Summary: B2B E-Book

BusinessNews Publishing

• Herausgeber: Business Book Summaries
• Kategorie: Lebensstil
• Sprache: Englisch

Seitenzahl: 30

Veröffentlichungsjahr: 2013

Beschreibung

The must-read summary of Michael Cunningham's book: "B2B: How To Build a Profitable E-Commerce Strategy".

This complete summary of the ideas from Michael Cunningham's book "B2B" shows that there are huge advantages in B2B e-commerce that have come about thanks to the dynamic marketplace at our fingertips. The trick is not to hang around. Now is the time to act and get involved, becoming a leader and pioneer rather than a second rate follower. Amongst the many advantages to B2B the book lists e-commerce, the speed and quality of communication between firms, the reduction of transactional expenses and the increased buying power of the two firms.  This summary helps you take immediate action by outlining the steps you need to take. B2B is a really indispensible guide to incorporating B2B e-commerce into your company’s strategy. 

Added-value of this summary: 
• Save time 
• Understand the key concepts 
• Increase your business knowledge

To learn more, read "B2B" and discover how to go about things the right way, and fast.

Leseprobe

Book PresentationB2B by Michael Cunningham

Summary of B2B (Michael Cunningham)

Book PresentationB2B by Michael Cunningham

Book Abstract

MAIN IDEA

The advantages of business-to-business (B2B) e-commerce are so compelling and the potential rewards so obvious that this literally may become the last frontier in the business world. At stake will be the trillions of dollars of business which will be transacted by businesses over the Internet in the next few years.

The imperative, therefore, is to get involved in B2B commerce. In such a dynamic and fluid marketplace, best practices are evolving rapidly. The business organization that waits until a clear path becomes clear will find by that stage, its competitors will already be firmly entrenched. In other words, since everyone is learning how to do B2B successfully in real time as they go along, it’s getting actively involved in the game that counts rather than waiting until things settle down.

In the final analysis, B2B isn’t anything new. What is new is the speed at which better and more effective communication links are being built between firms. That empowers B2B to reduce transactional expenses, aggregate buying power and exploit the efficiencies of digital marketplaces. In short, B2B is the greatest opportunity yet in online business.

About the Author

MICHAEL CUNNINGHAM is the founder and CEO of Harvard Computing Group, an international business and technology consulting firm. He is a sought after speaker for international events and a regular author of articles about Web business and e-commerce. Mr. Cunningham is also the author of Smart Things to Know About e-Commerce.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

Summary of B2B (Michael Cunningham)

1. The Fundamentals of B2B E-Commerce

Main Idea

At its very heart, B2B is all about staying competitive while the dynamics of large industries and traditional ways of doing business are undergoing rapid and dramatic change. The emergence of the Internet as a common platform for the conducting of business worldwide creates a new set of rules and an entirely different set of players to those who existed before.

Supporting Ideas

While the business-to-consumer (B2C) e-commerce applications have tended to grab the media spotlight, B2B will be many times larger. For example, some research companies forecast that by 2004, B2C sales will be $184 billion while B2B’s revenues will top the $2.7 trillion mark – and may be as high as $7.3 trillion.

The B2B marketplace will be made up of:

The sale and transfer of goods before they reach the consumer – through exchanges, auctions and other activities.Joint ventures and outsourced business activities.Financial transfers and transactions.The establishment and operation of subcontractor networks.New product development services.Supply chain activities and related transactions.Delivery of support services.Negotiation of contractual arrangements.

Obviously the Internet is the foundation or the enabling technology which makes B2B feasible. The other prerequisite for the B2B marketplace to grow is the availability of online tools and processes by which business can be conducted more efficiently.

The key tools and processes of the B2B marketplace are:

Business rules – a common set of acceptable practices by which transactions can be completed.Processes – the technical standards, protocols and support systems everyone uses in common.