with Dummies
End User License Agreement
List of Illustrations
Chapter 1
FIGURE 1-1: Searching and downloading the TikTok app.
FIGURE 1-2: The account setup process.
FIGURE 1-3: Enter a password.
FIGURE 1-4: The For You page.
FIGURE 1-5: TikTok wants you to turn on notifications.
FIGURE 1-6: The Edit Profile page on my first visit.
FIGURE 1-7: My simple profile page.
FIGURE 1-8: The Settings and Privacy page.
FIGURE 1-9: The TikCode for the TikTok account created for the book.
FIGURE 1-10: The recording page has everything you need to create content!
FIGURE 1-11: Scroll through the many effects available on TikTok.
FIGURE 1-12: Editing your just recorded video.
FIGURE 1-13: Your final recording page.
Chapter 2
FIGURE 2-1: The For You page.
FIGURE 2-2: Add animated hearts if you really like the video.
FIGURE 2-3: A list of comments.
FIGURE 2-4: The secret video actions menu.
FIGURE 2-5: The Send To menu.
FIGURE 2-6: Sending users a message with a selected video.
FIGURE 2-7: Sharing a TikTok video to Facebook.
FIGURE 2-8: Inbox notifications with All Activity (default) selected (left) and...
FIGURE 2-9: The comment you selected from the Inbox notifications is at the top...
FIGURE 2-10: Typing a comment in reply to another comment.
FIGURE 2-11: A video reply, with the text of the comment it's responding to sho...
FIGURE 2-12: A friendship icon appears next to the Message button.
Chapter 3
FIGURE 3-1: The + icon for creating videos is at the bottom of the screen.
FIGURE 3-2: The recording screen.
FIGURE 3-3: The speed options.
FIGURE 3-4: The check mark appears after a few seconds of recording.
FIGURE 3-5: Tap the backspace icon to delete your recording.
FIGURE 3-6: Configuring when to start the recording.
FIGURE 3-7: Start your song quest here.
FIGURE 3-8: The red check mark appears when the sound is playing.
FIGURE 3-9: Click the Effects icon (left) to display the effects menu (right).
FIGURE 3-10: The “Ba dum tss!” effect (left) and a virtual green screen behind ...
FIGURE 3-11: The filters menu shows different color filters for your video.
FIGURE 3-12: The recording screen, with my selected filter applied.
FIGURE 3-13: Selected videos appear at the bottom.
FIGURE 3-14: The templates screen.
FIGURE 3-15: The select photos screen.
FIGURE 3-16: The editing screen with your loaded template.
Chapter 4
FIGURE 4-1: The editing screen.
FIGURE 4-2: The adjust clips menu.
FIGURE 4-3: The edit clip menu.
FIGURE 4-4: The new effects menu on the editing screen, with the Transition cat...
FIGURE 4-5: Applying an effect to your recorded video.
FIGURE 4-6: The sounds menu.
FIGURE 4-7: The volume menu.
FIGURE 4-8: The crop menu.
FIGURE 4-9: The voiceover menu.
FIGURE 4-10: The voice effects menu.
FIGURE 4-11: The edit text menu.
FIGURE 4-12: These options appear next to text you want to change.
FIGURE 4-13: The duration menu.
FIGURE 4-14: Scroll through the stickers (left) or type a keyword to search (ri...
FIGURE 4-15: The pin screen.
FIGURE 4-16: The post screen.
FIGURE 4-17: A list of hashtags appears.
FIGURE 4-18: Typing a catchy headline in the cover image menu.
Chapter 5
FIGURE 5-1: @catieosaurus highlights living with ADHD.
FIGURE 5-2: @aaronhanania sparking joy in his audience.
FIGURE 5-3: @grayhairwhere duets to respond to another influencer.
FIGURE 5-4: @katelyn_handy duetting one of her favorite musicians.
FIGURE 5-5: Reaching out to @catieosaurus.
Chapter 6
FIGURE 6-1: Change your privacy settings here.
FIGURE 6-2: Adding keywords on the comment filters screen.
FIGURE 6-3: The Liked section on your profile page.
FIGURE 6-4: Introducing the family pairing feature.
FIGURE 6-5: Selecting whether the device belongs to a parent or a child.
FIGURE 6-6: The Send To dialog on a user’s profile page.
Chapter 7
FIGURE 7-1: Checking the numbers on your Profile page.
