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- Herausgeber: WriteLife Publishing
- Kategorie: Fachliteratur
- Sprache: Englisch
The biggest challenge for authors is transitioning from being a writer to being an author, which are two totally different occupations. Many authors have the mindset that once they are published, their publisher handles all marketing and the sales come in like magic. In today's world, that is not reality, no matter how you are published.
Written by publisher and author, Terri Ann Leidich, and author marketing coach and support, Julie Bromley, this book simplifies marketing by taking the approach of Get Ready, Get Set, Succeed, putting marketing tasks into a logical order of what needs to be done and when so authors don't have to figure that out for themselves.
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Veröffentlichungsjahr: 2021
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Book Marketing for Authors: Get Ready, Get Set, Succeed!
© 2021 Terri Ann Leidich and Julie Bromley. All rights reserved.
No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.
The information and recommendations in this book are presented in good faith and for informational purposes only. Every effort has been made to ensure the materials presented are accurate and current. All information is supplied on the condition that the reader or any other person receiving this information will perform their own due diligence and make their own determination as to its suitability for any purpose prior to use of this information. The purpose of this material is to educate. The authors and publisher shall have neither liability nor responsibility to any person or entity with respect to loss or damage caused, or alleged to have been caused, directly or indirectly, by the information contained in this book.
The external links are being provided as a convenience and for informational purposes only; they do not constitute an endorsement or an approval by WriteLife Publishing and the authors of any of the products, services or opinions of the corporation or organization or individual. WriteLife Publishing bears no responsibility for the accuracy, legality, or content of the external site or for that of subsequent links. Contact the external site for answers to questions regarding its content.
Published in the United States by WriteLife Publishing
(an imprint of Boutique of Quality Books Publishing Company, Inc.)
www.writelife.com
Printed in the United States of America
978-1-60808-245-2 (p)
978-1-60808-246-9 (e)
Library of Congress Control Number: 2021937129
Book design by Robin Krauss, www.bookformatters.com
Cover design by Rebecca Lown, www.rebecccalowndesign.com
Editor: Allison Itterly
Praise forBook Marketing for Authorsand forTerri Ann Leidich and Julie Bromley
“Book Marketing for Authors contains a wealth of valuable information. This guide for both traditionally published and self-published authors, is a book to be read, reread, and kept close for reference. Within the pages, every aspect of book marketing receives a thorough discussion in easy-to-understand steps and assessable language. Why try to reinvent the wheel? I’m happy to let the combined wisdom of professionals in the field save me the time. This book has inspired me to see marketing in a new way. And as the authors continually say, keeping it fun.”
— Margaret Lukas,
author of River People and The Broken Statue
“Book Marketing for Authors is absolutely dedicated to your success as an author. Every facet of publishing and the business of being an author is detailed in this book. It is a balance of bullet points and clear descriptions that immediately amplify the route to take to make your book known to the world. Terri Leidich and Julie Bromley know what they are doing. They have guided my success and my five books continue to sell in over 40 countries.”
— Tina Zion,
author of Be Your Own Medical Intuitive
“Book Marketing for Authors by Terri Ann Leidich and Julie Bromley is a clear-eyed manual that will help any author, whether they are self-published, with an indy press, or even a major publishing house, to market their books more successfully.
Leidich and Bromley have years of experience helping authors succeed in the marketplace. They have distilled that experience into a blueprint that is concise, but comprehensive. They cover everything from defining your brand to building a website to establishing a social media presence to creating and implementing a marketing plan.
The book is packed with information. What makes it an exceptional resource, is that Leidich and Bromley understand, having published several hundred books, that every writer is unique and what works for some will not work for others. They make it clear that there isn’t one magical path to success. They encourage authors to develop a plan they are comfortable with.
Book marketing is a business and if you want your book to find a readership, you have to come up with an effective marketing program. Book Marketing for Authors is an excellent resource for helping an author achieve that goal.”
— Len Joy,
author of Everyone Dies Famous
“Book Marketing for Authors, Get Ready, Get Set, Succeed! by Terri Ann Leidich and Julie Bromley explains everything a new author needs to know, presented in a logical, organized, and straightforward format. The book is not so long as to get bogged down in its reading. Instead, it takes each major subject, explains its importance and how to approach it, then directs you to websites or organizations where you can learn in more detail, if desired. It stresses that you do not have to do everything, but rather, focus on things that come naturally to you. Most importantly, it gives you a timeline of what you should do when. For example, endorsements and editorial reviews should be sought at least three or four months prior to the book’s release. This enables the publisher to incorporate good reviews on the back cover or within the book on the “praise page.”
I cannot say enough about Book Marketing for Authors. Its clarity and its excellent advice ranks it high above other “how to” books on this subject. I know because I have looked!”
— Patricia M. Meier,
Media Manager for Daniel V. Meier, Jr, author of The Dung Beetles of Liberia; No Birds Sing Here; and Bloodroot.
“There are many books on the craft of writing but few on the essential task of marketing a book. Leidich and Bromley offer a comprehensive look at all aspects of marketing needed to become a successful author.”
