Planet Entrepreneur E-Book

Steven D. Strauss

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 357

Veröffentlichungsjahr: 2013

Beschreibung

How to develop an entrepreneurial mindset, begin a successful venture, and change the world for the better We are living in a world of incredible challenge and changes, and for both the entrepreneur and potential entrepreneur alike, this also means it is a world of ample opportunities. From the fall of the Berlin Wall to the rise of e-commerce and social media, there are now, today, more markets, tools, and opportunities for entrepreneurs than ever before. Even better: we are now also living in a world more predisposed to entrepreneurial solutions than ever, and we need those solutions--not just to create the Next Big Thing, but to solve the Next Big Problem. Every issue that individuals, communities, and nations face offers the entrepreneur the chance to make a difference. For anyone ready to embark on a mission to solve problems, create communities, build businesses, tap technology, and think entrepreneurially, this new world is teeming with opportunities for success. * Uses real-life examples to explain the full extent of today's global entrepreneurial revolution and its vital importance for our future * Explains where the emerging markets are and how to tap into them to achieve success * Offers insights on the global entrepreneurial revolution, the future of financing, the rise of the self-employed army, the transformation of innovation, and the view from the "bottom of the pyramid" Learn how the worlds' best entrepreneurs are starting profitable businesses, innovating, or creating organizations to alleviate social needs across the globe. Planet Entrepreneur teaches how anyone can develop an entrepreneurial mindset, begin a successful venture, and change the world for the better. This is the Era of the Entrepreneur.

Leseprobe

Contents

Cover

Title Page

Copyright

About the World Entrepreneurship Forum

World Entrepreneurship Forum's Founding Members Definition

Preface

Acknowledgments

Author Note

Section I: The New World

Chapter 1: The Global Entrepreneurial Revolution

The Entrepreneurial Tsunami

The Entrepreneur

The Once and Future of Entrepreneurship

The Global Entrepreneurial Revolution

Social Entrepreneurship

Transforming Government's Role

Private Support of Entrepreneurship

So How Does This Impact You?

Chapter 2: The Entrepreneurial Technological Transformation

Tech Entrepreneurs 1.0

Tech Entrepreneurs 2.0

Tech Entrepreneurs 3.0

The Case of the Question Box

The Bottom Line

Section II: Explorers of the New World

Chapter 3: Entrepreneurs: The New Global Adventurers

The New Global Adventurers

Attributes of an Entrepreneur

The Adventurer as Entrepreneur

Chapter 4: Going Green: Business as an Agent of Change

The Seeds of Change

The Emergence of the Green Economy Paradigm

New Business Models for a New Era

Sustainable Development in Action

Adapta Sertão: Improving Small-Farmer Livelihoods through Green Entrepreneurship

New Metrics to Assess Success

Looking Forward

Chapter 5: Social Entrepreneurship and the End of Charity

My Life as a Filipino Social Entrepreneur

The Age of the Social Entrepreneur

Radical Change: The Mood of the Times

Global Proof

Challenges of Social Entrepreneurship

How Does One Become a Social Entrepreneur?

Chapter 6: Empowering Women and Minority Entrepreneurship

Female Entrepreneurs

Minority Entrepreneurship

What Does It Take to Live the Dream?

The Path of the Entrepreneur

Passion

Invest in Yourself

Risk Taking

Understand Your Financials

Know Your Market

Social Capital

Social Media

Pivoting

Collaborations

Chapter 7: Untapped Potential at the Base of the Pyramid

Problems at the Top of the Pyramid, Too

A New Equilibrium

The Poverty Penalty

Learning Curve

Solutions I

Solutions II: Aspiration Marketing

The Next Level: Cross-Sector Collaboration

A Peek into the Future

Section III: The Toolkit

Chapter 8: Hello Entrepreneurs, Goodbye Borders

How I Got This Way

Peace in Our Time?

The New Digital Economic Age

Angel Investors: The Where, What, Why, How, and Who

What You Really Need to Know about Angel Investors

Top 10 Things to Know about Angel Investors

Ready, Set, Go!

Chapter 9: New Financing for a New Era

The Need for New Financing

The Crowdfunding Model

The Potential Impact of Crowdfunding

The Jumpstart Our Business Startups (JOBS) Act

Crowdfunding Trends All Around the Globe

Understanding the Tool

The Shape of Things to Come

Chapter 10: Social Media: The Game Changer

Welcome to a Brand New World

On Your Mark, Get Set, Go!

