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- Herausgeber: Business Book Summaries
- Kategorie: Fachliteratur
- Sprache: Englisch
The must-read summary of David Kord Murray's book: "Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others".
This complete summary of the ideas from David Kord Murray's book "Borrowing Brilliance" shows that that new ideas are always constructed out of existing ideas. What appears to be genuinely original ideas always combine snippets of one idea with parts of another to come up with something which has never before been combined in that way. To be specific, when you look at the creative process from a big picture perspective, you’ll always find the genesis of any new idea comes through a six-step process. By working through this six-step process, you come up with something new which combines aspects or elements of old and established ideas into a different mix.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "Borrowing Brilliance" and discover where to borrow the materials from and how to put them together and determine your creative ability.
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Seitenzahl: 36
Veröffentlichungsjahr: 2013
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Book Presentation: Borrowing Brilliance by David Kord Murray
Summary of Borrowing Brilliance (David Kord Murray)
Book Presentation: Borrowing Brilliance by David Kord Murray
Book Abstract
MAIN IDEA
New ideas are always constructed out of existing ideas. What appear to be genuinely original ideas always combine snippets of one idea with parts of another to come up with something which has never before been combined in that way.
To be specific, when you look at the creative process from a big picture perspective, you’ll always find the genesis of any new idea comes through a six step process.
The first three steps can be termed as the origin of the creative idea:
Define the problem you’re trying to solve.Borrow ideas from places with similar problems.Connect these borrowed ideas and combine.The last three steps are where you then evolve and polish your new idea to make it workable:
Allow combinations to incubate into a solution.Clarify strengths and weaknesses of your idea.Weed out weak points and strengthen the strong.By working through this six step process, you come up with something new which combines aspects or elements of old and established ideas into a different mix.
“Brilliance is actually borrowed. This has been so throughout human history. Some of the most creative people who have ever lived, such as Isaac Newton and William Shakespeare, were accused of idea theft and plagiarism. Ideas, like species, naturally evolve over time. Existing concepts are altered and combined to construct new concepts; the way geometry, trigonometry, and algebra combine to form calculus. Brilliance is actually borrowed, easily within your reach, for, really, it’s knowing where to borrow the materials from and how to put them together that determines your creative ability.”
– Dave Murray
About the Author
DAVID MURRAY is an aerospace engineer turned entrepreneur, inventor and Fortune 500 executive. He has served as the head of innovation for Intuit and other Fortune 500 companies. Mr. Murray has also started several companies from scratch and grown them to millions in revenues. He has worked as the Senior Manager for Advanced Technologies for President Reagan’s Star Wars program, as a representative for McDonnell Douglas Astronautics Company and as part of the conceptual development team for the International Space Station.
The Web site for this book is at www.BorrowingBrilliance.com.
Important Note About This Ebook
This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.
Summary of Borrowing Brilliance (David Kord Murray)
1. Defining
State clearly the problem you’re trying to solve
Creative ideas are always the solutions to problems. Therefore, how you define the problem at hand shapes what kind of solution emerges. Don’t be too narrow or too broad.
“A problem is the foundation of a creative idea. In other words, a creative idea is built upon the problem one is trying to solve. It’s the starting point. Build upon a foundation of sand and your idea will collapse. Build upon solid ground and your idea is much more likely to be realized. Solid ground is achieved by taking the time to study your problem.”
– David Murray
The first step in coming up with a creative idea is always to study the problem at hand. There are two issues which make studying and analyzing problems accurately a challenge:
It’s human nature to want to spring into action immediately rather than to get to know what’s going on in depth. Our genetic disposition is to get into immediate action. To genuinely understand a problem, you have to remind yourself to be patient and take some time to do this with thoroughness.
