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- Herausgeber: Business Book Summaries
- Kategorie: Lebensstil
- Sprache: Englisch
The must-read summary of Phil McKinney's book: "Beyond the Obvious: Killer Questions that Spark Game-Changing Innovation".
This complete summary of the ideas from Phil McKinney's book "Beyond the Obvious" explains that the key to coming up with game changing and radical ideas is to discipline yourself to let go of your assumptions and re-visit the vital core question which underpins everything you do. This summary highlights the FIRE method of innovation that will help you to apply this principle: focus, ideation, ranking and execution.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Beyond the Obvious" and discover the key to abandoning the obvious and becoming a true innovator.
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Seitenzahl: 33
Veröffentlichungsjahr: 2014
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Book Presentation Beyond The Obvious by Phil McKinney
Book Abstract
About the Author
Important Note About This Ebook
Summary of Beyond The Obvious (Phil McKinney)
Book Presentation Beyond The Obvious by Phil McKinney
Book Abstract
MAIN IDEA
Everyone wants to be innovative but whether you realize it or not, your world view is always shaped by your past experiences and what you believe works and what does not. In order to come up with fresh thinking, you’ve got to go beyond what you consider to be “obvious” and instead ask some killer questions.
The key to coming up with game changing and radical ideas is to discipline yourself to let go of your assumptions and re-visit the vital core questions which underpin everything you do:
Who are we and who is our customer?What do we actually do for our customers?Why do we do it the way we do?A good methodology for generating ideas and turning them into fresh innovations is the FIRE methodology:
“Innovation isn’t easy; it takes a lot of work and effort to come up with a radical new idea. This is actually a good thing. It means that the ability to innovate is a universal skill rather than an act of serendipity, and furthermore rather than luck, the most important thing you need to become an innovator is an organized and methodical way to generate, prioritize, and execute great ideas. My system is called the Killer Questions, and using it will give you a road map to do this. By asking the Killer Questions, you’ll be able to create killer ideas with confidence and have faith that you’ve made the best decision about which ideas to throw your money, time, and effort into developing.”
– Phil McKinney
About the Author
PHIL McKINNEY is an innovation consultant. He was until recently vice president and chief technology officer for Hewlett-Packard where he was responsible for long-term strategic planning for HP’s $40 billion Personal Systems Group (mobile devices, notebooks, desktops and workstations). Before joining HP, Phil McKinney was senior vice president and chief information officer for Teligent, a global provider of fixed-wireless services. Prior to that, he held senior executive positions at Computer Sciences Corporation and at Techtrend Group LLc. He is a contributing columnist at Forbes as well as a popular keynote speaker.
The Web site for this book is at www.BeyondTheObvious.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Beyond The Obvious (Phil McKinney)
F: Focus
Identify where you want or need to innovate
Do a thorough but organized search of compelling ideas around which you can build your innovation. Use this search to make sure you don’t ignore a critical area of discovery. In particular, try and be alert to how you can take existing technologies and ideas and apply them to new audiences and markets. Figure out where are the areas of greatest opportunity by asking WHO / WHAT / HOW questions.
The first step in successful innovation is to bring focus and clarity to the areas of greatest opportunity. In practical terms, that means concentrating on the areas where innovation could have the biggest impact on your organization. You need to look carefully and thoughtfully at every area of your business to ensure you’re not overlooking something obvious.
The three killer questions you have to focus on are:
