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- Herausgeber: Dr. Michael C. Melvin
- Kategorie: Wissenschaft und neue Technologien
- Sprache: Englisch
- Veröffentlichungsjahr: 2018
Pictures may be worth a thousand words but videos are worth thousands of pictures... and more!
With video, you can pack a tremendous amount of verbal and non-verbal signals.
In other words, video is able to put a face to your brand and make your brand talk to the needs, fears, hopes, and aspirations of your prospective customers.
Sadly, too many marketers do video marketing WRONG!
With this course discover how to use video marketing to build a thriving online business!
You'll Learn How To:
- Find Winning Video Topics
- Create Persuasive Marketing Videos
- Save Money On Video Creation
- Make Money From Your Videos
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While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.
VIDEO MARKETING PROFIT KIT
First edition. November 11, 2018.
Copyright © 2018 Dr. Michael C. Melvin.
Written by Dr. Michael C. Melvin.
10 9 8 7 6 5 4 3 2 1
Table of Contents
Title Page
Copyright Page
Introduction
Chapter 1 - How to Figure Out the Right Kind of Video to Make
Chapter 2 - Figuring Out Your Competitors' Best Videos
Chapter 3 - Improving on Your Competitors' Videos
Chapter 4 - Upload your video to YouTube and other platforms correctly
Chapter 5 - Writing a video script that works
Chapter 6 - Promoting your video within YouTube
Chapter 7 - Promoting Your Videos Outside of YouTube
Chapter 8 - How to Sell Better with Your Video
Chapter 9 - Monetizing Your Videos
Chapter 10 - 8 Key Video Marketing Best Practices You Must Always Remember
Conclusion
Introduction
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A picture may be worth a thousand words, but a picture or a diagram has nothing on a video. Seriously. If a picture can pack so much communication value, you can't even imagine what a video can deliver.
Indeed, videos are worth thousands of pictures because they convey emotional connection. They communicate a sense of urgency. They efficiently explain concepts, and they reduce what could be confusing ideas into symbols or sequences most people can understand.
Videos are so powerful that more and more people are searching for them on the internet instead of text. Let's face it, most people are in a hurry. They don't have time to read through an article and piece everything together. This is especially true for articles that have absolutely no graphics. For too many people, text is simply too flat.
With video, you feel like you are dealing with a real person giving you information. It's easier to get into the video emotionally. It's easier to get engaged. In fact, if you think you missed something or if a concept kind of flew over your head, you can easily backtrack on a video and review that portion.
It is no surprise that more and more marketers are making a lot of money using videos. They use different types.
Some use explainer videos to describe the ins and outs of a product or a concept. A lot of other marketers use whiteboard videos that have a voice over. These videos show a hand drawing different pictures while the voice-over explains key concepts.
Others prefer spokesperson videos. These are videos where there is an actual person talking straight to the viewer explaining certain points. All of these leverage the power of video because you get a sense of immediacy.
When you're reading, there might be a thousand things going through your mind. You may be understanding bits and pieces of the words in front of you, but at the end of the day, a lot of that falls between the cracks. It's like mental noise.
With video, it's so much easier to engage the viewer because you're right there in front of them. If you know how to grab their attention, you can communicate whatever it is you want to get across quickly, efficiently and effectively.
Used properly, videos give life to marketing materials. How many times have you published sales pages? In fact, I would bet that a lot of them fell flat. You have less chance of experiencing this with video.
Video brings personality to your text. It also brings depth to whatever infographics you use to market the product or service you are promoting. Finally, video enables marketers to achieve a sense of connection between their sales page materials and their target audiences.
In this book, I'll teach you how to create great videos that connect with your audiences.
I will also instruct you on how to promote your videos so you can turbocharge their traffic generation and conversion power. That's right. I'm going to teach you how to turn an idea into a video, which can then turn into money. See you in Chapter 1.
Chapter 1 - How to Figure Out the Right Kind of Video to Make
Now that we have a clear idea of the tremendous persuasive power of video, the next step is to figure out the right kind of video to make.
You have to understand that just because you know that video works at some level or another, it doesn't necessarily mean that you have to instantly go out there and make some kind of random video. Last time I checked, taking wild shots in the dark is not exactly a winning strategy. You're not exactly going to hit a bulls-eye just because you took a random shot.
