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Deals move at the speed of trust. This professional manual gives entrepreneurs a structured, four‑stage program to build genuine connections that compound into partnerships, referrals, and opportunity flow. Week 1 installs a personal positioning statement, outreach cadence, and a short list of high‑intent circles. Week 2 delivers conversation openers, value‑first messages, and a light CRM routine to remember details that matter. Week 3 adds repeatable micro‑events (coffee triads, demo swaps, expert roundups) with run‑of‑show agendas that respect time and signal competence. Week 4 focuses on maintenance: follow‑up scripts, calendar nudges, and a “give ledger” that keeps generosity visible. Throughout, you’ll use measurable targets, ethical boundaries, and review checklists so every touch feels natural—not needy.
Expect templates for intros, warm invitations, and after‑action notes; scorecards to track pipeline health; and a minimal toolkit to scale hospitality without losing authenticity. The outcome is a sustainable social engine: fewer awkward mixers, more aligned allies, and a reputation that draws the right people toward your work.
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Veröffentlichungsjahr: 2025
Miles Pennington
Social Momentum:A Four‑Week Relationship Playbook for Founders
Copyright © 2025 by Miles Pennington
All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.
This novel is entirely a work of fiction. The names, characters and incidents portrayed in it are the work of the author's imagination. Any resemblance to actual persons, living or dead, events or localities is entirely coincidental.
Miles Pennington asserts the moral right to be identified as the author of this work.
Miles Pennington has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.
Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.
First edition
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1. Chapter 1
2. Chapter 1: Building Your Personal Positioning Statement
3. Chapter 2: Creating a High-Impact Outreach Cadence
4. Chapter 3: Crafting Value-First Messages and Conversation Openers
5. Chapter 4: Implementing a Light CRM Routine
6. Chapter 5: Designing Micro-Events for Relationship Building
7. Chapter 6: Essentials of Event Follow-Up
8. Chapter 7: The Power of Accountability Partners
9. Chapter 8: Tracking Your Networking Pipeline
10. Chapter 9: The Generosity Ledger
11. Chapter 10: Managing Ethical Boundaries
12. Chapter 11: Nurturing Long-Term Connections
13. Chapter 12: Reflecting and Adapting Your Approach
14. Chapter 1: Building Your Personal Positioning Statement
15. Chapter 2: Creating a High-Impact Outreach Cadence
16. Chapter 3: Crafting Value-First Messages and Conversation Openers
17. Chapter 4: Implementing a Light CRM Routine
18. Chapter 5: Designing Micro-Events for Relationship Building
19. Chapter 6: Essentials of Event Follow-Up
20. Chapter 7: The Power of Accountability Partners
21. Chapter 8: Tracking Your Networking Pipeline
22. Chapter 9: The Generosity Ledger
23. Chapter 10: Managing Ethical Boundaries
24. Chapter 11: Nurturing Long-Term Connections
25. Chapter 12: Reflecting and Adapting Your Approach
Table of Contents
Understanding Personal Positioning
Components of a Strong Statement
Crafting Your Positioning Statement
Aligning Your Statement with Your Goals
Utilizing Your Positioning Statement
Understanding Outreach Cadence
Identifying High-Intent Circles
Crafting Your Outreach Plan
Balancing Persistence and Respect
Measuring Outreach Effectiveness
Adjusting Your Strategy
Understanding Value-First Messaging
Crafting Conversation Openers
The Importance of Listening
Techniques for Value-First Conversations
Understanding the Value of a Light CRM
Setting Up Your Light CRM System
Capturing Essential Interaction Details
Setting Reminders for Meaningful Follow-Ups
Understanding Micro-Events
Planning Your Micro-Event
Creating Run-of-Show Agendas
Following Up After Micro-Events
The Importance of Timely Follow-Up
Crafting Compelling Follow-Up Messages
Utilizing Templates for Consistency
Strategies for Long-Term Engagement
Understanding Accountability Partners
Finding the Right Accountability Partner
Setting Mutual Goals
Building a Support System
Understanding Your Networking Pipeline
Designing an Effective Scorecard
Tools and Technology for Tracking
Evaluating Your Outreach Strategies