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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of Viktor Mayer-Schonberg and Kenneth Cukier's book: "Big Data: A Revolution that Will Transform How We Live, Work and Think".
This complete summary of the ideas from Viktor Mayer-Schonberg and Kenneth Cukier's book "Big Data" explains that the concept of "big data" means using huge quantities of data to make better predictions based on patterns, rather than trying to understand the underlying causes in more detail. In their book, the authors highlight the many ways in which big data will be a source of new economic value and innovation in the future. This summary also demonstrates that this change in the way information is analysed will transform the way everyone lives and interacts in the world.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Big Data" and discover how the way we use data is evolving and what this means for the future.
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Seitenzahl: 37
Veröffentlichungsjahr: 2014
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Book PresentationBig Data by Viktor Mayer-Schonberger and Kenneth Cukier
Summary of Big Data (Viktor Mayer-Schonberger and Kenneth Cukier)
Book PresentationBig Data by Viktor Mayer-Schonberger and Kenneth Cukier
Book Abstract
MAIN IDEA
“Big Data” is defined as “the ability of society to harness massive amounts of information in novel ways to produce useful insights or goods or services of significant value.” In practical terms, Big Data is where we use huge quantities of data to make better predictions based on the fact we identify patterns in the data rather than trying to understand the underlying causes in more detail.
A good example of the usefulness of big data was when the H1N1 flu virus struck in 2009. The traditional approach to tracking a virus was to collect data about doctor’s visits which the Center for Disease Control and Prevention (CDCP) tabulated and then published a week or two later. Google came up with a different approach. Google suggested the spread of H1N1 could in fact be tracked by the Google searches people with the flu carry out when looking for remedies. Google then analyzed a staggering 450 million different mathematical models to come up with a collection of search terms which correlated with the historical data Google already had relating to the spread of seasonal flu. As a result, health officials could use the Google method to track the spread of H1N1 in real time and respond rapidly rather than waiting a couple of weeks for the CDCP updates.
Big data will be a source of new economic value and innovation in the future. It will also change the way information is analyzed and transform the way society is organized. The big data era which is just beginning will eventually challenge the way everyone lives and interacts with the world.
“Big data is all about seeing and understanding the relations within and among pieces of information that, until very recently, we struggled to fully grasp.”
– Viktor Mayer-Schonberger and Kenneth Cukier
About the Author
VIKTOR MAYER-SCHONBERGER is professor of Internet governance and regulation at Oxford University’s Internet Institute. He is the author of more than a hundred articles in academic journals and is a widely recognized authority on the topic of big data. He is also the author of eight books including Delete: The Virtue of Forgetting in the Digital Age. He is on the advisory boards of numerous corporations including Microsoft and the World Economic Forum.
KENNETH CUKIER is currently the data editor of the Economist and was previously the Economist’s Japan business and finance correspondent and technology editor of The Wall Street Journal Asia based in Hong Kong. He is also a prominent commentator on big data developments. He is the author of numerous articles which have been published in Foreign Affairs, the New York Times, the Financial Times, The Washington Post and elsewhere. Mr. Cukier has been a keynote speaker at the World Economic Forum and at private events for companies.
The Web site for this book is at www.big-data-book.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Big Data (Viktor Mayer-Schonberger and Kenneth Cukier)
1. Big Data represents three shifts in the way society is organized
Big data’s ascendancy will bring about three fundamental shifts in the way information is analyzed and then used in society:
1. Process all data, not just samples
Humans have always looked to solve problems by using data but throughout history, this has been very hard to do. Collecting, organizing and then understanding the data has traditionally been difficult for at least two glaringly obvious reasons:
The majority of the world’s information has tended to be analog rather than digital.Collating and then analyzing analog information is extremely expensive and time consuming.