— Fauzia Burke,
author of Online Marketing for busy Authors, President of FSB Associates, and Co-Founder of Pub Site
TABLE OF CONTENTS
About this Book
GET READY
Introduction: Marketing Is Your Responsibility
Chapter 1: Treating Your Book as a Business
Approaching Your Book as a Business
You Must Invest to Create Success
When Does Marketing Begin?
Chapter 2: Building Your Author Brand
What Is an Author Brand?
Designing Your Author Brand
Important Parts of Your Author Brand
Creating Your Author Brand
Author Brand Tips
Chapter 3: Growing Your Audience
Author Website
Mailing Lists
Newsletter
Blog
Social Media
Events
Cross-Promoting
Chapter 4: Creating a Website
Domain Name
Essentials of an Author Website
Author Profile
Chapter 5: Building Your Social Media Platform
Using Social Media
Social Media Sites
Social Media Scheduling Sites
Tips and Tricks for Social Media
GET SET
Chapter 6: Creating a Marketing Plan
What Should Go In Your Marketing Plan
Where to Begin
Creating a Budget
Assess Your Strengths and Weaknesses
Chapter 7: The Internet Can Be Your Best Friend
Learning Tools
Marketing Ideas
Learning from Other Authors
Chapter 8: Book Reviews and Endorsements
Benefits of Book Reviews and Endorsements
Endorsements
Acquiring Endorsements
Reviews
NetGalley
Reviews on Amazon
Chapter 9: The Power of Amazon
Things to Know About Amazon
Amazon Reviews
Amazon Best Sellers
Videos
A+ Content
Advertising Options
Amazon Author Central
Amazon’s Top Reviewers
Chapter 10: Marketing versus Advertising
In-Person Events
Marketing on Social Media
Caring Can Be Marketing
Marketing Collateral
Advertising
Chapter 11: BookBub
Things to Know about BookBub
Become a BookBub Reader and Author
Backlist Titles on BookBub
Chapter 12: Book Signings or Readings
Setting up Book Signings or Readings
How Libraries Can Help
Chapter 13: Building Your Fan Base
Facebook and Fans
Build a Street Team
Super Fans versus Street Teams
How to Grow Your Super Fans
Turning Your Super Fans into Street Teams
Chapter 14: Publicity
What Does a Publicist Do?
How to Become Your Own Publicist
Create an Online Media Kit
Extend the Life of Your Media Coverage
Setting up Events
Organizing a Book Tour
SUCCEED
Chapter 15: Finding Success as an Author
Keep It Interesting
Freshen up Your Marketing Efforts Each Year
Congratulate Yourself along the Way
Finding Success
Chapter 16: Book Clubs and Reading Groups
Finding and Approaching Book Clubs
Finding Library Reading Groups
Chapter 17: Bookseller Associations
Bookseller Associations
Ways You Can Participate
Chapter 18: Award Entries
Chapter 19: Ongoing Marketing
Book Reviews
Using a Newsletter for Ongoing Marketing
Reusing Your Content
Keeping Your Title Active after the Year of Release
Giveaways
Donate
Price Campaigns
Active Social Media Presence
Free Publicity Opportunities
HARO
Capitalize on Current Events
Chapter 20: Keeping Your Boots on the Ground
How to Stay Active
Publish New Books
Get Ready, Get Set, Succeed!
About the Authors
ABOUT THIS BOOK
You’ve finished writing your book, so now what? Many writers think their work is done at that point. But once a book is published, writers become authors and marketing becomes a big part of their job.
As a publisher, a writer, and an author, I want things to be simple and straightforward when it comes to book marketing. When I finished my first book and began the task of marketing it, I was a bit overwhelmed. From my perspective, most marketing books can be too convoluted and wordy. Keep it simple! As an author, I want to know the essentials of what I need to do to market my book, and when I need to do them. From there, I’ll figure out if it’s something that I can do and will enjoy doing, or if I need to hire some help. And that’s the way we approached this book.
This book is divided into three sections:
• Get Ready (the essentials that need to be done before your book is released)
- If you’ve already published your book and haven’t done the essential work, then do it now.
• Get Set (establishing an ongoing marketing plan)
• Succeed (the essentials that need to continually be done to keep your book getting attention and selling)
We’ve kept the sections straightforward with explanations and lists that you can check off as you go.
Don’t get overwhelmed. Take it one step at a time. You’ll learn that marketing is never wasted, but it also typically doesn’t show immediate results. It is a marathon, not a sprint. So believe in yourself and your book and put processes in place.
And most of all, enjoy the journey!
INTRODUCTION
Marketing Is Your Responsibility
Writers are often under the misconception that once their book is published—whether self-published or by a publisher (either hybrid or traditional)—their work is done and they can move on to writing the next book. In actuality, that is when the work really begins.
Marketing is your responsibility. Going from an unknown author to a well-known author or a bestselling author takes work. Writing a book is just the first step toward success; the rest is continuous marketing from you and your team (e.g., publisher, publicist, street team, marketing person). If you don’t do the continuous work, you won’t get the sales or well-known author status. It’s that simple. Even if you have a team working with you, it is still imperative that you be involved in building relationships with readers, bookstores, libraries, etc.
