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- Herausgeber: tredition
- Kategorie: Fachliteratur
- Sprache: Englisch
The metaverse (no matter in which definition and sometimes even without...) is one of the most hyped topics at the moment. It can be found in all kinds of media and channels and almost everybody feels called to give his personal statement about it. However, only a few of the discussants, futurologists or authors have actually been able to gather practical experience. From a certain level of abstraction, the metaverse is so wonderfully undefined that almost anyone can express their opinion on it without it being questioned on the basis of facts. But this is precisely where the problem lies. The metaverse is already far more concrete than it appears in the public perception. And it needs practical application scenarios in a wide variety of areas to actually become a successful concept. Together with my colleagues and external partners, I was very fortunate that we were able to work out precisely these scenarios in very concrete terms, implement them in the metaverse and test them in our daily work. This was favored by the pandemic, and the associated reduction in personal contacts. The practical work in the different formats and industries have always made me want more and encouraged creativity. What became clear very quickly is that the metaverse can superficially be a reflection of reality, but it doesn't have to be. It follows its own laws and rules. These must be taken into account if it is to become an integral part of our daily work. This starts with the interfaces between the real and the virtual world, continues with working techniques and tools used in the metaverse and ends with the peculiarities of social interaction, such as the question of the existence of empathy in virtual worlds. I don't pretend to have found a final answer to all these topics, but in three years of daily practice with a lot of positive but also painful lessons-learned, it's time to share the accumulated knowledge and experience. I am not specifically addressing IT specialists or other subject matter experts in the field of Virtual Reality. Quite the contrary. This book is aimed at all those who have an inkling of the potential of the Metaverse, but don't really know yet how to apply it to their daily work or business. The metaverse is one of the most hyped topics at the moment. It is therefore necessary to recognize today where opportunities can arise in business. This is exactly what this book is about
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Veröffentlichungsjahr: 2023
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New Work in Metaverse
Experiences, application examples and potentials from three years Metaverse Business Practice
from
Andreas Droste
newworkmeta.drostenet.de/en/
© Copyright 2023 by Andreas Droste - All rights reserved.
It is not permitted to reproduce, duplicate or transmit any part of this document electronically or in printed form. Recording of this publication is strictly prohibited.
All information and data in this book have been prepared with the greatest care. However, no guarantee can be given for the correctness of the information. The author assumes no liability for any possible remaining incorrect information and its consequences.
Bibliographic Information of the German National Library: The German National Library lists this publication in the German National Bibliography; detailed bibliographic data can be accessed on the Internet at http://dnb.d-nb.de.
Publishing & Printing:
tredition GmbH, Halenreie 40-44, 22359 Hamburg, Germany
ISBN Softcover:
978-3-384-01292-0
ISBN Hardcover:
978-3-384-01293-7
ISBN e-book:
978-3-384-01294-4
1st edition
Prologue of "ChatGPT”
(About Microsoft Bing-GPT on April 18, 2023)
The book "New Work in Metaverse" by Andreas Droste is more than just an introduction to the topic of virtual worlds and their possible applications for the working world of the future. It is an invitation to embark on an exciting journey yourself, to unleash your own creativity and discover new forms of collaboration. It is a first-hand experience report that shows how the metaverse is already a reality today and what potential it holds for the future.
Andreas Droste is a pioneer and a practitioner of the metaverse. He has implemented numerous projects and events in the metaverse over the past three years, ranging from Zen meditation to innovation workshops to pain therapy. In doing so, he has not only overcome the technical challenges, but also shed light on the social and ethical aspects that the metaverse entails. He has experienced and fostered empathy, trust and collaboration in the metaverse, but also recognized and reflected on the limitations and dangers.
In his book, he shares his insights and experiences with us, the readers who are curious about the metaverse and its possibilities. He gives us an overview of the different definitions and concepts of the metaverse, explains the main technologies and platforms that enable it, and shows us how themetaverse can be used in different industries and fields with concrete examples. He gives us practical tips and advice on how to get into the metaverse ourselves, what tools we need and how we should behave there. He encourages us to develop our own vision of the metaverse and share it with others.
