Signage and Wayfinding Design E-Book

Chris Calori

• Herausgeber: John Wiley & Sons
• Kategorie: Geisteswissenschaft
• Sprache: Englisch

Seitenzahl: 454

Veröffentlichungsjahr: 2015

Beschreibung

A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems has been fully updated to offer you the latest, most comprehensive coverage of the environmental design process--from research and design development to project execution. Utilizing a cross-disciplinary approach that makes the information relevant to architects, interior designers, landscape architects, graphic designers, and industrial designers alike, the book arms you with the skills needed to apply a standard, proven design process to large and small projects in an efficient and systematic manner. Environmental graphic design is the development of a visually cohesive graphic communication system for a given site within the built environment. Increasingly recognized as a contributor to well-being, safety, and security, EGD also extends and reinforces the brand experience. Signage and Wayfinding Design provides you with Chris Calori's proven "Signage Pyramid" method, which makes solving complex design problems in a comprehensive signage program easier than ever before. * Features full-color design throughout with 100+ new images from real-world projects * Provides an in-depth view of design thinking applied to the EGD process * Explains the holistic development of sign information, graphic, and hardware systems. * Outlines the latest sign material, lighting, graphic application, and digital communication technologies * Highlights code and updated ADA considerations If you're a design professional tasked with communicating meaningful information in the built environment, this vital resource has you covered.

Leseprobe

A Complete Guide to Creating Environmental Graphic Design SystemsSignage and Wayfinding Design

Second Edition

Chris Calori

David Vanden-Eynden

Forewords by

Tom Geismar

Ivan Chermayeff

Cover design: Chris Calori

This book is printed on acid-free paper.

Copyright © 2015 by Chris Calori, David Vanden-Eynden. All rights reserved

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Cataloging-in-Publication Data:

Calori, Chris. Signage and wayfinding design: a complete guide to creating environmental graphic design systems/Chris Calori, David Vanden-Eynden; Forewords by Ivan Chermayeff, Tom Geismar.— Second edition. pages cm Includes bibliographical references and index. ISBN 978-1-118-69299-8 (hardback); ISBN 978-1-119-08582-9 (ebk); ISBN 978-1-119-08583-6 (ebk) 1. Computer graphics. 2. Communication in architectural design. 3. Graphic arts. I. Vanden-Eynden, David, 1951- II. Title. T385.C351 2015 741.6–dc23 2015016444

To our esteemed colleagues who made enormous contributions to the design profession:

Jack Biesek

Deborah Sussman

Massimo Vignelli

And to Hanley Bloom, who contributed so much to the EGD industry before his passing.

Contents

Foreword to the Second Edition

Foreword to the First Edition

Acknowlegdements

Introduction

Chapter 1: What Is Environmental Graphic Design?

The Spectrum of EGD Activity

The Importance of EGD Today

Digital Information Systems and EGD

You Can't Learn This in College

What's Ahead in This Book

Chapter 2: The Design Process

The Client Is Part of the Process

The Design Process Applied to EGD

Phase 1: Data Collection and Analysis (Predesign)

Phase 2: Schematic Design

Phase 3: Design Development

Phase 4: Documentation

Phase 5: Bidding (Postdesign)

Phase 6: Fabrication/Installation Observation

Phase 7: Postinstallation Evaluation

Chapter Wrap-Up

Chapter 3: Overview of the Signage Pyramid Method

Genesis of a Design Approach

The Signage Pyramid's Component Systems

The Signage Pyramid and Resource Allocation

Chapter Wrap-Up

Chapter 4: The Information Content System

Kinds of Sign Information Content

Hierarchy of Content

Developing the Sign Information Content System

Navigation: Message Hierarchy and Proximity

Other Factors Affecting the Sign Information Content System

Pictorial Information Content

Signage Master Plans

Chapter Wrap-Up

Chapter 5: The Graphic System

Typography Overview

Choosing a Typeface

Typographic Treatment

Typographic Considerations in Signage for People Who Read by Touch

Symbols and Arrows

Diagrams

Other Graphic Elements

Color

Layout

Overview of Sign Graphic Application Processes

Chapter Wrap-Up

Chapter 6: The Hardware System

Shape

Connotations of Form

Sign Mounting Considerations

Sign Size Considerations

Sign Lighting Overview

Sign Materials Overview

Basic Sign Materials

Electronic Digital Display Units

Stock Sign Hardware Systems

Sign Materials and Codes

Overview of Sign Coatings and Finishes

Chapter Wrap-Up

Gallery

Image Credits

Bibliography

Index

EULA

List of Illustrations

Chapter 1

1.1 Before the written word, graphics communicated information and recorded events, as in these cave paintings at Lascaux, France.

1.2 Environmental graphics from ancient Rome.

1.3 A collection of ad hoc signs in Greece.

1.4 Unplanned and uncontrolled signage in a building lobby.

1.5 The three main components of EGD and how they can overlap.

1.6 Directional and identification sign at Philadelphia's 30th Street Station.

1.7 An identification and placemaking sign for a health clinic.

1.8 Signage plays a major role within the broader realm of wayfinding.

1.9 Directional signage combined with interpretive information for a walking trail in Victoria, Australia.

1.10 Interpretive signage tells the story of Atlantic City's early beginnings.

1.11 Interpretive information is often displayed in exhibits, such as this exhibit on sustainability for the Boy Scouts of America's Summit Bechtel Reserve in West Virginia.

1.12 Interpretive and orientation panels on a kiosk unit in Bellingham, Washington.

1.13 Placemaking at the entrance to Williams Gateway Airport in Mesa, Arizona, with sculptural flight elements.

1.14 Banners are effective thematic placemaking elements as depicted in this study for the ANZ Stadium, Sydney Olympic Park.

1.15 A kiosk provides orientation and interpretive information at the same time it creates a sense of place for New York City's Chinatown district.

1.16 (a) and (b) The contemporary version of the University of Pennsylvania's crest brands every sign in its campus-wide program.

1.17 Freedom Trail signage harmonizes with Boston's historical sites.

1.18 Signage at the Owensboro Convention Center in Kentucky integrates and harmonizes with the facility's contemporary architecture.

1.19 The metabrand image of the Amtrak Acela signage links diverse station architecture from Boston to Washington, DC.

1.20 The 1984 Los Angeles Olympics signage linked a wide array of remote venues by imposing a strong brand image distinctive of the city's spirit.

1.21 Signage for an AIGA conference imposes the event's theme onto the venue.

1.22 Digital signage: Amtrak train information signs provide arrival and departure information.

1.23 Interactive kiosks: New York City MTA On The Go! kiosks allow users to select customized wayfinding and other information from a preprogrammed menu of choices.

1.24 Mobile devices: With wayfinding apps such as myNav: Central Park, users can carry useful orientation information in their pocket.

1.25 The spectrum of design disciplines and their products.

Chapter 2

2.1 The designer serves as mediator between the design problem and the design solution.

2.2 The phases of the design process include predesign, design, and postdesign activity.

2.3 Data collection and analysis phase: An architectural rendering provides initial information about the building's size, shape, materials, and lighting.

2.4 Data collection and analysis phase: A site plan allows the designer to understand circulation paths, entry points, and identification opportunities.