The Door to Influence Is Open

Storytelling for Brands: Can You Tell a Story?

One Story, Multiple Media

Co-Creation of Causes and Brands: Leveling the Playing Field

Clients as Collaborators

To Tap into the Audience, Listen

Engage Your Network

Responses Build Relationships

Speed Improves Conversions

Approaches to Social Media

Understanding Distinct Media

Examining the Competition

Measuring your Return on Investment

Be Authentic and Transparent

Chapter 11: Paradigm Shifts in Education

Sweden

Gothenburg Region

Ung Företagsamhet (UF)

How Do You Start from Scratch?

Thoughts and Reflections

Chapter 12: Creating an Entrepreneurial Ecosystem

An Unexpected Call

The Earthquake

Inspired by Immersion

The Pitch

Getting Started

Global Validation

Our Prototype

The Measurable Impact (ROI)

Growth

Success Stories

Conclusion

Section IV: Joining the Entrepreneurship Revolution

Chapter 13: Intrapreneurship

Why Should Your Business Be Thinking about Intrapreneurship?

The Intraprenurial Culture

What Intraprenurial Companies Do Right

Global Intrapreneurship

Tips for Fostering Intrapreneurs

Top 10 Ways to Create an Intraprenurial Organization

Chapter 14: Taking Your Business Global in the Digital Age

The Everything Guide to Going Global

Do You Need a Mobile Website?

The Social Network

Understanding Your New Market

Logistics and Payments

Getting Customers

Final Thoughts

Chapter 15: The Self-Employed Entrepreneur

The Changing Nature of Work

The Tide of History

Why Join the Revolution?

Get Started

Index

Cover image: World Flags © iStockphoto.com/mstay

Cover design: Wiley

Copyright © 2014 by Steven D. Strauss. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Planet entrepreneur : the World Entrepreneurship Forum's guide to business success around the world / [edited by] Steven D. Strauss.

pages cm

Includes index.

ISBN 978-1-118-78952-0 (cloth); ISBN 978-1-118-81075-0 (ebk); ISBN 978-1-118-81099-6 (ebk)

1. Entrepreneurship. 2. Success in business. I. Strauss, Steven D., 1958- II. World Entrepreneurship Forum.

HB615.P52 2014

658.4′21–dc23

2013028889

About the World Entrepreneurship Forum

The World Entrepreneurship Forum is a unique concept. It embraces the totality of the entrepreneurial ecosystem, including business entrepreneurs, social entrepreneurs, policy makers, experts, and academics.

It is a community of entrepreneurship from five continents and a powerful global network of leaders selected for their achievements and commitment to society. Every year, the Forum gathers over 250 participants, coming from 60 countries, willing to join with their peers to think, act, and transform their environment.

It is both a think tank and a do tank:

Members share the latest trends and issues about global entrepreneurship.They develop ideas and recommendations aimed at promoting and spreading entrepreneurship worldwide.They facilitate entrepreneurial initiatives on a local or global scale.

The World Entrepreneurship Forum promotes the development of entrepreneurship, creating wealth and social justice. This dual approach, economic and social, is one of the distinguishing features of the Forum.

The Forum's “Entrepreneur for the World” Awards showcases internationally renowned role models who illustrate the Forum's core values of entrepreneurship that creates wealth and social justice, in the following five categories:

1. Entrepreneur

2. Young entrepreneur

3. Social entrepreneur

4. Educational entrepreneur

5. Policy maker

The Junior World Entrepreneurship Forums (two- and three-day forums in universities) are meant to give voice to junior entrepreneurial causes and initiatives worldwide.

The World Entrepreneurship Forum also develops local events and initiatives, to be hosted within local, regional, or national chapters and emphasizing the dynamism, the networks, the best practices, and the entrepreneurial challenges of the country.

Since 2008, the World Entrepreneurship Forum has seen 600 participants, 75 countries, 4 white papers, 50 listed best practices, 18 rewarded role models, 10,000 students attending Junior Forums in 18 countries, 150 press articles in 35 countries in 2012, 1 online collaborative platform, and 5 founding partners from Europe and Asia.

www.world-entrepreneurship-forum.com

[email protected]

World Entrepreneurship Forum's Founding Members Definition

EMLYON Business School

Founded in 1872, affiliated with the Chamber of Commerce and Industry of Lyon, EMLYON Business School is one of the major European business schools. It is devoted to lifelong learning for entrepreneurial and international management. Its pedagogy is focused on educating entrepreneurs for the world. (See www.em-lyon.com.)

