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Media, Markets, and Morals provides an original ethical framework designed specifically for evaluating ethical issues in the media, including new media. The authors apply their account of the moral role of the media, in their dual capacity as information providers for the public good and as businesses run for profit, to specific morally problematic practices and question how ethical behavior can be promoted within the industry. * Brings together experts in the fields of media studies and media ethics, information ethics, and professional ethics * Offers an original ethical framework designed specifically for evaluating ethical issues in the media, including new media * Builds upon and further develops an innovative theoretical model for examining and evaluating media corruption and methods of media anti-corruption previously developed by authors Spence and Quinn * Discloses and clarifies the inherent ethical nature of information and its communication to which the media as providers of information are necessarily committed
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Seitenzahl: 371
Veröffentlichungsjahr: 2011
Contents
Cover
Title Page
Copyright
Acknowledgments
Chapter 1: Introduction
Aims and Objectives
The Structure of the Book
References
Chapter 2: Information Ethics as a Guide for the Media: Old Tricks for New Dogs
Introduction
The Normative Structure of Informational Action
New Media, New Ethical Issues?
The Normative Transition from Right to Good: From Thin to Thick
Key Goods in the Media and New Media Journalism
Conclusion
References
Chapter 3: The Business of the Media and the Business of the Market
Introduction
Media in the Marketplace
Pluralism
The Market and Its Norms
The Media and Its Norms
The Media and the Market
Conclusion
References
Chapter 4: Professionalism in Behavior and Identity
Introduction
Professionalism
Virtue Ethics and Professionalism
Truthfulness
Confidentiality
New Media, New Challenges
Conclusion
References
Chapter 5: A Conflict of Media Roles: Advertising, Public Relations, and Journalism
Introduction
Journalism, Advertising, and Public Relations: An Unholy Alliance?
The Problem of Advertorials
Citizens and Consumers
Advertorials and Conflict of Interest
Advertising as Propaganda
Conclusion
References
Chapter 6: Corruption in the Media
Introduction
Understanding Corruption
Journalism and Corruption
What is Corruption?
Instances of Corruption in Journalism
Conclusion
References
Chapter 7: Two Dimensions of Photo Manipulation: Correction and Corruption
Trauma and Drama
Making Choices
Categories of Image Manipulation
Journalism Values and Virtues
What is Real?
Common Practices
Conclusion
References
Chapter 8: Promoting, Codifying, and Regulating Ethics
Introduction
Integrity Mechanisms
Regulation of Content
Regulation of Ownership
Conclusion
References
Chapter 9: Moral Excellence and Role Models in the Media
Introduction
Moral Excellence
Educating Media Practitioners: A Place for Role Models
Conclusion
References
Index
Edward H. Spence is Senior Research Fellow at the Australian Research Council funded Special Research Centre for Applied Philosophy and Public Ethics (CAPPE), Australia, and Research Fellow at the 3TU Centre for Ethics and Technology, The Hague, Netherlands. He also teaches media ethics in the School of Communication and Creative Industries at Charles Sturt University, NSW, Australia. He is the author of Advertising Ethics, with Brett Van Heekeren (2005), Corruption and Anti-Corruption: A Philosophical Approach, with Seumas Miller and Peter Roberts (2005), Ethics Within Reason: A Neo-Gewirthian Approach (2006), and co-editor of The Good Life in a Technological Age (forthcoming), with Philip Brey and Adam Briggle.
Andrew Alexandra is Senior Research Fellow and Director of the Australian Research Council funded Special Research Centre for Applied Philosophy and Public Ethics (CAPPE) at the University of Melbourne. He has published Police Ethics, co-authored with J. Blackler and S. Miller (1997, 2006), Private Military Companies: Ethics, Theory and Practice, co-edited with D. Baker and M. Caparini (2008), and Integrity Systems for Occupations, co-authored with Seumas Miller (2010).