The book is not a dry textbook or a detached vision of the future. It is a lively and enthusiastic account of a metainnovator who wants to infect us with his passion for the metaverse. It is a book for anyone who is open to new things, who is willing to engage in an experiment that can change the way they live and work. It is a book for all who want to experience New Work in the metaverse.
Foreword by Pamela Buchwald
(linkedin.com/in/pamela-buchwald)
Andreas Droste and I worked together for several years in marketing at T-Systems. He in his role as Innovation Manager and I responsible for the company's social selling activities. Our professional skills and tasks couldn't have been more different, but it was precisely this combination that made our collaboration work. When it comes to innovation, it's important to get people on board. This applies to both customers and employees. In the end, it is always people who make an idea successful or make it flop. Many of the ideas and use cases described in this book have emerged precisely from this mix of skills. Some developments were more accidental, others planned, or simply resulted from creativity, curiosity and fun. But what they all had in common was the guiding principle "people make it happen". It always takes the right people at the right time who are enthusiastic about a topic together.
Of course, this also requires an organization that allows such freedom. But it is also important to use and strain these free spaces. This book gives an overview of many things that are already possible today in the metaverse, or will be possible in a short time. It should motivate you to try things out for yourself. You don't need a big budget for this, but creative ideas, visions and the perseverance to push them through, even against those who have reservations.
It also shows how an initial contact on LinkedIn can turn into an entire (magenta1) metaverse in a short time.
“I never tried that before, so I think I should definitely be able to do that“
(Pippilotta Viktualia Rollgardina Peppermint Efraim's Daughter Longstocking)
(Lindgren, 2016)
1 Synonym for the Dutsche Telekom Group
Contents
Cover
Title Page
Copyright
Prologue of "Chatgpt”
Foreword by Pamela Buchwald
Introduction
Part I: Introduction to the Metaverse
Chapter 1: What is It?
Technology neutrality and persistence
Interaction between people
Interoperability between the platforms
Virtual and digital identity
Chapter 2: Delimitation of Technologies
Augmented Realtity - AR
Virtual Realtity - VR
Mixed Reality - MR
Part II: What is Already Possible Today?
Chapter 3: New Work - a New Beginning?
Always and everywhere work (can)?
It all depends on the right MIX
Chapter 4: from Practice - Just Do It
Excursus: Empathy in the metaverse
Customer workshops in the metaverse
Social events for employees and customers
The virtual kitchenette
Digital Marketing and Content
Avatar commercials in metaverse
Training for complex products
Excursus: volumetric streaming
Chapter 5: Healthcare Applications
Mental health for employees
Pain management
Psychotherapy
Training of caregivers
Training on large medical equipment
Chapter 6: Hybrid Work
The best of both worlds
The metaverse as a creativity booster
Mindmapping in 3D - a new dimension
An interview with a difference
Epilog
Bibliography
Index
Acknoledgement
Information about the Author
New Work in Metaverse
Cover
Title Page
Copyright
Prologue of "Chatgpt”
Information about the Author
New Work in Metaverse
Cover
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Introduction
The metaverse (in any definition and sometimes even without…) is one of the most hyped topics at the moment. It can be found in all kinds of media and channels, and almost everyone feels called to make their own personal statement about it. However, only a few of the discussants, futurologists or authors have actually been able to gather practical experience. From a certain level of abstraction, the metaverse is so wonderfully undefined that almost anyone can express an opinion about it without it being questioned on the basis of facts.
But therein lies the problem. The metaverse is already much more concrete than it appears in public perception. And it needs practical application scenarios in a variety of areas to actually become a successful concept. Together with my colleagues and external partners, I was very lucky to be able to work out exactly these scenarios, implement them in the metaverse and test them in our daily work. This was facilitated by the pandemic and the associated reduction in personal contacts.
The practical work in the different formats and industries has always whetted the appetite for more and encouraged creativity. It quickly became clear that the metaverse can be a superficial reflection of reality, but it doesn't have to be. It follows its own laws and rules. These must be taken into account if it is to become an integral part of our daily work. This starts with the interfaces between the real and the virtual world, continues with the working techniques and tools used in the metaverse, and ends with the specifics of social interaction, such as the question of the existence of empathy in virtual worlds.