KPMG

KPMG is a global network of professional services firms providing audit, tax, and advisory services to a wide variety of public and private sector organizations in 156 countries.

We act as responsible corporate citizens and are committed to our communities and environments. KPMG France therefore decided back in 2008 to co-found the World Entrepreneurship Forum with EMLYON Business School, acknowledging the tremendous role and importance of entrepreneurship in enabling economic growth, wealth, employment, and social justice throughout the world.

ACE

The Action Community for Entrepreneurship (ACE) is a Singaporean movement for entrepreneurs, by entrepreneurs. ACE helps aspiring entrepreneurs start up by building a vibrant community and connecting them to resources, people, and knowledge. ACE is currently led by Mr. Teo Ser Luck, Singapore Minister of State for Trade and Industry. Please visit us at www.ace.sg.

Nanyang Technological University

A research-intensive public university, Nanyang Technological University (NTU) has 33,500 undergraduate and postgraduate students in the colleges of Engineering, Business, Science, Humanities, Arts, and Social Sciences (and Medicine in 2013). A fast-growing university with an international outlook, NTU is putting its global stamp on Five Peaks of Excellence: Sustainable Earth, Future Healthcare, New Media, New Silk Road, and Innovation Asia. For more information, please visit www.ntu.edu.sg.

ONLYLYON

ONLYLYON is in charge of promoting Lyon's assets and bringing its ambition to fruition: turning its economic development model into a reference among other major European cities and establishing its international influence. It has been created by Lyon's main partners and economic institutions, among them Greater Lyon Council and Lyon's Chamber of Commerce and Industry. (See www.onlylyon.org.)

Zhejiang University

One of China's oldest institutions of higher education, Zhejiang University is a leading national comprehensive and research university with the motto of “Faith of Truth.” Its School of Management is known for the research and business education, especially in entrepreneurship and innovation, and it is the first state-run business school in mainland China that has received international accreditation. (See www.zju.edu.cn.)

Preface

The World Entrepreneurship Forum, the first think tank fully dedicated to entrepreneurship, was created six years ago based on the idea that, more than ever, the world would need entrepreneurs of any kind in the coming decades. Six years have passed, and the current worldwide crisis and increasing unpredictability of events show that the original idea proves to be very relevant. In fact, throughout the world, entrepreneurship is on the way to becoming the dominant business philosophy, since it combines virtues such as creativity, innovation, initiative, and flexibility and, above all, is at the basis of job creation. At the same time, the spirit of entrepreneurship is expanding dramatically to the social area. Modern-day social entrepreneurs are using business models to develop social ventures at the bottom of the pyramid. The Nobel Peace Prize awarded to Muhammad Yunus and Grameen Bank in 2006 illustrated the global scale of the phenomenon.

Our conviction is that the increasing interest of policy makers and public opinion for entrepreneurs both in emerging and developed countries is related to the urgent need to find solutions to the new challenges and mega trends that require a new paradigm. Old models are not able to bring answers to current issues. Yesterday's institutions, business models, and social systems are no longer operating. Hence, the entrepreneurial spirit has to be extended to all areas to invent not only new products, services, and business models but also new institutions of regulations and new social models (above and beyond).

Jeremy Rifkin thinks that the Third Industrial Revolution (2011) will be driven by the convergence of Internet communication and renewable energies. According to him, big revolutionary transformations take place when there is a convergence between new communication means/infrastructure technologies and a new energy era. Current opportunities of transformations created by the convergence of digital technologies, nanotechnologies, biotechnologies, and neurosciences combining with the need of inventing a new “energy regime” are definitely giving rise to an industrial revolution. However, we believe that discontinuities and transformations are broader and more dramatic than merely an industrial revolution. Indeed, four major transformations (demographic, geopolitical, technological, and environmental) have been converging or diverging, and the world has been entering in the era of the most important discontinuities a human being has ever experienced since the first Industrial Revolution.

Population growth, from 7 billion in 2010 to 9 billion in 2050, raises the challenge of getting billions of people out of poverty. Maybe more importantly, for the first time in human history, life expectancy will be close to a century by 2050, raising another challenge, which is inventing new institutions and new social life adapted to a world that will gather four generations instead of three.