FIGURE 7-2: The Analytics screen.
FIGURE 7-3: The Analytics screen for an individual video.
Chapter 8
FIGURE 8-1: Duetting my popular videos on @tiktokfordummies generates more view...
FIGURE 8-2: The discover page.
FIGURE 8-3: The #CarTikTok (left) and @logitec Song Breaker Awards (right) topi...
FIGURE 8-4: You can use trending sounds and hashtags easily in your own videos.
FIGURE 8-5: A themed recording screen with loaded elements.
FIGURE 8-6: The search results page.
FIGURE 8-7: Aaron Hanania focuses on positivity.
FIGURE 8-8: @goodtoknowelisha shows how to keep videos clear and organized.
Chapter 9
FIGURE 9-1: The recording screen for a duet, with a side-by-side layout.
FIGURE 9-2: Your layout options.
FIGURE 9-3: Recording during a duet.
FIGURE 9-4: Selecting up to 5 seconds of the video to stitch before your record...
FIGURE 9-5: The livestream setup screen.
FIGURE 9-6: The settings menu for livestreams.
FIGURE 9-7: A TikTok livestream.
FIGURE 9-8: The live summary page.
Chapter 10
FIGURE 10-1: Searching for tacos on TikTok.
FIGURE 10-2: The ad creation tool.
FIGURE 10-3: The video starts out vertically (left), but as viewers turn their ...
Chapter 11
FIGURE 11-1: The analytics overview screen.
FIGURE 11-2: The content analytics screen.
FIGURE 11-3: Individual video analytics.
FIGURE 11-4: Checking demographic data.
FIGURE 11-5: The live analytics category.
Chapter 12
FIGURE 12-1: @catieosaurus offers fruit snacks for a sensitive ADHD topic.
FIGURE 12-2: Lexi McDonald shares raw truths about her faith journey.
FIGURE 12-3: Cheech & Chong’s TikTok account is full of their interactions with...
FIGURE 12-4: Trevin Peterson showcases his Amazon inventory.
Chapter 13
FIGURE 13-1: @washingtonpost assigns a reporter to be the main actor of their T...
FIGURE 13-2: @tacobell using the time warp waterfall effect (right), and an act...
FIGURE 13-3: @dunkin’s the Charli.
FIGURE 13-4: @breakthefloor featuring the finesse of a ballerina by using a pop...
FIGURE 13-5: @popsockets featuring a Q&A in a mirror, reflecting their product.
FIGURE 13-6: @utahjazzbear performing a TikTok dance with a Utah Jazz Dancer.
FIGURE 13-7: Bang brings in dancers to create a dance for their latest energy d...
FIGURE 13-8: @fallontonight featuring Jimmy Fallon doing a skit remotely with a...
FIGURE 13-9: @americanredcross shows the effectiveness of vaccines (left) and f...
FIGURE 13-10: I'm on @tiktokfordummiesbook, taking inspiration from Chipotle fo...
Guide
Cover
Table of Contents
Title Page
Copyright
Begin Reading
Index
About the Author
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Introduction
“Tick tock ya don’t stop!” That quote was made famous by the popular boy band Color Me Badd. The well-known actor and talk show host Rosie O’Donnell uses the phrase in her TikTok videos. Once you’re on TikTok, it’s hard to stop!
There’s a good chance you’re here because your kids couldn’t stop, and now you’re on TikTok, too, wondering what the heck you’re supposed to do next. I asked the same question when the daughters of a close friend (hi, Ellie and Reese) were on the app non-stop. As a writer of content about the future of technology, I was fascinated and wanted to discover what made TikTok “tick.” In this book, I show you what I learned in the process.
About This Book
Each chapter in TikTok For Dummies operates on its own, and you don’t have to read each chapter in order. As you swipe through the pages (some of you are reading this in electronic format and literally doing that!), you'll see that the book, like TikTok, is designed in bite-sized pieces.
You can sift through the pages randomly and still learn plenty — and, I hope, become amused and entertained in the process. Consider me your entertainer and the book your dopamine rush as you unravel the confusing world of this crazy new app you want to figure out.
Note that TikTok is constantly updating. As of this writing, rumors have flown around of three-minute videos becoming available. Some are trying to start false rumors about status updates similar to Facebook and Twitter. TikTok adds and removes effects and filters all the time. I did my best to include up-to-date information and keep it broadly written and as time indifferent as possible.
