Speaking As a Leader E-Book

Judith Humphrey

• Herausgeber: John Wiley & Sons
• Kategorie: Fachliteratur
• Sprache: Englisch

Veröffentlichungsjahr: 2011

Beschreibung

Make every communication count—with a simple, four-step speaking model

Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well—in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader.

In this eye-opening guide, aspiring (and established) leaders can enhance their reputations and influence by following a few simple steps. Speaking as a Leader:

• Shows how to structure your thoughts and message in any situation using a four-step model
• Offers tips on listening effectively, in three dimensions
• Details why you are the best visual and how to avoid "Death by PowerPoint"
• Offers guidance on taking the "numb" out of numbers
• Includes tips on moving from subject to message

With Speaking as a Leader, you'll learn to tap into your innate leadership skills at every occasion—whether small or large—and earn the sort of respect that creates devoted friends and passionate supporters.

Leseprobe

Contents

Cover

Title Page

Copyright

Preface

Introduction

The Challenges

The New Organization

The Leadership Model™

Putting The Leadership Model into Practice

Step 1: Think Like a Leader

Chapter 1: Begin with Vision

Why a Vision Is Important

Visions Begin at the Enterprise Level

Develop Your Vision

Communicate Your Vision

Chapter 2: Think beyond Hierarchies

Leading from Above

Leading from the Side

Leading from Below

Chapter 3: Move from Information to Inspiration

Why So Many Speakers Use the Informational Approach

The Informational Approach Turns Up Everywhere

The Inspirational Approach

The Power of the Inspirational Approach

Chapter 4: Move from Negatives to Positives

The Negativity Trap

From Negative to Positive

Chapter 5: Speak with Conviction

Be Passionate

Be Courageous

Be Honest

Chapter 6: Listen, Listen, Listen

The Challenges of Listening

Listening on Three Levels

Chapter 7: Commit to Communicating

Follow the Example of the Greats'Commit to Improvement

Devote the Time Needed to Create a Powerful Script

Practice Your Delivery (and Practice Again)

Step 2: Script Yourself as a Leader

Chapter 8: What Is a Leader's Script?

The Power of The Leader's Script

The Elements of The Leader's Script

Chapter 9: Open with a Grabber

The Role of the Grabber

Creating a Grabber

Chapter 10: State Your Subject

Determining Your Subject

Announcing Your Subject

Chapter 11: Lead with a Message

Why the Message Is So Important

Placement of Your Message

Creating Your Message

Different Messages for Different Talks

Conclusion

Chapter 12: Develop a Persuasive Structure

The Pitfalls of Poor Structure

The Basics of Sound Organization

Five Patterns of Organization

Chapter 13: Close with a Call to Action

What Is a Call to Action?

Who Should Act?

Qualities of a Call to Action

Step 3: Use the Language of Leadership

Chapter 14: Speak with Clarity

A Lack of Clarity

Always Be Clear

Chapter 15: Take the “Jar” out of Jargon

Chapter 16: Be Conversational

Why People Lose Their Conversational Voice

Using Conversational Language

Chapter 17: Be Personal

Put Yourself into Your Remarks Using “I”