Within the same time span, the gravity center of the world economy will shift from developed Western countries to emerging big demographic blocs. That will give place to a new global geopolitical order. China, India, Brazil, Russia, the United States, and Europe as global superpowers and Mexico, Indonesia, Turkey, and South Africa as regional powers will interact and compete in order to define new rules of the economic and political game. As Hubert Védrine, French Foreign Minister in 1997–2002, said in his recent book in 2012, “for the first time in history there is such a competition between so many powers.” Indeed, the multipolar global world is not about homogenization by the expansion of Western ‘universal’ values. But it is rather a high level of interconnections and interactions between different institutional systems and economic ethos that are in competition. Every day, we learn that modernization is not unique but multiple. Different kinds of modernity rooted in different economic and social ethos are in competition.

The current trend of decoupling between high-growth countries and developed economies may lead us toward 2050 with a new economic order in which two thirds of world GNP will be set up by the current eight major emerging countries. It means that several billion people will reach the living standards of the less than one billion people from the Westernized world. That is to say that a huge middle class will coexist likely with a large number of poor people excluded by the development of the global economy.

Rising expectations of the new middle class of the emerging world are indeed very legitimate. As the big demographic blocs of the emerging world catch up, that is good news from the perspective of the equity. But could it be believed that this good news is sustainable under the current mode of production which is largely dependent upon non-renewable resources?

Systematic degradation of the global climate and depletion of natural resources under the regime of carbon-based energy and modes of production depending on intensive use of nonrenewable resources create contradiction with positive megatrends. Combined with the population growth and the high growth of the emerging countries, this degradation puts high pressure even on very basic and vital resources such as water and air.

Hence, the question is the following: How can we use the potential of positive convergence and at the same time solve the problem raised by the divergence in the transformations? To put it in different words: How can we invent sustainable growth with the global citizenship spirit? It is more than the Industrial Revolution; it is about inventing New Humanism.

Entrepreneurs are central agents for turning all of these challenges and discontinuities into solutions and disruptive changes by inventing new business models, social patterns, and new institutions.

The aim of the World Entrepreneurship Forum is to contribute to shape this new humanism by putting together business entrepreneurs, social entrepreneurs, policy makers, and other leaders involved into a global entrepreneurship ecosystem sharing the same value and belief: Entrepreneurs are creators of the wealth and borderless social justice.

In a multipolar world where three main economic ethos—liberal economic ethos, coordinated market economic ethos, and informal economic ethos—are competing, it is very important, also, to bring any entrepreneurs coming from these main economic ethos to create inspiration through entrepreneurial stories, to set up recommendations to shape the New Humanism, and to take initiative to move toward the world of 2050.

This book presents the insights of 14 entrepreneurs who are part of the World Entrepreneurship Forum, coming from three different economic ethos. They are trying to change the world and are aware that the world needs millions and millions of entrepreneurs to invent the new paradigm, to scale up to large scale with acceleration. Because we need acceleration to reduce the time of the transition from the old paradigm to the new paradigm for one reason: The longer the transitions are, the higher the sacrifices will be for the current generations!

—Tugrul Atamer

Acknowledgments

We, the many and varied authors of this book, are very appreciative for all of the assistance we received throughout the process of its creation. In particular, we would like to thank the World Entrepreneurship Forum and Wiley for their efforts in making this book a reality. We would also like to especially thank our families and friends for their wonderful support and encouragement throughout this process. Finally, a heartfelt thank you to Stephanie Kergall for everything she did along the way, to Mara Strauss for her excellent effort editing and proofreading, and to Spencer Strauss for his outstanding work as the lead editor for each chaper. Thank you all.

Author Note

What you have in your hand is the result of an extraordinary collaboration and group effort. For the past few years, as members of the World Entrepreneurship Forum, we have been sharing ideas at our yearly think tank sessions. But it has been here, in this book, where we have been able to really explore them more deeply, share them more fully, and see how they fit together.

Each chapter of this book is written by a different world-class expert in his or her field. I, as the lead author, was given the privilege (and challenge!) of tying our ideas together into a cohesive whole, and as such, you will see my introduction at the beginning of every chapter. I hope that my contributions add in some meaningful, if small, way to the insight and expertise shared by my co-authors. If we did our job right, then the whole of this book will be greater than the sum of its parts.

—Steven D. Strauss

Section I

The New World

Chapter 1

The Global Entrepreneurial Revolution

Inderjit Singh

An engineer by training, a serial entrepreneur with extensive experience, and a Member of the Singapore Parliament, Inderjit is also the co-president of the World Entrepreneurship Forum.

Whatever you can do, or dream you can, begin it.Boldness has genius, magic, and power in it.