Foolish Assumptions
I’d rather not assume anything, but since there are so many of you, I have to assume a few things:
You have a mobile device (the desktop version is limited, so I focus on the mobile future of TikTok).
Your mobile device uses iOS or Android. My kids use their Amazon Kindle Fires, which operate on Android, so those devices work, too, with some limitations.
You can find, download, and access apps on your mobile phone.
You can perform the following basic phone gestures:
Tap:
Touch the screen lightly with one finger.
Swipe:
Quickly move a finger across the screen, left and right, or up and down.
Pinch/unpinch:
This gesture is often referred to as zooming in and out. Place two fingers on the screen and pull them apart to zoom in, making something onscreen larger and easier to see. Pull your two fingers together to zoom back out.
Long-press (or tap-and-hold):
Sometimes you need to do more than just tap to open a menu on TikTok. For instance, as a video plays, you can long-press it to display a menu. (I describe this menu in
Chapter 2
.)
Drag:
Tap-and-hold and then move your finger to another part of the screen. This is an important gesture when you’re editing videos (see
Chapter 3
) and putting together a stitched video (see
Chapter 9
).
These are common actions needed to create videos and interact on TikTok. If you know these gestures, you can do anything in the app!
You’re willing to think at least a little bit with your right brain and get fun and creative! I know, as an INTP on the Meyer’s Briggs myself, that assumption is a hard one.
Icons Used in This Book
For your convenience, I’ve placed icons throughout the margins to help you understand more about the content I’m sharing.
I use the Tip icon to reveal helpful tidbits, some of which, I hope, will provide inspiration for your videos.
When I want to jog your memory of something in the app or said elsewhere in the book, I use this icon to bring it back to mind.
Pay attention to this stuff — don’t skip it! Something might go wrong if you don’t heed the advice here.
For the more geeky or those who like to learn, this info will take you to the next level or provide links where you can discover more.
Beyond the Book
This book comes with a cheat sheet that lists some of my favorite accounts to follow, beyond those mentioned in Chapter 12 and 13, tips and techniques for creating better videos, and ways I’ve used TikTok in my digital marketing business to earn income and grow audiences. To get to the cheat sheet, simply go to www.dummies.com and type TikTok For Dummies Cheat Sheet in the Search box.
I include links to my most relevant TikTok content on my Facebook page and Twitter account and also write updates on my blog when I can. (I can just hear the TikTok users saying, “Ew, Facebook!”) Here are links to where you can find me on other platforms:
My personal TikTok (to learn about and contact me):
https://tiktok.com/@jessestay
This book’s TikTok (to learn about TikTok and reference examples in the book):
https://tiktok.com/@tiktokfordummiesbook
Facebook:
https://facebook.com/stay
Twitter:
https://twitter.com/jesse
LinkedIn:
https://linkedin.com/in/facebook
My website/blog:
https://jessestay.com
My email list:
https://jessestay.com/tiktokfordummies
Seriously — reach out any time and share with me what you’re doing on TikTok. In addition to these channels, my email address is [email protected], and you can text me at +1-385-450-STAY. I’ll do my best to answer as many of my readers as I can!
Following are other places I recommend you go to get started and for help beyond the links I’ve already shared include:
This book’s Facebook group (
https://facebook.com/groups/tiktokfordummies
):
Introduce yourself and see what you can learn from others and what you can do to help others!
The article “A Beginner’s Guide to TikTok” by Louise Matsakis, published by Wired (
www.wired.com/story/how-to-use-tik-tok
):
Although this article was published in 2019, it still has relevant information.
The article “How to Create Your First TikTok Video” by Rachel Pedersen, published by Social Media Examiner (
www.socialmediaexaminer.com/how-to-create-your-first-tiktok-video
):
This is another super useful article with snazzy examples.
Your kids or grandkids:
Some of my favorite TikTok accounts include kids featuring their famous parents. Mark Cuban’s daughter (@alexis_cuban) has some hilarious ones. So does Chef Gordon Ramsay’s daughter (@tillyramsay)! Incidentally, Cuban is my favorite
shark
from
Shark Tank,
as you’ll learn from my TikTok account.
Where to Go from Here
If you need help signing in to TikTok and creating a profile, read Chapter 1. Then check out Chapter 2, where I describe all the ways to browse TikTok so you can find people you want to follow. Next, the best way to learn TikTok is to jump in and create videos. Chapters 3 and 4 provide details for creating and publishing your own videos.
