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Social media is the engine of modern business—but most companies don’t have the time or skill to run it properly. That’s where social media managers step in. The problem? Many beginners waste energy on random posts and “likes” without a strategy, making it impossible to land serious clients.
Feeds to Fortune is the ultimate starter kit for professionals ready to turn their skills into income. Inside, you’ll learn how to set up efficient scheduling systems, manage multiple accounts with confidence, and craft content strategies that actually drive growth. You’ll also discover proven methods for finding and pitching clients who will happily pay you to take social media off their plate.
Whether you’re freelancing on the side or building a full-time agency, this book gives you the tools to manage with clarity, deliver results, and grow your career.
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Veröffentlichungsjahr: 2025
Jasper Lennox
Feeds to Fortune
Copyright © 2025 by Jasper Lennox
All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.
This novel is entirely a work of fiction. The names, characters and incidents portrayed in it are the work of the author's imagination. Any resemblance to actual persons, living or dead, events or localities is entirely coincidental.
Jasper Lennox asserts the moral right to be identified as the author of this work.
Jasper Lennox has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.
Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.
First edition
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1. Chapter 1
2. Chapter 1: The Importance of Social Media Management
3. Chapter 2: Understanding Your Target Audience
4. Chapter 3: Crafting a Successful Content Strategy
5. Chapter 4: Tools for Efficient Scheduling
6. Chapter 5: Managing Multiple Accounts with Ease
7. Chapter 6: The Art of Engaging Content
8. Chapter 7: Metrics That Matter
9. Chapter 8: Finding Clients for Your Social Media Business
10. Chapter 9: Pitching Your Services
11. Chapter 10: Building Client Relationships
12. Chapter 11: The Power of Advertising on Social Media
13. Chapter 12: Staying Ahead of Social Media Trends
14. Chapter 13: Building a Personal Brand as a Social Media Manager
15. Chapter 14: Time Management for Social Media Managers
16. Chapter 15: Legal Considerations in Social Media Management
17. Chapter 16: Scaling Your Social Media Business
18. Chapter 1: The Importance of Social Media Management
19. Chapter 2: Understanding Your Target Audience
20. Chapter 3: Crafting a Successful Content Strategy
21. Chapter 4: Tools for Efficient Scheduling
22. Chapter 5: Managing Multiple Accounts with Ease
23. Chapter 6: The Art of Engaging Content
24. Chapter 7: Metrics That Matter
25. Chapter 8: Finding Clients for Your Social Media Business
26. Chapter 9: Pitching Your Services
27. Chapter 10: Building Client Relationships
28. Chapter 11: The Power of Advertising on Social Media
29. Chapter 12: Staying Ahead of Social Media Trends
30. Chapter 13: Building a Personal Brand as a Social Media Manager
31. Chapter 14: Time Management for Social Media Managers
32. Chapter 15: Legal Considerations in Social Media Management
33. Chapter 16: Scaling Your Social Media Business
Table of Contents
The Evolving Landscape of Social Media
The Role of a Social Media Manager
Building a Social Media Strategy
The Impact of Consistent Engagement
Defining Your Ideal Client
Conducting Audience Research
Creating Audience Personas
Tailoring Content to Audience Needs
The Importance of Engagement
Understanding Your Audience
Defining Your Goals
Types of Content to Include
Creating a Content Calendar
Maintaining Consistency and Creativity
Evaluating Your Content Strategy
Why Scheduling Tools Matter
Popular Scheduling Tools
Features to Look For
Best Practices for Scheduling Content
Understanding the Importance of a Unified Brand Voice
Leveraging Social Media Management Tools
Consistent Engagement is Key
Streamlining Client Management
Understanding Your Audience
Crafting Stories That Connect
Visuals That Capture Attention
Encouraging Interaction
Analyzing and Adapting Content
Understanding Key Social Media Metrics
Analyzing Audience Insights
Setting Up Effective Reporting
Making Data-Driven Decisions
Understanding Your Target Market
Building a Strong Online Presence
Leveraging Networking Opportunities
Utilizing Job Platforms
Crafting Professional Pitches
Establishing Long-term Relationships
Understanding Your Value Proposition
Crafting a Tailored Proposal
Leveraging Effective Communication
Following Up with Confidence
Understanding the Importance of Client Relationships
Effective Communication Strategies
Setting Expectations Early
Providing Excellent Client Service
Understanding Social Media Advertising
Crafting Compelling Ads
Integrating Paid Campaigns into Your Strategy
Budgeting and ROI for Social Media Ads
Understanding the Evolution of Social Media
Tools and Resources for Trend Monitoring
Adapting Strategies to Align with Trends
Case Studies of Trend Adaptation
Understanding Personal Branding
Crafting Your Brand Message
Leveraging Social Media for Branding
Networking and Building Connections
Maintaining Your Brand Reputation