Aaron Quinn is Assistant Professor of Journalism at California State University, Chico. He has published work in academic journals, including The Journal of Mass Media Ethics and The International Journal of Applied Philosophy, and has contributed chapters to titles published by Oxford University Press and Broadview Press. He previously worked as a newspaper and magazine reporter, photographer, and editor. Anne Dunn is Associate Professor in the Department of Media and Communications and Pro Dean Academic in the Faculty of Arts and Social Sciences at the University of Sydney. She has written on media ethics for academic journals, including Ethical Space, and is co-author with H. Fulton, R. Huisman, and J. Murphet of Narrative and Media (Cambridge University Press 2005). She spent more than 20 years working as a presenter, media researcher, journalist, producer, and director for commercial television, SBS, and for the ABC. Her work includes award-winning television and film documentaries.
This edition first published 2011
© 2011 Edward H. Spence, Andrew Alexandra, Aaron Quinn, and Anne Dunn
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Media, markets, and morals / Edward H. Spence, ... [et al.].
p. cm.
Includes bibliographical references and index.
ISBN 978-1-4051-7547-0 (hbk : alk. paper) – ISBN 978-1-4051-7546-3 (pbk : alk. paper)
1. Mass Media–Moral and ethical aspects. 2. Mass media–Economic aspects. I. Spence, Edward H.
P94.M3618 2011
302.23–dc22
2010049300
A catalogue record for this book is available from the British Library.
This book is published in the following electronic formats: ePDFs ISBN 9781444396027; ePub ISBN 9781444396034
Acknowledgments
I wish to thank the following people and institutions for their contribution to the completion of this book: Professor Philip Brey and the VICI research team at the Philosophy Department at the University of Twente, the Netherlands, where part of this book was completed during my three-year research fellowship at that institution; The Centre for Applied Philosophy and Public Ethics (CAPPE), Charles Sturt University, for their support; my co-authors Aaron Quinn, Andrew Alexandra, and Anne Dunn for their faith, diligence, and patience; Kaye Spence for her love and support throughout this project; and last but not least on behalf of my co-authors and myself I would like to express our deep thanks and gratitude to the editorial team of Wiley-Blackwell, Jeff Dean, Michael Boylan, Tiffany Mok, Jacqueline Harvey, and Helen Gray for all their support and encouragement and also to Claire Dunn for her invaluable assistance in helping with the editing of the draft chapters of this book.
Edward H. Spence
My thanks to my family, Peter, Alice, James, and Claire, for their always positive and supportive attitude and for gently keeping me (more or less) to deadline. I add special thanks to Claire Dunn for her perceptive editorial comments on the draft chapters, and to the Faculty of Arts at the University of Sydney for invaluable research assistance.
Anne Dunn
I'd like to thank the many colleagues who helped shape these ideas, most prominently the co-authors of this manuscript. I'd also like to thank my very large extended family for its long-lasting support through years of academic pursuit. Most of all, I'd like to thank my father and sister, whose guidance and love have been central to a life well lived.
Aaron Quinn
Chapter 1
Introduction
Aims and Objectives
We live, as we are often told, in the Information Age. That age has been made possible by technological advances. Over the past hundred years or so the development of recording devices such as cameras and audio and video recorders have allowed us to capture, store, and reproduce images, text, and sound much more easily than in the past. More recently, enormous strides in electronic technology have produced devices such as radio, television, and computers, which can process vast amounts of data and transmit them accurately and cheaply across large distances to huge audiences around the world. Smart phones such as the iPhone can do all this and much more at the touch of an icon on a screen. This kind of information and communication technology (ICT) puts the world at our fingertips.
Important as these technological developments are, they have been only one of the elements that have produced the Information Age. The other major element has been the growth of organizations – “the media” – dedicated to the provision of information to the public through the channels of mass communication opened up by those developments. The media,1 so understood, has become part of the fabric of our everyday life. We are likely to decide what clothes we put on in the morning on the basis of the weather report we have read in the newspaper, or seen on TV. We will divert ourselves as we commute to work or school by listening to music on the radio or our iPod: when we reach our destination we might discuss information which we have gathered from the media about the state of the nation, the latest Hollywood film or scandal, or the latest baseball, cricket, or football results, or retail the views of our favorite media pundit. In times of war or natural disaster we cluster around televisions or click onto media websites to keep up with the latest news. Huge amounts of money are spent on advertising globally in an attempt to influence the food we eat, the clothes we wear, the cars we drive, the holidays we take, what we drink. Even the way we vote for candidates for political office is influenced by their ability to present themselves in an appealing way on television and radio.
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