I encourage you to discover as much as you can through this book and then by experimenting on TikTok. Check out Chapters 12 and 13 for some accounts I like to follow. Search for your favorite topics using the TikTok search function and the Discover page, which I introduce in Chapter 2 and describe more fully in Chapter 8, and then follow those new accounts.
When you’re ready to take it to the next level, see Part 2, where you find out how to check your stats, and discover tips for creating content that will reach new audiences — and might just go viral. Part 3 is for those who want to use TikTok in their business.
Be goofy, learn from what others are doing, and have fun. Join some memes and trends. Dance like you’ve never danced. Lip sync like you’ve never lip synced. Follow as many people as you can, and you’ll quickly get the hang of it. Tell your friends and family you’re on TikTok and get them to follow you — they might even teach you a few things.
You’ve got this!
Part 1
Getting Started with TikTok — the Movie Studio in Your Pocket
IN THIS PART …
Sign up for TikTok and create your first video.
Learn how to surf TikTok and discover new content.
Record and upload videos.
Edit, apply effects to, and publish your video.
Study TikTok etiquette and culture.
Protect yourself and your family on TikTok.
Chapter 1
Using TikTok for the First Time
IN THIS CHAPTER
Finding TikTok in your app store
Creating your TikTok account
Understanding the basic TikTok interface
Making your first TikTok video
Welcome to the amazing, different, and maybe even intimidating but addicting world of TikTok! There’s a good chance your children or grandchildren sent you here, or you were swindled into trying out a TikTok dance, prank, or meme from a friend or loved one. Whatever the reason, the question I keep hearing is, “How do I use this crazy app?”
Well, I’m here, as your furry, lovable (repeating Grover from Sesame Street) TikTok creator, to show you how. I teach you the way I know best and am most comfortable with: by writing a book. (As you soon discover, younger TikTok users would wonder why I'm not creating TikTok videos instead.)
Downloading TikTok for Your Mobile Device
Downloading TikTok is the easiest part. TikTok works on both Android and iOS. I even got it to work on my children’s Kindle Fire devices, which are Android-based. Because you already have one of these (see my foolish assumptions in the Introduction), search for the Google Play app (Android) or the App Store (iOS). After you are in either of these app stores, do the following:
Find the search functionality in Google Play or the App Store.
A big Search icon usually appears at the bottom or top of the screen. On my iPhone, the Search icon is in the bottom right.
Search for
TikTok,
as shown in
Figure
1-1
.
Tap the download icon (iPhone) or the Install button (Android).
The the download icon is a down arrow or a cloud if you’ve previously downloaded the app (as in Figure 1-1). It may look slightly different on your device.
That’s it. Now I show you how to create an account so you can start using the app.
On Kindle Fire devices, the TikTok app is in the Kindle app store. However, keep in mind that your app experience may be limited on Kindle Fire in terms of camera quality and the speed of the app.
FIGURE 1-1: Searching and downloading the TikTok app.
Creating Your Account
After you’ve downloaded the TikTok app to your mobile device, the first step in using the service is to create an account. When you open the app, you’re greeted with a Sign Up for TikTok screen, as shown in Figure 1-2.
You can sign up with your phone number, your email address, or your Facebook, Apple (if on iOS), Google, or Twitter account. (Twitter is available by tapping the down arrow below the Continue with Google option.) Signing up with an account is the easiest option because TikTok autofills many of the sections.
Follow these steps to create your TikTok account:
Tap one of the following:
Use Phone or Email button:
I recommend this option so you can understand the full registration process. Then continue with Step 2.
The button representing your Internet account of choice.
If you insist on taking the shorter route (hey — I don’t blame you!) by tapping the Continue with Facebook, Continue with Apple, Continue with Google, or Continue with Twitter button (to see the Twitter option, tap the down arrow), just follow the on-screen instructions to log into your chosen account. After you’re authenticated, skip to Step 5, where you're asked to choose a username.
FIGURE 1-2: The account setup process.
Enter your birthday and then tap Next.
You must be 13 or older to use TikTok. While some parents lie about their children’s ages so that their kids can use TikTok, keep in mind that many videos on TikTok have adult themes. Nudity and illegal activities are not allowed on the service, but your children will be exposed to adult topics and profanity if they use the app.
Enter your phone number or email address, tap Next, and complete the Captcha puzzle.