Use “You” to Engage Your Audience

Use “We” to Create a Connection with Your Audience

Chapter 18: Be Eloquent

Metaphor

Antithesis

Alliteration

Repetition

Rhetorical Questions

Chapter 19: Don't Be . . . Um . . . Tentative

Chapter 20: Take the “Numb” out of Numbers

1. Round ’Em Off

2. Use Fewer Numbers

3. Use Analogies

4. Create a Context

5. Give Statistics a Human Face

6. Define Your Terms

Chapter 21: Jokes Are Not for Leaders

1. Jokes May Insult Individuals or Groups

2. Jokes often Seem Pasted onto the Talk

3. Jokes are Difficult To Tell

Step 4: Achieve a Leader's Presence

Chapter 22: Bring Your Script to Life

Focusing on Your Audience

Find the Energy in Your Script

Find the Energy within You

Chapter 23: You Are the Best Visual

Chapter 24: The Eyes of a Leader

Leading with Your Eyes

Reading: The UP-DOWN-UP Technique

Reading with a Teleprompter

Speaking from Notes

Speaking with PowerPoint

Speaking Off-the-cuff

Chapter 25: Suit the Action to the Word

The Importance of Body Language

Stance of a Leader

Gestures of a Leader

The Face of a Leader

Chapter 26: Find Your Leader's Voice

Importance of the Voice in Today's Organizations

Six Steps to Unlocking the Power of Your Voice

Conclusion: Always Leading, Always Infl uencing

Large and Small Stages

The Mike Is Always On

Every Situation Is a Leadership Moment

Endnotes

Introduction

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 10

Chapter 11

Chapter 12

Chapter 13

Chapter 14

Chapter 15

Chapter 16

Chapter 17

Chapter 18

Chapter 19

Chapter 20

Chapter 21

Chapter 22

Chapter 23

Chapter 24

Chapter 25

Chapter 26

Conclusion

Index

Copyright © 2012 Judith Humphrey. All rights reserved.

Speaking as a Leader® is a registered trademark of The Humphrey Group Inc., used by John Wiley & Sons Canada, Ltd. under license for this publication.

Taking the Stage® is also a registered trademark of The Humphrey Group Inc.

The Leader's Script™, The Leadership Model™, and Leadership Conversations™ are trademarks of The Humphrey Group Inc.

No part of this work covered by the copyright herein may be reproduced or used in any form or by any means—graphic, electronic or mechanical—without the prior written permission of the publisher. Any request for photocopying, recording, taping or information storage and retrieval systems of any part of this book shall be directed in writing to The Canadian Copyright Licensing Agency (Access Copyright). For an Access Copyright license, visit www.accesscopyright.ca or call toll free 1-800-893-5777.

Care has been taken to trace ownership of copyright material contained in this book. The publisher will gladly receive any information that will enable them to rectify any reference or credit line in subsequent editions.

While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

Library and Archives Canada Cataloguing in Publication

Humphrey, Judith, 1943–

Speaking as a leader : how to lead every time you speak—from boardrooms to meeting rooms, from town halls to phone calls / Judith Humphrey.

Includes index.

Issued also in electronic formats.

ISBN 978-1-118-14101-4

1. Communication in management. 2. Business communication.

3. Leadership. I. Title.

HD30.3.H86 2011       658.4'5       C2011-906155-4

E-ISBNs: 978-1-118-14755-9, 978-1-118-14756-6, 978-1-118-14757-3

Production Credits

Cover Concept: Ben Egnal

Cover Design: Adrian So

Composition: Thomson Digital

Editorial Credits

Executive Editor: Karen Milner

Production Editor: Pauline Ricablanca

John Wiley & Sons Canada, Ltd.

6045 Freemont Blvd.

Mississauga, Ontario

L5R 4J3

Preface

This book has grown out of The Humphrey Group's privileged work with leaders in business, government, and not-for-profit organizations over the past 23 years. It's a book that will show you how to lead every time you speak, whether you are addressing a town hall, making a presentation, fielding challenging questions, or talking one-on-one with a colleague.

My interest in helping executives and managers communicate more effectively dates back to the 1980s and my years as a corporate speechwriter. I realized that most business executives would benefit from coaching, and saw an entrepreneurial opportunity.

My plans came together when I had lunch with an actor, Marshall Bell, who was then visiting Toronto. Marshall is a veteran actor. You've seen him if you're a movie buff. He's had roles in Diggstown, Twins, Total Recall, and many other films and television productions. On a napkin we planned a new firm, one that combined his talents as an actor and coach with mine as a writer. Our first clients were top executives in the oil and banking industries, and together we taught them how to inspire their audiences. The Humphrey Group continues to draw upon the talents of a remarkable group of stage and screen actors.

