Crowdfunding: They Will Invest E-Book

Wayne Gasper

• Herausgeber: BookThug
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 30

Veröffentlichungsjahr: 2014

Beschreibung

Crowfunding platforms propose postulating ideas, sharing them and checking their viability. If all goes well, an interested community will contribute money to make an entrepreneur's dream come true. Publishing books, organizing concerts, directing short films, saving animals or creating video games, anything is possible thanks to micro patronage on the Internet.

Leseprobe

Inhalt

Introduction

Crowdsourcing - The Power of Collective Collaboration

The Crowds’ Age and Everyone’s Money

The Power of the Community

Micro-Sponsorship Models

Main Platforms

Large Websites

Kickstarter

Indiegogo

Ulule.com

Verkami

Lánzanos

Goteo

General Websites

Ideame

Lemon Fruits

Emprendelandia

Safari Crowdfunding

Injoinet

The Crowd Angel

Socios Inversores

Seed & Click

Fandyu

Seed Quick

Bestaker

Fondeadora

Joinmyproject

Inversore

Projeggt

Mynbest

Crowdfunder

My Major Company

La Chèvre

Nestarter

Bihoop

Science and research Websites

Vórticex

Taracea

Donar Online-Wingu

I love Science

Arts and Culture Websites

La Tahona Cultural

Libros.com

Panal de Ideas

Gambitious

Filmutea

Monta tu concierto

Bandeed

Igamudi

Todos a una

Rock&Dream

Artist Share

Flipover

Sport2Help

Crowdthinking

Mi aportación

Helping to Help

Donacción

Inpact.Me

Nobleza Obliga

Introduction

There was a time when communicating required active, face-to-face participation. Long-distance conversations relied on mail service and short-distance ones, on good will.

It is clear that, thanks to the launch of the phone in the first place, and the internet afterwards, the paradigm changed at a surprising pace. The new communication age created immediate effects on the course of economy and increased the financial possibilities of entrepreneurs and different business models. Not understanding the new canon puts you at risk of falling out of the game. An example of this is a short story which took place in 2004.

Claudia was setting an exhibition for the National Museum of Health in Washington DC. A number of public interactive computers would allow visitors to find information on possible pandemics, such as avian flu; thus, specific images were needed to explain the different processes.

Although the designer for the exhibition had included the visual content of the interactive posts, Claudia wanted vivid images of the illness. Instead of hiring a photographer to take pictures of people having the flu, she chose to use existing imagery and looked up pictures in professional archives.

In October of 2004, she took interest in the collection of a photographer named Mark, who specialized in imagery related to health. “Claudia wanted people sneezing, being immunized and that sort of thing,” Mark recalls.

The National Museum of Health was an institution with a very low budget for this endeavor. Thus, the photographer offered a 50% discount -- an equivalent of $100-150 (US) a picture.

After going back and forth many times, Claudia turned down Mark’s offer. She had discovered iStockphoto and purchased 56 images for about one dollar each. Poor Mark ended up stating, “I’m all for negotiating my price, but how could I compete against this?”

It took some time for the photographer to realize what was going on. “When the museum thing happened, I hadn’t heard of iStockphoto. Now, I see it as the beginning of the end.”

In 2000, Mark was making $20,000 from 100 pictures. Eight years later, he was only making $5,000 for over a thousand pictures. More work, less money.

Mark wasn’t the only photographer to take a hit. Soon afterwards, a cascade of complaints arose in online photography forums. He explains, “People were noticing a significant decrease in their revenue performances. I can’t point at iStockphoto and say it’s his fault, but it has definitely played an important role in the reduction of prices.”

The market had simply changed, so the business model had to mutate, as well. What once had taken a life-span was now occurring at a vertiginous pace.

Crowdsourcing - The Power of Collective Collaboration

After being born as a free image exchange for a group of graphic designers, iStockphoto opened a market that could provide work for amateur photographers, housewives, students and the unemployed. Two years later, the site had already over 22 thousand collaborators and a stock of over 10 million images.

At first, the photo industry and agencies joined forces against iStockphoto and other similar endeavors, such as ShutterStock and Dreamstime.