Restaurant Marketing E-Book

Robert Mark Jakobsen

• Herausgeber: Books on Demand
• Kategorie: Fachliteratur
• Sprache: Englisch

Seitenzahl: 50

Veröffentlichungsjahr: 2015

Beschreibung

The book includes: - Inside The Restaurant - Online Marketing Tips for Restaurants - Social Media Marketing for Restaurants - Starting Up - Branding & Image - Personality & People - The Science of Restaurant Growth - 4 Core Ways to Increase Restaurant Sales - 8 Business Tips For Success - Top 15 Quick Restaurant Marketing Ideas - Traditional Offline Marketing - Facebook Marketing

Leseprobe

Contents

Restaurant Marketing

Inside The Restaurant

Online Marketing Tips for Restaurants

Starting Up

Personality & People

The Science of Restaurant Growth

4 Core Ways to Increase Restaurant Sales

8 Business Tips For Success

Traditional Offline Marketing

Facebook Marketing

Introduction

It isn’t just the quality of your food, your location, or the friendliness of your staff which will help you succeed. The key to a growing restaurant business is marketing. It generates revenue, and there are lots of easy and low-cost marketing tactics that will help any restaurant grow into a valuable asset.

Most restaurants don’t focus enough on marketing, so a little of the advice in this book will go a long way. Even picking a handful of ideas and trying them out is sure to get extra customers through the door and make a big difference to your profit levels.

We’ll look at how you can increase sales inside the restaurant, online and on social media, and some of the important things to remember when you’re starting up. Next we’ll take a quick peek at your brand and image and how to improve it, and then onto the people and personalities you need to interact with to succeed.

Never forget that restaurants are primarily people businesses, not food businesses, and it’s your charm, professionalism and positivity which will help you build relationships, not fancy cooking.

The next topic is restaurant growth, which is a short introduction to the numbers behind the business, and how you can fine tune the parts of your business to maximize profits. Finally, for those who are rushed off their feet and need some rapid inspiration, I’ve put together some top tip lists with

Inside The Restaurant

Rethink Your Menu

Your restaurant menu is the most important tool inside the restaurant. You should make sure your menu is neat, and easy to read with a simple font, clear descriptions and clear pricing. Restaurant customers generally remember the first and the last items listed in the menu, so put your best food in these premium slots. Another trick is to show off your three most profitable items in a box. As you learn more about profit margins, cut out the low profit items from the menu.

Foodie Photos

The very best way to visually promote your food is high quality, mouth wateringly setup photos. Taking great food photos can be more difficult than it seems. If you can find a good deal, you could hire a professional photographer to take some top-notch photos of both the food and the restaurant itself. You’ll use these time and again in publicity, menus, websites and online, and a good picture is worth a thousand words. It can also be helpful for people who don’t speak English to have something they can see when ordering.

Loyalty Programs

Join online restaurant sites, deal sites like and sign up for food apps and it consider as a part of restaurant marketing plan. Online apps always help your visitors by giving them access to discounts, deals and loyalty programs. It also helps visitors to offer a discount for visiting your restaurant a certain number of times. Many restaurants use a stamped card, it’s simple, cheap and very effective in drawing people back in.

Regular Customers

Increase customer loyalty is one of the top marketing goals to improve your restaurant profit. Regular customers are the most profitable because they already demonstrated they like what you offer, and it doesn’t cost money in marketing to bring them in. If you have 20–30 regular customers then your business will always profitable.

Host Events

Putting on an event like a tasting, a champagne evening, special Valentines menu, or Xmas and New Year extravaganza can attract new customers and give regulars a reason to come back. With a little thought you can come up with an overall concept, then do some basic marketing to advertise it. Maybe distribute a few fliers and send a free press release to the local media. If it’s a really lavish event, or something unusual you could also try local television stations.

Deliveries

People are often too busy with no time to cook but they also might not want to go out to eat. Implementing a delivery system needs a little thought, some planning and transportation but it’s another marketing channel and an additional revenue stream. Your packaging should remind customers about your business, keep the food warm and project a high quality image. Print takeout or delivery menus and distribute them around the town with promotions people or you can also distribute them door-by-door by post. Only include items in the delivery menu that are easily transportable.

Go Green

Nowadays around 70% of regular restaurant customers say that they look for eco-friendly restaurants. Green food and environmentally friendly policies can bring lots of customers to your business but you need to do it right. Look at recycling, what you do with food waste, and contact some local environmental groups for advice. You can also look for sustainably produced ingredients.

Online Marketing Tips for Restaurants

Now a day’s most of people use the internet and a restaurant customers in particular use search engines and customers review site s to find restaurants. A customer usually wants to see the menu before visiting and may want to know about the wine list, the chef and the ambiance before he books a table.

Today’s restaurants do more online marketing than traditional advertising. You can do a quick Google search to find the same type of restaurants as yours and compare both your websites and also how easy it was to find them. This is a great first step with online marketing – basic research that will tell you a lot about the local market.

A Basic Website