Today The Humphrey Group, with offices in Toronto and Vancouver, coaches leaders around the globe. On any given day, our instructors might be teaching mine managers in Reno, executives in a retail firm in Mexico City, or leaders in Abu Dhabi. Our communication program for women—Taking the Stage®—has reached more than 100,000 female leaders around the world, including women in Tokyo, Hong Kong, London, and major centers across North America.

Readers of this book will gain the insights we in The Humphrey Group have acquired over nearly a quarter century. You will discover why our courses have met such a need and why companies and their leaders are inspired by what they learn from us. It's a work that goes far beyond the “tips” and “secrets” of speaking offered in many other books. Rather, on every page it emphasizes the need to speak as a leader. And it provides one model for all situations. That's why you'll find in every chapter examples from formal speech making, meeting presentations, and informal conversations.

The examples in this book are also drawn from various sources. Many chapter openings are from Lewis Carroll, author of Alice's Adventures in Wonderland and Through the Looking-Glass. While these are thought to be children's books, they have great wisdom beyond their supposed audience.

You will encounter famous speakers like Benazir Bhutto, Margaret Thatcher, Martin Luther King, Jr., Bill Clinton, Steve Jobs, GE's Jeffrey Immelt, and English physicist Stephen Hawking. You'll also find depictions of individuals The Humphrey Group has coached. We have always learned from our clients as they have learned from us. For the most part, I've changed the names of the individuals and their companies to safeguard their privacy. Linda Stromme, Principal at End Result Consulting, provided the “Story of Commitment.”

I am indebted to the members of The Humphrey Group, a talented team of professionals with business and acting backgrounds. They have inspired me with their intelligence, superb coaching, and devotion to clients. All of them have contributed directly or indirectly to our methodology and the creation of this book. Nicky Guadagni provided much of the material for the chapter “Find Your Leader's Voice,” and Linda Griffiths contributed to the chapters “Bring Your Script to Life” and “Suit the Action to the Word.” Adam Bradley assisted with chapters throughout. Bart Egnal, Rob Borg-Olivier, Brenda Allen, Maggie Huculak, and Cynthia Ward read and commented thoughtfully on much of the text. Jodi Ann Smith encouraged me to send the manuscript out to the publisher.

I want to thank Karen Milner, executive editor at John Wiley & Sons, who greeted my book proposal with those most coveted words: “This is a book we've been waiting for!” Karen has been a true partner—supportive, enthusiastic, and most insightful in her editorial suggestions. The production editor, Pauline Ricablanca, was also most accommodating. The entire Wiley team lived up to the firm's reputation as one of the best publishing organizations. I look forward to the prospect of doing more books with John Wiley.

My sons—Bart and Ben—have been strong supporters of this book and of my career. I am remarkably proud of both of them. Bart is now senior vice president of our company, overseeing our Vancouver office. Ben, who is in advertising, helped design the cover of this book, with some final touches by Wiley.

Marc Egnal, my husband, has been my soul mate in the creation of this work. As a historian who has written four major books, he willingly read draft after draft of this text—with such a finely chiseled editorial touch that I would typically ask him after reading each chapter, “Is there anything left of it?” Happily what remains is distilled and much improved.

Harvard Business School Publishing gave permission to use two chapters that were previously published in the Harvard Management Communication Letter. They are “Taking the Jar Out of Jargon,” in the August 2001 issue, and “You are the Best Visual,” in the October 2001 issue.

To all my readers: Enjoy! And please share with me your thoughts and successes. You can reach me at www.thehumphreygroup.com.

Introduction

Speaking as an Act of Leadership

This book has been written for one reason: to show readers how to lead every time they speak.

In our work with executives, managers, specialists, and professionals over the past 23 years, The Humphrey Group has seen that the most effective leaders use every speaking opportunity to influence and inspire. They make every formal speech, presentation, phone call, or elevator conversation a leadership opportunity. They realize that their power lies less in any title they hold than in their ability to move others. They realize that the true task of a leader is to create believers.