How to master the marketing of large marketplaces with Chatbots - Digital World - E-Book

How to master the marketing of large marketplaces with Chatbots E-Book

Digital World

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Beschreibung

Chatbots are computer programs designed to simulate human conversations. They are used in messaging apps, websites and social networks to provide automated customer support, answer questions and help people complete tasks.
They are important because they allow companies to serve customers quickly and efficiently, 24 hours a day, 7 days a week. This can help improve customer satisfaction and increase customer loyalty. Additionally, chatbots can be programmed to perform specific tasks, such as scheduling appointments or making reservations, thereby saving human employees time and effort.
In this e-book, you will learn how to make the most of this technology and discover where, how, and why you can utilize chatbots in your personal or professional services to save time and attract more customers with excellent service.

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Seitenzahl: 29

Veröffentlichungsjahr: 2025

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How to master the marketing of large marketplaces with Chatbots
Digital World

Datasheet

Copyright © All rights reserved worldwide to Digital World.

YOUR RIGHTS: This book is restricted to your personal use only.

DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, donated or used to create derivative works without the express permission of the publisher. The publisher holds all copyright in this book.

The author has made every reasonable effort to be as accurate and complete as possible in creating this book and to ensure that the information provided is error-free; however, the author/publisher/dealer assumes no responsibility for errors, omissions or irregular interpretation of the subject matter herein and does not warrant or represent at any time that the contents are accurate due to the rapidly changing nature of the Internet.

Any perceived disparagement of specific people, people or organizations is unintentional.

The purpose of this book is to educate, and no guarantees of revenue, sales or results are implied. The publisher/author/retailer cannot, therefore, be held responsible for any unsatisfactory results you may obtain when implementing the techniques or following any guidelines set out for you in this book.

Introduction

Chatbots are computer programs designed to simulate a human conversation. They are used in messaging apps, websites and social networks to provide automated customer support, answer questions and help people carry out tasks.

They are important because they allow companies to serve customers quickly and efficiently, 24 hours a day, 7 days a week. This can help improve customer satisfaction and increase customer retention. In addition, chatbots can be programmed to perform specific tasks, such as scheduling appointments or making reservations, which can save time and effort for human employees.

Some common applications of chatbots include

Customer service: chatbots can answer common questions and route calls to a human representative when necessary.

Sales and marketing: chatbots can help people find products and make purchases, as well as provide personalized recommendations.

Technical support: Chatbots can help people solve common technical problems without having to speak to a human representative.

Task management: chatbots can help people manage their daily tasks, such as scheduling appointments or making reservations.

With sites like Facebook and Kik opening up their platforms for automated messaging to companies, chatbots have really exploded in popularity.

Facebook went from zero chatbots in February 2016 to 18,000 in July of the same year. Kik had approximately 300,000,000 registered users, and those users exchanged 350,000,000 automated messages with the platform in the first seven months of its chatbot.

You've probably seen chatbots in action. They're on all kinds of websites, from large retail chains to mobile phone service providers and many other types of websites and applications.

First, you might think you're talking to a real person. Usually, a pop-up appears with a picture of an agent, along with a name. The "agent" asks something like: "Can I help you with anything?" Or "Do you have any questions?"

Chatbots use artificial intelligence that is often quite advanced to answer the many questions a user may have, and if the Chatbot is unable to help the user, the user usually calls, sends an email or fills out a support form, or perhaps checks a FAQ page.

Chatbots are quite advanced and many of them can make users think they are talking to a real person. This is beneficial because it allows companies to reduce their expenses by using chatbots to replace customer service agents in many circumstances, and only when the chatbot is unable to help the customer does a real agent step in.